MUMBAI: Move over K-dramas, it’s time for no drama. India’s TV czarina Ekta Kapoor is swapping plot twists for pore care in her latest starring role, fronting Dr.Rashel’s new campaign, No Drama, Only Flawless Glow.
In a first-of-its-kind collaboration, Dr.Rashel, one of India’s fastest-growing skincare brands under PP Consumer Pvt. Ltd., has teamed up with Kapoor to launch its Korean glass skin series, a premium skincare range inspired by K-beauty rituals but designed especially for Indian skin.
The campaign’s launch video has already gone viral, with Kapoor playfully calling herself the “original drama queen” before introducing her very own “K-series,” not another serial, but a skincare saga with no drama, just glow. In her trademark tongue-in-cheek style, she showcases each product, from the glow-boosting serum to the blackhead-busting nose strips, as part of a fuss-free routine that promises radiant, glass-like skin.
“Ekta Kapoor represents ambition and authenticity, values that mirror what we stand for at Dr.Rashel,” said PP Consumer co-founder Pravin Bera. Fellow co-founder Devji Hathiyani, added that the collaboration is about “showing every individual that skincare can be simple, effective, and drama-free.”
With Kapoor’s mass appeal and the Korean glass skin range already popular in metros, the brand now aims to take the glow revolution deeper into tier 2 and 3 markets.
The No Drama, Only Flawless Glow campaign marks a bold new chapter for Dr.Rashel as it looks to make global-quality skincare accessible across India. The products are available at www.dr.rashel.in, and if Ekta’s promise is anything to go by, the only drama your skin will see is how flawless it suddenly looks.