Tag: Devita Saraf

Vu Televisions emerge as market leaders in large size and 4K category in India

MUMBAI: California-Indian Luxury TV player, Vu Televisions beats Sony, in the 4K television category. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the last few years, the brand has experienced a 30% YoY growth since its inception. In the large size television category, the company has remained the single largest player with its unique Vu 100 (World’s first and only 100 inch television).

Since its inception in 2006, Vu Televisions has been the first mover in the television segment in many ways. The company was among the first to launch a smart TV at an affordable price in India and was also the first to offer online sale of a consumer electronic product like television back in 2013 with strategic e-Commerce partnerships. With every new launch, the company is focused towards delivering high quality viewing experience and is upgrading the television choices for consumers. Today, a 4K Vu TV is priced at INR. 20000/- to ensure that every household is able to adopt a high-end lifestyle product.

Commenting on the Vu TV’s sustained leadership, Devita Saraf, Chairman, Vu Televisions said, “The Indian market demands a perfect mix of innovation and technology at the right price point. Today, a television is not just a device for viewing entertainment content but is a go-to screen for work, fitness, and socialising. We understand the evolving needs of our consumers and have stayed relevant all along with our unique product offering. Today, this celebration of our leadership across the large size TV and the most sought-after 4K TV category is a testimony of our strong reach across a diverse segment of audiences and we’ll continue to innovate on this path of consumer centricity as we move forward."

Known for providing a premium experience to its users, Vu Televisions has always upgraded the viewing experience for the consumers with the plethora of products they offer. The brand today offers smart TVs across 6 categories in 10 sizes. They are amongst the biggest players in the large size TV segment in the Indian market. Recently, Vu launched the Ultra Android TV with the salient feature of Pure Prism Grade High Brightness Panel.

October 15, 2019
Vu Televisions launches the Vu UltraAndroid TV on Amazon India

Mumbai: California-Indian Luxury TV player, Vu Televisions is all set to launch their new range of televisions – the Vu UltraAndroid TV. The demand for Vu Televisions in the last few years has only increased and with a 30% YoY growth, this festive season, Vu Televisions is extremely bullish about their growth to double in comparison to last year.

Devita Saraf, Chairman, Vu Televisions said: “Over the years, Vu Televisions has revolutionised the video viewing experience for their consumers with a perfect mix of innovation and technology. Our consumers comprise primarily of the young, educated India whose preferences are constantly evolving. Vu Televisions caters to exactly that audience segment that is not only looking for great picture and sound quality, but new innovative experiences that are a part of their day to day lives.”

The Vu UltraAndroid TV is not just an ordinary television set, but a complete entertainment package in itself. Vu UltraAndroid TV’s exquisite clarity and immersive surround sound is an asset to the television’s features. The extraordinary resolution, impeccable connectivity and easy access to the world of Google makes the television a must-have in your living rooms.

The VU UltraAndroid television comes with a set of power packed specifications. The Vu Ultra Android TV has a Pure Prism Grade High Brightness Panel, along with exemplary Adaptive Contrast to maintain the perfect colour accuracy for pragmatic clarity. The Vu UltraAndroid TV gives an approachable access to the world of Google with an additional 8GB Storage. The ActiVoice search and personalized recommendations provide more entertainment and less hassle. The Vu UltraAndroid TV range is powered by the latest version of Google Android 9.0 and also has Hotkeys on the remote for Netflix, Amazon Prime Video, Hotstar, YouTube and Google Play which creates an effortless experience for users while watching content. The TV set also comes with built-in Dolby and DTS Surround Sound Technologies for the best sound experience. VU Ultra Android TV has built-in Google Chrome cast feature through which one can simply casts movies, shows and photos from their Android, iOS, Mac or Windows device to your television set. It also has Built-in Bluetooth 5.0 version as well.

The range of televisions will only be available on Amazon India on 28 September 2019, exclusively for PRIME members and for non-PRIME members from 29 September 2019 onwards.

September 18, 2019
Vu Tech launches TVs via Flipkart; eyes Rs 300 crore sale

MUMBAI: Vu Tech has joined hands with Flipkart to launch 15 new smart TVs in India. These will be exclusively available via the e-commerce website.

The TVs are priced from Rs 9,000 to Rs 9,00,000. All the products will be available from March 2015, which incidentally will also see the knockout stage of the ICC Cricket World Cup 2015, which is currently being played in Australia and New Zealand.

Covering almost all sizes, Vu’s range of TVs come between 19-inches and 85-inches. Televisions up to 55-inches will be sold exclusively via Flipkart, whereas larger panels will be sold directly through traditional retail outlets.

Vu’s personal TV segment has five models- 19-inches, 24-inches, 28-inches 32-inches and 40-inches in the price range of Rs 9,000 to Rs 29,000. The 24-inches and 40-inches variants offer Full HD resolution while the rest offer 720p HD.

The affordable luxury TV range has four size options – 42-inches, 50-inches, 55-inches and 65-inches and offer Full HD resolutions. These are in price bracket of Rs 32,000 to Rs 1,60,000.

Vu is also 4K technology at affordable prices. According to the company, it is providing a blend of curved, 4K, 3D and large screen panels at prices, which are 40 per cent less than competitors. The Hi-Fi 4K UHD TVs come in six sizes- 42-inches, 48-inches, 50-inches, 55-inches, 65-inches and 85-inches and are priced from Rs 42,000 to Rs 9 lakhs. The 42-inches and 48-inches version offer 4K resolution while the rest offer 4K 3D. The 65-inches version is curved TV.

“Years ago, Vu entered the television market with a limited range of products available in stores. Today, Vu is launching vast range of television sizes and configurations to compete with the likes of Sony, Samsung and LG, and these new TVs are available to the public for purchase online,” said Vu Technologies CEO and design head Devita Saraf.

“Electronics good today are playing a major role in driving the e-commerce industry. Consumers online are not just looking for high-tech features, they are also going by brand repute and innovation in technology. They want all these features at a good price point along with effective after sales service,” said Flipkart vice president – retail Amitesh Jha.

The entire Hi-Fi 4K range is Android powered. The company expects to reach a revenue of Rs 300 crores by the next fiscal.

February 20, 2015
Luxury technology brand Vu sets up shop in India

MUMBAI: Vu, a luxury technology brand which researches, develops and manufactures high-end computers, LCD displays and digital homes has forayed into the Indian market. The company has set base in Mumbai by the promoters of Zenith Computers Ltd.

Based in California, Vu has opened its flagship store in Mumbai at the CR2 Mall, Nariman Point. The store carries Vu branded systems and displays and has the world’s first ‘Gadget bar’ that sells the latest in luxury technology within a unique retail experience.

Vu Technologies CEO Devita Saraf said, “We believe that the world of technology can be very exciting and purchasing high-end technology should be retail therapy for the guys. Our products are the outcome of our NPD (New product development) lab – cutting-edge innovation, sleek product design and unparallel customer service. Its an experience unlike any other that you have been previously exposed to – Vu will be a very uncommon offer.”

On the other hand, Vu’s Digital Home will be a combination of computers, communication and consumer electronics that has been created with a simple user interface and design. This will be priced at Rs 100,000.

Vu also retails LCD displays from 7″ to 47″, skype products, Bluetooth-based products and a range of Apple products. Vu will bring the latest in luxury technologies from across the world to the store, and plans to open 30 stores across India by the December 2007.

August 24, 2006