MUMBAI: This teacher’s day, classrooms were quiet but the school grounds were full of heart. In a touching twist, Navneet education launched its newest campaign Salute the tr, swapping words of thanks for a powerful, silent salute that brought teachers to tears.
The campaign film begins with puzzled teachers stepping into empty classrooms, only to be guided outside. There, waiting in rows of perfect discipline, are their students. What follows is a spine-tingling moment as every child raises their hand in unison, offering a crisp salute to the mentors who shaped their minds and lives.
The gesture is as simple as it is profound. No speeches. No slogans. Just respect made visible.
With Salute the tr, Navneet Education, one of India’s most trusted educational brands, is calling on schools across the country to make this tradition a part of every teacher’s day. It’s a move from individual gratitude to a nationwide movement, built around a collective show of respect that speaks louder than any bouquet or greeting card.
Navneet education, director of marketing & sales, Devish Gala shared the vision behind the campaign, “Teachers are the real architects of society. With this campaign, we wanted to create a moment that captures their importance in a way that words simply can’t. A salute is universal, respectful, and unforgettable.”
Kasperx marketing, co-founder and cbo, Ravi Sangtani summed it up perfectly, “Salute the tr. turns appreciation into action. It’s a moment that can become a movement. Just like uniforms or morning assemblies, let saluting teachers become part of school tradition, a small act that leaves a lasting mark.”
Navneet has long supported India’s educators with learning tools and content, but this time, it’s handed the spotlight to the students, showing how a classroom of grateful hearts can say more with one salute than a thousand thank-you notes.
MUMBAI: It was one of those soggy Sunday evenings, monsoon mayhem outside, and kids along with their parents, would storm towards their nearest stationery shop as if exam season was a national emergency to buy the good old Navneet Digest, the cheat sheet without the cheating.
For generations across Maharashtra and Gujarat, Navneet wasn’t just a brand, it was the revision whisperer, the syllabus shrink, and every student’s pre-exam partner-in-cram. It didn’t just fill pages, it filled panic-shaped gaps in every school kid’s memory.
Navneet Digest –
But somewhere between the fading charm of Doordarshan-era jingles and the algorithmic assault of edtech startups, Navneet had gone quiet. Readers would still remember their ads from the ’90s and early 2000s—TV, newspaper, radio. It all flipped the page when Devish Gala, scion of the illustrious Gala family and head of branding at Navneet Education, stepped into the frame. A digital native with ink in his veins and WiFi in his soul, Gala grew up straddling textbooks and tech toys. Now, he’s rewriting Navneet’s brand story with a millennial flair, giving the staid education giant a much-needed syllabus upgrade. He’s not just playing the branding game, he’s setting the curriculum.
Founded in 1959, Navneet has long enjoyed a rock-solid presence in India’s academic publishing and stationery market, especially in its home turfs of Maharashtra and Gujarat. With a consolidated revenue of Rs 1,693 crore in FY24, the company is now flexing its marketing muscle, rolling out campaign after campaign post-2019, each more eye-catching than the last.
Over a breezy lunch at the brand’s plush campus, Indiantelevision.com’s Rohin Ramesh caught up with him in a glassy boardroom that oozes new-age ambition. He’s as comfortable talking about campaign metrics as he is reminiscing about that old-school Navneet nostalgia. Armed with a digital-first mindset and a firm grasp of brand storytelling, he has been spearheading Navneet’s makeover, without alienating its loyalists.
In a land obsessed with marks and where print isn’t dead, Navneet Education is proving that even a seasoned publishing house can teach an old dog new tricks – especially when that dog is an AI. While the rest of India’s education sector is chasing digital rainbows and AI-powered unicorns, Navneet Education is firmly planting its flag in a different kind of digital-first future. One where the trusty book remains king, but with a seriously smart sidekick.
For decades, Navneet has been the quiet force behind countless Indian success stories, their digests and textbooks forming the backbone of academic ambition. But as Gala reveals, their vision extends far beyond just ink and paper. Two to three years ago, a “very conscious decision” was made: social responsibility is just as crucial as business growth.
“Tr for Teacher” campaign isn’t your average pat on the back. Since its inception in 2022, Navneet’s success has been built on teacher feedback. “The teachers thought it was their book,” Gala explains, leading to strong recommendations. This campaign is the company’s loud and proud “thank you” – acknowledging teachers as their “biggest stakeholder” and fostering a sense of pride within the teaching community. It’s about giving back to the bedrock of Navneet’s business, ensuring teachers feel valued and equipped with resources like sample copies and resource books.
Tr. for Teachers-
Leveraging their expertise in education and a surprising tie-in with their existing medical social responsibility efforts, Navneet in their more recent campaign in 2025, ‘Color Blindness Book’ tackles the colour deficiency disorder in children. A simple test, often incorporated into pre-primary books, allows for early, discreet identification. This ingenious approach ensures that as schools and parents unknowingly use their products, a crucial health check is seamlessly integrated. It’s about proactive care, allowing parents to “quietly go to the doctor” for corrective measures.
Colour Blindness Book-
This upcoming campaign in 2027 aims to shift focus to parents, particularly mothers. Gala, a new father himself, observes a societal trend where despite calls for equality, the mother still plays a “much larger role” in a child’s early education and nurturing. Navneet wants to challenge the stereotype of the overburdened mother by showcasing her “key interest” in the child’s education, even amidst household responsibilities. It’s a nod to the silent, tireless efforts of mothers, aiming to empower and acknowledge their vital contribution.
When it comes to emotional intelligence in educational content, Navneet isn’t fumbling for fluffy after-school specials. It is aligning with the New Education Policy’s emphasis on practical learning. This means activity-based learning and inter-subject connectivity. Think counting cows in math, then learning about farm animals in science, and perhaps penning a story about them in English – all designed to give a holistic understanding and engage a child’s emotions. It’s about making learning a lived experience, not just rote-by-hearting.
In a content-crazed, digitally-disrupting India, how does the “good old Navneet Digest” survive? Gala is unequivocal: “Paper book, paper, pencil, pen, all of that is going nowhere.” Digital solutions, he stresses, are purely supplementary. Navneet seamlessly integrates QR codes into its books, offering animated videos, quizzes, and question papers at a scan. It has even got “smart books” – digital versions of their content accessible on various devices, complete with highlighting and note-taking features. It’s always “book first, technology next.”
Perhaps the bookmaker’s most audacious move is Navneet AI. While global giants like ChatGPT, Perplexity, and Google Gemini offer generic answers, Navneet has taken a different path. The company has spent “four to six months” teaching its AI the nuances of the Indian education system, from CBSE to state boards, the weightage of questions in exams, and the accepted language of definitions. It has also claimed to give “100 per cent accurate and quality response based on Navneet’s content.”
This bespoke AI empowers teachers to create powerpoint presentations, 3D models, and quizzes in minutes, all tailored to the Indian context. If an answer isn’t in Navneet’s extensive content, the AI pulls from “fully trustworthy” external websites. It’s a game-changer for educators, transforming preparation time from hours to mere minutes.
While some of the other chaps in the EdTech playground are still fiddling with their abacuses, Navneet’s already teaching quantum physics with their cutting-edge ‘Navneet Nxt’ digital platforms while S Chand & Co. and Repro India might be trying to catch a glimpse of their homework, Navneet so far is staying ahead.
India’s EdTech market is expecting a colossal leap from a hefty $7.5 billion to a staggering $29 billion by 2030, according to a report by the Internet and Mobile Association of India (IAMAI) and Grant Thornton Bharat. In a market bustling with stationery suppliers and textbook peddlers, Navneet isn’t just selling pens and paper, they’re crafting entire learning universes. While Kokuyo Camlin might offer a decent pencil, Navneet’s got the whole kit and caboodle, from brain-busting guides to digital wizardry that leaves the others looking a bit analog.
It makes sense. While the ICSE and IB crowd might be sipping almond lattes and learning through iPads, most of India’s academic fuel is still being burned in CBSE classrooms.
Mumbai: Navneet Education Ltd successfully concluded its “Gyan ke Ganesha” campaign in honour of the Ganesh Chaturthi festival, capturing the essence of knowledge, creativity, and community involvement. The campaign, which was conducted across 90 schools in Maharashtra, encouraged students to donate old books, which were then used to create a unique Ganesha idol.
The initiative spanned ten cities: Pune, Ahmednagar, Nashik, Akola, Nanded, Dhule, Sangli, Solapur, Jalgaon, and Chhatrapati Sambhaji Nagar. Each city saw enthusiastic participation from schools, with students contributing their old books to this innovative and meaningful project. The school in each city that collected the most books was honoured with the Ganesha idol created from donated materials, symbolizing the fusion of knowledge and devotion.
Navneet’s ‘Gyan ke Ganesha’ campaign promoted environmental sustainability by repurposing old books and fostered a spirit of giving and community among students. The initiative was designed to instil the values of learning and sharing, resonating deeply with the festival’s ethos.
Navneet Education Ltd’s head of branding Devish Gala shared his thoughts on the initiative, “The ‘Gyan ke Ganesha’ campaign has been a testament to the power of collective effort and the significance of knowledge. By turning old books into a sacred idol, we wanted to convey the message that wisdom is eternal and can take many forms. The enthusiasm shown by the students and schools in embracing this concept has been truly inspiring. We are proud to have fostered a sense of responsibility and creativity in the young minds of Maharashtra, and we hope this initiative leaves a lasting impact on them.”
LMN Communications partner Suyash Lahoti said, “As Navneet’s creative partner, we at LMN Communications were inspired to craft a campaign that truly embodies their commitment to knowledge. The ‘Gyan ke Ganesha’ initiative, where we transformed old Navneet books into Ganpati idols, perfectly depicts the shared value of ‘knowledge’ between Lord Ganesha and Navneet, creating a deep emotional resonance with the audience.”
To further commemorate this unique celebration, Navneet Education Ltd documented the entire idol-making process and the joyous moments of the festival.
MUMBAI: India’s oldest and most preferred brand for, Supplementary study material and other educational products, Navneet Education today announces the launch of its first-ever TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies. Established as a major force in imparting knowledge to the budding future leader, Navneet with its upcoming TVC purports to resolve the day-to-day hassles faced by students in finding the apt study material.
Set in the backdrop of present educational scenario, the ad film portrays the story of Bunty who faces plethora of issues like unorganized content, inability to keep pace with both tuitions and school syllabus and no clarity on what to study despite having abundant study material. This leads to Bunty’s stumbling confidence for which he is unable to cope up with the pace. However, with a Navneet Digest in hand, he gradually regains his confidence and thus finds the content comprehensive as well as beneficial.
The campaign highlights the dilemmas with reference to of figuring out the correct study material not only among students but also their parents, and tutors. Launched in Hinglish and Marathi the campaign will also run on digital platforms thus reaching out to all audiences in the education ecosystem.
Speaking on the launch of the brands first TVC, Devish Gala, Head of Branding, Navneet Education, said “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analyzing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first-ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a the medium of effective communication.”
Conceptualized ad created by The Minimalist, the TVC aims to reach out a vast number of audience and establish that Navneet Digest can be the true companion for every student and teacher looking for apprehensive study material. “Instilling a message in the minds of the audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as the right study material for students.” said Akshay Samel, Creative Director, The Minimalist.
MUMBAI: Navneet Publications, a trusted brand for educational books has announced the appointment of The Minimalist as its creative and digital agency. With exams around the corner, the appointment comes at a time when Navneet is empowering students to feel confident with its wide range of reference and study material.
The Minimalist will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications. Besides reaching out to the student community, The Minimalist will also craft campaigns that will build a relationship with parents, teachers and related influencers for Navneet Publications.
As a primary goal, The Minimalist will aid in increasing awareness about the publication’s products including its 21 Most Likely Questions and Guide reference books. Spread across Print, OOH, Radio, TV, Digital and OTT platforms, the product focussed campaigns will help in increasing brand visibility, drive engagement and create an active follower base for Navneet offline as well as on digital platforms. Navneet Publications communication will be balanced across mediums ensuring maximum reach and impact.
On awarding the brand’s creative and digital duties to The Minimalist, Navneet Education marketing head Devish Gala said, “In order to further strengthen the Navneet brand, we have partnered with The Minimalist to handle the creative duties for mainline and digital. We are happy to have them on board and look forward to a fruitful relationship in the coming years. We have been the leaders in the publications business for decades now and this exercise will help us to take the brand to the next level.”
Commenting on the new win for The Minimalist co-founder Sahil Vaidya, added, “As a company, Navneet enjoys a significant and pioneering position in India. Backed with a rich legacy of 60 years, their understanding of a student’s needs is immense and credible. Through our campaigns, we aim to make Navneet a student favourite and increase awareness for its comprehensive range of books amongst parents and teachers. We will also amplify the brand’s traditional and mainline communication across digital. We recently rolled out the first part of the campaign across Radio creating awareness on the range of reference books available for students appearing for their board exams in Maharashtra. As a brand, Navneet Publications has immense potential and we look forward to developing ideas and campaigns to uncover this potential and make it synonymous to the brands overall communication.”
