MUMBAI: ET Now Swadesh, India’s fastest-growing Hindi business news channel, is turning four this October, marking the milestone with a day-long programming special themed ‘Swadesh Ke 4 Saal, Bharosa Beshumaar.’
Since its launch in 2021, ET Now Swadesh has carved out a reputation as the country’s trusted guide for investors, empowering viewers with clear, credible, and actionable insights on markets, mutual funds, and wealth creation. Its mission: linking individual prosperity with India’s financial growth story.
The anniversary special on 3 October packs in marquee segments featuring India’s sharpest financial minds, from Nilesh Shah (Kotak MF), Radhika Gupta (Edelweiss MF) and Devina Mehra (First Global) to market leaders like Ashish Kumar Chauhan (NSE) and Sundararaman Ramamurthy (BSE). The lineup spans investment strategies, SIP fundamentals, and exclusive conversations with CEOs and fund managers.
Congratulating the channel, The Times Group MD Vineet Jain said, “In just four years, ET Now Swadesh has helped shape India’s culture of investment, with demat accounts surging from 7 crore to 25 crore since 2020. The channel continues to be a trusted partner in every Indian household’s financial journey.”
From demystifying the stock market to fostering financial literacy, ET Now Swadesh has consistently positioned itself as more than just a news channel but a driver of financial empowerment.
As it steps into its fifth year, the channel aims to deepen financial inclusion and deliver sharper insights for India’s growing pool of retail investors. After all, as ET Now Swadesh itself says, “सटीक और निष्पक्ष निवेश सलाह.”
