ITV

Tag: Devi

  • Big Magic launches devotional music talent hunt ‘Bhakti Samrat’

    Big Magic launches devotional music talent hunt ‘Bhakti Samrat’

    MUMBAI: Viewers in Bihar and Jharkhand are soon going to be treated with a pleasant surprise. Reason, Big Magic Ganga is all set to launch the first ever devotional music talent hunt show – ‘Bhakti Samrat’.

    The show will celebrate the region’s bright culture and music. Focused on providing a platform to the budding talent of the region, while giving a platform to the Bhojpuri singers, it will hit the television screens from 22 December and will air at 9 pm from Monday – Friday.

    Using music as a tool to connect the youth to God, the special offering promises to resonate excellently with audiences. The show is based on the devotional music talent hunt format for Bhojpuri singers of the region. It will see a host of artists from the Bhojpuri industry making an appearance on the show along with host Alok Pandey and the judges panel Singer Devi and Gopal Rai.

    Auditions are underway across Varanasi, Ranchi, Patna and Delhi and have seen people come forward in thousands to participate. With stringent elimination rounds, only the final 16 will be hand-picked to go ahead and fight for the title. Ensuring true local flavour, the selected contestants will be divided into four teams: Mithila ke Gaurav, Maghadh ke Yoddha, Purvanchal Ke Lal and Vananchal ke Veer each representing the region from which the contestant belongs. These four teams will fight and only one contestant will emerge as ‘Bhakti Samrat’.

    Speaking on the property, Reliance Broadcast Network COO Lavneesh Gupta said: “This is an excellent property for marketers seeking to reach a relevant audience base in the region. Given the resonance with the youth and appeal to the entire family, this property will deliver yet another engaging watch. For Big Magic Ganga it is part of our endeavour to offer clutter breaking entertainment which is tailored basis insights of religion and festivities that resonate with audiences of the region. We are proud of yet another exclusive offering and I congratulate the team on the same.”

    The show will be supported with a multi media marketing plan across outdoor, radio, television and newspaper inserts.

     

  • Big Magic Ganga to celebrate Chatt from 25- 30 October

    Big Magic Ganga to celebrate Chatt from 25- 30 October

    MUMBAI: Backed by the success of its last on ground event Jai Baba Baijanath in Deogarh – Jharkhand Big Magic Ganga, the flagship No. 1 regional entertainment channel from the Reliance Broadcast Network bouquet is all set to launch its second mega on-ground property Jai Chatti Mai with Bhojpuri superstar Nirahua.

    The special is pegged on the region’s biggest festival Chatt Pooja and is yet another innovation from the region’s No. 1 television channel. Jai Chatti Mai will have devotional programming elements from 25th October –  30th of October titled 6 Din Pawan Chatt Ke packed with biggest celebrities of region like Manoj Tiwari, Nirahua, Malini Awasthi, Gopal Rai, Devi and host of other stars. It will see a huge amplification through a LIVE musical event from the Ganga Ghats of Patna on the 29 October which will witness crowd of 5lacs.

    Backed by the insight that religion and festivities rule the hearts and pulse of audiences, the special offering has been crafted to ensure an entertainment package with excellent appeal. Additionally, in keep with the learnings from a recently held on-ground show titled Jai Baba Baijanath with singing star Pawan Singh, which saw more 20,000 audiences engage with the on ground event and millions tuning to watch it on television. It delivered GVT’s of 29 (000’; in CS 4+; Wk 1-36; Bihar & Jhk), BIG Magic Ganga is all set to create another success story through this property.

    Special Programming 25 – 30 October:

    Live Chatt event – 29 October – Opportunity of largest regional connect

    A live musical extravaganza on the ghats of the river Ganges which will see superstar Nirahua along with singing stars like Gopal Rai, Devi Ajit Anand, singing hand-picked Chatt songs which are most popular during the Chatt celebrations. With the ghats known to have devotees thronging the venue to perform the Chatt puja, the event has been superbly timed for best optimal connect on-ground touching more than 5 lacs people and more viewers on television from 5pm till 11pm in the evening.

    The offering will see a multi-media marketing campaign across radio, television, outdoor, on ground and digital.

    Commenting on this enormous exercise building local connect as region’s No 1 channel, Reliance Broadcast Network COO Lavneesh Gupta said, “As as leader, BIG Magic Ganga takes pride in connecting with the region’s largest festival, through the cultural ethos of the state. We are taking this bold initiative of organizing for the first time a live event on the banks of the Ganga, which shall be televised throughout the evening. Similar to the other popular events on the banks of Ganga, we hope this event representing the culture and identity of the region will grow in such magnitude over the next few years. We thank our partners, distributors and people of the region who have experienced our offerings and accepted it.”

    The largest offering from the regions No. 1 player, making it an annual offering which will be revisited each year.

    Big Magic Ganga is available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN, Dish TV, Airtel Digital and Reliance Digital TV and other all independent operators.