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Tag: Deven Dharamdasani

  • Dentsu Aegis Network appoints Deven Dharamdasani as CEO, SVG Media

    Dentsu Aegis Network appoints Deven Dharamdasani as CEO, SVG Media

    MUMBAI: Dentsu Aegis Network India has promoted erstwhile COO Deven Dharamdasani to the new role of CEO, SVG Media. The network took the decision following the sad and sudden demise of Anurag Gupta, former CEO – SVG Media, in July this year. Additionally, Nitin Sabharwal, former chief business officer – SVG Columbus, has now been elevated to Chief Operating Officer.  

    Deven is a veteran in setting up and operating Internet businesses across emerging markets. He has been instrumental in consolidating and diversifying SVG’s legacy in Mobile and Desktop across global footprints including Dubai, Singapore, Indonesia, China, Korea and Bangladesh amongst others.

    For the past decade, he has been deeply involved with the efforts to drive digital marketing growth globally through advocacy and innovation. He played a key role in the process of incubating Seventynine (a successful video advertising platform), which merged under SVG Media in 2014. 

    On his elevation, Deven Dharamdasani said, “Nobody can fill in the void that Anurag has left behind. However, we will put in all our efforts and see to it that Anurag’s vision for SVG Media is met with.”

    Adept at developing innovative products for advertisers to solve both digital and offline inefficiencies across industries, Nitin’s forte lies in providing unique solutions to clients. Commenting on his role, Nitin added, “I will continue to spearhead Columbus India and be responsible for driving growth and operations across its advertisers.” 

    Ashish Bhasin, CEO, Greater South, Dentsu Aegis Network and Chairman & CEO India said, “Anurag’s passing is a deep and a shocking loss for SVG, for DAN and for the entire Digital fraternity.  Deven, Chirag, Ashwani and Nitin are integral to SVG and they understand and resonate with Anurag’s vision for the agency. I wish them all the luck and look forward to SVG’s growth under their vigilant leadership.”

    Meanwhile, SVG Media’s Mobile business will continue to function under Chirag Shah, CEO, SVG Mobile.

  • Dentsu acquires SVG Media, launches Columbus

    MUMBAI: Dentsu Aegis Network has announced the acquisition of SVG Media Private Limited, one of the largest independent digital agencies in India. SVG Media will join the network’s Asia Pacific digital marketing agency Columbus and will become SVG Columbus. Dentsu Aegis Network is currently Google’s largest search partner in India, and the addition of SVG Media will further strengthen the Group’s leading search position in the market. This acquisition will also support Columbus’ expansion in Asia Pacific – now in nine markets across the region.

    SVG Media includes the flagship brands DGM, Komli and Seventynine. Founded in 2006, SVG Media comprises of over 280 specialists across four major Indian cities Gurgaon, Mumbai, Chennai and Bangalore. It offers diverse digital media competencies including online performance marketing, mobile app distribution, representations, social and web services through its flagship brands. The group has one of the largest client bases in the Indian digital media sector with over 700 monthly active advertiser campaigns locally, as well as international clients in Dubai, Indonesia and China.

    SVG Columbus CEO & DGM Anurag Gupta will report to Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin.

    Gupta, SVG Media Mobile & Seventynine CEO Chirag Shah, SVG Media Mobile & Seventynine COO Deven Dharamdasani, Komli business head Akshay Mathur, and finance controller Ashwani Mehta will join the SVG Columbus managing board, which will be chaired by Dentsu Aegis Network – Performance CEO Vivek Bhargava. Smile Group co-founders Harish Bahl and Manish Vij will continue to focus on investments through the Smile Group and will no longer act as directors of SVG Media. It has also been agreed that the Smile Group will retain the Tyroo Techlabs business.

    Bhasin said: “India is a significant market with rapid growth potential in its mobile and performance marketing business, and Dentsu Aegis Network India has a strong track record in the search and performance space to deliver this. Given its capabilities in data led search, performance marketing and mobile, SVG Columbus is ideally positioned to capture the fragmented long tail publisher market in India using technology and data. As a Group we have leading position in digital in India, particularly in search and performance and this gives us a clear leadership position in this area. We will now have over 1,300 digital professionals, accounting for over 35% of our revenues, well ahead of our competitors.”

    Gupta said: “We started out as a digital media group more than a decade ago, and for us to join forces with a clear market leader in digital, that is Dentsu Aegis Network, makes perfect sense. Their priority in placing digital at the forefront of their strategy and goals align perfectly with ours. We will continue to scale our offering in performance marketing and serving clients through the network and other agency networks. We are assured of their strong growth momentum, which will enable us to further enhance our scale as a business operationally and geographically. Their unique one P&L model also allows us to be part of that shared vision towards a digital world which will provide us with access to the latest industry technology and talent to deliver the best solutions for our clients.”

  • SVG Media acquires SeventyNine and NetworkPlay

    SVG Media acquires SeventyNine and NetworkPlay

    MUMBAI: SVG Media, a digital media network, has fully acquired mobile video technology platform SeventyNine and performance display platform NetworkPlay from Gurner+Jahr, a unit of Bertelsmann Group.

     

    Post the acquisition, SVG Media has become the largest advertising technology company in India with over 8 per cent market share of digital media. Furthermore, it is now reaching over 100 million internet users on mobile and PC.

     

    SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other market leading AdTech platform Tyroo, DGM and PrecisionMatch.

     

    SVG Media founder and CEO Manish Vij along with co-founder and chairman Harish Bahl, “It has been our dream to build a platform of this scale to help our advertisers meet its performance marketing objectives and give best monetization for our publishers for their mobile/PC assets. We are doing this by Affiliate marketplace, Video and Data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers.”

     

    SeventyNine’s previous co-founders Chirag Shah and Deven Dharamdasani will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.

     

    Along with its leadership in India, SVG media, is serving business in over seven countries and is on its way to becoming the largest advertising technology platform in Asia.

  • Seventynine appoints Jatin Kapoor as intl sales head

    MUMBAI: Mobile ad network Seventynine has appointed Jatin Kapoor as the International sales head for the company. He will report to Seventynine founders Deven Dharamdasani and Chirag Shah.

    Kapoor will be responsible for driving sales and revenue generation from International markets for the company.

    Kapoor said, “My focus at the initial stage would be on the international markets like Singapore, Malaysia, Indonesia, Australia, Hong Kong, China, United Arab Emirates which are some of the fastest growing markets for the mobile segment and now with the mobile ecosystem shifting towards ‘Apps‘ a product like app jacket presents innovative advertising and video options to brands.”

    Kapoor brings in more than a decade of experience in media ad sales and business operations. Prior to joining Seventynine.mobi, he was working with Ozone Media.

    Shah said, “We are happy to have Jatin onboard with us. Jatin‘s expertise in the media space especially in the digital medium with brand innovation and solutions is remarkable. We look at merging his knowledge with our technology to drive revenues and expand our business internationally.”

    Seventynine was recently acquired by Networkplay, the Indian arm of Europe-based printer and publisher Gruner + Jahr.

  • Gruner + Jahr’s Networkplay buys out Seventynine

    MUMBAI: Gruner + Jahr‘s Indian entity Networkplay has bought out Smile Vun Group‘s mobile ad network Seventynine.

    Seventynine is G+J‘s second digital acquisition in India after Networkplay, which was acquired by G+J earlier this year.

    According to the company, Gruner + Jahr intends to strengthen its digital presence in the Indian market. This new acquisition will help G+J and Networkplay fortify their competence and position in the mobile space.

    Seventynine will be an independent business unit under the Networkplay umbrella, with its management reporting directly into the board.

    The co-founders of Seventynine, Chirag Shah and Deven Dharamdasani will continue to lead the business post the buy-out.

    Smile Vun Group founder Manish Vij said, “Seventynine has great potential as a business and we are certain that its association with Gruner+Jahr will provide a global platform for the business to grow further.This alliance is the beginning of our relationship with Gruner+Jahr.”

    Gruner+Jahr International president Torsten-Jörn Klein said, “The expansion of Networkplay in the mobile space through the acquisition of Seventynine is clearly following our strategic commitment to grow our mobile business in the Indian market. G+J believes that in the Indian market, one of the fastest growing digital markets, the mobile segment will gain increasing importance. G+J is looking forward to further expand in that area together with Networkplay and the Seventynine team.”

    In the new group, Seventynine‘s immediate focus would be technology, product and expansion in South East Asia and Middle East.

    Seventynine was launched in April 2012 by Smile Vun Group with focus on rich media inventory especially videos and HTML5 to enrich user experience. The mobile ad-network recorded its first milestone in July 2012 when it clocked record growth by serving 700 Mn ad requests within three months of operation.

    Seventynine also possesses Seventynine App Analytics Service and Predictive Analytics Engine.