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Tag: Devashish Dasgupta

  • Diageo India fuels road safety with Tab Lab rollout across all Goa RTOs

    Diageo India fuels road safety with Tab Lab rollout across all Goa RTOs

    MUMBAI: In a move that blends digital grit with civic sense, Diageo India has extended its ‘Wrong Side of the Road’ (WSOTR) initiative across all seven Regional Transport Offices (RTOs) in Goa. The latest Tab Lab, launched at the Panaji RTO, was inaugurated by the Goa CM Pramod Sawant, making it a full sweep for the initiative across the state.

    The initiative, driven in partnership with Bharatcares and the Directorate of Transport, brings interactive, tech-enabled driver education to life. Targeting drink driving behaviour, the programme uses real-life simulations to highlight the harsh consequences of unsafe driving. Each Tab Lab delivers a mandatory 45-minute immersive experience to all new driving licence applicants. These modules include behavioural assessments and interactive films designed to simulate the dangers of driving under the influence.

    “We congratulate and thank Bharatcares and Diageo India for implementing this CSR project”, said Sawant at the inauguration. “This small step will have a long-term impact in reducing accidents. No licence will be issued or renewed without watching this film”.

    The Panaji launch brings the number of WSOTR Tab Labs in India to over 70, bolstering Diageo’s goal of sensitising one million people to responsible driving by 2030. The initiative falls under the company’s broader ‘Spirit of Progress’ ESG framework.

    “Changing attitudes is key to addressing the root causes of drink driving”, said Diageo India head of corporate relations Devashish Dasgupta. “With our partners at BharatCares and support from the Goa government, we are scaling WSOTR to equip drivers with the awareness they need to make responsible choices”.

    Bharatcares AVP – social impact programs Abhishek Tyagi echoed the sentiment, “Through initiatives like the Tab Lab, we are fostering a collective effort to build safer, more responsible communities”.

    The WSOTR campaign isn’t just about ticking compliance boxes. It’s a behavioural nudge wrapped in immersive tech—a civic reset disguised as a touchscreen.

  • Diageo India ropes in Devashish Dasgupta as corporate relations director

    Diageo India ropes in Devashish Dasgupta as corporate relations director

    MUMBAI: Devashish Dasgupta began his career at Arthur Andersen in the business a& tax advisory services in 1994. In 2024, he is corporate relations director & member of the executive committee at spirits major Diageo India, a position he took up in early December 2024.It his second innings with the firm.  He has been on the Ficci national executive committee for the past four years or so.

    Along the way, he has been mainly involved in corporate, government affairs and relations over the past 34 years. He even  founded a management and entry strategy consulting firm Corporate Catalyst which he ran for 10 years from 1995 to 2005.

    Dasgupta then moved on to APCO as managing director of the public affairs & government consulting firm for three years. What followed was a two-year stint with Diageo india as executive director corporate relations. The next placement was at Google India as country head public policy and advocacy for eight months.

    A little over two-year assignments each with MNCs like Yum Restaurants, SAB Miller, GSK Consumer Healthcare, came next in a corporate relations and government affairs role.

    Just prior to re-joining Diageo, Devashish was at Hindustan Unilever as corporate and government affairs head for a good five years.