ITV

Tag: Devaiah Bopanna

  • Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery

    Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery

    MUMBAI : Swiggy has launched a dynamic new campaign with cricketer Rishabh Pant, showcasing its Bolt service, which delivers fresh meals in just 10 mins. Created by Moonshot & scripted by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, & Deep Joshi, the ad cleverly highlights the speed & convenience of Swiggy Bolt in a playful & engaging way.

    The film opens with Pant & a friend discussing their hunger when he confidently claims that Swiggy can deliver fresh food in mins. As the friend imagines an exaggerated, high-speed kitchen-on-wheels scenario, reality strikes when the order arrives almost instantly. The ad creatively illustrates Bolt’s efficiency by showing how Swiggy’s delivery partners are always positioned near restaurants, reducing wait times.

    Swiggy food marketplace CEO Rohit Kapoor said the campaign aims to change perceptions about food delivery, combining speed with quality. Pant also expressed enthusiasm for the initiative, calling it a game-changer in food delivery.

  • MakeMyTrip launches new quirky campaign

    MakeMyTrip launches new quirky campaign

    Mumbai: MakeMyTrip has launched a new campaign addressing common travel challenges through humour. The three-film campaign highlights the company’s accommodation options: international hotels, homestays & villas, and domestic hotels. Featuring Alia Bhatt and Ranveer Singh, the campaign showcases MakeMyTrip’s solutions for finding the right accommodations, both internationally and domestically.

    The first film features Alia and Ranveer struggling to find familiar food in a foreign hotel, emphasizing MakeMyTrip’s ‘Loved by Indians’ filter for finding hotels with Indian cuisine and other preferences.

    In the second film, the duo humorously repurposes hotel amenities as gifts, reinforcing MakeMyTrip’s affordable options, such as a 25 per cent discount for new users on domestic hotels.

    The final film highlights MakeMyTrip’s range of serviced villas, with Alia expecting full service but discovering the need for self-management, showcasing the variety of options available for different traveler needs.

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    “Our latest campaign is rooted in the real challenges travelers face,” said MakeMyTrip CMO & CBO – corporate, Raj Rishi Singh. “From finding the right amenities to making smart budget decisions, we want our travelers to experience ease and delight with every stay choice. Alia and Ranveer bring a dose of humor to each unique scenario, delivering a message that resonates deeply with every type of traveller.”

    The campaign is live across TV, digital, and social. In addition, MakeMyTrip is also a ground sponsor for the ongoing India-South Africa T20 series. Directed by Early Man Film’s Abhinav Pratiman, these films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi of Moonshot creative agency.

  • OYO launches company-serviced hotels with a new campaign

    OYO launches company-serviced hotels with a new campaign

    Mumbai: OYO has announced the launch of its newest campaign film ‘Kya Baat Kar Rahe Ho’, highlighting its extensive network of premium company-serviced hotels across the country. This initiative marks a significant enhancement in OYO’s service offering, introducing an elevated guest experience through innovative features like the quick check-in on the OYO app. To make finding and booking these premium properties easier, OYO has also introduced a new tag on its app, simplify finding and booking the hotel on the app.

    Partnering with the creative agency Moonshot, founded by Tanmay Bhat and Devaiah Bopanna OYO’s campaign aims to transform outdated perceptions and highlight the brand’s commitment to providing premium experiences for families, friends, solo adventures, and every kind of traveler. This advertisement was written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi from Moonshot. It is directed by Rahul Bharti with production handled by Sun City Studios.

    The film opens with a young couple, Sunita and Rishabh, sitting at the dinner table with Sunita’s parents and grandmother. When Sunita announces that they have booked an OYO for the weekend, her parents react with shock, humorously nodding to OYO’s past reputation as a “couples hotel.” As the story unfolds, Rishabh invites the entire family, increasing their surprise. The narrative then shifts to reveal the family standing in a luxurious OYO hotel lobby, where they are amazed by the premium services and elegant surroundings.

    The campaign creatively addresses and dispels outdated views of OYO, emphasizing its new focus on versatility. Whether it’s a family vacation, a weekend getaway with friends, a student studying for an exam, spending ‘me time’, or partying with friends – OYO now offers premium experiences for every type of traveler. Adding shock value through storytelling, the campaign reveals how the old OYO has transformed into a new, premium brand that caters to all.

    OYO founder and CEO Ritesh Agarwal stated, “We are excited to reintroduce our new company-serviced hotels. Our goal is to provide a premium, reliable, and enjoyable stay for every type of traveler, and this step highlights our commitment to transforming perceptions and exceeding expectations.”

    Moonshot co-founder Devaiah Bopanna added, “Working on this campaign was a fantastic experience. We wanted to capture the surprise and delight of discovering the new OYO, and I hope we’ve done just that. The new OYO has something for everyone, and I hope this film helps convey that message.”

    These company-serviced properties, run and operated by OYO, are designed to elevate the stay experience. From cozy retreats to luxurious getaways, each property offers premium experiences available at OYO properties, including spick & span linen, seamless check-in, prompt on-call service, delicious breakfasts, and dependable Wi-Fi, emphasizing the brand’s dedication to excellence and customer satisfaction.

  • Vadilal unveils new summer campaign where joy, flavor, and ‘WAAH’ moments unite

    Vadilal unveils new summer campaign where joy, flavor, and ‘WAAH’ moments unite

    Mumbai: Vadilal Enterprise Ltd  announces the launch of its newest summer campaign, poised to elevate every celebration to its utmost potential. Unveiling a series of three films depicting the significance of celebrations & Vadilal, the brand uniquely showcases “Har moment ko banaye Kamaal! WAAH Vadilal!”

    The campaign revolves around the central theme of ‘WAAH’, embodying the utter delight experienced by consumers when indulging in Vadilal ice creams. Vadilal captures the essence of celebration through three poignant films, each showcasing moments of life’s milestones that go unnoticed until Vadilal ice cream makes its heartwarming entrance. From the jubilant arrival of a newborn in the hospital to the poignant reunion of a long-lost son in India, and the groundbreaking news of a Mars landing in the newsroom, Vadilal’s presence elevates these moments into indelible celebrations. The films ingeniously convey Vadilal’s essence by humorously echoing the central themes, where protagonists only fully react to the news once Vadilal ice cream is served, emphasizing the joyous association with ice cream as the core ingredient. In a mere fortnight, two out of three campaign films have already graced the screens, captivating audiences with their ingenuity and message. Yet, the thrill continues to mount as the eagerly awaited third film is poised for release in the forthcoming week, promising heightened entertainment and engagement for consumers.

    For over a century, Vadilal has woven itself into the fabric of countless family narratives, enriching moments of celebration with its signature flavors, both grand and intimate. Vadilal has cleverly played with the sentiments of the Indian culture where every moment, be it festivals or intimate news is celebrated with delightful treats. Over the past three years, the brand has passionately pursued the essence of the “WAAH” factor in life’s experiences. With each indulgence in Vadilal’s delectable ice creams, protagonists find themselves exclaiming ‘WAAH’, a sentiment Vadilal has embraced and amplified in their cinematic narratives. The films eloquently underscore the idea that every moment, no matter how fleeting, feels incomplete without the joyous presence of Vadilal.

    Niraj R. Presswala, General Manager, Marketing & Branding says, “With loyal consumers spanning three generations, Vadilal Ice Creams is thrilled to connect with every age group in the quirkiest way possible this year, and we will continue doing campaigns like these year on year. Our summer ad films promise not only the best laughs but also a trip down memory lane, recalling your fondest celebratory moments. Vadilal has been there for countless “WAAH” moments – from birthdays to anniversairies to new jobs and to making every small moment a WAAH moment in your life. We’re excited to keep being a part of your cherished memories in the years ahead.”

    The TVCs are crafted by Moonshot Digital creative agency feature scripts written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi, with direction films by Rahul Bharti and production by Zuleikha Gupta at Sun City Studios.

    Moonshot Digital co-founder Devaiah Bopanna said, “It’s not every day that you get a chance to work on a legacy brand. The challenge of living up to the legacy of Vadilal, while also trying to push the envelope on the creative, is no easy task. Thankfully, we had the unflinching support from the Vadilal team to create something all of us could be proud of. Sometimes, we just need to keep it simple and let the product and the brand do all the talking. So when we hit upon a simple insight that ‘Every moment can be an epic moment if we have Vadilal in it,’ it immediately resonated with all of us.”

    Vadilal has been a part of celebrations in India for over a century. From adding its magic to vibrant gatherings and intimate occasions, Vadilal is the secret ingredient elevating and making every moment truly ‘kamaal’.  The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and all brand touch points.

    Soon to be Launched – Film Reunion

  • Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Mumbai: Following the massive success of their first brand film, Bold Care, a sexual health and wellness brand, has unveiled the second installment of their innovative #TakeBoldCareOfHer campaign. The latest brand film, which showcases Bold Care’s bestselling product, EXTEND Delay Spray, designed to help men last longer in bed, features Bold Care’s co-founder & Indian superstar, Ranveer Singh, hilariously taking on the role of a teleshopping show host.

    Reuniting Ranveer with famed internet personality Johnny Sins, the ad blends comedy with informative content, continuing Bold Care’s iconic style of educating and entertaining. From the creative minds of Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM, maintaining the high standard of creative excellence set by Bold Care’s previous collaborations. Produced by Earlyman Films, a leader in the ad production industry, the brand film exemplifies its commitment to breaking taboos and fostering open conversations about sexual wellness.

    Bold Care co-founder Rajat Jadhav expressed his enthusiasm for the new ad film, stating “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men’s sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we’re returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations”.

    Co-founder and the star of the campaign Ranveer Singh shared his thoughts: “Bold Care’s mission is to champion men’s sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”

  • Bold Care & Ranveer Singh break taboos with #TakeBoldCareOfHer campaign

    Bold Care & Ranveer Singh break taboos with #TakeBoldCareOfHer campaign

    Mumbai: Bold Care, a sexual health & wellness brand, has announced the launch of their unique and witty campaign, #TakeBoldCareOfHer with Bollywood superstar Ranveer Singh who has joined them as a co-founder and has been working with them behind-the-scenes for more than a year. With this campaign, Bold Care wants to normalise the conversation around men’s sexual health. This refreshing approach by Bold Care aims to change how society discusses men’s sexual health issues and highlight that these issues are very common but at the same time, very easy to solve.

    The campaign also stars famous internet personality Johnny Sins – featuring in his first-ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.

    Bold Care’s campaign marks a pivotal moment in the history of Indian brands – talking to men who have long suffered from sexual health concerns in silence due to embarrassment of fear and judgment. This compassionate initiative aims to break through outdated stigmas, bringing taboo topics into the spotlight and sending a clear message: you are not alone and help is always available!

    Bold Care is creating the easiest way for the Indian market, where men get straightforward, authentic and effective solutions for their sexual health concerns. Their range of high-quality products are delivered discreetly within 2 days and has been trusted by more than 15 lakh men in India.

    Bold Care co-founder Rajat Jadhav commented on the campaign’s innovative approach by saying: “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.” added Jadhav.

    Bold Care co-founder Ranveer Singh shared: “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

    The campaign is live across various digital platforms such as YouTube, Facebook, Instagram & Twitter, aiming to reach a broad audience and ignite meaningful discussions.

  • Jovees Herbal launches its new ad with Parineeti Chopra

    Jovees Herbal launches its new ad with Parineeti Chopra

    With the ever increasing demand for natural skin care products and the goal to provide long lasting skin and hair care solutions, Jovees Herbal, sets out to bring you the best that nature has to offer. With a vast range of products, Jovees Herbal, takes immense pride in providing a solution to all kinds of skin and hair care problems with their highly effective herbal products combined with scientific brilliance.

    After the phenomenal success of last year’s advertisement campaigns, where they witnessed a 40 per cent growth in offline and e-commerce, Jovees Herbal is launching two new Ads this year, which are conceptualised by Devaiah Bopanna and Puneet Chadha, Mean Cat Media, providing an understanding towards the importance of skin care in their typical quirky manner.

    The advertisement features Parineeti Chopra, promoting Jovees Herbal face washes, which are not only our best sellers, but also the perfect herbal blend to achieve healthy and glowing skin. With this ad campaign, Jovees Herbal, targets the product which covers the largest skin care segment – Face Wash. As cleansing is the first and foremost step in building and maintaining any skin care routine, Jovees face washes treat all the skin issues at the root, to unveil the natural glowing skin hidden beneath. This year’s campaign will be launched on various platforms like television, digital media and OOH.

    Jovees Herbal is an environmentally conscious brand that focuses on providing their consumers with a long term solution for their concerns. Their product range is PETA certified cruelty free, free from harmful toxins, devoid of parabens and alcohol, and composed entirely of natural and premium quality herbal ingredients. Their innovative and effective lineup seamlessly combines the goodness of botanicals with scientific expertise. 
    Grounded by their roots yet aspiring to reach great heights, Jovees Herbals has established a strong presence in various international markets, including Qatar, Sudan, Russia, Sri Lanka, Maldives, Kuwait, Czech Republic, and France. The brands commitment to quality is unwavering; all their products undergo rigorous testing to ensure premium quality and earn customer trust and support.

  • Rainshine Entertainment adds three new companies to its existing portfolio, strengthening its global content business

    Rainshine Entertainment adds three new companies to its existing portfolio, strengthening its global content business

    MUMBAI: Rainshine Entertainment, a leading entertainment company that creates diverse and iconic content for Indian and global audiences, announces new and significant additions to its bouquet of entertainment content companies. Crystalizing this move is the acquisition of significant stakes in two new media companies – All Things Small (ATS) and FirstAction, which will function independently; Rainshine will collaborate with them to offer strategic direction and drive growth. This expansion is further bolstered by the creation of Rainbox Studios, a new internal division of Rainshine.

    All Things Small, the newly launched media company and development platform, has been co-founded by an illustrious quartet of media mavericks, Supriya Nair, Sidin Vadukut, Gaurav Vaz and Devaiah Bopanna. The company will produce high-quality original journalism, documentaries, and narrative non-fiction content in a variety of formats, encompassing shows, films, and digital properties. With a passion for ‘true stories’, ATS will introduce two brand-new journalistic outlets that will publish India’s best storytellers and reporters in unusual formats and various languages. Rainshine is currently co-developing three shows with ATS – a biopic, a campus-based project, and a docu-drama, marking its foray into real-life storytelling.

    FirstAction, led by Saad Khan and Maaz Khan, is a Bengaluru-based creative content and film production company that endeavors to be the go-to player for content creation and execution in South India. The team is credited for the writing, direction and production expertise behind the award-winning movie and soon to become web series ‘Humble Politician Nograj’, and a host of other movies, live shows and digital content. On the back of this, they aim to build FirstAction as South India’s largest vernacular platform, thus also cementing Rainshine’s official entry into this space.

    Founded by media veteran Munnish Puri and backed by a group of passionate content creators with diverse backgrounds, Rainbox Studios will focus on developing and producing cutting-edge game shows along with high-end non-fiction and fiction concepts. Boasting of pioneering franchises like ULTA FULLTA, India’s first cricket digital game show unveiled during the ICC World Cup 2019, and VotesUp, the world’s first election fantasy league launched around India’s recent General Elections, Rainbox will create inspiring and emotionally engaging content for Indian as well as global audiences.

    Commenting on this development, Neeraj Bhargava, Chairman & CEO, Rainshine Entertainment, said, “Rainshine was created to tell the most compelling stories across genres and platforms, spanning both existing and first-of-its-kind formats. Our primary aim is to give India's best creative minds an avenue to turn storytelling into a viable business proposition. The teams at All Things Small, FirstAction, and Rainbox Studios have a rich repository of fantastic ideas waiting to be executed, and we couldn't be more excited to collaborate and create many industry-firsts. Needless to say, we have deep respect for the intellect and vision of each company, and are delighted to have them on-board.”

    “All of us are passionate about true stories. At ATS, we want to tell them elegantly, profitably and on every conceivable platform. We’re privileged to have the support of Rainshine, a company whose belief in the value of great storytelling and the pursuit of truth, matches ours.” said Sidin Vadukut, Co-founder & CEO of All Things Small.

    Saad Khan, Founder & Creative Director of FirstAction, said, “The synergy between Rainshine and us has been scintillating since day one. Their intent and drive to create high-quality content formidably aligns with our passion, artistic sensibility, and work ethic. We are absolutely charged to work with Neeraj, Anuraag, and the entire Rainshine team. Their work ethic and respect towards creative talent is inspiring.”

    Munnish Puri, Founder & CEO of Rainbox Studios, said, “Today, content has no borders and with digitization, the new power is truly in the hands of global viewers. Rainbox Studios is creating cutting edge content formats that break the norms. We are also bringing alive diverse storytelling with a strong focus on high production values.”

    With comprehensive coverage of multiple genres, Rainshine brings new stories, formats, and experiences for audiences worldwide.