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Tag: Deutsche

  • Deutsche Welle joins hand with DD Direct +

    Deutsche Welle joins hand with DD Direct +

    MUMBAI: In a bid to strengthen its foothold in India, the German pubcaster Deutsche Welle (DW) has enterted into an agreement with DD Direct+, the pubcaster Prasar Bharti managed direct-to-home service to emit its programmes via a DD satellite transponder in India.

    In a statement issued today, DW will be present with DW-TV programmes in English and German, and in future possibly also with radio programmes in English and Hindi or other languages. At present, only the state-financed Doordarshan and one pay platform broadcast via DTH signal, which guarantees a technically brilliant and reliable emission.

    “We are very happy to step up our presence in India”, says Deutsche Welle director strategy, marketing and distribution Guido Baumhauer. “This is a great opportunity for DW television. We have excellent contacts with Prasar Bharati, which runs Doordashan, and we are working together on a number of projects. With Doordashan and DW both being public broadcasters, I’m sure this new cooperation will be a positive experience for all sides.” 

    The release states that the DD Direct+ reaches far more housholds than pay TV and is expected to be the biggest DTH platform in Asia, which opens up a lot of possibilities for the DW regarding regional broadcasting of its programming. Prasar Bharati CEO K S Sarma, actively supported the German bid for the place on DD Direct+.”This is due to DW’s outstanding reputation as an international public broadcaster of high quality”, comments DW general manager Erik Bettermann. “Asia is one of our focus regions. We are happy to expand our market in India, and Doordarshan, as a long-standing player in the Indian media business, is an excellent partner for us.”

    The DD DIRECT+ platform carries 33 free-to-air (FTA) channels, including 19 DD channels, 14 private TV channels and 12 All India Radio (AIR) audio channels and is likely to include more channels in the future. The approximate cost of the equipment to view DD channels is around Rs. 1800/- including Set Top Box, LNB and antena.

  • AIR ties-up with Deutsche Welle on Fifa coverage

    AIR ties-up with Deutsche Welle on Fifa coverage

    MUMBAI: The enthusiasm for Fifa World Cup is truly at an all time high. Some good news for All India Radio listeners! 

    AIR has tied-up with the German broadcasting company Deutsche Welle for World Cup programming. 

    Starting 10 June, AIR will broadcast a Deutsche Welle magazine programme on the World Cup everyday till 10 July at 8:30 pm, directly from Germany.

    This magazine will be aired in English and Hindi on 65 radio stations across the country on AIR’s national network and in Delhi on the Indraprastha channel at 819 kHz as well as on Air’s DTH service, according to an official release. 

    This World Cup broadcast will is expected to reach as many as 90 per cent of India’s population. Deutsche Welle has also announced a contest to lure this segment.

    BBC extends deal with AIR on Fifa coverage

    More good news is that BBC World Service is extending its live commentary for a further 11 pool matches. BBC had earlier entered into a deal with AIR to broadcast live commentary for the opening match, the semi-finals and the final.

    In the statement issued today by AIR, the two have entered into an agreement, whereby BBC will provide live commentary on all matches featuring the soccer biggies – Brazil, Argentina, Germany and England.

    A total of 11 pool matches will be relayed over the AIR network comprising 65 primary service stations and 17 rainbow FM channels and Vividh Bharati service (late night matches). 

    The commentary will be in English, which will be given by BBC Radio Five Allan Green and John Murray.

    While, the commentary for the two semi-finals and final matches will be in Hindi and English, as AIR will be sending its own team to Germany to cover these matches live.

    The special World Cup reports can be heard daily on All India Radio’s FM Gold 106.4 FM and Rajdhani Channel at 07.05 local time everyday until 10 July.