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Tag: Dettol

  • Dettol’s 4-step #HandWashChallenge breaks records on TikTok

    Dettol’s 4-step #HandWashChallenge breaks records on TikTok

    MUMBAI: Dettol, the leading germ protection brand in the country broke national records with the launch of its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Practicing hand washing for 20 seconds is one of the best preventive measures to avoid the spread of viruses as recommended by WHO. Interestingly, the challenge that kick started on 14 March 2020 witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign.

    Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

    Commenting on the success, RB Health South Asia chief marketing officer Pankaj Duhan said: “We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer’s mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner. I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time.”

    He further added, “Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign.”

    The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood’s popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.  

    Here is Kartik Aaryan’s TikTok video: https://vm.tiktok.com/saM3ng/

  • Handwashing Practices reaches 1,00,000 Madrasa with Dettol Banega Swasth India Paigham-e-Sehat campaign

    Handwashing Practices reaches 1,00,000 Madrasa with Dettol Banega Swasth India Paigham-e-Sehat campaign

    MUMBAI: Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, after a successful launch of its Dettol Banega Swasth India Handwash Digital Curriculum today announces the second phase of the program in collaboration with the All India Organization of Imams of Mosque. The program in its first phase successfully influenced the lives of 1,00,000 children through a holistic hygiene education program.

    According to the World Health Organization, poor hygiene practices are believed to be the main cause of death among children under five years. Significantly, primary research showed that there is a huge difference in knowledge (50%), attitude, practice (32%) and behaviour around handwashing among kids in Madrasas. With the initiative we aim to create positive impact on children and ensure we create the shift in knowledge from 50% to 90% in year two.

    The program is aimed at gaining mindshare and turn the best hygiene and sanitation practices into natural habits among the school children across various regions in rural India. It is conceptualized keeping in mind the background, acceptance and the current academic curriculum of the kids. The video-based learning program is available for the children in both Urdu and Hindi. In its second phase, the program will improve knowledge. 

    Salient features of the program:

    ·         Module included as a co-curricular/extra-curricular activity in schools

    ·         Module provides innovative ways of engaging children through text and audio-visual content, training, games, etc.

    ·         The content of the modules /capsules can be tailored for schools across government schools across peri-urban, rural and backward regions

    ·         Three level of modules are in place for different grades elementary, intermediate and high school

    ·         Modules are available in 7 languages and are translatable in various regional languages

    Elated on the launch, Ravi Bhatnagar, Director External Affairs and Partnerships, RB Health India, said, “We are proud of the impact created by the initial year of Paigham-e-Sehat in creating knowledge, behavior, attitude and practice of the hygiene and handwashing across Madrasas. This year we are focusing on driving behavior change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India, over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness (सफाई) and health (सेहत).”

    Commenting on the development, Hon’ble Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organization said, “Education is the catalyst to social change and one of the most critical areas of empowerment for children. We are proud to embark phase II of our partnership for Dettol Banega Swasth India Handwash Digital Curriculum. After witnessing the success from phase I wherein the program effectively impacted lives of 1,00,000 children, we are confident that our collaboration will ensure outreach to many more children resulting in a healthier India.”

  • Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

    Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

    MUMBAI: A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report.

    As compared to last year, the top category of personal care/personal hygiene and food and Beverages recorded a dip of 9 per cent and 12 per cent in ad volumes respectively. Personal healthcare products saw the biggest jump in ad volumes, recording a 22 per cent hike.

    Hair Care, Household products, and Building, Industrial and Land Equipment categories recorded a hike of 12, 9 and 16 per cent respectively in ad volumes, the data revealed.

    The top category to advertise across media, Toilet Soaps recorded a dip of 8 per cent across media, as compared to the last year. The slowdown in automobile sector is now being reflected in its ad volumes with car companies registering the biggest decline of 26 per cent in ad volumes, followed by Milk Beverages companies, that saw a decline of 21 per cent. Chocolates and Washing Powder/Liquid category gained 68 and 49 per cent in ad volumes respectively.

    The top advertisers in 2019 included Hindustan Unilever, Reckitt Benckiser, and ITC, on the top three sports. Leading brands, in terms of ad volumes were Santoor Sandal and Turmeric, Dettol and Trivago.

    As comapred to 2018, sectors like Services, Durables and Food & Beverages have reduced advertising in 2019.

  • Fukrey Boyzzz’s ad inventory sold out even before its launch

    Fukrey Boyzzz’s ad inventory sold out even before its launch

    MUMBAI – Fukrey Boyzzz, a rib-tickling production, from Discovery Kids in association with Excel Entertainment, which captures the innocent and harmless masti/ mischief of kids, has received very positive response to the trailer launch. The yet to be launched series which is based on the super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’,has attracted significant traction from leading advertisers. The show which promises to make you ROFL premieres on Oct 12 on Discovery Kids at 1:30 pm and 7:30 pm.

    “We knew, we had a winner at hand, the moment we saw first glimpse of the show,” said, Discovery  Head of Advertising Sales – South Asia Vikram Tanna 

    Leading advertisers such as Britannia Cakes and Complan have come on board as ‘Co-Powered by’ sponsors while Parle Magix, Dettol, Godrej Appliances, Mamy Poko and Crax have come on board as Associate Sponsors.

    Fukrey Boyzzz is Discovery Kids’ second IP based on Bollywood. Earlier, the channel revolutionized the revolutionized the Indian animation industry with ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.“This strong vindication from the advertising community is a testimony to the strength of Discovery Kids channel as well as our orientation to deliver value to our clients,” added, Vikram. “We have more interest coming in, but we don’t have inventory left to sell.”

  • NDTV and Dettol launches Season 6 of Banega Swasth India

    NDTV and Dettol launches Season 6 of Banega Swasth India

    MUMBAI: India’s most trusted news network NDTV, along with partner Dettol and Harpic, is back with a continuation of the NDTV-Dettol BanegaSwachh India campaign, but moving its focus from BanegaSwachh to BanegaSwasth India, supported by Campaign Ambassador Amitabh Bachchan.

    The BanegaSwachh India campaign began in 2014 when toilet coverage in India was 38.7% and now in year 2019 it stands at 99.78%. A success of this scale takes strong leadership at the highest level, public private partnership and clear vision and timelines. It is indeed a movement we and the nation are proud of. The campaign now has the same commitment towards a healthy India.

    This year the campaign spoke about how a clean India leads to a healthy India as health can only flourish when the environment around one is clean. There is nothing more precious to human life than health. Governments and health experts have come up with a suitable health agenda that can be implemented across the country. 

    Therefore the campaign embarked on a new phase to make the country cleaner and healthier by focusing on the well-being of mothers and children. Malnutrition may not be a direct cause of death in children (under 5), but contributes significantly to high mortality and morbidity by reducing immunity, thereby increasing the risk of infections. Health as a subject encompasses Sanitation, Hygiene, Breastfeeding, Fortification, Nutrition, Food Security, Accessibility of treatment, care and support.

    The focus of the discussion was also on the first 1000 days – 270 days in the womb and 730 days from birthday up to 2 years – as this period is a critical window of intervention for cognitive development and growth, preventing irreversible impacts of stunting. If hygiene and nutrition can begin there, a strong foundation can be laid for the future health of society.

    In the course of this introductory launch, held at the JamnabaiNarsee School, Vile Parle (West), a call to action urged the supportive audience to contribute to the Swasth Box. This box will be curated specifically for post-natal care and will be given to mothers across the country, helping them to improve the chances of their babies surviving. Through this initiative the aim will be to give out the Swasth Box to every mother and child who needs one.

     Talking about the initiative, Campaign Ambassador Mr. Amitabh Bachchan, said, “Sharing my personal experience that detection and testing of diseases like diabetes, hepatitis B and tuberculosis is the need of any hour.  We should bring more awareness on such diseases. Many of us either due to the lack of knowledge or just being lazy never want to go to a clinic to get ourselves tested. We all know that diabetes is a silent killer and many of us are unaware that we are suffering from diabetes. We have been working on tuberculosis and hepatitis B but we need a lot of government support in two ventures”.

    Mr Gaurav Jain, Senior Vice President, AMESA, RB Health commented “Our journey towards Swachhta started five years ago with a great vision that brought Dettol BanegaSwachh India to life. The program’s conscious effort to drive behaviour change across communities has encouraged people to adopt better health practices and we are extremely proud of what we have been able to achieve together. To be able to drive lndia’s health agenda further, it is imperative for us to focus on another significant factor – Swastha. Given health today is more than an absence of illness – being healthy also means being fit and happy. The upcoming year will witness special attention on child nutrition and pregnant mothers that form the backbone of our future generations. This year the program is further complementing Govt’s initiative, Ayushmann Bharat.”

    Also speaking at the event Dr Prannoy Roy, Co-Founder and Executive Co-Chairperson, NDTV said
    “The deadline for India to become open defecation free is 2nd October 2019, which is the 150th birth anniversary of Mahatma Gandhi. It was Gandhiji’s dream that the quality of life of every Indian should improve with sanitation, cleanliness and hygiene as its foundation. 
    Along with the elimination of open defecation we are also working towards a country where our infants and most vulnerable citizens stay healthy. If we all come together we can achieve this. Please do join us in this campaign to ensure that our country is clean and healthy for our future generations.”
     

  • Dettol topples Trivago from top spot in BARC week 2 of 2019

    Dettol topples Trivago from top spot in BARC week 2 of 2019

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 5 January to 11 January 2019.

    Top Advertisers:

    Hindustan Unilever Ltd is still holding strong to the top advertiser spot. The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products led the game with 120788 insertions.

    The maker of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, Reckitt Benckiser Ltd, has also maintained its last week position in the second spot with 114626 insertions. ITC, too, has once again ranked third as it made 44191 insertions in week 2.

    Procter & Gamble and Ponds India stood fourth and fifth, just like the last week, with 33604 and 28427 insertions, respectively.

    Top Brands:

    Dettol Liquid Soap made a fresh entry onto the top spot in the brands' category with 16819 insertions in week 2 of 2019. Dettol Toilet Soaps stepped up from the fourth position of the last week to rank second in the list with 11394 insertions.

    Trivago, which was maintaining the top position for past several weeks, slipped to the third position in the second week with 9929 insertions.

    Santoor Sandal and Turmeric came in fourth with 9879 insertions followed by PolicyBazaar.com with 9841 insertions. 

  • Trivago top brand in BARC week 1 2019

    Trivago top brand in BARC week 1 2019

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the first week of 2019 reflecting top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 29 December 2018 to 4 January 2019.

    Top Advertisers:

    Hindustan Unilever Ltd remains unmoved from its top advertiser spot even in 2019. The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products made 112536 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic has also maintained its position in second spot with 86436 insertions. ITC too maintained its position on the third spot with 38479 insertions.

    Procter & Gamble and Ponds India stood fourth and fifth, with 33622 and 28889 insertions, respectively.

    Top Brands:

    Trivago maintained its last week’s position on the top spot in the brands category with 10883 insertions. Santoor Sandal & Turmeric climbed up to second position in the first week of 2019 with 9742 insertions.

    Toilet and bathroom-cleaner brand Harpic stood an impressive third with 9591 insertions followed by Dettol Toilet Soaps that had made 8645 insertions. Roop Mantra Ayur Face Cream stood fifth with 8546 insertions.

  • Trivago top brand in BARC week 52

    Trivago top brand in BARC week 52

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 December 2018  and 28 December 2018.
    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 52 of 2018.

    Top Advertisers:

    Hindustan Unilever Ltd, the owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products, didn't budge from the top position even in the last week of 2018 in the advertiser category with 122404 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic also maintained its position on the second spot with 42995 insertions. ITC followed the pack this week again with 42396 insertions.

    Ponds India stood fourth with 33946 insertions and SBS Biotech has attained the fifth position with 26175 insertions.

    Top Brands:

    Trivago once again reached the top spot in the brand's category in week 52 rankings of BARC, with 11557 insertions. Myntra.com stood at an impressive second with 10769 insertions followed by PhonePe, which improved from fifth position last week, with 10768 insertions.

    Dr Ortho Oil & Capsule and Mahindra Marazzo stood fourth and fifth with 9591 and 9301 insertions, respectively.

  • HUL top advertiser in BARC Week 50

    HUL top advertiser in BARC Week 50

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 December 2018 and 14 December 2018

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 50 of 2018.

    Top Advertisers:

    Hindustan Unilever Ltd with 106157 ad insertions on television, remained the top advertiser in week 50 as well followed by Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic, that had 58983 insertions.

    ITC Ltd as well maintained its position from the previous week and stands third with 53309 insertions.

    Procter & Gamble climbed up a rank from the last week and stands fourth with 34164 insertions. Pharmaceutical company SmithKline Beecham stands fifth with 28768 insertions.

    Top Brands:

    IBF became the top brand in week 50 of 2018 with 12436 insertions followed by Trivago with 12142 insertions. Mahindra SUV Range stands third with 11600 insertions.

    PhonePe, the Indian financial technology company, has entered the list at the third position, making 11529 insertions in week 50. Dettol Toilet Soaps came in fifth with 11425 insertions.

  • Redmi Note 6 Pro most advertised in BARC week 47

    Redmi Note 6 Pro most advertised in BARC week 47

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 17 November 2018 – 23 November 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 47 of 2018.

    Top Advertisers:

    For week 47, Hindustan Unilever Ltd stays on first position as the top advertiser and led with 126482 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 69309 ad insertions followed by ITC Limited with 37322 insertions.

    Godrej Consumer Products Ltd stood fourth followed by Procter & Gamble India with 33192 and 30981 insertions respectively.

    Top Brands:

    Surprisingly, Redmi Note 6 Pro took the first spot with 16020 insertions. Trivago stood second followed by Flipkart.com with 12504 and 11319 insertions respectively.

    Axis Bank Credit/ Debit Card took the fourth position with 11270 insertions followed by Santoor Sandal and Turmeric with mere 10590 insertions.