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Tag: Dettol

  • HUL becomes top advertiser in BARC week 35

    HUL becomes top advertiser in BARC week 35

    Mumbai: The top ten advertiser list for week 35 was led by FMCG giant Hindustan Lever Ltd (HUL) with an ad volume of 5072.06 (‘000 secs), as per the Broadcast Audience Research Council (BARC) India. Securing the second position was Reckitt Benckiser (RB) India which registered a total ad volume of 3217.63.

    Brooke Bond Lipton India was at the third spot, though at 959.09 (‘000 secs) its ad volume was significantly lower than that of RB India. Cadbury’s India, Procter and Gamble, Amazon Online India, Colgate Palmolive India, Ponds India, Asian Paints India, and ITC Ltd grabbed the remaining spots, in that order.

    Among the brands, RB’s Dettol toilet soaps topped the list at 523.17 (‘000 secs). HUL’s Horlicks followed at the second spot with 516.97. Airtel Black – the mobile, DTH, the fiber in one plan from Airtel – made its way to the third position recording weekly AMAs of 381.35 (‘000s).   

    The remaining spots were occupied by Dettol Antiseptic Liquid, Lizol, Dettol, Vanish Oxi Action, Amazon.in, Clinic Plus Shampoo, and Harpic Bathroom Cleaner.

  • BARC Week 33 : HUL remains top advertiser

    BARC Week 33 : HUL remains top advertiser

    Mumbai: The top-ten advertiser list for Barc Week 33 was led by FMCG giant Hindustan Unilever with ad volumes of 4393.11 (‘000 secs). The second position was secured by Reckitt Benckiser India which registered total ad volume of 4143.51.

    Cadburys India was at the third spot, though at 838.96 (‘000 secs) its ad volumes were significantly lower than that of RB. Godrej Consumer Products, and Brooke Bond Lipton India stood fourth and fifth respectively. UNSP-GEN-PERSONAL Greetings/Announcement was the new entrant at number six. It was followed by Procter & Gamble, Asian Paints (I), Colgate Palmolive India and ITC.

    Among the brands, RB’s Brand Dettol dominated with four products including Dettol Toilet Soap at the first position (643.18), Dettol at the second, Dettol Antisepctic Liquid at fourth and Dettol Liquid Soap at the sixth spot. Independence Day Greetings and Asian Paints Royale Glitz broke the monotony of the FMCG dominated list at number three and seven, respectively.

    Horlicks, Lizol, Harpic Power Plus 10X Max Clean and Clinic Plus Shampoo were also among the top-ten most advertised brands.

  • HUL most prolific advertiser in week 32: BARC

    HUL most prolific advertiser in week 32: BARC

    Mumbai: The top-ten advertisers list for BARC week 32 (7 August to 13 August) was led by Hindustan Unilever Ltd (HUL) with ad volume of 4445.94 (‘000 secs). The FMCG giant’s last week’s score was 5487.39 (‘000 secs).

    Reckitt Benckiser (India) Ltd maintained its hold at the second position. The consumer goods company, unlike HUL, saw an increased ad volume of 3939.47 in week 32 compared to 3213.56 in week 31.

    Rest of the list was dominated by other FMCG players, namely, Cadburys India Ltd, Reliance Retail Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, ITC Ltd, and Colgate Palmolive India Ltd, in that order, with the only exception being Asian Paints Ltd – at the seventh place.

    Leading the top ten brands tally across genres were RB’s Dettol and Dettol toilet soaps with ad volume of 795.76 and 574.43 respectively.

    Horlicks, Vimal Elaichi Pan Masala, Lizol, Asian Paints Royale Glitz, Jiomart, Veet Cold Wax Strip, Harpic Bathroom Cleaner, and Clinic Plus Shampoo followed.

  • HUL leads top ten advertiser list in Week 31: BARC

    HUL leads top ten advertiser list in Week 31: BARC

    Mumbai: Hindustan Unilever Ltd was the top advertiser across genres in BARC week 31 (31 July – 6 August), with ad volume of 5487.39 (‘000 secs). Grabbing the second position was Reckitt Benckiser (India) Ltd (3213.56).

    The top two brands were followed by Brooke Bond Lipton India Ltd, Cadbury’s India Ltd, Godrej Consumer Products Ltd, Colgate Palmolive India Ltd, Ponds India, Marico Ltd, ITC Ltd, and Lakme Lever Ltd in that order.

    Among the top ten advertised brands across genres Dettol led the tally with ad volumes of 514.79 (‘000 secs). Horlicks stood second at 406.82 (‘000 secs).

    The remaining list was dominated by FMCG brands including Vimal Elaichi Pan Masala, Dettol Toilet Soaps, Lizol, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Surf Excel Body Wash, and Close Up Ever Fresh in that order again. Edtech brand WhiteHat Jr was an exception at 10th position.

  • HUL retains top advertiser spot in week 28: BARC

    HUL retains top advertiser spot in week 28: BARC

    Mumbai: Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).

    HUL was followed by Reckitt Benckiser (India) ltd. with ad volume of 3721.89 (‘000sec). The figure stood at 4180.54 in week 27.

    The top two advertisers were followed by Amazon Online India, Godrej Consumer Products, Cadburys India, Brooke Bond Lipton India, Procter & Gamble, Coca Cola India, Pepsi Co, and Colgate Palmolive India, in that order.

    Wipro and Ponds India which held the seventh and ninth position in week 27 went off the list making way for Procter & Gamble and Coca Cola India at number seven and eight, respectively.

    Among the brands, RB’s Dettol held onto the top slot with ad volume of 700.86 (‘000sec), as against 754.83 (‘000sec) in week 27. Thums Up made its way to the second position clocking ad volume of 547.24 (‘000 sec). The beverage brand from Coca Cola India was not on the top-ten list last week. 

    Dettol and Thums Up were followed by Amazon.in, Delhi Skill and Entrepreneurship University, Vimal Elaichi Pan Masala, Dettol Toilet Soaps, Veet Cold Wax Strip, Horlicks, Close Up Ever Fresh, and Lizol. 

  • Dettol launches anthem to spread the message of hope

    Dettol launches anthem to spread the message of hope

    New Delhi: With India struggling to combat the second wave of the coronavirus pandemic, Dettol on Monday launched an anthem to spread the message of positivity and hope. The brand has attempted to reiterate the criticality of good habits like hand hygiene, wearing masks, maintaining social distance and vaccination to fight the pandemic.

    The anthem to infuse positivity has been performed entirely by children across the nation from the safety of their homes and executed with complete adherence to current safety protocols, said the company.

    Reckitt, South Asia- Health and Nutrition, regional marketing director, Dilen Gandhi said, “Dettol has been driving mass behavioral change and has played an important part in creating a healthier and more hygienic environment. Children have played a crucial role in helping us spread awareness on the importance of health and hygiene. Today, our children have been massively impacted and facing extreme duress due to the virus. This campaign is our way of saluting the future of our country and spreading the message through them of hope, positivity and protection.”

    Elaborating on the concept, McCann, executive director and India head of creative, Ashish Chakravarty said, “This anthem is a message of positivity and hope. And who better to bring such a message than those in whom the hopes of a better tomorrow lie; the children of the nation. We hope that this simple message finds a voice in every home of India.”  

    Dettol has been focused on addressing the rising need of health, hygiene and sanitation in India. With Dettol’s Banega Swasth India initiative, Dettol has impacted more than 20 million children across India.

  • BARC week 14: Lizol leads the brands list

    BARC week 14: Lizol leads the brands list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 14 of 2021.

    Top advertisers:

    Reckitt continued its run as the biggest advertiser of the week with 247483 ad AMA. HUL came in second with 225461 insertions.

    Cadburys bagged the third rank this time with 42088 ad generations. Brooke Bond placed fourth with 37982 ad insertions.

    Lakme and Pepsi Co secured fifth and sixth place with 28032 and 27096 ad views respectively.

    Other top brands in the pecking order were as follows: Godrej Consumer Products, Ponds India, P&G, and Colgate.

    Top brands:

    This week Lizol led the chart with 22833 ad impressions. Dettol Antiseptic Liquid came in second with 22334 ad views. Dettol Toilet Soaps secured the third position with 21780 ad insertions.

    The fourth and fifth spots were acquired by PolicyBazaar and Dettol Intense Cool Soap with 19683 and 15902 ad AMA respectively.

    Dettol Liquid Soap bagged the sixth spot with 12858 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Harpic Bathroom Cleaner, Dermi Cool, and Clinic Plus Shampoo.

  • BARC week 13: Reckitt leads advertisers list

    BARC week 13: Reckitt leads advertisers list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 March and 2 April 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 13 of 2021.

    Top Advertisers:

    Reckitt continued its run as the top advertiser of the week with 235624 ad AMA. HUL came in second with 229489 insertions.

    Brooke Bond bagged the third rank this time with 38947 ad generations. ITC placed fourth with 32163 ad insertions.

    Lakme and Colgate secured fifth and sixth place with 31005 and 27728 ad views.

    Other top brands in the pecking order were as follows: Pepsi Co, Cadburys, Godrej Consumer Products and Ponds India.

    Top Brands:

    This week Lizol led the chart with 29931 ad impressions. Dettol Toilet Soaps came in second with 23471 ad views. Moov Gel secured the third position with 15979 ad insertions.

    The fourth and fifth spots were acquired by Dettol Intense Cool Soap and Glow & Lovely with 14516 and 13816 ad AMA respectively.

    Mortein Smart bagged the sixth spot with 13549 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Dettol Antiseptic Liquid, Clinic Plus Shampoo, and Harpic Bathroom Cleaner.

  • BARC week 12: Reckitt continues run as biggest advertiser

    BARC week 12: Reckitt continues run as biggest advertiser

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 March and 26 March 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 12 of 2021.

    Top Advertisers:

    Reckitt continued its run as the top advertiser of the week with 270097 ad AMA. HUL came in second with 198697 insertions.

    ITC bagged the third rank this time with 51864 ad generations. Cadburys placed fourth with 38466 ad insertions.

    Godrej Consumer Products and Brooke Bond secured fifth and sixth place with 35964 and 32649 ad views.

    Other top brands in the pecking order were as follows: Colgate, Lakme, Guj Coop Milk Mkt Fed, and Pepsi Co.

    Top Brands:

    This week Lizol led the chart with 38420 ad impressions. Dettol Toilet Soaps came in second with 26964 ad views. Moov Gel secured the third position with 21647 ad insertions.

    The fourth and fifth spots were acquired by Dettol Intense Cool Soap and Amazon with 17011 and 15909 ad AMA respectively.

    Harpic Power Plus liquid antiseptic bagged the sixth spot with 14397 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Harpic Bathroom Cleaner, Mortein Smart, and Asian Paints.