Tag: Dettol Liquid Soap

BARC week 40: Flipkart, Amazon enters top brand list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 October to 9 October 2020.

The data reflects the top 10 advertisers and brands across genres in India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 40 week. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 40 week of 2020.

Top Advertisers: –

Hindustan Unilever continued to be the biggest advertiser this week also with 295548 impressions. It was followed by Reckitt Benckiser India which ranked second with 180389 ad generations.

Godrej Consumer Products this time bagged the third rank with 43595 ad impressions. Cadbury India and ITC Ltd secured the fourth and fifth place with 37150 and 33498 ad impressions.

Brooke bond India bagged the sixth spot with 30623 ad insertions.

Other top brands in the pecking order were as follows: Amazon Online India Pvt, Wipro, Ponds India, and Colgate Palmolive India Ltd.

Top Brands:

Dettol Antiseptic Liquid became the top rank, like last week with 27266 ad impressions. Dettol Toilets Soaps secured the second position and got 21011 ad impressions.

Surf Excel easy wash bagged the third spot with 18246 ad insertions.

The fourth and fifth spots were acquired by Lizol and Amazon.in with 17912 and 17704 ad insertions respectively.

In this week’s data, Mahindra Thar appeared in the list in the sixth position with 16481 ad views.

Other top brands in the pecking order were as follows: Glow & Lovely, Flipkart, Dettol Liquid Soap, and Lux Toilet Soap.

October 16, 2020
BARC Week 36: Vi displaces Dettol as top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 August 2020 and 11 September 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the week 36 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 204159 impressions. It was followed by Reckitt Benckiser India which ranked second with 178524 ad impressions.

Vi bagged the third spot with 66314 insertions. ITC & Godrej Consumer Products Ltd secured the fourth and fifth place with 42175 and 37332 insertions respectively.

P&G bagged the sixth spot with 32717 ad insertions.

Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive India, P&G Home Productis, and Brooke Bond Lipton India.

Top Brands-

This week the newly launched Vi displaced Dettol Antiseptic Liquid from the number one position and emerged as the top brand with 66313 insertions.

Dettol Antiseptic Liquid took the second spot with 36400 insertions followed by Dettol Toilet Soaps with 21696 insertions. Dettol Liquid Soap bagged the fourth spot with 19586 ad impressions.

The fifth spot was acquired by Glow & Lovely Multivitamin with 15977 insertions.

The sixth position was grabbed by Surf Excel Wash with 14434 ad insertions.

Other top brands in the pecking order were as follows: Lizol, Dettol & Moms Soap, Amazon.in & Jeevansaathi.com

September 18, 2020

BARC Week 35: Dettol emerges as the top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 29 August 2020 to 4 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 35 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 243758 impressions. It was followed by Reckitt Benckiser India which ranked second with 162462 ad impressions.

Brooke Bond Lipton India Ltd bagged the third spot with 41159 insertions. Godrej Consumer Products Ltd and Procter & Gamble secured the fourth and fifth place with 26908 and 23885 insertions respectively.

ITC Ltd bagged the sixth spot with 23505 ad insertions.

Other top brands in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Wipro Ltd, and Ponds India.

Rank	Advertiser	Insertions
		Week 35
1	HINDUSTAN LEVER LTD	243758
2	RECKITT BENCKISER (INDIA) LTD	162462
3	BROOKE BOND LIPTON INDIA LTD	41159
4	GODREJ CONSUMER PRODUCTS LTD	26908
5	PROCTER & GAMBLE	23885
6	ITC LTD	23505
7	COLGATE PALMOLIVE INDIA LTD	23391
8	CADBURYS INDIA LTD	20873
9	WIPRO LTD	20719
10	PONDS INDIA	19427
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands-

Dettol Antiseptic Liquid, after a few weeks, returned to the top spot with 27226 ad insertions. Dettol Toilet Soaps this time came in the second position with 17509 ad insertions. Dettol Liquid Soap bagged the third spot with 17230 ad impressions.

The fourth and fifth spots were acquired by Surf Excel easy wash and Lizol with 16509 and 13032 ad insertions respectively.

The sixth position was grabbed by Dettol & Moms Soap for the first time in the last so many weeks with 13018 ad insertions.

Other top brands in the pecking order were as follows: Wheel Active 2 in 1, Clinic Plus Shampoo, Jeevansathi, Facebook.

Rank	Brands	Insertions
		Week 35
1	DETTOL ANTISEPTIC LIQUID	27226
2	DETTOL TOILET SOAPS	17509
3	DETTOL LIQUID SOAP	17230
4	SURF EXCEL EASY WASH	16509
5	LIZOL	13032
6	DETTOL & MOMS SOAP	13018
7	WHEEL ACTIVE 2 IN 1	11319
8	CLINIC PLUS SHAMPOO	11130
9	JEEVANSATHI.COM	11084
10	FACEBOOK.COM	10152
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

September 11, 2020

BARC week 31: Lizol top brand, HUL top advertiser

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 27 July 2019 and 02 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 31 of 2019.

Top Advertisers:

Just like the previous week, there were no changes in the top 5 advertisers in week 31 ratings as well.

Hindustan Unilever remained on the top advertiser position, by making 150801 insertions. It was followed by Reckitt Benckiser (India) Ltd, with 120674 insertions, and ITC Ltd, with 40426 insertions.

Godrej Consumers Products Ltd came in fourth as it made 34637 insertions followed by Procter & Gamble, which had 30702 insertions, in week 31 of 2019.

Top Brands:

A few ups and downs were noticed in the rankings of top 5 brands in BARC week 31 rankings. While Lizol held strong to the top spot with 17137 insertions, Trivago was replaced from second spot by Harpic Bathroom Cleaner, a new entrant in the list. The latter made 11174 insertions.

Dettol Liquid soap moved up two spots from last week, to rank third this time with 10921 insertions. Trivago settled at fourth position with 10772 ad insertions on television in week 31 of 2019.

Harpic 10/10 re-entered the list post a small hiatus on fifth spot with 10667 ad insertions.

August 9, 2019
BARC week 29: Lizol takes back its top position among brands

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 July 2019 and 19 July 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 29 of 2019.

Top Advertisers:

BARC week 29 rankings saw little changes in the top advertisers’ category. Like the previous week, the top three spots were taken by Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd. They made 167951, 120376 and 48085 insertions on TV, respectively.

Procter & Gamble was replaced from the fourth slot to slip a level down by Godrej Consumers Products Ltd. It climbed up several spots from the past week’s 9th position, with 39761 ad insertions. Procter & Gamble made 39290 insertions.

Top Brands:

Lizol climbed back to the top spot once again after a few weeks’ jump in the ranking, with 14631 insertions. It was followed by Dettol Liquid Soap, which climbed up two spots from the past week, with 12430 insertions.

Colgate Dental Cream slipped one position down to rank third this week. It made 11296 insertions. Trivago also climbed down one spot and ranked fourth this week with 11252 insertions. Dettol Toilet Soaps showed significant improvement as it rose to fifth rank from the last week’s tenth. It made 10615 insertions on TV.

July 26, 2019
Dettol Liquid soap returns as top brand after a week’s gap in BARC week 27 rankings

MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 29 June 2019 and 5 July 2019.

The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 26 of 2019.

Top Advertisers:

Week 26 rankings of BARC finally saw a change in the list of top three advertisers, which was running stagnant for the past couple of weeks. While Hindustan Unilever Ltd and Reckitt Benckiser India Ltd still held on to the top two positions with 160125 and 101766 insertions, respectively, ITC was replaced by Cadburys India Ltd on the third spot with 27587 insertions. It was fifth in the rankings last week.

The fourth spot was acquired by Amazon Online India Pvt Ltd, which climbed up four spots from last week’s eighth rank, with 26910 insertions. It was followed by Brooke Bond Lipton India Ltd, which slipped one spot from last week, with 24528 insertions.

Top Brands:

Dettol Liquid Soap claimed its top brand spot back after a one-week hiatus in the week 27 listings. It made 12094 insertions. Harpic 10/10 replaced Harpic Bathroom Cleaner in the second spot, climbing up three ranks, with 10194 insertions on TV.

Santoor Sandal and Turmeric ranked third with 9915 insertions followed by Harpic Bathroom Cleaner that made 9549 insertions. Colgate Dental Cream climbed up two ranks from last weeks to be in the fifth spot with 9517 insertions.

July 12, 2019

BARC week 26: Lizol takes top spot among brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 June 2019 and 28 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

No changes were noted in the week 26 rankings of BARC when it came to top 5 advertisers. Like previous two weeks, Hindustan Unilever Ltd is in the top position, with 185861 insertions followed by Reckitt Benckiser (India) Ltd, with 98712 insertions.

The next in the list was ITC Ltd with 31591 ad insertions on TV. Brooke Bond Lipton India Ltd maintained its position in the fourth spot with 28255 insertions followed by Cadburys India Ltd that had made 27064 insertions.

Rank	Advertiser	Insertions
		Week 26
1	HINDUSTAN LEVER LTD	185861
2	RECKITT BENCKISER (INDIA) LTD	98712
3	ITC LTD	31591
4	BROOKE BOND LIPTON INDIA LTD	28255
5	CADBURYS INDIA LTD	27064
6	MARICO LTD	24824
7	COLGATE PALMOLIVE INDIA LTD	20907
8	AMAZON ONLINE INDIA PVT LTD	19120
9	PONDS INDIA	16658
10	SMITHKLINE BEECHAM	16223
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol once again claimed the top spot in the week 26 top brands ranking of BARC, with 12281 insertions. It was not a part of the top 10 brands in the previous week. The second spot was claimed by Harpic Bathroom Cleaner, which too was missing from the top brands past week, with 11642 insertions.

Dettol Liquid Soap slipped two positions from last week to rank third this time, with 10420 insertions. Amazon.in climbed down a spot to rank fourth with 9324 insertions. Harpic 10/10 once again entered the list, on fifth spot, with 9236 insertions.

Rank	Brands	Insertions
		Week 26
1	LIZOL	12281
2	HARPIC BATHROOM CLEANER	11642
3	DETTOL LIQUID SOAP	10420
4	AMAZON.IN	9324
5	HARPIC 10/10	9236
6	CLINIC PLUS SHAMPOO	9187
7	COLGATE DENTAL CREAM	9072
8	LIZOL KITCHEN POWER CLEANER	8861
9	GOODKNIGHT POWER ACTIV PLUS	8408
10	PHONEPE	8301
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 5, 2019

Dettol Liquid Soap remains top brand in BARC week 25

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 June 2019 and 21 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

There were no changes in the top five advertisers in week 25 when compared to the BARC data from previous week. Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions with 185070, 73261, and 32287 ad insertions, respectively.

Brooke Bond Lipton India Ltd came in fourth with 28409 insertions followed by Cadburys India Ltd that had 24999 insertions.

Top Brands:

Some minor shuffles occurred in the week 25 rankings of top brands by BARC, as compared to the previous week. While Dettol Liquid Soap and Colgate Dental Cream remained on the top two positions with 12748 and 10542 insertions, respectively, Amazon.in replaced Trivago from the third position. Amazon.in, which ranked 6th in last week’s rankings, made 9206 insertions to claim its spot in the top 3 in week 25.

Clinic Plus shampoo, which ranked seventh last week, climbed up a few spots to be in number four position this time with 8896 insertions. It made Pet Saffa-Bharat slip from its postion the last week by a spot. It ranked fifth with 8750 insertions.

June 28, 2019

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank	Advertiser	Insertions
		Week 24
1	HINDUSTAN LEVER LTD	171289
2	RECKITT BENCKISER (INDIA) LTD	72202
3	ITC LTD	30195
4	BROOKE BOND LIPTON INDIA LTD	27279
5	CADBURYS INDIA LTD	27182
6	MARICO LTD	26226
7	SMITHKLINE BEECHAM	25260
8	COLGATE PALMOLIVE INDIA LTD	24954
9	PROCTER & GAMBLE	22111
10	AMAZON ONLINE INDIA PVT LTD	20497
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank	Brands	Insertions
		Week 24
1	DETTOL LIQUID SOAP	12117
2	COLGATE DENTAL CREAM	11332
3	TRIVAGO	11083
4	PET SAFFA-BHARAT	10870
5	LIZOL	10196
6	AMAZON.IN	9098
7	CLINIC PLUS SHAMPOO	8974
8	SANTOOR SANDAL AND TURMERIC	8876
9	DETTOL TOILET SOAPS	8417
10	HARPIC 10/10	8056
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

June 23, 2019

HUL, Dettol Liquid Soaps maintain top positions in BARC week 3

MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 12 January 2019 and 18 January 2019.

The data reflects top 10 advertisers and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 3 of 2019.

Top advertisers:

Hindustan Unilever Ltd has remained unmoved from its top advertiser spot even after several weeks. In week 3 of 2019, the brand made 131698 insertions.

Reckitt Benckiser, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, is also holding strong to its second position and made 81596 insertions in week 3 of 2019.

Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, was still strong in the third spot with 42964 insertions.

Godrej Consumer Products Ltd has replaced Procter & Gamble from last week’s fourth spot, with 33414 insertions. Ponds India remains in the fifth position with 28360 insertions.

Top Brands:

Dettol Liquid Soap held strong to its freshly acquired top spot in the brands' category with 18629 insertions. Godrej Expert Rich Creme Hair Colour made a new entry on the second spot with 13888 insertions.

Santoor Sandal and Turmeric has stepped up one spot from its last week’s rankings and is on the third position with 10168 insertions.

Dettol Toilet Soaps has once again slipped to its fourth spot (from last week’s second) after a week’s gap and had made 9662 insertions in week 3.

Trivago has slipped further down to fifth position (it was on number one spot for the past few weeks before slipping to the third spot in week 2) with 9661 insertions.

January 27, 2019