ITV

Tag: Dettol

  • NDTV’s longest-running health campaign Banega Swasth India launches AI chatbot and loyalty cards for children

    NDTV’s longest-running health campaign Banega Swasth India launches AI chatbot and loyalty cards for children

    NEW DELHI: Banega Swasth India is back for a 12th season, and this time it means business. NDTV and Dettol’s flagship health campaign will launch an AI-powered hygiene chatbot, a gamified loyalty card programme for children, and an accessibility curriculum for disabled youngsters when it takes to the airwaves on 2 October 2025.

    The telethon, fronted by actor Ayushmann Khurrana, will rally Indians around the theme “I Am the Change” and the call to action Mere Dus Gaz Se Viksit Bharat Tak (From My Ten Yards to a Developed India). The ambition is bold: transform every citizen into an agent of health change.

    The star attraction is Hygieia, India’s first hygiene chatbot, which will dispense health guidance in 22 Indian languages and four global ones. It sits alongside the Swasth Bharat Champ Hygiene Loyalty Card Programme—India’s first non-financial hygiene loyalty scheme for children, designed to build lifelong healthy habits through gamification and rewards.

    Breaking new ground on inclusion, Dettol will unveil what it claims is the world’s first digital accessibility curriculum for children who are blind, deaf, mute or autistic. Awards will honour maternal and child health tech accelerators focused on the critical first 1,000 days of life.

    President Droupadi Murmu will grace the event, joined by Uttar Pradesh governor Anandi Ben and Odisha chief minister Vishnu Deo Sai,  Malaika Arora, Nimrat Kaur and Jasmine Sandlas will perform.

    NDTV chief executive & editor in chief Rahul Kanwal said the campaign has evolved into a movement that inspires citizens to contribute to the nation’s health journey. “With innovations like Hygieia and inclusive programmes for every child, the campaign demonstrates that purposeful individual action can transform communities—and collectively, guide India towards a Viksit Bharat by 2047.”

    Reckitt executive vice-president for south Asia  Gaurav Jain said the partnership was driving meaningful change in millions of lives. “By leveraging innovative solutions, we’re empowering individuals and communities to take charge of their health and hygiene. Our commitment to health equity and inclusivity is reflected in our Dettol Accessibility Curriculum, which ensures that no child is left behind.”

    The campaign has reached over 26 million children and enabled more than 38 billion handwashing occasions. Its architects believe individual responsibility and collective resolve will propel India’s health transformation. Change, they insist, begins with me.

  • Digital marketing veteran leaves Reckitt after nine-year stint

    Digital marketing veteran leaves Reckitt after nine-year stint

    MUMBAI: Shashishekhar Mukherjee, one of India’s most decorated digital marketing executives, has ended his nine-year tenure as head of digital marketing at Reckitt, the British consumer health and hygiene giant behind brands including Dettol, Durex and Veet.

    The departure of the 18-year industry veteran, announced on LinkedIn this week, marks another high-profile exit from the fast-moving consumer goods sector as companies grapple with rapid digital transformation and fierce competition for top talent.

    Mukherjee, who joined Reckitt in April 2016, spearheaded the company’s data-driven marketing strategy across its marquee portfolio, which also includes Moov pain relief gel. His campaigns earned recognition at prestigious industry awards including the APAC Effies, Asian Warc and Emvies.

    The executive’s credentials include being named among Brand Equity’s top 30 digital marketers. He currently serves as a board advisor to the India Influencer Governing Council and is a member of the Mobile Marketing Association’s APAC retail media network.

    “After nine incredible years, I recently bid farewell to my team, coworkers, and friends at Reckitt,” Mukherjee wrote in his LinkedIn post, describing the role as having “profoundly shaped me both personally and professionally.”

    His exit comes as multinational consumer goods companies face intensifying pressure to digitise their operations and connect with younger consumers across India’s diverse markets. The sector has witnessed a wave of senior departures as executives seek new opportunities in the rapidly evolving landscape.

    Mukherjee’s departure follows a distinguished career spanning blue-chip agencies and brands. Before Reckitt, he served stints at GSK (now Haleon), where he led digital initiatives for wellness brands including Sensodyne toothpaste and Eno antacid, and at Mindshare, where he headed digital strategy for PepsiCo’s portfolio.
    His early career included roles at GroupM, handling accounts for Twinings tea, Kurkure snacks and Domino’s Pizza, and at Publicis Groupe, managing digital offerings for Hewlett-Packard and telecom operator MTS.

  • Dettol Fresh promises 12-hour confidence boost in a bar

    Dettol Fresh promises 12-hour confidence boost in a bar

    MUMBAI: Dettol, the household name that’s long been associated with hygiene and protection, has now added a splash of confidence to its cleansing credentials. The brand has rolled out a bold new promise of 12-hour freshness across its Cologne Fresh and Lime Fresh soap variants — a timely move in a country where a commute can be longer than a board meeting, and body odour can strike at the worst possible moment.

    Designed for modern Indians on the move, Dettol Fresh claims to eliminate 99.9 per cent of odour-causing germs^ while delivering a day-long burst of confidence. Cologne Fresh brings a musky, masculine edge perfect for power moves and post-shower swagger, while Lime Fresh’s citrus zing is tailor-made for social sparks and morning hustle.

    To bring the proposition alive, Dettol has partnered with McCann Worldgroup for two spirited ad films. In one, a young woman with a startup pitch finds an investor at an airport — only the one who smells success (literally) gets the deal. In the other, a duo of musicians get a surprise gig at a nightclub — but only the fresher of the two steals the spotlight.

    Reckitt – South Asia regional marketing director, health, Kanika Kalra said, “At Reckitt, we believe real confidence starts with feeling fresh & protected so you are ready for anything. With Dettol Cologne & Lime Fresh, we’re not just offering freshness — we are helping people feel confident. Whether you’re chasing dreams in boardrooms or on stage, 12-hour freshness*~gives you the confidence to show up at your best. This marks an exciting benefit from Dettol as we expand our promise of protection into the freshness space — because when you feel fresh, you always feel ready.”

    The campaign is headlined by two engaging ad films, conceptualised by McCann Worldgroup. McCann Worldgroup India chief creative officer and CEO Prasoon Joshi said, “Opportunities don’t wait – they can come anytime! And when they do, you’ve got to feel fresh, confident, and ready to grab them. That’s what this campaign is all about. With 12 hour-freshness, Dettol Lime Fresh and Cologne Fresh have your back, helping go-getters feel fresh and confident, and also protect from body odour.”

    The message is simple: with Dettol Fresh, you don’t just feel clean — you feel ready. Whether it’s for a chance meeting, a professional breakthrough, or a bold night out, Dettol wants to be your invisible wingman.

    As the brand evolves from its germ-killing legacy to confidence-boosting freshness, the humble soap bar is suddenly less about hygiene and more about head-turning assurance. Freshness, it seems, is now a career strategy.

  • Dettol Banega Swasth India campaign promotes hygiene at Maha Kumbh Mela 2025

    Dettol Banega Swasth India campaign promotes hygiene at Maha Kumbh Mela 2025

    MUMBAI: The Maha Kumbh Mela 2025, which commenced on 13 January 2025, with the Paush Purnima Snan and is set to conclude on  26 February 2025, aligning with Maha Shivratri, has transformed Prayagraj into a centre of devotion and public health efforts. Among the millions expected to gather for this event, an initiative to promote hygiene and health is taking centre stage.

    Reckitt, a health and hygiene company, is efforts to ensure this year’s Kumbh incorporates a strong focus on cleanliness and well-being through its campaign, Dettol Banega Swasth India (DBSI).

    DBSI has been a partner of the Kumbh Mela since 2016, contributing to the Ardh Kumbh and Magh Melas in Varanasi, Nashik, and Ujjain. This year, the initiative aims to reach an expected 45 crore devotees, incorporating hygiene practices into the cultural and spiritual activities of the event.

    The campaign, in collaboration with Global Interfaith Wash Alliance (GIWA), AJ Foundation, Plan India, and Jagran Pehel, aligns with the government of India’s Viksit Bharat @ 2047 vision. The focus is on encouraging handwashing practices, with soaps being distributed at food-serving areas. Devotees will be encouraged to wash their hands before and after meals, while 15,000 sanitation workers will participate in training programs and receive soaps to support hygiene efforts across the mela grounds.

    To address the scale of the event, health and hygiene volunteers will be present in all 25 sectors of the Kumbh. Kalpvasis, who stay for 45 days of the mela, will receive soaps and hygiene education. The campaign will also engage attendees through traditional performances like Nukkad Nataks to highlight the importance of handwashing in maintaining health.

    Reckitt – South Asia executive vice president  Gaurav Jain said, “At Reckitt, we believe that health and well-being of communities are the foundation of true progress. The Maha Kumbh Mela 2025 provides a unique opportunity to embed hygiene practices into one of India’s most culturally significant events. We are delighted to take ahead our long-standing partnership with the government of Uttar Pradesh and GIWA to reaffirm our commitment to Viksit Bharat @ 2047, ensuring that hygiene is the cornerstone of a cleaner, healthier India.”

    Parmarth Niketan Ashram, Rishikesh president, and Global Interfaith WASH Alliance, co-founder Swami Chidanand Saraswatiji said, “I have been associated with Banega Swasth India and thrilled to witness its impactful presence at Maha Kumbh Mela 2025. By leveraging engaging initiatives such as street plays, puppet shows, and distributing planters, we aim to empower individuals to become ambassadors of change, driving a collective movement towards a cleaner, healthier, and more sustainable society.”

    Plan India executive director Mohammed Asif stated, “Our collaboration with Dettol Banega Swasth India is a testament to the power of collective action in driving meaningful change in communities. At the Maha Kumbh Mela 2025, we are proud to contribute to this monumental effort to instil hygiene practices among millions of devotees. By reaching out to diverse communities, we are reinforcing the importance of hand hygiene and drive positive behavioural change for a healthier tomorrow.”

    AJ Foundation chairperson Bidhu Bhushan Panda said, “We are proud to collaborate with Banega Swasth India at the Maha Kumbh Mela 2025, amplifying critical messages on health and hygiene. As a vibrant celebration of unity and spiritual growth, the Maha Kumbh embodies humanity’s collective commitment to a healthier, more sustainable future. Together, we aim to inspire awareness, drive meaningful change, and leave a lasting legacy that resonates with all participants.”

    Jagran Pehel treasurer Sameer Gupta “Jagran Pehel is deeply honoured to support DBSI at Maha Kumbh 2025, the largest religious gathering in the world. Maha Kumbh Mela is not just a gathering; it is a profound celebration of faith, devotion, and unity. Through our far-reaching impact and meaningful advocacy, we are committed to uplifting the spirit of this sacred event and championing initiatives that enhance its purpose and legacy for millions of devotees.”

  • What customers ordered on Zepto in 2024

    What customers ordered on Zepto in 2024

    MUMBAI: What did India order online in 2024? At what time did  they get shopping happy? Were there any quirky or weird things they ordered?  

    Quick commerce company Zepto gives us some insights into the shopping habits of India’s online consumers! Read on as some are sure to bring a smile to your face while others may get you to raise your eyebrows in alarm.

    * A Chennai user ensured preparedness, ordering 481 condoms in 2024.(Did he also order Viagra?)
    * A Hyderabad user’s 217 Eno packets were a spicy year’s MVP.
    * Chennai’s pet lover stocked up with 5,234 quantities of pet food.
    * In Kolkata, 96 packs of Tata Tea Gold kept someone caffeinated all year long.
    * Bengaluru’s curd enthusiast led with 5,544 pouches of curd ordered.
    * Gurugram’s spirituality shone, with 707 pooja essentials bought.
    * Pune’s health-conscious customer ordered 768 carrots.
    * Ghaziabad stayed cool, ordering 721 packets of ice.
    * And yes, 481 watermelons found a home in Chennai—summer forever?
    * 16,663 packs of Amul Masti kept spirits high.

    What Kept You Up at Night (and Beyond)
    * Over 20 million snacks were ordered between 12 AM and 4 am.
    * Bengaluru showed self-care with 28,000 massagers ordered. (Hmmm…too much sitting at the desk coding or is it something else?)
    * 85,000 stationery orders were placed late at night—midnight creativity, anyone?

     What were you searching for?
    o 6,000 searches for “friends” (we feel you).
    o 877 searches for “sukoon” (same).
    o 7 searches for “2 BHK” (you do you).
     

     Veggie vibes:
    o 900,000 karelas (bitter gourds), 130,000  lakh tindas, 7.7 million bhindis (okra), 2.3 million lauki, and 4 million baigans (egg plant) made their way to homes.

    Combos that Made Us Laugh:
    * Dumbbells + samosas: Strength and snacks in perfect balance.
    * Pooja essentials + tonic water: Holy spirit, indeed.
    * Food from Zepto Café + pressure cookers: Modern mealtime prep.
    * Knives + Dettol: Safety first.
    * Momos + chocolate syrup: A pairing no one saw coming.

    Fun Facts from the Cities We Love
    * Bengaluru: Ordered 825,000 roses and more than 400,000 condoms (What’s up with the city; are the techies’ hormones raging wild ?).
    * Delhi: Loved their snacks with 1.2 lakh millions Magic Masala and over 800,000  mixer bottles (No wonder the city has so many accidents).
    * Mumbai: Truly the city that never sleeps, ordering 3.15 million  snacks between 12–4 AM.
    * Our fastest delivery this year? 25 seconds.
    * Delivery partners travelled 340 million km in total—equal to 8,000  times around the  Earth.
    * Scott from Delhi was the highest tipper, with ?58,000 in tips!
    * And Ravi from Hyderabad? The king of indigestion relief, ordering 217 Eno bottles.

    It takes all types to make this world right? Even  when they order goodies! At least that’s what Zepto’s analysis of the shopping habits of Indians reveals. 

  • TAM report: News genre observed seven per cent de-growth in ad volumes in Jul-Sept’23

    TAM report: News genre observed seven per cent de-growth in ad volumes in Jul-Sept’23

    Mumbai: TAM India has released an advertising report on TV news channel for Jul-Sept’23.

    Television ad volumes in news genre witnessed growth in both Apr-Jun’23 and Jul-Sept’23 by seven per cent and one per cent respectively compared to Jan-Mar’23. Whereas, news genre observed de-growth in ad volumes in Jul-Sept’23 by seven per cent compared to Jul-Sept’22.

    Services and food & beverages sectors retained their first and second positions during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/Finance/Investment’ was the only new entrant in top 10 list of sectors during Jul-Sept’23 over Apr-Jun’23. The top 10 sectors together added 80 per cent share of ad volumes during Jul-Sept’23.

    During Jul-Sept’23, cars ascended to first position with five per cent share of ad volumes compared to its third position in Apr-Jun’23. Toilet soaps, corporate/brand image and tooth pastes were the entrants in the top 10 categories list during Jul-Sept’23 over Apr-Jun’23. Together, the top 10 categories added 27 per cent share of ad volumes in Jul-Sept’23.  Retail outlets – Jewellers descended to second position in Jul-Sept’23 compared to their first position in Apr-Jun’23.

    Reckitt Benckiser (India) was the leading advertiser in Jul-Sept’23 with seven per cent share of ad volumes. Also, Hindustan Unilever, SBS Biotech and Amazon Online India retained their second, sixth and tenth position during Jul-Sept’23 compared to Apr-Jun’23.  The top 10 advertisers collectively added 24 per cent share of ad volumes in Jul-Sept’23. During Jul-Sept’23, Life Insurance Corporation of India was the only new entrant in the top 10 advertisers list compared to Apr-Jun’23.

    During Jul-Sept’23, 4.5K plus brands were present on television advertising for news genre. Compared to Apr-Jun’23, Dettol Toilet Soaps, Policybazaar.Com and LIC-Corporate were new entrants in the top 10 brand list during Jul-Sept’23. Lalithaa Jewellery retained its first position during Jul-Sept’23 compared to Apr-Jun’23. Out of the top 10 brands, three of them belonged to Reckitt Benckiser (India) in Jul-Sept’23.

    ‘Mortgage Loans’ category saw highest increase in ad secondages with growth of 55 per cent on television advertising for the news genre. In terms of growth percentage among top 10 categories, Cellular Phones-Smart Phones witnessed highest growth of five times during Jul-Sept’23.

    During Jul-Sept’23, ‘Hindi News’ was the leading subgenre for advertising on news genre with 17 per cent share of ad volumes. The top five channel subgenres accounted for 54 per cent share of ad volumes during Jul-Sept’23. 

  • Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Mumbai: NDTV, India’s most trusted news network, is back with the triumphant 10th season of ‘Banega Swasth India’, which is India’s longest running public health campaign. This milestone period marks a decade of unwavering commitment to promote health, wellness, and unity across India.

    ‘Banega Swasth India’ was started nine years ago by NDTV, in partnership with Dettol. In the last nine years, this multiple award-winning campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives.

    In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources. It’s a call to action to bridge the gap between the privileged and the underserved, ensuring everyone can lead a healthy life. The 10th season will also look forward to Dus Kadam – the emerging challenges that the campaign aims to address.

    Dettol and NDTV’s ‘Banega Swasth India’ initiative has grown stronger and become the hope of millions. The event is a forum that has attracted the most powerful and influential voices in support of the cause, from Vice Presidents and Chief Ministers to Oscar winners, Magsaysay awardees and Nobel laureates, all compassionate individuals to address and take action on some of the country’s most critical health issues. This initiative has been acknowledged publicly by Prime Minister Narendra Modi for its impact on public awareness. The live event on 2 October every year, highlights how better hygiene and nutrition can improve India’s health.

    With a focus on promoting health and wellness across India, the 10th season was graced by a number of distinguished guests including Droupadi Murmu, Her Excellency the President of India; Eknath Shinde, Chief Minister of Maharashtra; Nitin Gadkari, Minister of Road Transport and Highways, Government of India; Gajendra Singh Shekhawat, Union Minister of Jal Shakti, Government of India; Conrad Sangma, Chief Minister of Meghalaya; Brajesh Pathak, Deputy Chief Minister and Cabinet Minister of Medical Education, Medical and Health and Family Welfare, Government of Uttar Pradesh; Ashok Gehlot, Chief Minister of Rajasthan and Laxmi Narayan Tripathi, LGBTQIA activist. Apart from these famous dignitaries, Bollywood celebrities such as Rakul Preet Singh and Bhumi Pednekar also graced the gathering. The program also featured performances by charismatic artists such as Daler Mehndi, Neha Kakkar, Adnan Sami and sensational Nagaland rapper Moko Koza.

    Campaign ambassador Ayushmann Khurrana states, “Banega Swasth India has been a journey of hope, awareness and positive change over the last 10 years. In this monumental 10th season, let’s take Dus kadam to fulfil the campaign’s aim, One World Hygiene. I am reminded that health is indeed our greatest wealth. Together, we can inspire millions to live healthier lives and build a stronger and happier India.”

    AMG Media Network CEO & editor-in-chief, NDTV Limited director Sanjay Pugalia states, “With this triumphant season 10 of Dettol Banega Swasth India we like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”

    Reckitt chief executive officer Kris Licht states, “We are enormously proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.“

    Reckitt South Asia executive vice president Gaurav Jain states, “With the 10th season of Banega Swasth India, the One World Hygiene inspires us all to work together for a healthier and brighter future of India. We are turning the spotlight on the future, fostering global unity for a healthier tomorrow”.

    Reckitt director-external affairs and partnerships South Asia Ravi Bhatnagar states, “As Banega Swasth India celebrates a decade of tireless dedication, we are reminded that in the fight against climate change, One World Hygiene encourages sustainable hygiene practices that protect human health and the environment to ensure a healthier planet for future generations. Hygienic world lies in unity, strength and relentless pursuit of a healthier world.”

    Over the years, NDTV-Dettol Banega Swasth India leads to many firsts by reaching 850,000 schools with hygiene content, hygiene olympiad, hygiene play parks, hygiene music album, India’s first climate resilient schools, folk art and delivering hygiene programmes that are culturally adaptive. India’s first-ever public health and hygiene-focused podcast Swasthya Mantra was also launched as part of the program, along with Hygieia, an online game.

    Dettol and NDTV have been working towards a clean and healthy India since 2014. Into its tenth season, Banega Swasth India embarks on a journey of transformation. This year the goal is to envelope the whole world. The goal of good hygiene & health has to be a global goal – One World Hygiene. In this season, a newly formed council of Padma awardee doctors created a roadmap for One World Hygiene.

  • Dettol launches a new multi-use antiseptic cream

    Dettol launches a new multi-use antiseptic cream

    Mumbai: Dettol, a germ protection brand, has launched Dettol Antiseptic Cream in India. This ‘Made in India’ product is formulated and crafted specially to cater to the first aid needs of Indian consumers. In a company statement, Dettol revealed that a pack of 30 mg of Dettol Antiseptic Cream is priced at Rs 60 and is now available both online and offline pharmacies in India.

    With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage.

    The company has also unveiled its new TVC, “Har Ghar ka First Aid,” to raise awareness about catching an infection by not addressing minor cuts or wounds.

    As per NielsenIQ’s consumer research, only 56 per cent of consumers use any form of branded first aid products, while the remaining 44 per cent use basic home remedies or avoid applying anything, with a marginal few consulting a doctor.

    Commenting on the product launch, Reckitt regional marketing director of South Asia – health & nutrition Dilen Gandhi said, “As market leaders, it is our responsibility to address consumer gaps with products that cater to the needs of the Indian consumer. Dettol antiseptic cream is an over-the-counter product that consumers can use to treat minor cuts and injuries and prevent the spread of infection on open wounds. With this cream, we want consumers to manage their first aid needs more effectively and efficiently. This ‘Made in India’ product is a simple and safe product built on Dettol’s iconic antiseptic liquid heritage.”

  • upGrad launches campaign for Digital Marketing Job-Linked Bootcamp

    upGrad launches campaign for Digital Marketing Job-Linked Bootcamp

    Mumbai: Asia’s largest higher edtech company upGrad is back with yet another clutter-breaking digital campaign featuring a seemingly ironic interviewer-interviewee banter. The campaign film, through interesting on-screen chemistry, brings out the efficacy of upGrad’s best-in-class faculty, and the placement strategy it offers under its Digital Marketing Job-Linked Bootcamp, delivering a promising career outcome.  

     Conceptualised by upGrad’s in-house creative team, the film is produced by Valeum Films and is directed by Manoj Tapadia, who has made ad films for an endless list of brands, notably Dove, Maggi, Dettol, Tata Tea, Havells, Symphony, and HDFC. The film, shot in an office setup, shows a job interview underway that isn’t going the applicant’s way, until he answers a key question that turns the interview – and the hiring manager’s perspective – around.

    The six month bootcamp has been developed using upGrad’s extensive industry experience and offers a hands-on curriculum, including 200+ hours of live lectures, introduction to niche digital marketing tools, and 65+ hours of interview preparation and dedicated soft skill development sessions each. Prepared by industry experts for industry roles, the 100 per cent live bootcamp is carefully designed for freshers to assist them land a job with a minimum of Rs 4 lakhs per annum within 150 days of performance-based program completion or an entire fee refund. The move is also set to accelerate India’s growth momentum significantly through an added employment doorway.

    Commenting on the campaign, upGrad CEO – India Arjun Mohan said, “Job-Linked Digital Marketing Bootcamp is one of the biggest milestones, we, as a higher edtech leader, have introduced and therefore, it was critical for us to create maximum awareness touchpoints to let our target group and aspiring marketers take an informed career choice. The campaign draws insights from an internal study which highlighted the existing market gap in terms of available jobs. As a result, we realised that freshers and working professionals who aspire to build a career as digital marketers do not have a direct entry point. They have to pursue multiple different job profiles before they actually land the desired job.”

     “Young people change the face of any industry. Digital marketing is no different – in fact, it is one of the industries, most prone to be changed by new blood coming in. While earlier, young people usually stumbled into digital marketing, a structured and industry-relevant course like this upGrad Bootcamp, will give prospective marketers a great start to their career, thanks to the veteran faculty teaching it. This was the insight that led to the ad film,” added upGrad head of creative and content marketing – India Shreyas Shevade.

     In line with upGrad’s commitment to LifeLongLearning, the program structure also includes 1:1 mentorship opportunity with industry experts, end-to-end support in resume building, interview etiquette, and mock interview sessions, enabling its learners with enhanced career development opportunities.

  • HUL is top advertiser in week 36: BARC

    HUL is top advertiser in week 36: BARC

    Mumbai: Broadcast Audience Research Council (BARC) India’s top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.

    Cadbury India was a distant third with ad volumes of 970.6. Brooke Bond Lipton India finished fourth. Godrej Consumer Products, which was not on last week’s top advertisers list, made its way to the fifth spot this time. Procter & Gamble, ITC Ltd, Colgate Palmolive India Ltd, and Asian Paints India Ltd grabbed the sixth to ninth positions. Coca-Cola India finished last with ad volumes of 392.47 (‘000s).

    Among the brands, RB’s Dettol Toilet Soap dominated the list, recording ad volumes of 574.55. Horlicks stood second at 497.96. Lizol, Dettol, Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Harpic Power Plus 10X Max Clean, Airtel Black, Lux Cozi, and Myntra followed, in that order.