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  • Aajtak.in is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

    Aajtak.in is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

    New Delhi: Aajtak.in has again established its dominance in Hindi news space across digital platforms (Desktop, mWeb, App & Social). The latest Comscore data (February 2020) is a clear reminder of the trust of the Indian consumers on the Sabse Tez news brand. Here’s how Aajtak.in reinforced its top spot, among all verticals of the digital segment:

    Desktop

    Aajtak.in continues to hold the top spot in the Desktop segment. With 2.80 Million Unique Visitors on Desktop, it has become the go-to news source across the country, providing the most relevant and topical news with well-researched opinions and polls. (Comscore, MMX, Custom List of Hindi News Publishers, Unique Visitors, FEB’20, India)

    Mobile

    Whether it is mWeb or Mobile App, Aajtak.in has engaged users through both publishing platforms. With over 53 Million Unique Visitors, It holds the No.1 position on mWeb. While content consumption and engagement is growing in India for mobile app, with over 500 million minutes spent & 4.41 million unique visitors, Aaj Tak mobile app continues to be the No. 1 Hindi news destination. Mobile is the preferred medium for most of the daily news consumers, as they get their news on-the-go, whether its short snippets of topical information or long-format content or even video. (Comscore Mobile Metrix, Custom list of Hindi News Publishers, Mobile Web & App, FEB’20, India). 

    Video

    With over 1.5 Billion Video Views in a month, Aaj Tak holds the title of No. 1 Hindi News Video Publisher across publishing platforms.

    Social Media

    With 23 Million Social Media Post Interactions and a collective social fan base of 65 million, Aaj Tak has become the voice of the people on social media as well and is the No.1 Hindi news brand on Social Media (Source: Crowdtangle, Post Interactions, Facebook & Instagram, FEB’20).

  • From television to web on the go

    From television to web on the go

    CANNES: Day two of Mip Junior put the spotlight on how kids today are increasingly moving from television to the web.

    “This year, four trillion gigabytes of social data was generated. In fact, two years down the line, the number will double,” said SuperAwesome CEO Dylan Collins, adding that Netflix and YouTube were two of the biggest platforms for children to watch/upload videos and listen to music.

    “There is a re-definition of trend. This year, YouTube has seen 100 hours per minute of video being uploaded. And this has built up from zero, six years back. YouTube could probably kill half a dozen entertainment companies tomorrow, just because of how many children are there,” he said.

    SuperAwesome recently asked 2,000 children what presents they’d like to unwrap on Christmas Day only to find out that kids favoured iPhones and iPads over traditional games consoles and handhelds.

    Speaking about the shift to multiple screens, Collins said: “A lot of people talk of two screens, but there are actually four – the mobile, laptop, TV, and desktop. If one has to look at China, the usage of mobiles has exceeded that of desktops. This is where every kid is going.”
    Again, kids with their own tablets are using more Android than iPad, Collins pointed out. “So when you’re thinking about creating new IPs and new brands, build them for tablets and not necessarily just iPads,” he said.

    He stressed on the need for producers to think multi-channel from the very beginning. “Parents today are ready to pay $10-20 for tablets. Everything that interacts with kids involves video and that is the way ahead. Video isn’t going away, in fact, online video is getting bigger and everyone needs to think about it from day one,” he said.

    The morning session also concentrated on games, apps, toys and books for kids.

    In a session on ‘Borderless IPs’, MakieLab CEO Alice Taylor informed the audience about her creation of physical goods from virtual ones. “MakieLab is a start-up making customisable 3D printed dolls, born out of the trend where children were seen collecting in virtual worlds like Moshi Monsters and Club Penguin to customise avatars. We wanted to turn these avatars into real dolls.”

    MakieLab now has a website and an app, and will also launch a game in early 2014. “The app helps children build their own doll through simple slide-bar controls. MakieLab is also working at creating an 11-minute 52-episode animated show aimed at girls, based on the Makies characters and world,” Taylor said.

    Compania de Medios Digitales (CMD) COO Marcelo Liberini spoke about his product Gaturro, which started as a comic in 1993, and has now moved to TV and video. “We ended up building a full trans-media property around this character, and this year, we are finishing the work on the TV series,” Liberini said.

    In 2010, CMD also launched Mundo Gaturro, a virtual world, which has since spread to online radio, a social network called Picapon, webisodes and a video-on-demand platform. “We are expanding into mobile too. We are now in the process of porting the virtual world, ready to be used on tablets,” Liberini said.  

  • Arkadin becomes an official provider of Tata Comms jamvee video service

    Arkadin becomes an official provider of Tata Comms jamvee video service

    MUMBAI: Tata Communications has announced an agreement with Arkadin, one of the world’s largest and fastest growing collaboration service providers. Arkadin becomes an official APAC provider of Tata Communications’ recently launched jamvee conferencing – an on-demand unified communication service which enables, anyone, anywhere, to instantly access a business video meeting on any device – be it desktop, laptop, tablet, smartphone, Telepresence or video conferencing rooms.

     

    Connecting via video across multiple devices and platforms will be made easier. Delivered through the world’s only fibre optic cable ring around the globe, jamvee is a global video conferencing tool for enterprises that makes video conferencing – both within and between companies – as easy as making an audio conferencing call.

     

    Arkadin Asia Pacific MD & EVP Serge Genetet said: “With demand for video conferencing exploding, we’re confident jamvee will be popular with enterprises that need a simple on-demand service with business-grade quality that also offers the flexibility to use existing video equipment. We’re thrilled to partner with Tata Communications and certain the alliance will help strengthen our value proposition for providing customers with advanced collaboration and unified communications solutions.”

     

    The jamvee software application is compatible with Windows, OSX software-based devices, iPhone, iPad and Android devices. Users of Lync and other video conferencing software, as well as those with access to standard video conferencing systems such as Telepresence, can also meet using jamvee. Up to 46 participants can join each conference at the touch of a button, bringing globally-dispersed teams in fast-moving businesses closer together than ever before as the bring-your-own-device (BYOD) culture continues to gather pace.

     

    Tata Communications unified communications & collaboration senior VP Anthony Bartolo said, “Our mission is to create the world’s richest open video ecosystem. The partnership with Arkadin enforces this strategy which will enable true unified communication for enterprises operating in today’s mobile, always-on and global environment. Using jamvee is as easy as making an audio conferencing call and together with Arkadin’s expertise in delivering collaboration services with dedicated local-language teams; we will enable more businesses to experience the benefit that true video collaboration brings.”

     

    The partnership agreement with Arkadin will first roll-out in Australia and New Zealand followed by the rest of the Asia Pacific region.

     

    Frost & Sullivan APAC ICT Research VP Andrew Milroy said, “Frost & Sullivan attributes Tata Communications’ Managed Video Collaboration Service Provider of the Year award win to the depth of its managed video service portfolio, particularly the most recent launch of the video collaboration service – jamvee, its customer centric approach and continued execution of its video strategy. Tata Communications has built strong branding around its video strengths and is well recognised across multiple industries for its success in video collaboration. It is widely perceived to be an expert in the Asia Pacific video collaboration service market.”

  • PC sales in first half of 2006 touch 2.96 million

    PC sales in first half of 2006 touch 2.96 million

    MUMBAI: Mait, the apex body representing India’s IT hardware, training and R&D services sectors, has announced the findings of its review for the first-half of financial year 2006-07.

    The total PC sales between April and September 2006, with desktops computer and notebooks taken together, grossed were 2.96 million units, registering a growth of 19 per cent over the same period, last fiscal.

    The buoyant mood in IT consumption was led by growth in the Nnotebook consumptionsales, that which grew by 180 per cent, while consumption of sales in of desktops grew by eight per cent. PC sales are projected to cross 6.5 million units in fiscal 2006-07, given With the strong sound macroeconomic conditions and buoyant buying sentiment in the market, led by demand from various industry verticals, PC sales are expected to cross 6.5 million units in fiscal 2006-07..

    The second quarter ending September 2006, witnessed PC consumption sales exceededing 1.75 million units, registering a growth rate of 46 per cent sequentially over the previous quarter and 19 per cent year-on-year.?? Desktop sales crossed 1.5 million units with 48 per cent sequential growth while notebooks sales grossed totalled 0.25 million units with 38 per cent sequential growth.