ITV

Tag: DesiPlay TV

  • IndiaCast lands Fast channel DesiPlay TV on Mena region’s Starz On

    IndiaCast lands Fast channel DesiPlay TV on Mena region’s Starz On

    MUMBAI: It’s making real fast plays (no pun intended) in the middle east and north Africa.

    We are referring to DesiPlay TV,  the Fast channel, from the Mukesh Ambani-owned Viacom18.  

    IndiaCast Media Distribution (IndiaCast), the content asset monetisation arm of Viacom18 and Network18, today announced DesiPlay TV’s launch on Starz On in the middle east & north Africa (Mena), marking the Fast channel’s  availability on two key streaming platforms in the region offering audiences a diverse range of Indian entertainment content and making it accessible to a wider audience of Hindi entertainment enthusiasts across the region. 

    DesiPlay TV, a curated collection of popular Hindi television shows and Indian cinema  films, has garnered popularity among viewers worldwide. With this launch, DesiPlay TV is now available on leading Fast platforms, including Starz On, Shahid, Telus, Pluto TV, Plex, Sling, Rakuten TV, and Yupp TV, providing audiences with easy access to the rich tapestry of Indian storytelling across Mena, Americas and Europe. 

    The Fast channel vertical has witnessed rapid growth in recent years, driven by the increasing demand for affordable and accessible content.  The middle east, with its diverse population and growing digital penetration, presents a lucrative market for Fast channels. DesiPlay TV’s presence on Starz On, a prominent streaming platform in the region, is expected to further fuel its popularity and reach among Hindi content consuming audiences. 

    Says IndiaCast executive vice-president & head of international business Govind Shahi:  , “We are thrilled to further solidify DesiPlay TV’s presence in the Middle East through our partnership with Starz On. This expansion is a testament to the growing demand for Indian content globally. We believe that DesiPlay TV’s unique blend of entertainment and cultural richness will resonate with viewers in the region.”

    Starz On & evision head of content Sunil Joy adds:  “As part of our ongoing commitment to providing our audience with the best possible content, we are excited to announce the addition of DesiPlay TV to our platform. This partnership aligns with the growing demand for Asian content in the region and allows us to offer our viewers a more diverse and engaging entertainment experience.”   

  • DesiPlay TV launches on Rakuten TV

    DesiPlay TV launches on Rakuten TV

    Mumbai: DesiPlay TV, Viacom18’s FAST channel featuring premium Hindi content, has announced its exciting launch on Rakuten TV in the United Kingdom and across Europe in Ireland, Germany, Austria, Switzerland, the Netherlands, Sweden, Denmark, Norway and Finland.

    IndiaCast Media, the content monetisation arm of TV18 and Viacom18, is expanding DesiPlay TV’s global reach, allowing audiences greater access to popular content from India. DesiPlay TV’s recent launch on Pluto TV in the UK and Europe, followed by its addition to Rakuten TV, highlights IndiaCast Media’s dedication to bringing entertainment to viewers worldwide. DesiPlay TV is now available on major FAST platforms such as Sling, Plex, Pluto TV, Shahid, YuppTV, and Rakuten TV, covering the Americas, Europe, the Middle East, and Africa.

    “We are thrilled to announce the launch of DesiPlay TV on Rakuten TV, further solidifying our position as the number one provider of premium Hindi content for audiences worldwide,” said IndiaCast Media Distribution Pvt Ltd executive vice president and head of international business, Govind Shahi. “This strategic partnership allows us to reach a wider audience across the UK & Europe and cater to the growing demand for high-quality Hindi entertainment. With DesiPlay TV now available on Rakuten TV, more viewers can explore a world of captivating stories and unforgettable characters, that too in HD quality with English subtitles!”

    DesiPlay TV offers a curated collection of Hindi television shows and Bollywood movies, catering to a variety of tastes. Whether you’re interested in the drama of daily soaps like ‘Uttaran,’ ‘Na Aana Is Des Laado,’ ‘Tu Aashiqui,’ ‘Sanskaar: Dharohar Apnon Ki,’ the suspense of crime thrillers like ‘Code Red,’ cooking competitions on ‘Kitchen Champion,’ or Bollywood films featuring actors like Amitabh Bachchan, Salman Khan, Aamir Khan, Shah Rukh Khan, Akshay Kumar, Madhuri Dixit, Aishwarya Rai, and Katrina Kaif, DesiPlay TV provides a diverse range of content.

  • Viacom18 takes DesiPlayTV to Europe and the UK

    Viacom18 takes DesiPlayTV to Europe and the UK

    Mumbai: IndiaCast Media – part of the Viacom18 group – is playing a big hand in Europe. The syndication and distribution firm has announced the launch of Viacom18’s leading Hindi FAST channel, DesiPlay TV, on Pluto TV in the United Kingdom, Ireland, Italy, Switzerland and Nordic countries of Denmark, Norway, and Sweden. The channel is being made available in Hindi with English subtitles to enable audiences to enjoy the content.

    Following the channel’s success in Canada, where it has garnered popularity among the South Asian diaspora and local Canadians, DesiPlay TV is set to entertain British and  European audiences with its rich tapestry of Indian entertainment while being the first Hindi FAST channel to be present across Pluto TV’s network in Canada, UK, Ireland and Europe. In addition to Pluto TV, DesiPlay TV is now available on some of the leading networks across the global including Sling, Plex, Shahid, MyCo, and YuppTV.

    DesiPlay TV offers a curated selection of the most beloved and iconic Hindi television shows and Bollywood blockbusters. Viewers can indulge in the drama-packed world of popular and highly rated shows like Uttaran, Na Aana Is Des Laado, Dev, Tu Aashiqui, and Sanskaar: Dharohar Apnon Ki. The channel also boasts an impressive library of Hindi cinema blockbusters featuring legendary stars like Amitabh Bachchan, Salman Khan, Aamir Khan, Shah Rukh Khan, Akshay Kumar, Madhuri Dixit, Aishwarya Rai, Katrina Kaif, and many more. To cater to a wider audience, DesiPlay TV also presents a diverse range of South Indian films dubbed in Hindi.

    “We are excited to bring DesiPlay TV to Pluto TV’s viewers in the UK, Ireland, Italy, Switzerland and Nordic countries,” said IndiaCast Media executive vice-president & head of international business Govind Shahi. “The strong performance of the channel in Canada, US and Middle East demonstrates the immense appetite for Indian content among the global audiences that inherently appreciate and enjoy Indian content. In our consistent efforts to take good content to our audiences, we have seen considerable success with Desi Play TV and in that our collaboration with Pluto has been very instrumental. With this launch, we are opening up a new avenue for audiences and hoping to entertain and associate with global audiences and not only South Asians. This is truly in line with our intent of taking India to the world.”

  • PLUTO TV in Canada launches VIACOM18’s DesiPlay TV

    PLUTO TV in Canada launches VIACOM18’s DesiPlay TV

    Mumbai: Pluto TV, a global leader in free streaming television (FAST) has announced that a brand-new DesiPlay TV channel is now streaming in Canada.  

    Viacom18’s DesiPlay TV is the first FAST Hindi General Entertainment Channel to launch on Pluto TV in Canada, featuring inspiring Indian stories, hand-picked Hindi shows and blockbuster Bollywood movies. Watch the best Hindi TV serials like Na Aana Iss Des Laado, Comedy Nights with Kapil, Uttaran, Mahakali, Radha Prem Ki Deewani, Mrs. Pammi Pyarelal. and more shows filled with renowned Indian characters. Viewers favourite desi TV shows are also available to watch with English subtitles.

    “We are thrilled to announce our partnership with IndiaCast on the brand-new DesiPlay TV channel, offering an array of diverse content to Pluto TV viewers across Canada,” said Pluto TV, Canada VP content Vanessa Case. “We are part of a diverse country, and our aim is to curate content that resonates with every viewer.”

    IndiaCast Media EVP, and head of international business Govind Shahi, said “DesiPlay TV, being the first Hindi general entertainment channel to launch on Pluto TV in Canada, marks a significant milestone as we bring the best of Hindi TV shows and Bollywood movies to South Asians for free. We are committed to entertain our ever-growing ethnic audience in Canada with a diverse array of quality content, ensuring that they experience the richness of Indian culture and storytelling right at their fingertips.”  

    A few of the amazing series on the Desi Play Channel include:

    Comedy Nights With Kapil

    Genre – Comedy

    In this celebrity talk show, hosted by Kapil Sharma, the biggest Bollywood stars walk in, while Kapil’s entire family and neighbours’ barge in!  This outrageous family has always enthralled and entertained the audiences, with characters including Gutthi, Palak, Bua and Dadi.  

    Mahakaali 
    Genre – Mythology

    If there is one goddess in Hindu mythology who is feared and revered at the same time, it is Kaali – the ultimate destroyer. But her personal life is also a part of this story, including her transformation from a mortal to Mahakaali, the Goddess Parvati and wife to Mahadev.

    Uttaran
    Genre – Drama

    UTTARAN is a popular Hindi show based on a tale of two friends with completely different backgrounds. Tapasya is the spoiled daughter of a rich man, while Ichha, her best friend, is the maid’s daughter. The series takes an interesting turn when Tapasya gets married, and the best friends are locked in a love triangle.  

    Na Aana Iss Des Laado 
    Genre – Drama  

    The critically acclaimed Indian TV show is a social drama that raises a voice against the oppression of women in the Indian hinterlands.  

    Radha Prem Ki Deewani 
    Genre – Drama

    Despite all the differences between them, destiny keeps bringing Radha and Prem together. Will this attraction turn into a love story? One of the best Romantic Hindi shows, only on DesiPlay TV.

    Mrs. Pammi Pyarelal 
    Genre – Comedy

    After moving to Mumbai, Param desperately needs a roof over his head, especially when his best friend, Rahul, also gets kicked out of his rented apartment. The duo learns of a house up for rent, but the landlady has one simple condition – her tenants must be married! With no option left, Param and Rahul spin a web of lies and pose as husband and wife. What follows is a hilarious roller coaster ride, packed with friendship, love and absolute chaos.