GOA: Day two of Goafest 2025 witnessed Y&H putting pen to paper and coming up with a masterpiece performance in the design specialist category, proving that sometimes good design really is worth a thousand words—or in this case, 52 points.
The agency crafted its way to the ‘design specialist agency of the year’ title with three silvers, eight bronzes and a merit, a portfolio so impressive it left rivals wondering if they’d been using crayons whilst Y&H wielded proper brushes.
Famous Innovations managed to sketch out second place with 44 points courtesy of four silvers and five bronzes—a performance that was undeniably famous, though perhaps not quite innovative enough to topple the leader. Open Strategy & Design rounded out the podium with 30 points from two silvers, four bronzes and a merit, proving that being open about your strategy sometimes pays dividends.
McCann Worldgroup India managed a respectable 18 points with one silver, two bronzes and two merits, whilst Tribes Communication grabbed 16 points through four bronzes—the sort of consistent bronze-winning that suggests they’ve mastered the art of being consistently third-best.
The middle tier was awash with agencies earning their design stripes. Tree Design, EbbXFlo, and Havas Worldwide India each managed eight points. Tree Design and EbbXFlo both secured two bronzes apiece, whilst Havas opted for one silver and one merit—different strokes for different folks, as they say in the design world.
Leo India managed six points with three merits. Meanwhile, tgthr., Grey Group, Enormous, CCL Products (India) and Brave all clustered at four points each.
Innocean Worldwide Communication brought up the rear with two points from a single merit.
The Abby Creative Awards 2025, powered by The One Show, continued their methodical categorisation of creative excellence, with broadcaster, PR, mobile specialist, technology specialist, and direct specialist awards ensuring every possible advertising discipline gets its moment to shine.