MUMBAI: Hold onto your chopsticks—Wow! Momo has just sent shockwaves through the FMCG world by diving headfirst into the instant noodles market. With the launch of Wow! Noodles, the homegrown QSR legend has cooked up a storm, bringing India its first-ever Desi-Asian range of cup noodles. Think Thukpa from Tibet, Khao Suey from Burma, Manchurian, Korean, and India’s beloved Chinese Bhel—all in one slurp-worthy collection.
If instant noodles were a race, Wow! Momo just floored the accelerator. The brand is aiming for a jaw-dropping Rs 100 crore business within 24 months. With a fusion of bold flavours and a commitment to quality, it is revolutionising the way India experiences quick, tasty meals whether in dorm rooms, boardrooms, or 35,000 feet above ground.
Wow! Noodles is rolling out faster than a hot wok on high flame. Already available on leading Quick Commerce platforms like Instamart, Zepto, Blinkit, BigBasket, Flipkart Minutes, and D Mart Ready, the range is also flying off the shelves of Modern Trade giants such as Reliance, More Retail, Spencer’s, Spar, and Ratnadeep. And it doesn’t stop there, the brand has inked deals with over 10,000 general trade stores across 200+ towns and cities.
If that wasn’t impressive enough, these flavour-packed noodles are also soaring high in the skies. Akasa Air, Air India Express, and SpiceJet have added them to their inflight menus, proving that noodles truly have no boundaries. Travellers have lapped them up, making Wow! Noodles the hottest mid-air snack since peanuts.
Beyond just a product launch, Wow! Noodles is stirring up excitement with immersive in-store activations, eye-catching displays, and aggressive sampling at retail points. Whether it’s a college kid hunting for a midnight snack or a busy professional craving a quick fix, these noodles are winning hearts across all demographics.
Sagar Daryani, Group CEO & founder of Wow! Momo, can barely contain his enthusiasm. “At Wow! Momo Foods, innovation is in our DNA. With Wow! Noodles, we are disrupting the cup noodles category by bringing the perfect blend of desi and Asian flavours in a format that is both convenient and exciting. As we continue to expand our FMCG footprint, this launch marks a significant step towards making Wow! Momo a household name beyond QSR.”
Mithun Appaiah, CEO of Wow! FMCG, echoed the excitement: “We are leveraging the strong brand equity of Wow! Momo to make Wow! Noodles a household favourite. With our focus on product innovation and strategic channel expansion, we are confident about an exciting year ahead—bringing new flavours, scaling our distribution reach, and disrupting the FMCG space.”
Wow! FMCG has been on a meteoric rise since its inception 24 months ago. The brand’s packaged momos have already disrupted the frozen foods category, racking up an impressive Rs 60 crore annual recurring revenue (ARR) and dominating key distribution channels. Now, with 16 SKUs of momos and nine SKUs of cup noodles, the brand is available in over 10,000 stores across 200 plus towns and cities. And if that wasn’t enough, Wow! Momo’s FMCG division has just landed in the Middle East, partnering with retail giant Lulu Group for its international expansion.
With a solid recipe for success and an appetite for innovation, Wow! Momo isn’t just selling noodles—it’s stirring up a revolution in how India slurps, snacks, and satisfies its cravings. Whether at home, on the go, or mid-flight, Wow! Noodles is here to make every meal an adventure.