ITV

Tag: Desh ki Raunak

  • Kajaria Plywood launches “Magnificent 7” campaign

    Kajaria Plywood launches “Magnificent 7” campaign

    Mumbai: Kajaria Ply & Laminates, a leading name in the wood panel industry from the house of Kajaria, has proudly launched its latest social media campaign, “Magnificent 7,” as an extension of their festive celebrations ‘Desh ki Raunak’ considering the upcoming festivals like Maha Shivratri & Holi. Executed in collaboration with Sociostreet Advertising, this time the campaign aims to showcase the architectural splendour and rich history of India’s iconic temples.

    The campaign shall be taking viewers on a captivating journey through the architectural wonders of India, spread across seven states covering our vast geography. By highlighting the unique richness and the exceptional craftsmanship that have stood the test of time, this campaign will be covering the grand Kailasa Temple, Kedarnath Temple, Meenakshi Temple, Kamakhya Temple and more. Each temple covered in the campaign is celebrated for its unparalleled beauty, intricate history, and profound archaeological significance.

    Through stunningly shot visuals and compelling narratives, all viewers shall be visiting the ancient heritage in a new way and will find their interest reignited, which often hold long-forgotten stories and cultural legacies. By shedding light on the architectural splendour of India’s temples, Kajaria Ply & Laminates hope to inspire a renewed appreciation for the country’s rich cultural heritage.

    Commenting on the conceptualisation for the campaign, Kajaria Ply & Laminates COO Shyam Shekhawat emphasised that, “India’s temples are not just architectural marvels; they are symbols of our nation’s rich heritage and spiritual legacy. With this campaign, we aim to celebrate the timeless beauty and historical significance of these extraordinary structures. As a responsible & proud Indian brand, Kajaria Ply & Laminates will also stand the test of time and we share the responsibility of reigniting the much needed flair of our golden glory from ancient times towards the current generation.”

    Also, as part of the campaign, a series of engaging posts and stories, each highlighting a different aspect of the temples’ history, architecture, and cultural significance has been carefully crafted. By leveraging the power of social media, the campaign aims to reach a wide audience and foster a deeper appreciation for India’s architectural heritage. A very unique but indeed a good effort by the team.

     

     

  • Kajaria Ply & Laminates launches #DeshKiRaunak campaign

    Kajaria Ply & Laminates launches #DeshKiRaunak campaign

    Mumbai: An awe-inspiring campaign, “Desh ki Raunak,” has been launched recently by Kajaria Ply & Laminates, India’s leading plywood and laminates brand from the house of Kajaria (India’s number one tile brand).

    The campaign aims to capture the beauty and diversity that exists in the celebration of Indian festivals. It shows the grandeur of Navratri through the exhibition of the multiple forms it takes across the country and by citing incredible facts about the festival, for instance, the story of Chokkhu Daan in West Bengal, where the third eye of the Goddess is supposedly drawn by one artist in a single stroke, that too in complete darkness.

    Known for beautifying spaces with its magnificent shades and designs of plywood and laminates, Kajaria Ply & Laminates is showcasing the color and beauty of vibrancy in the country’s culture.

    The focal point of the campaign is the brand’s collaboration with influencers from across the country. Popular social media influencers are included in the campaign to display the unique ways of Navratri celebration in different regions of India. They will be creating and sharing videos of festivities from their specific region, which will be featured on Kajaria Ply & Laminates’ social media accounts.

    The campaign “Desh Ki Raunak” beautifully encapsulates the essence of India, echoing our core belief, “India jaisa strong.” Our diversity is our strength, and the varying ways of celebration that define our nation are what make India special. This campaign salutes the unity in diversity and the indomitable spirit of our people, where our strength as a nation mirrors the colorful tapestry of our festivities.

    Kajaria Ply & Laminates COO Shyam Shekhawat said “Being a true and proud Indian brand, at Kajaria Ply & Laminates we view the diversity and differences as strength. With this campaign, we wanted to show the magnificence of Indian culture and the beauty existing in our differences. The execution was managed wonderfully by the creative agency SocioStreet Advertising LLP.”