Tag: Desh Ki Bahas

  • News Nation’s ‘Desh Ki Bahas’

    News Nation’s ‘Desh Ki Bahas’

    In past few weeks there had been a lot of mudslinging across various news channels in their debates shows particularly on the SSR case and if one has to go by public perception, journalism by some renowned news channels are now seeing their ebb, particularly when a matter is sub-judice and under investigation by the highest agency of the country. 

    However, not every news channel follows the ideology of sensationalism or the policy of “do whatever it takes to get viewership”. One such show is “Desh Ki Bahas” of News Nation anchored by veteran journalist Deepak Chourasia. It stands out as a differentiator because the topic of the show is decided by the public and not influenced by any agenda. Since the launch of the show it has taken up issues like Palghar Mob Lynching, CAA, Ayodhya Ram Mandir, Indo- Chinese tensions, SSR case and various others under a fact based, non-judgemental approach. The debate leaves food for thought for viewers, so that they formulate their own informed conclusions. The tone of the show is set as informative rather than coercive and there had been instances when guests were cut off when they became hyper reactive.

    Editorial director of News Nation Network, Mr. Manoj Gairola commented ‘’ the show is for the people and decided by the people, our job is to present fact in an unbiased manner and ask relevant questions, viewership will follow”.

    It may be noted that “Desh Ki Bahas” discussion shows have left behind long established debate shows of other channels like Aaj Tak, Zee News, India TV, TV9 Bharatvarsh as per BARC numbers.

    Mr. Sanjay Kulshreshtha, MD, News Nation Network said, “As a responsible National news channel our priority is to provide impartial information on every kind of news of public importance be it Bangalore violence or Kozhikode Plane accident or Delhi riots or Assam floods or Rajasthan political crisis, we cannot become views channel as viewers have not mandated us for that”.

  • News Nation launches new show ‘Desh Ki Bahas’

    News Nation launches new show ‘Desh Ki Bahas’

    News Nation has launched a brand new show “Desh ki Bahas” which started on 15th June’20.  The show is anchored by veteran journalist Mr. Deepak Chaurasia. It’s a one and half hour show from Monday- Friday and claims to be a platform for the most relevant issues of the day. The USP of the show is “AB JANTA BOLEGI” – the people of the country will decide as to what issues, questions, suggestions need to be discussed in the show. The show is a highly interactive show where-in phone lines, sms, whatsapp , Facebook, Twitter , web handles are open for public to send their suggestions for discussion and the most weighed issue is set as agenda of the show to be discussed with renowned politicians, social workers ,ex-army chief, top cops and different experts of their field. The first episode focused on 'Mewaaat Hindu Conversion'. The channel claimed that the show created ripples in the political circles of both current and past ruling parties of the region and officials of the region had already swung into action. 

    The channel claimed that on the first day of launch the show trended in Top 6 India trends on Twitter and there was an increase of more than 500 % in engagement on various social platforms like Facebook, Twitter etc apart from receiving huge number of suggestions.

    In order to ensure mass reach of the show , channel is doing a high decibel marketing activity across various genres like Hindi movies, Hindi music, regional news  particularly in HSM belt focusing in markets of Punjab, Haryana, UP-UK, MP-CG ,Maharashtra , Bihar/Jharkhand, Rajasthan. The channel has roped in various DPOs like DEN, Fastway, Dish TV, Videocon D2H, UCN, Digiana for branding options as well like EPG, volume bar etc.

    Looking at the massive participation of viewers , the channel is optimistic that the show will create new benchmarks in viewership.