ITV

Tag: Descendants of the Sun

  • Zing is all set to play Korean dramas in Hindi

    Zing is all set to play Korean dramas in Hindi

    MUMBAI: Hallyu has impacted Indian youth in a big way. Korean pop, dramas, and beauty were already thriving subcultures in India, but in 2020 these became part of India’s mainstream.

    The testimony is in the rising numbers of everything Korean. A recent OTT platform report stated, “The viewing for K-dramas on their platform in India increased more than 370 per cent in 2020 over 2019”. The number of streams for K-pop doubled in 2020 and BTS was among the top five artists overall on a leading music streaming app. At many levels, K-Dramas are more relatable than US or British shows due to the similarity in cultures of both the countries, adding to their popularity.

    Keeping in mind the obsession that GenZ & millennials have, Zing became the first channel in the genre to launch K-Dramas & tap into this fast-growing trend. Zing aired Boys Over Flowers which got an overwhelming response from the audience. The show pushed Zing back into leadership position. Viewership was high across all time-bands but the original time-band increased by 2X! Given the success of the first show, Zing has decided to continue to bring joy in the viewer’s lives by launching more K-Dramas, starting with Descendants of the Sun this week.

    ZeeL music cluster  deputy business head Pankaj Balhara said, “K-Pop and K-Dramas have been an important sub-culture among India’s GenZ for a few years now and 2020 took this fandom many-folds higher. One of the key reasons for the popularity of K-Dramas is the massive similarities between the two cultures. For e.g. Romance is depicted in a very similar manner and themes include Rich boy, poor girl, intense love story triangles, etc. They also believe in family values which resonates well with the Indian audiences. After the massive success of Boys over flowers, we have decided to air more K-dramas on the channel. Through content innovation either creating or curating, we want to give best of entertainment to our consumers.”

    Catch Descendants of the Sun, Mon – Fri, 2pm only on Zing

  • ditto TV to air ‘Descendants of the Sun’ from 8 Feb

    ditto TV to air ‘Descendants of the Sun’ from 8 Feb

    MUMBAI: After successfully introducing Indian audiences to shows from Turkey and Ukraine, Zindagi, famous for bringing the best of finite drama series from across the globe to viewers in India, is all set to launch “Descendants of the Sun”, an award winning Korean show for the first time on Indian television. The blockbuster Korean drama will also be available live on Zindagi on dittoTV, February 8 onwards. The series has won numerous awards on Korean and international platforms, and will now add to the wide bouquet of shows that dittoTV offers its subscribers.

    Zindagi with its diverse and differentiated content has built a strong core fan base who, with dittoTV, have the option of also tuning into these shows anytime on the go.

    ‘Zindagi with its diverse and differentiated content has built a strong core fan base, as it gives them the opportunity to explore content from beyond the US and UK. Keeping in mind the evolving preferences of viewers, dittoTV offers a wide variety of channels across genres that cater to the diverse content preferences of its subscribers. We are excited to bring to India Zindagi’s first Korean show, “Descendants of the Sun” on dittoTV, enabling viewers who are constantly on-the-go to watch their favourite programs live’, said Z5 Business head of digital, India Archana Anand.

    The heartwarming story line of “Descendants of the Sun” is sure to resonate with the Indian youth, who form an important part of dittoTV’s subscriber base. The trend of finite TV series, a format that Zindagi is well known for introducing to the Indian audience, is gaining momentum amongst viewers. dittoTV will enable them to keep up with the engaging plot twists of the show on their handheld devices, even when they do not have access to a television set.

    dittoTV subscribers can catch this new primetime show from February 8, Monday to Saturday at 8 PM on their Android and iOS phones or any other internet connected device. The subscription charges start from INR 20 per monImage result for Descendants of the Sun’.