MUMBAI: When cricket fever meets a whiff of confidence, the result is unmistakably bold. Denver, India’s leading men’s fragrance brand, has just struck a fresh note by becoming the official team partner of the UAE Men’s Cricket Team for the upcoming Asia Cup 2025. The 17th edition of the continental championship will light up the UAE from 9–28 September, with eight nations India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman and Hong Kong battling it out in the T20 International format. With India defending their crown, the tournament promises both high drama and high decibels.
For Denver, the move isn’t just about logo placement, it’s about stepping onto the global stage. From ruling bathroom shelves across India to now backing cricket on international soil, the brand is using this partnership to celebrate the values it has long championed: success, resilience and achievement.
Hamilton Sciences Group MD and CEO Saurabh Gupta summed it up: “Denver has always celebrated men who carve their own success story. Partnering with the UAE team at Asia Cup 2025 allows us to take this philosophy global. It’s a proud moment for us and for our consumers who’ve made Denver one of India’s most loved fragrance brands.”
The tie-up also signals Denver’s expanding footprint in the Middle East, a region where cricket fandom runs deep and brand recognition is fast growing. For the Emirates Cricket Board (ECB), the association is equally symbolic. ECB COO Subhan Ahmad said: “Denver, with Indian origins and global aspirations, resonates with our values and the spirit of cricket. We’re confident this partnership will inspire fans across borders.”
As the countdown to Asia Cup 2025 begins, Denver’s entry into cricket sponsorship isn’t just a brand play, it’s a reminder that ambition smells sweeter when mixed with sport, passion, and a dash of international flair.
Mumbai: Denver has released an inspiring new phase of its ‘success’ campaign, starring the megastar Mahesh Babu. In a time when achievements are given more importance over values, this campaign encourages a shift in perspective, redefining success to be more than just accomplishments. The brand film shares an important message through a simple yet impactful narrative.
Babu is the epitome of success. A self-made man and a symbol of humility and empathy, he underscores the importance of respecting everyone, regardless of their societal status in the brand film. Through his dialogue, “A person’s thinking determines their place in society; success should not go to your head,” Mahesh Babu urges viewers to reconsider their attitudes toward others and adopt a mindset of equality and compassion. The brand film redefines how successful individuals let their aura (scent) reflect their achievements while remaining humble.
Hamilton Sciences Private Limited CEO & MD Saurabh Gupta said, “Our latest ‘success’ campaign with the Superstar Mahesh Babu reminds our audience that true success is measured not just by achievements but by the ability to stay grounded and humble. Mahesh showcases this balance, sharing the message that no matter how high we rise, our values and humility keep us rooted. We are proud to collaborate with someone who inspires us to reach for the stars while keeping our feet firmly on the ground.”
Babu, talking about the campaign, said, “Perfume is an essential part of grooming, which demonstrates discipline, and attention to detail, qualities that contribute to personal and professional success. However, success is also defined by our behaviour with others. Denver’s ‘Scent of Success’ campaign aligns perfectly with these values, and I’m honoured to be a part of it.”
Mumbai: India’s prestigious men’s brand Denver, has launched an inspiring extension of their ‘success’ campaign featuring megastar and brand ambassador Shah Rukh Khan. In an era where achievements often overshadow virtues, this campaign inspires a paradigm shift, redefining success beyond mere accomplishments. The brand film delivers a poignant message through a simple yet powerful narrative.
Bollywood Badshah, Shahrukh Khan is prominently known as G O A T (Greatest of all times) and true icon of success. As a self-made man, who had come from a humble background has redefined all measures of success. Centering around him, as a symbol of humility and empathy, the film emphasizes the importance of treating everyone with respect regardless of their societal status. Through his dialogue, “Insaan chota ya bada apni soch se hota hai (a person’s thinking decides their place in society), success should not go to your head,” Shah Rukh encourages viewers to reflect on their own attitudes towards others and to embrace a mindset of equality and compassion. Overall, the brand film effectively redefines how successful people let their aura (scent) speak of their achievements while staying humble.
Hamilton Sciences Pvt Ltd MD & CEO Saurabh Gupta said, “As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility. With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace.”
Shah Rukh Khan has been associated with deodorant brand Denver as its brand ambassador for seven years. Over the years, the brand has emerged as the most preferred fragrance in the country. It further envisions evolving into an all-encompassing grooming brand for men over the next few years.
Denver, as a brand, embodies the essence of a real man. Rooted in the virtues of gentleness and humility, Denver stands as a testament to hard work and authenticity. A true Denver man is not defined merely by his strength or achievements but by his character and values. Just as Denver has consistently supported and reflected the personality of its wearer, the brand itself upholds the qualities of a genuine gentleman: kind-hearted yet determined, modest yet ambitious. In a world that often celebrates superficiality, Denver remains committed to celebrating the depth and integrity of the modern man.
Mumbai: Denver, a prestigious men’s brand renowned for its captivating fragrances in India and abroad, is super thrilled to announce cricket legend and global youth icon Sourav Ganguly as the face of its upcoming TVC. This endorsement represents a major advancement for Denver, as it aims to enhance its reach and awareness among its target audience.
Denver has been synonymous with excellence, carving a niche as the preferred choice for the youth and professionals of the nation. With an unwavering commitment to providing products that exude elegance and sophistication, Denver’s products have become a symbol of aspiration and self-assuredness.
Ganguly, a self-made legend and global success icon, is the name that resonates with determination, dedication, and triumph, and embodies the spirit of Denver’s brand values. As a remarkable individual celebrated for his unwavering commitment, he truly exemplifies the essence of real success through hard work, passion, and dedication. His journey is an inspiration that encapsulates the very essence of Denver – “The Real Scent of Success.”
On that note, Ganguly expressed his enthusiasm about the partnership, saying, “I am honoured endorsing Denver, a brand that echoes the essence of success. Much like in cricket, where persistence and passion lead to victory, Denver has succeeded in the world of fragrances and grooming. I believe this endorsement will resonate with people who strive for excellence in all aspects of their lives.”
“We are overjoyed to welcome Sourav Ganguly into the Denver family. Sourav Ganguly is more than just a cricket icon; he is globally acclaimed as a symbol of hard work, determination, and the pursuit of excellence. He is a self-made legend who has carved his own path. With his immense popularity, both on and off the field, and his unparalleled connection with cricket fans and youth, we believe that no one else could represent Denver’s commitment to success as effectively as him. This partnership is an exciting chapter in Denver’s journey as we continue to inspire and empower our consumers,” said HSPL MD & CEO Saurabh Gupta.
Denver brand manager Aditya Yadav said, “We are extremely excited about this new endorsement, as a fan myself it was a real pleasure working with him, with his fandom and followership, we are looking forward to manifold Denver’s reach and TOMA. It is certainly going to be a victorious milestone for us.”
The upcoming TVC is set to capture the hearts of millions as Ganguly’s story intertwines with Denver’s legacy of success. The campaign promises to be a celebration of aspiration, dedication, and the realization that true success is a journey that resonates with each one of us.
NEW DELHI: Every individual wants to look good and smell good when they walk out of their homes and are in the vicinity of other people. It leaves a strong impression among others about their personality and helps create a strong recall about them. While there is a huge market for apparel to satiate consumer demand, there is an equally wide range of products – colognes, deodorants, and perfumes – available in the latter category to help people smell good when they are out.
The fragrance category in India was estimated at Rs 66.58 billion, as per a Business Wire report, and is expected to touch Rs 139.44 billion by 2024. The largest share of the segment was held by deodorants (60.65 per cent), followed by perfumes (32.14 per cent). This category includes several homegrown and international brands – Fogg, Nivea, Engage, Park Avenue, Axe, Wild Stone, Denver, that are vying for a bigger slice of the sales pie.
Interestingly, most of these brands started with deodorants and created a strong top-of-the-mind recall before entering into the perfume category. They relied on heavy advertising to create this impact and have leveraged the halo impact of their brand into the perfume category.
Now, in its first foray into the unisex perfume category, Wild Stone – a well-known male grooming-personal care brand from the house of Mcnroe consumer products – has launched ‘Sense’, a one-of-a-kind fragrance as an ode to visually challenged people.
It is meant to celebrate the sense of smell as a great unifier experience as felt by both visually challenged as well as sighted individuals. It is not unusual that in the absence of visual information, the brain rewires itself to enhance other senses, like the sense of smell.
The thought behind Sense is to present a unique offering which represents an idea of a positive and happy world as perceived by every individual, whether by seeing or by smelling and feeling it.
Mcnroe joined hands with Givaudan (the world’s largest company in the flavour and fragrance industries) to create ‘Sense’ – a fragrance that celebrates the power of perfume to evoke strong and emotional reactions, memories and associations.
Mcnroe Consumers Product head – business development Ankit Daga said, “We are living in an unprecedented time today which the world has never witnessed. In times like these, people are looking for positivity and hope, and we thought it made sense to launch ‘Wild Stone Sense’ as a product that cuts across all barriers of sight and unifies every individual in our sense of smell. We are grateful to Givaudan for their help and expertise in creating this wonderful fragrance for a wonderful cause. Itu Chaudhuri Design (ICD) has done a fabulous job by strategising and creating a pack that speaks for the Sense campaign. What makes this initiative special is that Sense has been co-created with some gifted visually challenged individuals from NGO Saksham as a fragrance that is a testimony to positivity and hope in today’s time”.
The brand believes that perfumes are a language of their own; they speak of different memories, a symphony of experience which are felt and experienced in different ways by every individual, making it unique but universal in its nature. Wild Stone Sense is a fragrance offering made to celebrate the universal language of smell. Through this association, Wild Stone will help towards the welfare and upliftment of the visually challenged community as proceeds from the sales will be donated.
The product’s packaging of rainbow-inspired colours indicates the joyous nature of life. The branding is written in Braille for use and appreciation by the visually challenged consumers.
“Wild Stone, through the unique fragrance, not only aims at imparting a sense of optimism and happiness to the wearer but also a sense of responsibility and pride to the buyer for having contributed to the noble cause of the welfare of the visually challenged. The packaging is unique in itself – it is, in fact, the first-of-its-kind Braille typography on a perfume bottle in India,” added Daga.
In the past, the brand has promoted its perfume products with an extremely impactful campaign – ‘Log toh notice karenge’. Focused on showcasing the cons of smelling good, the film’s about a party where a boss is introducing his employees to his daughter. The boss also happens to notice one particular employee and compliments him on his perfume. The scene then shifts to the next day morning where the boss goes to wake his daughter up. As he hugs her, he smells the same scent on her as he did on his employee. The spot ends with the message ‘Log toh notice karenge’.
Wild Stone had released several films as part of the campaign to build upon the idea and create buzz for its perfumes and connect with audiences.
Denver, a leading brand in Men Grooming Industry has added all new Denver Signature range of deodorant body spray. The two new eminent of the collection, Denver Maestro & Denver Emperor has a magnificent odour for all men to keep smelling and feeling extraordinary.
This series of Denver, Signature Range has been especially signed by the King of Khan’s, Shahrukh Khan has that fragrance notes which captivates success and radiates a masculine aroma of excellence.
With a powerful fragrance mix and its long-lasting deodorant protection keeps the men by making him both fresh and confident throughout the day.
Denver Maestro has been enriched with the Top Notes of Bergamot and Lemon while enhancing the middle motes with Geranium and Wood. The base notes of the deodorant have been topped with Patchouli and Animalic.
Denver Emperor has top notes of Lemon, Bergamot and Green Cardamom. To supplement the top notes the middle notes have been enhanced with Lily, Rose, and Fressia and the base notes include Woody Amber, Sensual Musk and Moss.
MUMBAI: With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love ‘Splitsvilla’ with a renewed take on the concept of dating, with an all-new exciting theme – ‘Catch Your Match’. In its latest season, Vivo Presents MTV Splitsvilla X, powered by Denver Deodorants, Syska Personal Care, PC Jeweller & Manforce, connected by Hike Messenger will not be any less than a carnival for sponsors who will ride high on the longest running dating reality show’s massive viewership amongst the youth of the country. The latest season of the show will be hosted by MTV VJ, Rannvijay Singha and Bollywood’s femme fatale, Sunny Leone who will enable the contestants to discover whether there is any science behind falling in love as the tenth season of Splitsvilla goes on air on 23 July at 7pm, on MTV.
Splitsvilla, the cult show revolving around dating and relationships has only been steadily rising in popularity since hitting the Indian Television scene ten years ago. Its last season attracted massive viewership from amongst its core target audience which stood at 19 million across the All India 15-21 Youth audience and 100 million across the All India All 2+. With such strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the fun-filled flavour that Splitsvilla is known for.
Owing to the massive reach of the show amongst youngsters, some of the top brands and new entrants in the industry grabbed the opportunity to be associated with the show. Loaded with sponsors, Splitsvilla X has been successful in clinching lucrative deals with leading brands in the country. With Vivo Smart Phones as the title sponsors, the show also has Denver deodorants, Syska Personal Care, PC Jeweller & Manforce as the powered by sponsors while Hike Messenger is onboard as the connected by sponsor.
Elaborating on the concept of the show and the sponsorship deals, Viacom18 head – youth, music and English entertainment Ferzad Palia said, “Splitsvilla is the biggest youth reality show in India. In its landmark tenth season, it is watched by 150 million Indians across platforms every year. And we keep growing with every passing season in both viewership and advertising revenues! We at MTV take great pride in this being a ‘home grown original’ format. This year we’re upping the game to a new theme – ‘Catch Your Match’, where it’s ‘heart vs head’. Great excitement in store for our 10th anniversary.”
Vivo India CMO said, “Splitsvilla embarked on to establish new rules of youth programming over a decade ago and today enjoys being one of the most watched show by youth. Spiltsvilla showcases relationships, relevant for today’s young generation much like Vivo, a brand that believes in surprising the audience with its innovation. With Splitsvilla witnessing its 10th anniversary this year, we are hopeful that our core target audience i.e youth will find it even more thrilling and will be a memorable season for the contestants and the millennial generation. We congratulate MTV on running nine successful seasons and we wish Splitsvilla X Season 10 tremendous success.”
Along with VIVO Camera and Music who has come in as the title sponsor on Splitsvilla X, MTV has also brought on board Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the powered by sponsors; Hike Messenger as the connected by sponsor; Iarra and Macho as the associate sponsors; Voot as the streaming partner, Red FM as the Radio Partner, Jawed Habib as the Salon Partner, Café Creame as the Café Partner, Gianis as the Hangout Partner and Florista as the Gifting Partner.
With every new season of Splitsvilla, MTV comes up with a fresh new theme to keep the youth glued to their TV screens. The theme for the latest season of Splitsvilla has been conceptualized keeping in mind the psyche of the youth of today. With so many dating apps available to them and the mathematical formula involved to find ‘the one’, MTV thought it would be great to employ the same thought and see whether there’s any science involved behind falling in love in today’s day and age with the theme ‘Catch Your Match’. To reach out to the youth across the nation the show will be supported by a 360degree marketing push by creating multiple touch points using mediums like TV, Outdoor, Print, radio, brand associations and digital. And with Rannvijay and Sunny back as the hosts, the excitement is just about beginning!
MUMBAI: RTL Group, the leading European entertainment network, today announced that it has signed a binding agreement with the current shareholders of SpotXchange, Inc. to acquire a 65 per cent majority stake in the Denver-based video advertising monetisation company. In addition to RTL Group’s initial investment of US-$144 million (€107 million), the parties agreed on an earn-out component that might increase the initial consideration subject to the future performance of SpotXchange. Under the terms of the deal, RTL Group also has the opportunity to acquire the remaining shareholding in the future.
The deal is subject to US competition authority approval and is expected to close by the end of August 2014. The investment is the next step of RTL Group’s strategy to become a leading player in all segments of online video and online video advertising. RTL Group becomes the first major broadcaster to invest in the rapidly growing market of programmatic online video advertising.
Founded in 2007, SpotXchange was the first online advertising marketplace with an exclusive focus on video. Today, SpotXchange provides a comprehensive video advertising monetisation platform to hundreds of publishers around the globe such as The Atlantic, Hearst Corporation, Meredith Video Studios, Mail Online, NDN and Adaptive Media who use the platform to maximise revenue for their desktop, mobile and connected TV video advertising inventory while driving down operational costs. SpotXchange empowers publishers and their sales teams to operate in an ever increasingly complex digital ecosystem by providing innovative and industry-leading programmatic technologies that yield unprecedented transparency, insights and control over the buying behavior of today’s leading brands. Over one billion auctions for video advertising impressions are transacted through the SpotXchange platform daily, with ads delivered to 335 million people in over 100 countries per month. The company currently has 180 employees with headquarters in Denver, Colorado, and offices in several US and international locations.
Online video advertising is currently the fastest growing digital advertising segment, expected to grow globally at a Compound Annual Growth Rate (CAGR) of 24 per cent between 2014 and 2018. This growth is driven particularly by programmatic video advertising which is estimated to increase from US-$2.7 billion in 2013 to US-$15.4 billion in 2018 worldwide (CAGR: +42 per cent).
Joint statement of Anke Schaferkordt and Guillaume de Posch, Co-CEOs of RTL Group: “Following our investments in non-linear TV services and in multi-channel networks on Youtube, RTL Group has already become the leading European media company in terms of online video views. The logical next step in our strategy is a structural move into the area of digital monetisation – improving our skills by adding innovative data- and technology-based competencies. SpotXchange is the perfect fit for RTL Group for such a move: it has a first-class management team that has built a leading, state-of-the-art platform for programmatic selling of online video advertising. With its impressive growth story and strong positioning in the United States, SpotXchange also represents a unique opportunity to enhance RTL Group’s presence in the world’s biggest and most advanced media market.”
Joint statement from the two co-founders of SpotXchange, Michael Shehan (CEO) and Steve Swoboda (COO and CFO): “We are thrilled to be joining the RTL Group, a global leader in media and entertainment, and believe they are the ideal partner to help SpotXchange expand the reach of our comprehensive video ad monetisation services. This investment demonstrates RTL Group’s progressive vision and embrace of programmatic trading, ad serving and yield optimisation in the digital arena. The companies comprising RTL Group operate in a decentralised fashion which will allow SpotXchange to thrive and grow as the last independent digital video ad monetisation platform while providing significant opportunities through partnership with RTL Group’s leading European broadcast companies and top tier global content producers. Joining RTL Group will present incredible benefits and opportunities for SpotXchange’s publishers, buyers and people.”
Under the terms of the transaction, RTL Group will appoint three of five members of the Board of SpotXchange. Michael Shehan and Steve Swoboda will continue to manage the day-to-day operations of the company, reporting to its Board.
RTL Group and the management team of SpotXchange have developed a joint growth plan to keep SpotXchange on its current growth path in the US and Asian-Pacific region, while simultaneously focusing on an accelerated roll-out in Europe.
MUMBAI: The Federation of Indian Publishers in association with the World Intellectual Property Organisation (WIPO), Geneva have announced a workshop on intellectual property issues in the publishing industry, to be held from 15 -16 February at the India International Centre, New Delhi.
An official announcement made by the federation states that WIPO will bring together a host of speakers that includes:
-Jon Tandler, attorney at law Isaacson Rosenbaum, Denver, USA.
– Richard Balkwill, Copyright and Intellectual Property Consultant, COPYTRAIN, Oxford, UK.
– Dr. Guriqbal Singh Jaiya, Director, SMEs Division, WIPO, Geneva.
– Donna Ghelfi, Programme Officer, Creative Industries Division, WIPO, Geneva.
The endeavour hopes to help Indian publishers to understand the intricacies of the issues concerning intellectual property, giving them a chance to clarify their doubts and discussions during the sessions. The event is being supported by the ministry of Human Resource Development, Government of India. A certificate will be awarded for participation in the workshop.
The subjects that will be discussed at the workshop include:
# The Creative Industries in the Book Publishing Industry.
# Introduction to the Relevant Intellectual Property Rights.
# The Publishing Value and Supply Chain.
# Book Publishing Agreements.
# Financial Business Models.
# Reprographic Rights and the Importance of Collecting Societies
# Evalution and Valuation of Intellectual Property Assets
