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Tag: Dentsu

  • Ad expenditure down 2.3% in Japan: Dentsu

    Ad expenditure down 2.3% in Japan: Dentsu

    MUMBAI: Japan‘s advertising expenditure in 2011 totaled 5,709.6 billion yen, a decrease of 2.3 per cent compared with the previous year, according to a report released by Dentsu.

    The ad expenditure rebounded in 2004 after a three-year decline, due to a recovery in the Japanese economy and the rapid proliferation of digital home electric appliances.

    Spending continued to grow in 2005 (up 2.9 per cent), 2006 (up 1.7 per cent) and 2007 (up 1.1 per cent), but fell by 4.7 per cent in 2008 as a result of the financial crisis in the United States and ensuing simultaneous global recession.

    Annual spending shrank further in 2009 (down 11.5 per cent) and 2010 (down 1.3 per cent), and dropped slightly again in 2011, largely due to the impact of the Great East Japan Earthquake and Tsunami.

    In 2011 the Japanese economy was battered by a number of factors that adversely affected advertising spending, including the March 11 Great East Japan Earthquake and Tsunami, the financial crisis in Europe, a sharp rise in the value of the yen, and major flooding in Thailand, which disrupted production and logistics systems in the manufacturing sector.

    In particular, after the earthquake and Tsunami many companies cut back on their advertising activities out of respect for the victims of the disaster. As a result, overall ad expenditures totaled 5,709.6 billion yen, a decline of 2.3 per cent from the previous year, Dentsu said in its annual report which provided an estimated breakdown of the ad expenditures in Japan for the 2011 calendar year.

    However, placements recovered strongly during the second half of 2011, and spending in the traditional media during the October-December quarter was even higher than during the same period in 2010, which also recorded robust growth.

    Broken down by medium, expenditures were lower in Television (down 0.5 per cent), Newspapers (down 6.3 per cent), Magazines (down seven per cent) and Radio (down four per cent).

    Overall spending in the traditional media declined by 2.6 per cent. In other media, advertising in Promotional Media also fell (down 4.6 per cent). Satellite Media-related spending posted double-digit growth (up 13.6 per cent) as the switch to digital terrestrial broadcasting boosted demand for television sets equipped with 3-band tuners.

    Internet advertising continued to grow (up 4.1 per cent), due in part to the development of new advertising modalities targeting social media.

    By industry category (for the traditional media), expenditures grew in 5 of the 21 industry categories, including Apparel/Fashion, Accessories/Personal Items, where placements were higher for women‘s clothing and handbags; Distribution/Retailing, as a result of a rise in spending by direct marketing companies and convenience stores; Information/ Communications, on growth in smartphones and related services, and web content advertising; and Government/Organizations, due to an increase in ad placements by Advertising Council Japan.

    In contrast, expenditures fell in 16 of the 21 industry categories, including Beverages/Cigarettes, where spending for domestic beer and shochu (a distilled liquor) declined; and Home Electric Appliances/AV Equipment, which saw weaker demand for LCD and plasma televisions.

    A quarterly breakdown of advertising expenditures for the traditional media in the 2011 calendar year shows that spending recovered steadily in the second half of the year, and was higher in the October–December quarter than during the same period in 2010.

    The industry categories posting gains were Apparel/Fashion, Accessories/Personal Items (up 6.8 per cent), on increased placements for women‘s clothing and handbags; Distribution/Retailing (up 2.6 per cent), due to stronger demand for direct marketing and convenience store advertising; Real Estate/Housing Facilities (up 1.5 per cent), as a result of an increase in corporate advertising by housing manufacturers, and placements related to solar power systems; Information/Communications (up 0.5 per cent), thanks to growth in smartphones and related services, and web content advertising; and Government/Organisations (up 166.4 per cent), as a result of an increase in ad placements by Advertising Council Japan.

    On the other hand, five industry categories posted double-digit declines. These were Home Electric Appliances/AV Equipment (down 25.7 per cent), on reduced placements for LCD televisions, plasma televisions and batteries; Energy/Materials/Machinery (down 20.6 per cent), due to a sharp decline in advertising by electric power companies; Food Services/Other Services (down 10.9 per cent), which was hurt by cuts in spending on ads for ladies‘ wigs and ads for legal services; Precision Instruments/Office Supplies (down 10.6 per cent), as the result of a drop in digital camera advertising; and Hobbies/Sporting Goods (down 10.2 per cent), where demand was weak for pachinko machines and “pachi-slo” slot machines, and for audio software ads.

    Advertising expenditures were also lower in Beverages/Cigarettes (down 9.9 per cent), due to reduced spending on domestic beer, happo-shu (low-malt beer), no-malt “third category” beer and shochu; Finance/Insurance (down 8.2 per cent), which was impacted by cutbacks in advertising for direct-marketed medical insurance, corporate advertising by insurance companies and ads for investment funds; Foodstuffs (down 7.6 per cent), where fewer ads were placed for instant noodles, tsukudani (food boiled down in sweetened soy sauce to preserve it) and beauty-related food products; Transportation/Leisure (down 7.5 per cent), as overall travel-related advertising was depressed, especially on the part of hotels and travel agencies; Education/Medical Services/Religion (down 7.3 per cent), which saw reductions in advertising for schools and correspondence education; Cosmetics/Toiletries (down 3.8%), where spending fell on cosmetics series for women, facial cleansers and hairdressing products; Pharmaceuticals/Medical Supplies (down 1.7 per cent), on lower demand for medicines for intestinal disorders, mouthwashes and sore throat remedies; and Automobiles/Related Products (down 1.4 per cent), due to reduced placements for sedans, mono-box minivans and sports coupes.

  • Publicis Groupe buys back 18 mn shares from Dentsu

    Publicis Groupe buys back 18 mn shares from Dentsu

    MUMBAI: European media communications group Publicis Groupe has bought back 18 million of its own shares from Dentsu for a total price of 644.4 million euros, which translates to 35.80 euros per share.

    The transaction was completed before the opening of the Paris stock market on 17 February.

    At a meeting held on 14 February, the Supervisory Board of Publicis examined the management board‘s proposal to proceed with the buy-back and decided on the acquisition of 18 million shares and immediate cancellation of 10,759,813 shares. This step was taken within the framework of the buy-back program approved at the general meeting of shareholders of the Groupe on 7 June 2011 in the interests of Publicis Groupe and its shareholders as a whole.

    The buy-back involved a discount of 13.35 per cent from Publicis Groupe‘s closing share price on 16 February. It will have a positive effect on diluted earnings per share of approximately 6 per cent in 2012 and 7 per cent on a full year basis.

    After cancellation of 10.76 million shares, which is the maximum number that the Groupe was permitted to cancel after its cancellation of shares on 10 May, 2010, a total 10 per cent of the Groupe‘s shares have been cancelled over the past 24 months.

    The remaining 7.24 million treasury shares will be kept for use to cover incentive plans for retention shares, performance shares, stock options and acquisitions.

    The purchase was fully financed from Publicis Groupe‘s available cash.

    Additionally, the buy-back resulted in termination of the shareholders‘ agreement and the strategic alliance agreement that Dentsu and Publicis Groupe entered into in 2003. As a result, Dentsu chairman Tatsuyoshi Takashima and Dentsu president and CEO Tadashi Ishii have resigned from Publicis Groupe‘s Supervisory Board.

    Publicis Groupe chairman of the management board and CEO Maurice Lévy said, “The partnership with Dentsu over the past 10 years has been amicable and exemplary. Dentsu‘s stake in the share capital of Publicis has furthered the development of the Groupe. I wish to express my gratitude for the elegance and professionalism with which this partnership has been carried out, and to all the Dentsu executives who have taken part in this adventure.”

  • Dentsu to manage Canon India’s creative biz

    Dentsu to manage Canon India’s creative biz

    MUMBAI: Creative agency Dentsu Marcom will be in charge of all campaigns for Canon India for the year 2012.

    Confirming the news to indiantelevision.com, a spokesperson from the agency informed that Dentsu will be in charge of ATL and BTL activities while Allied Media holds the media mandate.

    The company has two agencies on its roster – Dentsu and Percept/H, the spokesperson said Percept/H handled the campaigns last year.

    The company is yet to decide the agency for its digital cameras business.

    In 2004, Dentsu Marcom won the creative account for Canon India. The incumbent agency at the time was Rediffusion Y&R.

    Canon India is a 100 per cent subsidiary of Canon Singapore and was launched in India on 2007. The company has products like digital copiers, multi-functional peripherals, fax machines, inkjet and laser printers, scanners, all-in-ones, digital cameras, digital camcorders, dye sub photo printers and multimedia projectors, semiconductors, card printers, and cable ID printers.

  • Soumitra Karnik joins Dentsu India as NCD

    Soumitra Karnik joins Dentsu India as NCD

    MUMBAI: Dentsu India Group has appointed Soumitra Karnik as national creative director.

    Karnik joins Dentsu India from his creative consultancy company.

    Dentsu India executive chairman Rohit Ohri said, “Soumitra is a truly gifted creative and great leader. He will partner the creative leaders at Dentsu India and me to take our creative product to the next level. Soumitra believes in integrated communication solutions and as a key member of the India leadership team, I see him helping us effectively deliver this core Dentsu belief to our clients.”

    On his new role Karnik said, “As far as my role is concerned, my first priority shall be to build a solid network of talented creative teams across Dentsu companies and to create a ‘boredom-less’ and fearless creative culture. I will also partner our clients in developing thought leadership and strategic superiority in their respective markets by the process of collaboration and co-creation.”

    “We have pressed the ‘Refresh’ button at Dentsu and are pretty serious about being the very best, both for our clients as well as our own people. We want to be known as a place with a large heart where people with great minds work. And I can certainly promise a lot of action around us in the coming times,” Karnik added.

    Karnik brings in over 20 years of experience. Prior to this he has worked with JWT, Delhi. In his over 11 years with JWT, he worked on brands like PepsiCo, Nestle, Hero Honda, Sony, GSK, Congress and Airtel. Among the campaigns he is known for creating include ‘Youngistaan’ for Pepsi, ‘Aamsutra’ for Slice, ‘Yaari ki Gaadi’ for Hero Honda and ‘Dil jo chahe paas laaye’ for Airtel to name a few.

    He has also worked with small sized ad agency Pace, Percept, Lintas.

  • Two key appointments at Dentsu India

    Two key appointments at Dentsu India

    MUMBAI: Dentsu India Group has made another two key appointments. Ashwin Parthiban has joined Dentsu Communications, Bangalore as executive creative director, while Rajesh Bhargava has been appointed as GM, studio and production, Dentsu Marcom.

    Based out of Bangalore, Parthiban will be heading the creative team at Dentsu Communications for Bangalore and Chennai. Operating from Dentsu India Group‘s headquarters in Gurgaon, Bhargava will oversee all studio and production related services for Dentsu Marcom offices in India.

    Parthiban joins from JWT, Delhi where he has VP and senior creative director — Global Team Ford where he led creative across mainline, digital and direct on the Ford account in India. Prior to this, he led the 27-strong Chennai creative team as VP and senior creative director at JWT, Chennai.

    Bhargava joins from Wieden + Kennedy, India where was head – production services. He began his 30 year career with Clarion Advertising (now Bates) in 1981. He moved to Contract Advertising in 1985 where he was for almost 20 years.

    In June 2004, Bhargava was transferred to JWT, Delhi as associate vice-president – art and production. He has been with Wieden + Kennedy, India since April 2008.

    Dentsu India Group executive chairman Rohit Ohri said, “Both Ashwin and Rajesh bring rock-solid competencies on board. Ashwin straddles creative across disciplines and categories. While he aces mainline creative, he also understands both digital and direct; he can ‘think creative‘ across each of these distinct practices and this allows for great integration.”

  • Narayan Devanathan is Dentsu Marcom national planning head

    Narayan Devanathan is Dentsu Marcom national planning head

    MUMBAI: Dentsu India Group has appointed Narayan Devanathan as national planning head, Dentsu Marcom.

    Based out of the Group‘s India headquarters in Gurgaon, Devanathan will be a key member of the new leadership team at Dentsu India Group.

    His primary responsibilities will involve leading strategic planning for current and prospective clients across Dentsu Marcom offices in India.

    Devanathan joins from Euro RSCG where he was chief strategy officer. Over his 19 years in the business, he has worked across capacities in planning and copy with leading advertising agencies in India and the United States.

    Prior to Euro, Devanathan was senior planning director at Ogilvy & Mather India. He has also worked with US based Cramer-Krasselt and Admerasia, New York.

    Devanathan‘s diverse category experience includes FMCG, automobiles, banking and financial services, beverages, fast food retail, technology, healthcare, real estate, personal care, pharmaceuticals, crafts and apparel.

    Dentsu India Group executive chairman Rohit Ohri said, “It‘s an exciting time for us at Dentsu India Group. We‘ve triggered a transformation, a new beginning and a reinvigoration of our India presence. Narayan will partner Titus Upputuru and Hiroshi Omata to lead Dentsu Marcom to its next phase of growth. The width of Narayan‘s experience and passion for the creative work will be invaluable for Dentsu India.”

    On joining Dentsu Marcom, Devanathan said, “Over the years, I‘ve figured the 3 principles that I work best by are honesty, simplicity and collaboration. In the new scheme of things at Dentsu India, that‘s what I‘m looking to harness as the head of strategic planning – to help create a fantastic future for brands, together with my agency, Dentsu Marcom and client partners. After some terrific stints at American and Indian agencies, I guess I‘m hoping to find love in Tokyo too.”

    Devanathan has worked on brands such as Reckitt Benckiser portfolio (Dettol, Strepsils, Lysol, Mortein, Airwick, Harpic, Easy Off Bang, Veet, Vanish, among others), Fair & Lovely (digital for Unilever), Sprite, KFC, American Express, GE Healthcare, Mitsubishi Motors, Baskin Robbins, IBM, Motorola, Cisco and Teacher‘s .

  • Sanjeev Bhargava is JWT Delhi managing partner

    Sanjeev Bhargava is JWT Delhi managing partner

    MUMBAI: JWT India has appointed Sanjeev Bhargava as managing partner JWT Delhi. He replaces Rohit Ohri who left to join Dentsu as its India head.


    In his new role, Bhargava will be responsible for JWT Delhi and will ensure future leadership in the agency‘s fastest growing office.


    Bhargava comes with over 20 years of experience in advertising. Prior to joining JWT, he was with DraftFCB for 18 years. He joined them in 1993 as group manager and was promoted as COO in 2003. 
     
    JWT CEO Colvyn Harris said, “JWT Delhi is our fastest growing office and Sanjeev‘s proven track record and leadership qualities will ensure our continued leadership in the market. Our client roster comprises India’s most admired and successful companies and helping them achieve their market ambitions and growth is our primary task. Sanjeev’s role will be crucial for this.”


    Bhargava added, “JWT has always been an institution that has led the way for advertising in India. The successful track record of the Delhi office is testimony to the vast resource pool of talent and leadership that exists in the organisation.”


    Bhargava has managed clients like Unilever, Nestle, Pepsi, HP, Compaq, Whirlpool, SC Johnson, Hero Honda, Naukri.com, Godfrey Phillips, Boeing, HCL, Frito Lay and Tropicana among others.


    Before DraftFCB, he was with JWT Delhi for four years and with Lowe where he started his advertising career.
     

  • Dentsu Marcom announces senior appointments

    Dentsu Marcom announces senior appointments

    MUMBAI: After the buyout of its local partner, Dentsu is working out its team at the top in India.

    Dentsu India Group has announced five senior-level appointments at Dentsu Marcom, one of its three full-service, flagship agencies.

    ECD Titus Upputuru has been promoted to NCD, while VP Chandana Agarwal has been promoted as SVP.

    In an intra-group move, Ranjit Kumar Gupta has been brought in from Dentsu Creative Impact as SVP, while Shaleen Sharma has been appointed as VP, Strategic Planning. 
     
    Sunita Prakash has joined as VP, account management.

    All personnel will report in to Dentsu Marcom COO Hiroshi Omata.

    The Dentsu India has made five senior appointments to replace the executives who left after Dentsu had bought out its joint venture partner in India in January this year.

    Omata said, “I am delighted to welcome these five charged professionals into their roles at Dentsu Marcom. We are always on the lookout for the right people who can share our vision and partner with our clients to create ‘Good Innovation.’ Titus, Chandana, Ranjit, Shaleen and Sunita bring on board great depth and diversity of talent, knowledge and experience. Having them lead our creative, planning and
    service outcomes makes me very buoyant about our performance in India.”

    Titus Upputuru first joined Dentsu Marcom in early 2009. After a one-year stint, he moved to Saatchi & Saatchi, following which Upputuru returned to Dentsu in early 2011.

    Starting with Madhyam DMB&B (now Publicis India) as copy trainee, Upputuru in his 15-year career has worked with Trikaya Grey (now Grey Worldwide), TBWA Anthem (now TBWA India), Delhi-based Ushak Kaal and Ogilvy & Mather India. Upputuru’s brand expertise includes campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF and Dabur.

    SVP Chandana Agarwal leads the Honda cars and two-wheelers businesses at Dentsu Marcom. She started her career in advertising with FCB Ulka in Bangalore. Over her 14 years in the business, she has worked with Rediffusion Y&R, Mumbai, JWT, Delhi and McCann Erickson, Delhi.

    Agarwal’s brand experience spans a variety of categories. Some of the brands she has handled include Wipro Consumer care, United Breweries, Himalayan Water, the Taj’s Gateway brand of Hotels, Singapore Tourism Board, Economic Times, Dabur Chyawanprash, Reebok, Monster.com, Nestle and Pepsico’s Kurkure.

    Ranjit Kumar Gupta joined Dentsu Creative Impact in 2008 as VP and was promoted to SVP in 2010. He started his advertising career at Clarion, Kolkata where he worked on ITC’s Capstan cigarettes. He later worked at Lintas, HTA and Rediffusion in Kolkata before moving to Bangalore as Business Head of SSC&B Lintas, Bangalore Branch in 2005.

    Across Gupta’s rich experience of nearly two decades, he has handled many renowned brands for some of India’s most respected clients – ITC (Capstan, Scissors, Bristol), Bharti Airtel, United Spirits (Royal Challenge, Antiquity), Tide Water Oil (Eneos), Tea Board of India, Hind Lever Chemicals, Paras Fertilisers, Maruti Suzuki (Estilo, Wagon R, Auto Expo) and Unicharm.

    Shaleen Sharma joins Dentsu Marcom from RK Swamy BBDO, Delhi where he led strategic planning and business consultancy at The Hansa Group. He started his career in marketing with Daimler in 1997. In the last eight years, he has worked in various capacities in strategic planning with Mindshare, JWT and the Boston Consulting Group.

    An advertising and brand communications professional with over 13 years experience, Sharma’s brand experience includes work on brands like Sony, Samsung, BMW, Microsoft, Google, Disney, Audi, Starbucks, Dulux, Valvoline, IndusInd Bank and Vodafone.

    Sunita Prakash joins Dentsu Marcom from Solutions Digitas (a Publicis Group Company) where she was VP on FMCG, IT and Insurance verticals for two years. Previously, she was with Hakuhodo Percept for eight years, first as branch director, Bangalore and then business director, Delhi.

    With 17 years of experience of which 15 have been in mainline advertising, Prakash has worked across agencies like Contract and Interact Vision. Her brand experience includes brands such as PepsiCo, Nestle, ITC, HP, Aviva, Panasonic (Batteries), Indo Nissin (Top Ramen and Cup Noodles), Citizen (Eco-Drive), APC (Power solutions), Epson, Coffee Day, HMT, Carona, JL Morrison (Nivea) and L&T.

  • i-mint appoints three new marketing agencies

    i-mint appoints three new marketing agencies

    MUMBAI: Coalition loyalty programme, i-mint Loyalty Solutions and Research, has signed three new marketing and advertising agencies to assist the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns. 
     
    The Mudra Group has been appointed to drive i-mint‘s ATL (above the line) advertisements, while Rediffusion-Wunderman has been appointed for i-mint‘s BTL (below the line) advertisement push and will provide total integrated marketing solutions in India and Asia Pacific regions.
     
    Dentsu has been appointed as i-mint‘s media agency.

    These agencies will together develop creative solutions for i-mint by leveraging the full spectrum of their marketing and advertising capabilities.
     
    i-mint MD and CEO Vijay Bobba says, “We are very excited to be working with Mudra, Wunderman and Dentsu. This association represents a positive step for the company towards increasing its brand awareness amongst its audience. Their leadership in specific domains will be a tremendous asset to us to engage our customers better.”
     

  • Post buyout, four senior executives leave Dentsu

    Post buyout, four senior executives leave Dentsu

    MUMBAI: After Dentsu bought out its joint venture partner in India in January this year, four senior executives have resigned—the latest being Dentsu India president Rajesh Aggarwal.

    All the four leaders have resigned in the month of April.

    In the beginning of April, Dentsu India chief growth officer-media Anwesh Bose resigned after spending nearly six years at the agency. He also held the positions of general manager-media and business director. He has joined Mudra Max as its branch head for North and East.

    Dentsu India operations vice-chairman Gullu Sen followed. He had joined the agency in 2003 as executive vice-president and national creative director and in 2006 was promoted as VC.

    Next in line was Dentsu Marcom national creative director Nitin Suri.

    And finally, Aggarwal, who was one of the founding members of Dentsu India, has now resigned from the agency after a spell of nearly eight years.

    Talking to Indiantelevision.com, Aggarwal said, “The time has come to move out and explore new opportunities. Its always exciting to create something new and nourish it.”

    His association with Dentsu began in 2004 as Dentsu Marcom executive director and head. He began his career in the mid-1980s as an account executive at Edge Communications, Everest’s creative boutique. After spending nearly five years at the agency, he left as group manager and in 1991 joined Rediff.

    In 2000, Aggarwal joined Panasonic (earlier National Panasonic) as head of marketing. He returned to Rediff a year later as general manager and stepped down as senior vice-president in 2004 to join Dentsu.