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Tag: Dentsu

  • Dentsu buys Brazilian mobile solutions company Pontomobi

    Dentsu buys Brazilian mobile solutions company Pontomobi

    MUMBAI: In a bid to strengthen its presence in Brazil’s fast growing mobile advertising market, Dentsu Aegis Network has acquired the Brazilian mobile marketing agency Pontomobi Tecnologia Informatica, Ltda.

     

    The acquisition is, however, subject to approval by Brazil’s regulatory authority.

     

    Founded in 2007, Pontomobi provides a range of services including consulting and development related to mobile strategies for companies, products and services, website construction, the development of applications and games, the provision of a variety of solutions that utilise the proprietary mobile marketing platform developed in-house, and push notification promotions and vouchers that are sent via a short messaging service (SMS).

     

    Post-acquisition, Pontomobi will become part of full-service digital agency Isobar, one of the Group’s eight global network brands, and will be rebranded Pontomobi – Linked by Isobar. The agency will work in collaboration with other Group companies to further expand its presence in Brazil and deliver even more innovative solutions.

     

    According to US research firm eMarketer (March 2015 forecasts), mobile ad spending in Brazil is expected to grow from $250 million in 2014 to $3.34 billion in 2019.

  • al+ and Dentsu collaborate on project to clone celebrities

    al+ and Dentsu collaborate on project to clone celebrities

    MUMBAI: al+ Inc. is planning to collaborate with Dentsu Inc on the project to create digital clones of celebrities.

     

    al+ analyses life-log data of individuals and/or their groups, and develops personalised A.I. by reconstructing those individual personalities on the cloud. al+ is providing the related technologies for different types of products.

     

    al+ and Dentsu have agreed to cooperate on the development of digital clones of celebrities as a method of providing communication entertainment contents. al+ will firstly regenerate the personality of the idol Ai Shinozaki as A.I.

     

    This is the company’s first occasion to utilise al+ technologies in the entertainment field.

  • Dentsu partners Opower to deliver sophisticated client services

    Dentsu partners Opower to deliver sophisticated client services

    MUMBAI: Dentsu Inc has partnered with Opower Inc, a leader in cloud-based big data platforms for the utility industry. Dentsu will work together with Opower and Opower Japan to further enhance client services as Japan moves toward liberalization of the energy market starting from 2016.

     

    With the liberalization of the retail electricity market starting from April 2016 and that of the retail gas market in 2017, households and small business owners will be able to freely select the power and gas companies they want to use. In countries outside of Japan, where energy market liberalization started much earlier, the increase in the number of businesses entering the market and the diversity of the tariff plans offered were such that the ability to develop marketing communications that closely met consumer needs became an important factor in creating a competitive edge for a utility.

     

    Opower is a leading provider of engagement platforms, and provides services to approximately 100 electric power and gas companies all over the world where markets have already been liberalized. Based on the analysis of big data such as personal power usage data, the company provides personalized energy-saving advice to consumers, and, by improving the cost efficiency of utilities through this feedback, improves the relationship between businesses and customers while supporting the optimization of energy balance.

     

    Dentsu, meanwhile, is already providing a wide variety of solutions such as marketing and promotion services, business development, consulting and IT solutions to a large number of energy-related clients in Japan through its energy sector solutions team DEMS, which was launched in February this year.

     

    By leveraging their mutual strengths, Dentsu and Opower aim to deliver even more sophisticated client services and provide integrated marketing communications services to existing electricity, gas and other energy providers as well as to new market entrants. In addition, the two companies will continue to promote the horizontal development of knowhow for energy businesses outside of Japan while strengthening the localization of Opower’s solutions to meet the needs of consumers in Japan.

     

    Overview of the services provided by the two companies:

     

    (1) Customer acquisition, retention and increased loyalty through big data analysis and energy-saving insights 
    a. Proposal and implementation of plans that seamlessly and organically link integrated 
    communication strategies across mass media, PR channels, social media and one-to-one direct channels to subscribers 
    b. Marketing and outsourcing services in the direct communication business geared toward subscribers 
     

    (2) Creation of regional engagement models: The two companies will utilize the power usage data from Opower platform subscribers together with Dentsu’s consumer expertise and data on regional and societal trends to develop new demand-response schemes, regional loyalty point programs and advertising media campaigns for different geographic segments.

  • Dentsu invests $3 million in US social robotics start-up Jibo

    Dentsu invests $3 million in US social robotics start-up Jibo

    MUMBAI: Dentsu Inc’s corporate venture capital fund Ventures Global Fund I has made an investment of $3 million in US social robot development startup Jibo, Inc.

     

    Dentsu Ventures has acquired Series A preference shares of Jibo through third-party allocation of shares.

    Dentsu Ventures was established in April 2015 armed with a total fund capital of ?5 billion. The objectives was to invest in ambitious start-up companies with a focus on the US, Europe and Asia region, which will create an as yet unseen future and furthering open innovation across the Dentsu Group through collaboration with investees.

     

    In addition to funding, Dentsu Ventures will support businesses and entrepreneurs by providing problem-solving solutions and resources that are unique to the Group. Its first project is Jibo, Inc.

    Jibo, Inc. was founded by Dr. Cynthia Breazeal, professor at the Massachusetts Institute of Technology and recognized as a pioneer of social robotics. The Jibo social robot incorporates voice and emotion recognition, natural language processing, machine learning and expressive display and movement, and is designed to achieve companionship and rapport among family members.

    Dentsu Ventures believes that Jibo will continue to develop into a new type of medium that will bring fundamental changes to the way information is assimilated, and that it has the potential to function as an infrastructure and communication hub in a smart home.

    Looking ahead, the Dentsu Group will also provide support for the development, promotion and spread of Jibo worldwide as well as the new business opportunities that Jibo will bring in the future.

  • Dentsu strengthens presence in West Africa; acquires two agencies in Ghana

    Dentsu strengthens presence in West Africa; acquires two agencies in Ghana

    MUMBAI: In a bid to strengthen its position in West Africa, Dentsu Aegis Network has acquired two Ghana based media agencies namely Adams Media Ghana Limited and Premier Media Company GH Limited.

     

    The acquisition, which will take the form of the purchase by Dentsu Aegis Network of a 59.62 per cent shareholding in Adams Media, with Premier Media as a wholly owned subsidiary of Adams Media, will strengthen the Dentsu Group’s presence in West Africa.

     

    Adams Media was founded in 2009 and Premier Media in 1999, and both companies provide services to a large number of multinational clients. After acquisition of the shareholding by Dentsu Aegis Network, Adams Media will be rebranded Carat, and Premier Media rebranded Vizeum, collectively forming Dentsu Aegis Network Ghana.

     

    Carat and Vizeum are two of the Dentsu Group’s eight global network brands. Both Adams Media and Premier Media have extensive mass media and digital media planning and buying capabilities, and these will be fully utilized in the provision of cutting-edge media solutions by the new entity.

     

    In terms of economic scale, Ghana is second only to Nigeria in West Africa, and the International Monetary Fund has estimated that Ghana will achieve GDP growth of from 3.5 to 9.2 per cent between 2015 and 2020. Together with Media Fuse, the Nigerian company with which Dentsu Aegis Network entered into a joint venture agreement in August 2014, Dentsu Aegis Network Ghana will function as the Group’s hub in West Africa and Central Africa.

  • Rohit Ohri to join FCB Ulka as group chairman & CEO

    Rohit Ohri to join FCB Ulka as group chairman & CEO

    MUMBAI: Former Dentsu Asia Pacific CEO Rohit Ohri, who recently stepped down from his post, is all set to join FCB Ulka India as group chairman and CEO, effective January 2016.

     

    Ohri will be the successor to current CEO and group chairman Nagesh Alai who, after 25 years with FCB, is moving into a global role.

     

    Alai will assume the role of global vice-chairman at FCB, working on special initiatives for FCB worldwide CEO Carter Murray. With FCB’s newly restructured global company, Ohri will serve as a member of the global operating committee and report directly to Murray in New York. He will be one of the CEOs helping to guide the global company.

     

    “I want to thank Nagesh for dedicating his career to our FCB operations in India and for helping FCB Ulka become one of the strongest agencies in the country. I look forward to working with him on special global initiatives,” said Murray.

     

    “When Nagesh and the Board introduced me to Rohit as someone they felt fitted the culture of the company, I was struck by his passion for what we do, his focus on great work and strong client relationships, and his natural gravitas. If you add his track record in the industry, Rohit is someone whom I think will lead FCB Ulka forward with vision and energy, and keep the flame strong,” he added.

     

    “FCB has gone back to its roots and is reigniting its brand essence under Carter’s leadership. The opportunity to partner with him, in what could be the most defining time in the history of FCB convinced me to quit my regional assignment and come back to India,” said Ohri.

     

    “FCB Ulka has a rich legacy of creating solid brand-building work. It’s a company that values partnerships, people and culture. The opportunity to build on this legacy and to take a great agency to greater heights is truly exciting. I’m delighted to be at the right place at the right time and with the right people,” he added.

                                                                      

    Ohri will be supported by FCB Ulka’s management board, which includes Lodestar Media executive director and Mediabrands CEO Shashi Sinha, Interface Communications and Asterii Analytics executive director Niteen Bhagwat, FCB Ulka Mumbai and Bengaluru, FCBi and Cogito executive director MG Parameswaran and FCB Ulka Delhi executive director Arvind Wable.

  • Dentsu Asia Pacific CEO Rohit Ohri resigns

    Dentsu Asia Pacific CEO Rohit Ohri resigns

    MUMBAI: Dentsu India CEO Rohit Ohri has put in his papers at the agency.

     

    After 21 years at JWT, Ohri joined Dentsu in 2011 as executive chairman. It may be recalled that just last month (June 2015), Ohri, who previously led Dentsu in India and Asia Pacific South, was re-located to Singapore and was given the responsibility to cover all markets in the region outside of Dentsu’s home territory as CEO Dentsu Asia Pacific (ex Japan).

     

    Ohri is speculated to join FCB Ulka. 

     

    In an official statement Dentsu said, “Rohit Ohri CEO Dentsu Asia Pacific (ex Japan) has resigned after four years at the company. He has made a great contribution and we thank him for that. New leadership of Dentsu brands in Asia Pacific will be announced in due course.”

  • IPC appoints Dentsu as marketing agency in Japan

    IPC appoints Dentsu as marketing agency in Japan

    MUMBAI: The International Paralympic Committee (IPC) has appointed Dentsu Inc as its exclusive marketing agency in Japan for the 2015–2020 period.

     

    As such, Dentsu has acquired the exclusive rights to sell IPC partnership packages as well as IPC sponsorship packages for ten of the sports over which the IPC has jurisdiction (IPC sports) to Japanese companies.

     

    The ten IPC sports are: Athletics, Swimming, Powerlifting, Shooting, Alpine Skiing, Snowboard, Ice Sledge Hockey, Cross-Country Skiing, Biathlon and Wheelchair Dance Sport.

     

    In addition to these package sales, Dentsu will provide support for the IPC’s promotional activities in Japan as well as for communications between the IPC and its Japanese sponsors.

     

    Moreover, Dentsu will work together with the IPC to enhance the IPC’s marketing programs with the aim of furthering the spread of Paralympic competitions worldwide.

     

    Founded in 1989 and based in Bonn, Germany, the International Paralympic Committee aims to develop sports opportunities for all people with an impairment.

  • Dentsu to acquire UK e-commerce specialist agency eCommera

    Dentsu to acquire UK e-commerce specialist agency eCommera

    MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of eCommera Global to acquire the company. The purpose of the acquisition is to strengthen the Dentsu Group’s capabilities in the brand commerce space where content and brand experiences are integrated with the consumer experience.

     

    eCommera started out in 2007 as a technical service provider of e-commerce solutions, and then functioned for a time as the technical services division of a company whose key product was order management software. In March 2015, the eCommera division became the independent entity eCommera Global Limited.

     

    eCommera has strengths in the brand commerce space, developing e-commerce solutions for major international retailers and consumer goods manufacturers as well as providing maintenance and consulting services. Headquartered in London, the agency’s team of specialists is active across the world, providing site management support for more than 150 e-commerce sites in 30 markets. The agency has established development centers in Bulgaria and India.

     

    According to Forrester Research Global business-to-consumer e-commerce sales reached $1.3 trillion in 2013, and are expected to grow to $2.5 trillion by 2018. As the e-commerce market expands, e-commerce sites are increasingly becoming the first point of contact between the consumer and the brand. In addition, along with the expansion of digital devices that support e-commerce as well as links between e-commerce and bricks-and-mortar stores, e-commerce itself is also diversifying. In today’s world where there is a variety of brand touch points, the challenge facing the marketing industry, including the e-commerce space, is how to maximize consumer engagement through a connected brand commerce experience.

     

    The acquisition of eCommera is intended to address this challenge. The deepening of the collaborative relationship between eCommera and full-service digital marketing agency Isobar, one of the Dentsu Group’s global network brands, will, through the integration of their respective consumer data analysis and brand-building capabilities based on creative design, user experience and e-commerce solutions technology, contribute to maximizing the value of client brands. Moreover, by utilizing the Isobar network, the Group plans to further expand its service area.

  • Five agencies to pitch for Dabur’s Rs 350-400 crore media AOR

    Five agencies to pitch for Dabur’s Rs 350-400 crore media AOR

    MUMBAI: As many as five top media agencies are gearing up to pitch for Dabur India’s beefy media account, which is pegged in the range of Rs 350-400 crore.

     

    According to highly placed industry sources, media giants like Dentsu, Starcom, Lodestar and Maxus are speculated to be a part of this multi-agency pitch.

     

    Top level executives from two agencies that are going to take part in the pitch, confirmed the news to Indiantelevision.com.

     

    Dabur India is looking at consolidating its media duties under one agency. Currently, Maxus and Starcom Mediavest handle the brand’s media planning duties, whereas media buying is handled by Dabur’s in-house agency Adbur.

     

    The Rs 350-400 crore media business has opened up for a pitch across all categories of Dabur India and is expected to close in about a month or two.