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Tag: Dentsu

  • Dentsu Webchutney launches #EveryoneOnFlipkart ad campaign

    Dentsu Webchutney launches #EveryoneOnFlipkart ad campaign

    MUMBAI: Flipkart’s latest series of films bring out human stories from different walks of life, generations, and cultures to highlight the simple ways in which Flipkart has become the common thread connecting the nation and its aspirations. Conceptualized by Dentsu Webchutney, this campaign aims to influence people who’ve been resisting shopping online. It seeds the fact that everyone you love, trusts Flipkart, so you should too.

     
    The first film, Rastogiji On Flipkart, is the story of the ‘gyaani’ of every group guilt tripping his friend for cheating on their neighborhood shopkeeper Rastogiji, by shopping on Flipkart leading to an unexpected and heart touching twist in the end. The other three videos are equally real and are truly inspired by real life characters. From the story of your favorite “know-it-all” Mausi, to that friendly smart-alec watchman to the true-blue Mumbai cop, these films bring out the charm of what makes India, India.
     

    Speaking about the campaign, Flipkart marketing VP Shoumyan Biswas says, “At Flipkart, as the market leader, we believe that driving market development and accelerating adoption across different consumer segments is one of our key focus areas. Born from that belief, #EveryoneOnFlipkart digital campaign brings to us a series of short films that have been inspired from different walks of life, generations and cultures. Using simple and yet powerful, everyday slice of life narratives, these films show how Flipkart has become the common thread connecting the nation and its aspirations. And how it has earned the trust of every Indian and become an integral part of our everyday lives. These films therefore are a tribute to every Flipkart shopper across the country, an invitation to everyone else to start their online shopping journey with usand a reflection of our commitment towards organizing and democratizing retail in India.”
     

    The campaign, slated to run for a couple of weeks, will also have a series of contests to engage audiences. Dentsu Webchutney ACD PG Aditya says, “The idea was to create great content that ‘happens to be an ad.

    The fact that Flipkart has been a brand led by human stories only made that easier. As an agency, we’re extremely proud of these films. And to think they were produced as a digital-first effort only furthers my belief that this unsaid ‘caste-system’ of platforms that’s there in advertising is rapidly breaking loose.”

    What is truly unbelievable is that these films were shot in a stringent two-day schedule. Gajraj Rao, director, (Code Red Films) who is extremely choosy about the projects he takes on, says, “It takes time to tell a compelling story; the fact that I wasn’t restricted by a fixed duration was what excited me to take this up.”

  • Dentsu Webchutney launches #EveryoneOnFlipkart ad campaign

    Dentsu Webchutney launches #EveryoneOnFlipkart ad campaign

    MUMBAI: Flipkart’s latest series of films bring out human stories from different walks of life, generations, and cultures to highlight the simple ways in which Flipkart has become the common thread connecting the nation and its aspirations. Conceptualized by Dentsu Webchutney, this campaign aims to influence people who’ve been resisting shopping online. It seeds the fact that everyone you love, trusts Flipkart, so you should too.

     
    The first film, Rastogiji On Flipkart, is the story of the ‘gyaani’ of every group guilt tripping his friend for cheating on their neighborhood shopkeeper Rastogiji, by shopping on Flipkart leading to an unexpected and heart touching twist in the end. The other three videos are equally real and are truly inspired by real life characters. From the story of your favorite “know-it-all” Mausi, to that friendly smart-alec watchman to the true-blue Mumbai cop, these films bring out the charm of what makes India, India.
     

    Speaking about the campaign, Flipkart marketing VP Shoumyan Biswas says, “At Flipkart, as the market leader, we believe that driving market development and accelerating adoption across different consumer segments is one of our key focus areas. Born from that belief, #EveryoneOnFlipkart digital campaign brings to us a series of short films that have been inspired from different walks of life, generations and cultures. Using simple and yet powerful, everyday slice of life narratives, these films show how Flipkart has become the common thread connecting the nation and its aspirations. And how it has earned the trust of every Indian and become an integral part of our everyday lives. These films therefore are a tribute to every Flipkart shopper across the country, an invitation to everyone else to start their online shopping journey with usand a reflection of our commitment towards organizing and democratizing retail in India.”
     

    The campaign, slated to run for a couple of weeks, will also have a series of contests to engage audiences. Dentsu Webchutney ACD PG Aditya says, “The idea was to create great content that ‘happens to be an ad.

    The fact that Flipkart has been a brand led by human stories only made that easier. As an agency, we’re extremely proud of these films. And to think they were produced as a digital-first effort only furthers my belief that this unsaid ‘caste-system’ of platforms that’s there in advertising is rapidly breaking loose.”

    What is truly unbelievable is that these films were shot in a stringent two-day schedule. Gajraj Rao, director, (Code Red Films) who is extremely choosy about the projects he takes on, says, “It takes time to tell a compelling story; the fact that I wasn’t restricted by a fixed duration was what excited me to take this up.”

  • Dentsu expands footprint in Canada with Grip acquisition

    Dentsu expands footprint in Canada with Grip acquisition

    MUMBAI: Dentsu Aegis Network has acquired Canadian agency Grip Limited known for its creative, digital and branded content work. This latest acquisition extends the footprint of Dentsu Aegis Network Canada and continues the expansion of its digital offering in the region.   

     

    Toronto-based Grip is a full-service agency founded in 2002. Now counting over 150 employees among its ranks, Grip credits its early adoption of digital capabilities, including social, analytics, mobile, CRM and branded content creation as the main drivers of its growth.

     

    Following the acquisition, Grip will maintain its name and branding, and operate as a specialist brand within Dentsu Aegis Network Canada.

     

    The agency will continue to be managed by the senior leadership team of the founding partners, Bob Shanks, managing partner, and creative partners, David Crichton, David Chiavegato, Rich Pryce Jones, Randy Stein, and Scott Dube.

     

    “What attracted us to Dentsu Aegis Network was the ability to scale our capabilities across a broader network in order to expand and enhance our offering to existing clients, and attract new prospects both here in Canada and globally,” said Shanks.

     

    “Grip is a fantastic additition to our network in Canada in terms of expertise and capabilities, with a strong culture and vision that complements our current roster of agencies and talent. This is a key acquisition to increase our scale with an established global client base, enhance our digital capabilities and achieve a dominant position in the market. We look forward to helping Grip expand its reach and contribute to the overall offering of Dentsu Aegis Network,” said Dentsu Aegis Network Canada CEO Annette Warring. 

     

    Financial terms of the transaction were not disclosed.

  • The Social Street names Deepak Singh as chief creative officer

    The Social Street names Deepak Singh as chief creative officer

    MUMBAI: Media agency start up The Social Street has appointed Deepak Singh as its chief creative officer. He will be based out of Mumbai and will report to Social Street founding partner and chairman Pratap Bose.

     

    Bose said, “I am thrilled that Deepak is joining us! Deepak is one of the most decorated art directors and one of the finest art talents we have in our country. Easy-going, light-hearted and humble to the core, he’s proof that looks can be deceiving. Because deep beneath that unassuming persona lies a hunger to keep raising the bar, only to topple it over. I wish him the very best and look forward to seeing some path breaking creativity from him!”

     

    Singh added, “I feel advertising now is much more than just TVCs, print and radio. That’s why with time we should change and try to explore bigger things. Pratap has a clear vision about his plans for The Social Street and knows why he was hiring me, which gives me more confidence. I think the next generation of advertising is much more than mainline advertising and that is what attracts me to shift, and I feel I can do more challenging things now. Digital, outdoor, interactive, activation makes advertising much bigger and more interesting. I am really looking forward to do some great work for The Social Street. My mainline experience will bring new solutions to clients’ problems.”

     

    In his 15 years of professional pursuits, Singh has over 400 national and international awards to his name and has worked with agencies like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu. 

     

    “I really enjoyed working with Bose at DDB in the past and I am very fond of his humble and simple nature and way of looking at things. I always wanted to work with him in the future and I am happy he chose me for this position. I know there are a lot of challenges and learning for me, but I think this partnership with Social Street will add a new dimension to my career,” Singh added.

  • Dentsu forms new company in Thailand

    Dentsu forms new company in Thailand

    MUMBAI: Dentsu’s wholly owned subsidiary Dentsu Tec Inc. has established a new company in Thailand called Promo Tec IHQ Co., Ltd., to oversee the operations of the Promo Tec sales promotion network across Asia.

     

    The establishment of the new regional headquarters was enabled by the government of Thailand’s new tax and fiscal preferential policies for foreign capital. Promo Tec IHQ will commence operations on 1 January, 2016.

     

    Promo Tec Pte. Ltd. was established in Singapore in October 2011 as the first step of the Dentsu Group’s sales promotion business in Asia, and Promo Tec subsidiaries have been established in five other countries across the region. Although growth has been significant in the eight companies that do business in these six countries (India, Indonesia, Malaysia, Singapore, Thailand and Vietnam), continued strong business growth is expected beyond 2016.

     

    Business has been particularly robust in Thailand, with Promo Tec Thailand, which was established in 2013, receiving orders for several large-scale projects. The strengthening and expansion of the services provided by the Promo Tec network has become an urgent matter.

     

    In light of these circumstances, and in order to take full advantage of the government of Thailand’s policy reviews, the Dentsu Group decided to establish its Promo Tec regional headquarters in Thailand.

     

    In addition to a reduction in costs that will be achieved by consolidating the supervision and management functions of all the Promo Tec operations, Promo Tec IHQ will continue to promote the further increase in sophistication of the “Japanese quality” services that are the strengths of the Promo Tec network.

     

    Promo Tec IHQ will work in close cooperation with other Dentsu Group companies in Asia to provide clients with fast, high-quality solutions that address their increasingly diverse and advanced sales promotion needs.

  • Disney Studios consolidates SE Asia media business with Dentsu

    Disney Studios consolidates SE Asia media business with Dentsu

    MUMBAI: Disney Studios Southeast Asia has awarded its regional media business to Dentsu Media Network, with Dentsu Möbius leading the account.

     

    The media entertainment company decided to move away from partnerships with traditional media agencies in Southeast Asia and instead chose to work with the team put together by Dentsu Media.

     

    The appointment follows an extensive pitch that played out over the summer after a formal media RFP. The partnership that further solidifies Disney’s global partnership with Dentsu Aegis Network, is off to an exciting start with Disney Studios end of the year cinematic line up: the new Pixar movie Good Dinosaur, immediately followed by Star Wars: Episode VII – The Force Awakens.

     

    The Walt Disney Company SEA head of studio marketing Alex Baillie said, “We are pleased to extend our working relationship with Dentsu into Southeast Asia. Dentsu Möbius have a deep understanding of these markets and their media landscapes. Their creative and innovative approach will help us bring magical moments and memories that last a lifetime to Disney, Pixar, Marvel and Star Wars fans across the region.”

     

    Dentsu Möbius CEO and Dentsu’s digital capabilities president for South and Southeast Asia James Hawkins added, “The opportunity to work on the Disney Studios business is an incredibly exciting prospect. Their continued creative genius and drive to innovate is a lip-smacking proposition for any agency to partner with. Landing this business must be accredited to the collaborative approach demonstrated across the entire region and our unwavering belief that a creatively led media proposition will take their business to the next level. I am massively proud of the team and now the hard work begins.”

     

    Dentsu Aegis Network Southeast Asia chairman and CEO Dick van Motman said, “As the network that innovates the way brands are built, we find the most exciting challenges in iconic, legendary brands. It goes without saying that Disney falls into that category. It’s testament to our unique operating model that we are able to offer a cross-brand proposition that resonates with blue chip clients like these and we are proud to extend the larger regional relationship with Disney Studios in Southeast Asia.”

     

    The appointment, which is the first media consolidation by Disney Studios, builds on a long-running relationship between the entertainment giant and Dentsu Aegis Network around the world. Disney works with DAN agency Carat in Australia and Dentsu in Japan.

  • Dentsu to acquire 70% stake in Philippines’ ASPAC

    Dentsu to acquire 70% stake in Philippines’ ASPAC

    MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of creative agency ASPAC Creative Communications Inc based in Philippines to acquire a 70 per cent stake in the company, with an option in place that would allow expansion in steps to 100 per cent at a later date.

     

    Founded in February 1975 as ASPAC Communicators Inc., ASPAC is a creative agency of long standing in the Philippines with both local and international major companies as its clients. The services provided range from the formulation of brand strategy to the provision of creative ideas for the mass media, digital and promotional advertising domains.

     

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Philippines grew 12.8 per cent in 2014 and are expected to continue to rise 10.2 per cent in 2015 and 12.3 per cent in 2016. The Philippines is the sixth-largest market in the Asia-Pacific region, after China, Japan, Australia, Korea and Indonesia.

  • Neo Sports scores FIFA Club World Cup telecast rights

    Neo Sports scores FIFA Club World Cup telecast rights

    MUMBAI: Neo Sports’ Harish Thawani is back with a bang! After acquiring rights for the Bangladesh Premier League (BPL) cricket, Neo Sports has now scored a goal by acquiring the telecast rights of FIFA Club World Cup.

     

    In its foray into club football, the sports broadcaster has acquired the rights for two editions, the first of which will unfold from 10 December, 2015. The tourney will take place in Japan this year.

     

    Speaking to Indiantelevision.com, Neo Sports EVP programming Mautik Tolia says, “Last time the tournament created a lot of buzz and the quality of football was also premium. We went aggressively for the rights because we feel this is a great time to have a FIFA tournament. Everyone’s eye will be on star packed Barcelona and I think there will be some exhibition of quality football.”  

     

    Neo acquired the broadcasting rights for the Indian sub-continent from global agency Dentsu for multiple years. “We are confident that we will recover the acquisition cost pretty soon,” adds Tolia.

     

    However, he refrained from revealing the acquisition cost.

     

    “Neo will continue to evaluate the available rights and whenever we see a premium sport available we will grab the opportunity,” Tolia says.

     

    FIFA Club World Cup is played between seven teams. Champions of AFC (Asia), UEFA Champions League (Europe), CAF League (AFRICA), CONCACAF Champions League (North America), Copa Libertadros (South America), OFC Champions and along with the host nation’s national champions, participate in a straight knock out.

  • Dentsu acquires French cross-activation agency ZoneFranche

    Dentsu acquires French cross-activation agency ZoneFranche

    MUMBAI: Dentsu Aegis Network has acquired the Paris based cross-activation agency ZoneFranche SAS, which has strengths in experiential marketing.

     

    Founded in 2004, ZoneFranche has steadily captured an increasing share of the growing activation market, and is currently one of the leading agencies with a focus on consumer brand experience and experienced value.

     

    The company also offers a wide range of communications services including digital, mobile, advertising and promotion solutions that leverage social media, customer relationship management (CRM), and other marketing activities to enhance the purchasing experience. These innovative, high-quality services have earned it high praise from prominent companies in France as well as in other countries.

     

    Post-acquisition, ZoneFranche will become part of experiential marketing agency psLIVE, one of the Dentsu Group’s specialist brands. During the next 12 months, psLIVE will be realigned as MKTG, the Group’s lifestyle marketing brand headquartered in New York and one of its nine global network brands.

     

    As was reported earlier by Indiantelevision.com, in India Dentsu recently acquired Brian Tellis’ Fountainhead Entertainment, which will be merged with psLIVE.

  • Dentsu snaps up Brian Tellis’ Fountainhead; to merge it with psLIVE

    Dentsu snaps up Brian Tellis’ Fountainhead; to merge it with psLIVE

    MUMBAI: Dentsu Aegis Network has acquired Indian event and experiential agency Fountainhead Entertainment founded by Brian Tellis.

     

    It is envisaged that in 2016, Dentsu’s existing experiential offering of psLIVE, with 86 people in India, will be merged with Fountainhead, making the combined agency India’s largest experiential and activation agency business.

     

    As per industry sources, the acquisition is pegged in the region of Rs 350 – 400 crore.

     

    Fountainhead’s expertise and presence within the fastest growing sector of India’s advertising industry adds scale to Dentsu Aegis Network’s growing presence within the country.

     

    Founded by chairman Tellis, managing director Neale Murray and director Otis D’Souza, Fountainhead was later joined by co-directors Pradeep Guha, VG Jairam and Owen Roncon.

     

    Post-acquisition, Fountainhead will continue to be led by Tellis. The current management team will also continue as is. Tellis will report into Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin.

     

    This acquisition will be one of the largest in India within this sector.

     

    Established in 1994 and now with more than 205 experiential specialists, Fountainhead is headquartered in Mumbai and has offices in Delhi and Bangalore.

     

    Fountainhead supports its client base of more than 100 on all types of events, digital initiatives, product launches, brand activation and meetings, incentives, conferences and exhibitions. The five brands within the business are: Fountainhead Events, Oranjuice Entertainment, Fountainhead Activations, Fountainhead Corporate Journeys and Fountainhead Digital. Together, they deliver in excess of 350 events annually.

     

    Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “Fountainhead’s reputation in the event and activation market, and their extensive experience in both music and sports marketing, complements and strengthens our experiential offering in one of the region’s most exciting markets. This move represents a further step in our continued investment programme in the Indian market. We welcome Brian and the wider team to the network.”

     

    Bhasin said, “As the fastest growing network in India, we are continuing to expand our portfolio of diverse specialisations available to our growing client base. Fountainhead’s creative quality and reputation in the market make it the perfect addition to Dentsu Aegis Network India. Our unique ‘One P & L’ philosophy will help us bring their expertise to all Dentsu Aegis Network clients. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

     

    Tellis added, “Our vision is to deliver world class experiences to our stake holders. To set benchmarks in delivery through cutting-edge creativity, innovation, value pricing and practices and processes.  We are thrilled to join Dentsu Aegis Network. The sheer dynamism of the group will open up opportunities for us. Our values are well aligned and the potentially combined entity of Fountainhead and psLIVE will become the most comprehensive experiential offering in India. We are very excited about this opportunity and the growth potential it offers. Fountainhead, a full service experiential agency, will now start to align with an enviable spectrum of brands through the Dentsu Aegis Network.”

     

    Fountainhead will retain its identity and branding, working alongside the other specialist Dentsu Aegis Network brands locally: Carat, iProspect, Isobar, Posterscope, Vizeum, Amnet, Dentsu media, Dentsu branded agencies (Dentsu Creative Impact, Dentsu Marcom, Dentsu Communications, Taproot Dentsu, Dentsu Webchutney), WATConsult and Milestone Brandcom.