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Tag: Dentsu

  • HT Media hires Dentsu Impact

    HT Media hires Dentsu Impact

    MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media – including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather.

    The HT Group, which has so far worked with multiple agencies for different brands, initiated a process of consolidating all the brands with one single agency sometime in November 2016. Post an exhaustive pitch process, in which some of the country’s top agencies participated, HT finally decided to award the duties to Dentsu Impact.

    HT Media groum CMO Rajan Bhalla said, “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”

    Dentsu Impact presiden Amit Wadhwa said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”

    Dentsu Impact national creative director Soumitra Karnik added, “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”

  • HT Media hires Dentsu Impact

    HT Media hires Dentsu Impact

    MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media – including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather.

    The HT Group, which has so far worked with multiple agencies for different brands, initiated a process of consolidating all the brands with one single agency sometime in November 2016. Post an exhaustive pitch process, in which some of the country’s top agencies participated, HT finally decided to award the duties to Dentsu Impact.

    HT Media groum CMO Rajan Bhalla said, “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”

    Dentsu Impact presiden Amit Wadhwa said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”

    Dentsu Impact national creative director Soumitra Karnik added, “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”

  • Prashanth Challapalli joins Leo Burnett

    Prashanth Challapalli joins Leo Burnett

    MUMBAI: Leo Burnett announced Prashanth Challapalli as the chief integration officer for South Asia.

    In his new mandate, Challapalli will work with leaders across Publicis Communications to drive integration, and will report to Publicis Communications India CEO Saurabh Varma. His last stint was with iContract, where he was the executive vice president and digital head.

    At Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett’s unique methodology, PLAY, which puts context at the heart of creating content. Prashanth will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all clients.

    Varma said, “Prashanth will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

    Added Prashanth, “I have always been a big believer in one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time.”

    With over 19 years of experience, Prashanth has worked with agencies like Ogilvy, Lowe, Dentsu, Publicis Ambience and Rediffusion Y&R, and has also successfully built and lead Jack in the Box Worldwide and iContract in the digital space. He has won multiple national and international awards like EFFIES, Spikes, and AME, among others, for his work across brands and campaigns like Puma, Pepsi, Slice, Louis Philippe, Durex and Kolaveri Di.

  • Prashanth Challapalli joins Leo Burnett

    Prashanth Challapalli joins Leo Burnett

    MUMBAI: Leo Burnett announced Prashanth Challapalli as the chief integration officer for South Asia.

    In his new mandate, Challapalli will work with leaders across Publicis Communications to drive integration, and will report to Publicis Communications India CEO Saurabh Varma. His last stint was with iContract, where he was the executive vice president and digital head.

    At Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett’s unique methodology, PLAY, which puts context at the heart of creating content. Prashanth will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all clients.

    Varma said, “Prashanth will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

    Added Prashanth, “I have always been a big believer in one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time.”

    With over 19 years of experience, Prashanth has worked with agencies like Ogilvy, Lowe, Dentsu, Publicis Ambience and Rediffusion Y&R, and has also successfully built and lead Jack in the Box Worldwide and iContract in the digital space. He has won multiple national and international awards like EFFIES, Spikes, and AME, among others, for his work across brands and campaigns like Puma, Pepsi, Slice, Louis Philippe, Durex and Kolaveri Di.

  • Dentsu Impact ropes in Megha Jain Sadhwani as VP

    Dentsu Impact ropes in Megha Jain Sadhwani as VP

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network that has been in the news recently for its wins on Maruti Suzuki digital and IKEA, has strengthened its account management team by roping in Megha Jai Sadhwani as the vice-president. She will report to Dentsu Impact president Amit Wadhwa.

    This is Megha’s second innings at Dentsu Impact. She worked with the agency for four years before moving to Australia last year. Prior to joining Dentsu Impact, Megha worked with Saatchi & Saatchi in Sydney, where she was responsible for the Mondelez business – Cadbury chocolates, The Natural Confectionery Company and Sour Patch Kids.

    “Coming back to Dentsu is like coming back to family for me. The agency houses some of the best minds in the industry and working with such people is always exciting and inspiring. Adding to that is the fact that this is probably the most forward thinking agency in the industry right now, one that has evolved its brand solutions for clients in the most innovative and integrated manner. I’m really looking forward to be part of this evolution and also applying my learnings from the Australian market here,” Megha said.

    Other agencies that Megha has worked with include JWT & Publicis, where she handled communication for Pepsi, Nestle chocolates & Nestle Maggi. She also donned the hat of a marketer and worked at Adidas India before making her return to advertising.

    Wadhwa said, “Megha is valuable asset wherever she works. What sets her apart is her passion towards brand building and people. With Dentsu Impact growing at a rapid pace we certainly need the right people around to ensure we don’t loose momentum and that’s why the moment she decided to come back to India, getting her back in the team was an easy decision.”

  • Dentsu Impact ropes in Megha Jain Sadhwani as VP

    Dentsu Impact ropes in Megha Jain Sadhwani as VP

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network that has been in the news recently for its wins on Maruti Suzuki digital and IKEA, has strengthened its account management team by roping in Megha Jai Sadhwani as the vice-president. She will report to Dentsu Impact president Amit Wadhwa.

    This is Megha’s second innings at Dentsu Impact. She worked with the agency for four years before moving to Australia last year. Prior to joining Dentsu Impact, Megha worked with Saatchi & Saatchi in Sydney, where she was responsible for the Mondelez business – Cadbury chocolates, The Natural Confectionery Company and Sour Patch Kids.

    “Coming back to Dentsu is like coming back to family for me. The agency houses some of the best minds in the industry and working with such people is always exciting and inspiring. Adding to that is the fact that this is probably the most forward thinking agency in the industry right now, one that has evolved its brand solutions for clients in the most innovative and integrated manner. I’m really looking forward to be part of this evolution and also applying my learnings from the Australian market here,” Megha said.

    Other agencies that Megha has worked with include JWT & Publicis, where she handled communication for Pepsi, Nestle chocolates & Nestle Maggi. She also donned the hat of a marketer and worked at Adidas India before making her return to advertising.

    Wadhwa said, “Megha is valuable asset wherever she works. What sets her apart is her passion towards brand building and people. With Dentsu Impact growing at a rapid pace we certainly need the right people around to ensure we don’t loose momentum and that’s why the moment she decided to come back to India, getting her back in the team was an easy decision.”

  • Dentsu: Be ‘Swift’, #PushYourLimits

    Dentsu: Be ‘Swift’, #PushYourLimits

    MUMBAI: From the day of its launch, Maruti Suzuki Swift has redefined performance across the automotive industry. This desire to face any challenge thrown at it has strengthened the brand’s image as a leader in the last 10 years.

    Having been there and done that, the brand now has plans to go the next level by challenging its own limits. It aims to shift from the performance of the car to the performance of an individual who is behind the wheels. Thus, the new brand campaign celebrates the idea ‘Push Your Limits.’

    However, this strategic shift from an aspirational brand to an inspirational one could not be complete without one critical element – personalities who are admired as symbols of unconventional achievement. Personalities like Vijender Singh, AB de Villiers, and the man who jumped out of a plane without a parachute, Luke Aikins. Using these unique ambassadors, brand Swift wants to tell the world that only those who go the extra mile inspire people, not the ordinary.

    The brand plans to launch and embed this philosophy with an action packed TVC. Filled with quotes, match-cuts, high-octane shots and electric music, the commercial is all set to get the pulse racing.

    After, giving its consumer the much-needed adrenaline rush, Maruti Suzuki Swift will further compliment and spread its philosophy through a 360-degree surround. The campaign is all set to launch by the end of this month and is expected to push its past limits.

    Maruti Suzuki marketing & sales executive director R S Kalsi, “Since the last two years Maruti Suzuki has made a definitive shift in its offerings and positioning in India. Today we have a host of new offering which are at par with international products all the while making them more relevant for the Indian consumer today. With products like CIAZ and Brezza becoming one the highest selling models, its proof to the fact the consumer today has appreciated the new product offerings. This excitement and effort has to be taken to the existing portfolio of brands also. With Swift being one of our star brands, it was important we bring in the sheen and attention back on the brand. The new commercial is just the right step on that route, where we bring in the dynamism on to Swift in a way like never done before.

    Maruti Suzuki marketing associate vice-president Vinay Pant said, “The new Maruti Suzuki Swift campaign is here further our mission of being seen as new and more dynamic Maruti Suzuki. With a strong message like ‘Push your limits’, the brand aims to shift from the performance of the car to the performance of an individual who is behind the wheels. This strategic shift from an aspirational brand to an inspirational one will surely connect with our target audience.”

    Dentsu Impact executive creative director Anupama Ramaswamy said, “With the new campaign of ‘Push Your Limits’, we aim to go beyond the mundane ‘product-talk’. It’s an attitude that symbolises the people who drive the car, those who challenge and push themselves. And that’s why the personalities shown in the commercial are not your regular models, but heroes who inspire. The car moves exactly like them in the commercial while the match-cut editing maintains the tempo and adrenaline rush from the word ‘go’.”

  • Dentsu: Be ‘Swift’, #PushYourLimits

    Dentsu: Be ‘Swift’, #PushYourLimits

    MUMBAI: From the day of its launch, Maruti Suzuki Swift has redefined performance across the automotive industry. This desire to face any challenge thrown at it has strengthened the brand’s image as a leader in the last 10 years.

    Having been there and done that, the brand now has plans to go the next level by challenging its own limits. It aims to shift from the performance of the car to the performance of an individual who is behind the wheels. Thus, the new brand campaign celebrates the idea ‘Push Your Limits.’

    However, this strategic shift from an aspirational brand to an inspirational one could not be complete without one critical element – personalities who are admired as symbols of unconventional achievement. Personalities like Vijender Singh, AB de Villiers, and the man who jumped out of a plane without a parachute, Luke Aikins. Using these unique ambassadors, brand Swift wants to tell the world that only those who go the extra mile inspire people, not the ordinary.

    The brand plans to launch and embed this philosophy with an action packed TVC. Filled with quotes, match-cuts, high-octane shots and electric music, the commercial is all set to get the pulse racing.

    After, giving its consumer the much-needed adrenaline rush, Maruti Suzuki Swift will further compliment and spread its philosophy through a 360-degree surround. The campaign is all set to launch by the end of this month and is expected to push its past limits.

    Maruti Suzuki marketing & sales executive director R S Kalsi, “Since the last two years Maruti Suzuki has made a definitive shift in its offerings and positioning in India. Today we have a host of new offering which are at par with international products all the while making them more relevant for the Indian consumer today. With products like CIAZ and Brezza becoming one the highest selling models, its proof to the fact the consumer today has appreciated the new product offerings. This excitement and effort has to be taken to the existing portfolio of brands also. With Swift being one of our star brands, it was important we bring in the sheen and attention back on the brand. The new commercial is just the right step on that route, where we bring in the dynamism on to Swift in a way like never done before.

    Maruti Suzuki marketing associate vice-president Vinay Pant said, “The new Maruti Suzuki Swift campaign is here further our mission of being seen as new and more dynamic Maruti Suzuki. With a strong message like ‘Push your limits’, the brand aims to shift from the performance of the car to the performance of an individual who is behind the wheels. This strategic shift from an aspirational brand to an inspirational one will surely connect with our target audience.”

    Dentsu Impact executive creative director Anupama Ramaswamy said, “With the new campaign of ‘Push Your Limits’, we aim to go beyond the mundane ‘product-talk’. It’s an attitude that symbolises the people who drive the car, those who challenge and push themselves. And that’s why the personalities shown in the commercial are not your regular models, but heroes who inspire. The car moves exactly like them in the commercial while the match-cut editing maintains the tempo and adrenaline rush from the word ‘go’.”

  • Dentsu to pay USD 2.3m to clients post discrepancies

    Dentsu to pay USD 2.3m to clients post discrepancies

    MUMBAI: Japanese advertisement behemoth Dentsu was under fire from the media in late September after it publicly apologised for cases of overcharging around 111 clients. Among identified 633 cases, 14 incidents were where ads were not placed at all and other cases of incorrect placement periods and falsified reporting of ad performance.

    The advertising agency is now set to pay back an estimated 230 million yen ($2.3 million) to clients after the agency uncovered a raft of discrepancies, including some cases where fees were charged and no internet advertising placement was made, it revealed in a statement on 28 October. “We will repay the 230 million yen, and we will talk with clients after all the facts are disclosed,” Toshihiro Yamamoto, Dentsu senior vice president, told reporters in Tokyo.

    The Japanese ad agency’s client Toyota was the first to point out a discrepancy, sparking an investigation into transactions dating back to November 2012, according to Bloomberg.

    “Immediately after finding out about the incidents, we organized an internal investigation team in the middle of August,” the company clarified.

    Other affected clients include LVMH Moet Hennessy Louis Vuitton SE, Diageo Plc, Nestle SA, SoftBank Group Corp. and Electronic Arts Inc.

  • Dentsu to pay USD 2.3m to clients post discrepancies

    Dentsu to pay USD 2.3m to clients post discrepancies

    MUMBAI: Japanese advertisement behemoth Dentsu was under fire from the media in late September after it publicly apologised for cases of overcharging around 111 clients. Among identified 633 cases, 14 incidents were where ads were not placed at all and other cases of incorrect placement periods and falsified reporting of ad performance.

    The advertising agency is now set to pay back an estimated 230 million yen ($2.3 million) to clients after the agency uncovered a raft of discrepancies, including some cases where fees were charged and no internet advertising placement was made, it revealed in a statement on 28 October. “We will repay the 230 million yen, and we will talk with clients after all the facts are disclosed,” Toshihiro Yamamoto, Dentsu senior vice president, told reporters in Tokyo.

    The Japanese ad agency’s client Toyota was the first to point out a discrepancy, sparking an investigation into transactions dating back to November 2012, according to Bloomberg.

    “Immediately after finding out about the incidents, we organized an internal investigation team in the middle of August,” the company clarified.

    Other affected clients include LVMH Moet Hennessy Louis Vuitton SE, Diageo Plc, Nestle SA, SoftBank Group Corp. and Electronic Arts Inc.