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Tag: Dentsu

  • Dentsu’s iProspect bolsters leadership with role elevations

    Dentsu’s iProspect bolsters leadership with role elevations

    MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has strengthened its leadership band through different role advancements. The digital landscape is evolving, a dynamic industry coupled with seasoned client demands are re-defining the way it works. In keeping with this change, iProspect India has made key meritorious promotions.

    Ankita Pande, previously AVP – Operations, is now Head of Strategy at a pan India level, based in Delhi. She comes with a keen strategic bent of mind and great potential to add value to the business. She will also work on growing the branding business amongst other basket of objectives.

    Based in Mumbai, Venkat Gavaskar Dontha has been assigned the responsibility of Branch Head – West. He was AVP – SEO prior to this. The new role involves heading the Mumbai region and surrounding cities with respect to client servicing, business development and operations.

    Ankita and Venkat will both report into iProspect India CEO Rubeena Singh.

    Shipra Tandon, Strategist – Content Marketing, will head the agency’s new content marketing division Intelligent Content at a national level. This business line will primarily facilitate the use of content in digital performance, providing an end-to-end solution on content strategy, creation, promotion and impact. She will report into Srikar Nagubandi, Senior Vice President – Operations and is based in Mumbai. Shipra was earlier Strategist – SEO.

    Rubeena Singh, CEO, iProspect India said, “Various factors such as changing industry dynamics, enhancing the client experience, ensuring best interests of the business and doing justice to the skillsets of some of our leaders, demand that we always have a passionate and result-oriented leadership team at the helm.”

    She added: “The strategy and content marketing pieces take top priority at iProspect India as we move forward and are crucial elements of our growth, which will feed into business development and client servicing.”

  • Dentsu launches Amplifi, with Kartik Iyer and Sujata Dwibedy as leaders

    Dentsu launches Amplifi, with Kartik Iyer and Sujata Dwibedy as leaders

    MUMBAI: Dentsu Aegis Network has announced the launch of Amplifi in India under the Executive Sponsorship of Kartik Iyer, President Media Agencies and Amplifi.

    ​​​​Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story lab.

    Speaking on this launch, Ashish Bhasin Chairman & CEO South Asia said, “We are excited to launch Amplifi in India under Kartik’s leadership and bringing together the four key capabilities under one structure. In today’s world, our media partners have much more to bring on table for our clients, than just media inventory.  Amplifi’s is uniquely placed to drive this supply-side convergence by harnessing data, technology, insight and content to help all members of the Dentsu Aegis Network operating model.”

    As part of this launch, Sujata Dwibedy is taking over as the Group Buying and Trading Head from Harsha Joshi who has decided to explore options outside the company. On Harsha’s association with the group, Ashish Bhasin said, “Harsha, with her vast experience, has been a huge contributor in the growth of the media group. We wish her all the very best for her future.”

    Kartik Iyer, President Media Agencies and Amplifi said, “Our constant endeavour has been to bring best in class solutions for our clients that enable their business growth. The launch of Amplifi is another step in that direction and I am very excited with this opportunity.”

    Further, speaking on Sujata’s appointment, Kartik said, “Sujata, with over 20 years of media trading and strategy experience, has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages and has led teams in the areas of planning, research, buying and strategy. Her holistic perspective will enable a better integration of all buying and trading functions across the group, in both online and offline media. Sujata will be supported by Prashant Nandan who has over 10 years of expertise in strategic digital marketing, media planning, media buying and content marketing across agencies like Isobar, Maxus and Motivator. Over the past 3 years, he has been leading buying for Isobar and now moves to Amplifi to deliver the digital buying and trading expertise to the group.”

    Speaking on her appointment as Group Buying and Trading Head, Dwibedy said, “I am delighted to have been chosen for this responsibility to drive ROI and deliver value to Dentsu Aegis Network clients. In today’s rapidly changing media marketplace, I look forward to working with our agencies and media partners to deliver this value across media to our clients.”

    Amnet, the programmatic capability of Dentsu Aegis Network, continues to grow from strength to strength and will now be a part of Amplifi.

    The Story Lab, launched in 2015, will continue to operate as part of Amplifi under the leadership of Sunil Kumaran.

  • Kyoorius Designyatra’s ‘Optimism’ to be in Goa for its 12th edition

    Kyoorius Designyatra’s ‘Optimism’ to be in Goa for its 12th edition

    MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017.  “Optimism” brings attention to the light beyond the gloom, and focuses on how even though the world around us has changed there is hope for a brighter tomorrow.

    Kyoorius Designyatra is an annual conference on design and innovation. The event will include workshops, discussions and breakout sessions which will offer delegates an opportunity to gain insights and knowledge on industry trends and enable them to interact with some of the most innovative thinkers and entrepreneurs from across the globe.  Every year, Kyoorius Designyatra attracts some of the biggest names in global creative and design industry from different fields.  Designyatra offers the opportunity to expand professional networks while celebrating creativity.

    This year the line-up of speakers includes:

    o    Andy Chen, Partner, Isometric Studio

    o    Cheryl Heller, Chair, MFA Design for Social Innovation at SVA

    o    Graham Fink, Chief Creative Officer, Ogilvy & Mather, China

    o    Stephen Burks, Principal, Stephen Burks Man Made

    o    Waqas Jawaid, Partner, Isometric Studio

    o    Lord Christopher Laverty,, Author, Clothes on Film

    o    Leeroy New, Artist and Designer, Lab New

    o    Jackson Tan, Creative Director and Co-Founder, BLACK and PHUNK

    o    Prasanna Sankhé, Founder & Creative Head, HYPHEN

    o    Lizzie Mary Cullen, Pen and ink Illustrator and Writer, Lizzie Mary Cullen

    o    Jon Noorlander, Executive Creative Director, Method Studios

    o    Madhav Raman, Partner, Anagram Architects

    o    Morag Myerscough, Founder & Designer, Studio Myerscough

    o    Thomas Widdhershoven, Director and Designer, Thonik

    o    Noriaki Onoe, Creative Director, Dentsu Inc.

    Kyoorius founder and CEO Rajesh Kejriwal says: “The 12th edition of Kyoorius Designyatra is aimed at reflecting the hope people have imbibed in today’s gloomy environment. It is acting as a platform where creativity and design will signify new hope and a better tomorrow. As a platform, Designyatra allows the participants to not only discuss the latest trends in creativity, brand, design and digital but also creates a unique pool of varied creative minds from across the world.”

     

  • Dentsu Impact elevates Ramaswamy, to make ‘Maruti’ a vibrant brand

    Dentsu Impact elevates Ramaswamy, to make ‘Maruti’ a vibrant brand

    MUMBAI: Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

    The recent restructuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Ramaswamy would be leading this team both, on offline as well as digital creative front.

    Some of the agencies that Ramaswamy has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Samsung, Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost.

    There are a number of awards in her kitty; both international and local, like Cannes Gold, Clio Gold, AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was a part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

    Ramaswamy said, “Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. My mandate is to make the ‘most popular automobile’ brand equally young and vibrant.”

    Dentsu Impact chief creative officer Soumitra Karnik said, “Anupama (Ramaswamy) has played a stellar role in the creative performance of Dentsu Impact. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in.”

  • dentsu X India ropes in Roopam Garg as chief client officer

    dentsu X India ropes in Roopam Garg as chief client officer

    MUMBAI: dentsu X India, an integrated media specialist, part of Dentsu Aegis Network, has roped in Roopam Garg as the chief client officer (CCO).

    Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London. His diverse set of exposure spans across FMCG majors, (P&G, Coke, Reckitt Benckiser) Two Wheeler (HMSI), Cars (Tata Motors) and Durable (Samsung)

    Given his multi-market, cross category experience, Garg is adept at global best practices. He has tweaked global tools into the Indian market and has also developed strategic media approaches between consumers, brands and their market performance which was then rolled out and adopted in other global markets.

    Garg’s ability to bring multi-functional teams together to see the unified goal is summed up with his motto, “Brand Wins, We Win”.

    Divya Karani, CEO, dentsu X India said, “Roopam brings immense value to the company with his extensive experience and holistic world-view on best practices. We want to increasingly bring on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clients’ business.”

    Garg said, “In my experience across markets, I have come to realize that it’s critical to keep it simple, actionable and measurable for the client. Media is growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly.”

    Garg will report to Karani, will be based out of Delhi.

  • Dentsu co Hyperspace elevates Arti Singh

    MUMBAI: Hyperspace, the retail arm of Posterscope Group India, a part of Dentsu Aegis Network, has elevated Arti Singh to a national role. In her new role as vice president, she will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients.

    An experienced retail marketing specialist, with over 14 years of experience, Singh will focus on portfolio expansion for agency’s clients in a variety of sectors. Her appointment comes at a time of growth for Hyperspace, following a series of recent account wins; notably, SBI Life Insurance, Ceat Tyres and Henkel India.

    In her previous role, heading West and South regions, she has been at the forefront of diversifying the retail business. This involved initiation of retail consumer data driven planning approach, visible in agency’s upgraded retail planning tool ‘Hyperspace Connect’. She is also credited with nurturing key accounts such as L&T, Disney and Mattel Toys, amongst many others under her guidance, which have been held with the agency for over 5+ years.

    Singh will be the lead for the agency based out of the Mumbai headquarters, reporting directly to Posterscope India MD Haresh Nayak.

    Commenting on her new role, Singh said, “I am proud to be associated with Hyperspace, whose core values are codified in principles that our group stands for and is vividly reflective in our passion to excel and achieve greater heights. My association with Hyperspace dates back a long way and while the journey hitherto has been nothing less than remarkable, the road ahead will be more exciting, full of both challenges and rewards.”

    Speaking on the new role for Hyperspace, Nayak, said, “We are delighted to promote Singh’s role to a pan India level. She has been an asset to us and has been instrumental in regional growth in her erstwhile profile, simultaneously mentoring other regional teams as well. We will leverage her wealth of experience, further enhancing the services we offer our valued clients.”

  • Isobar brings integrated video chatbot tech for Dzire

    MUMBAI: Isobar, the digital agency from Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. Together, they have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow us to entertain users’ first level queries, thereby educating them about ‘A whole new world of Dzire’ and redirecting them to the main website and enabling a two-way communication with the relevant audience.

    Isobar, the agency that handles the digital mandate for Maruti Suzuki India, created this innovation as part of the launch campaign of brand Dzire. The all-new Maruti Suzuki Dzire, with its smooth sedan styling, rich interiors and seamless enhancements, had to be introduced to the market in exciting new formats. Being an existing segment leader, Maruti Suzuki decided to be bold and bring forward the renewed brand message and capture existing and new audiences’ interest.

    Commenting on this first of its kind innovation, Sanjeev Handa, VP Marketing said, “The video chat bot used for the All New Dzire is a very exciting innovation for us at Maruti Suzuki. It not only enables two-way communication with our audience, but allows us to immediately address their first level queries, real time and in a very engaging manner. We look forward to sustained quality engagement with consumers in future.”

    Gopa Kumar, VP Isobar India, added, “We’re thrilled to be working with Maruti Suzuki and pioneer into the next level of conversational and engaging ad. This being an industry first, provides superior user experience on video and adding this extra level of personalisation with the Chatbot makes them even more powerful. This is also an example of what can be created when a great brand and truly cutting-edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of Chabot integrations with their video ads.”