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Tag: Dentsu Y&R Mumbai

  • Sanchayeeta Verma bows out of Carat India after a high-octane two-year stint

    Sanchayeeta Verma bows out of Carat India after a high-octane two-year stint

    BENGALURU:  Sanchayeeta Verma has stepped down as chief executive of Carat India, closing a chapter that transformed the dentsu agency’s standing in the country’s crowded media market.

    Verma, who took the helm in July 2023, leaves after what she calls “a marquee period of bold pivots and meaningful impact”. During her tenure Carat almost doubled business performance, integrated creative and customer-experience units under the One-dentsu model, and pushed the network into what she dubbed the “algorithmic era.”

    Her leadership brought a flurry of firsts. Carat popularised “attention economy” as a core media metric, built the Brand EQ Index to measure emotional connection, and unveiled the Media++ operating system to give clients data-rich, AI-powered planning tools. She also struck new alliances with e-commerce platforms to unlock what she described as “triple value” for clients, partners and the agency.

    “None of us can exist in isolation,” Verma said, quoting her mentor, the philosopher Daisaku Ikeda, as she thanked her teams, media partners and clients. “To be aware of these connections, to feel appreciation for them, and to give back to society in a spirit of gratitude is the proper way for human beings to live.”

    A recognised thought-leader and champion of women in leadership, Verma has spent more than 25 years shaping India’s advertising and media landscape. Before joining Carat she logged an 11-year run at Wavemaker, where she turned its south India operations from a loss-maker into a multi-city profit engine—growing media billings 15-fold and revenues six-fold—while later heading the ITC India strategic business unit.

    Earlier, she built national communication-planning frameworks at Mindshare, managed key accounts such as GSK and Motorola, and led planning teams at Lowe Lintas and J. Walter Thompson. She began her career in the mid-1990s in product marketing at Kiwi TTK.

    Verma, who has also served on advisory boards in education and civic-tech start-ups, has not yet disclosed her next professional move but remains a sought-after mentor and strategist. Dentsu, for its part, praised her “bold vision and collaborative leadership” and wished her well as Carat readies a successor.

  • Radio City inducts Rana Barua as south head

    Radio City inducts Rana Barua as south head

    MUMBAI: Radio City has made three top-level appointments to facilitate its growth and expansion plans, following the recent acquisition of 16 new FM broadcast licenses and the launch of its stations in Hyderabad, Chennai and Jaipur.

    Rana Barua has been appointed as head – south zone, Mohan Vizhakat as head – technology and IT and Anil Dhimri as head – projects / infrastructure at Radio City.
    As part of his new assignment, Barua will be responsible for three key markets – Bangalore, Hyderabad and Chennai.

    Barua is an experienced hand in the advertising industry with stints in agencies such as Rediffusion / Dentsu Y&R Mumbai, McCann – Erickson, Lowe, Ogilvy and JWT for over 10 years. Prior to joining Radio City, Barua held the position of VP and GM at Bates Enterprise, Mumbai.

    The private FM radio company has also appointed Vizhakat, who has over 19 years of experience in project management, IT infrastructure management, consultancy, IT-telecom integrated solutions, networking, information security across industry segments.

    Vizhakat has also received distinguished award and decoration from the president of India on the Republic Day 2001 for exemplary performance in project management during his tenure in the armed forces. A few of his previous assignments include Airtel Enterprise Solutions, Indecomm Global Services, Defence Research and Development Organization, informs an official release.

    On other other hand, as head – projects / infrastructure, Dimri comes in with more than 27 years of experience, and has handled several large office infrastructure projects with emphasis on cost saving in esteemed organisations like Tata Teleservices, Tata Cellular and Tata Unisys Limited to name a few.

    Radio City CEO Apurva Purohit says, “Radio City has always aimed to bring on board the best talent available. The three gentlemen, with proven credentials and ability to deliver results in their respective domains, are tremendous additions to our team. I am confident that they will help us further enhance the diversity of our offerings with their rich experience and an in-depth understanding of the industry. I welcome them to be a part of the Radio City family and wish them good luck for their new role.”