Tag: dentsu X

Coolwinks.com appoints dentsu X for media duties

MUMBAI: dentsu X, the global network brand from Dentsu Aegis Network, has bagged the media duties of Coolwinks.com, following a multi-agency pitch.

Founded in 2016, Coolwinks.com is an e-commerce eyewear platform. It aims to become the leading online platform for vision care products with the highest standard and widest range of eyeglasses, prescription sunglasses and sunglasses.

dentsu X CEO Divya Karani says, “Winning this business is a validation of our online2offline2online strategy with data as the fulcrum. We believe in the power of experience over exposure. So, we design experiences to work with, rather than against, human nature by combining the understanding of people, data and creative distribution. Creating experiences that win, we are looking forward to designing the right communication framework to enable Coolwinks.com meet consumers’ expectations. We are both happy and excited to partner Coolwinks.com on this journey.”

This account will be led by dentsu X India executive vice president Kumar Manish and will be handled from the agency’s Delhi office.

May 28, 2018
Dentsu X appoints Arabinda Ghosh as CSO

MUMBAI: Dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as chief strategy officer. He will report to Roopam Garg, chief client officer, dentsu X India and will be based out of Delhi.

Ghosh brings with him extensive experience in research and planning spanning two decades. He has worked with big research firms in India such as the Kantar brands–IMRB, TNS, Millward Brown, and Nielsen.

During his last stint at Kantar, he was the key consultant to Coke and ABInBev for their branding and communication development strategy and has also guided clients on the effectiveness of cross-media impact and how to harness and optimise the consumer journey to achieve the desired brand objectives.

Dentsu X India CEO Divya Karani said, “Having worked with Arabinda on the Tata group media mandate in the past, I am elated once again to have him aboard at dentsu X. In these intervening years, Arabinda has grown tremendously with his rich experience on BAT, Coke and other business. He brings immense value to the company’s capabilities. We are increasingly bringing on board senior talent who can carry forward the learnings of seamless integrated consumer and brand interaction to bear on our clients’ business.”

Ghosh added, “I find dentsu X to be the most cutting edge and innovative media company, which enables me to pursue my dream. I am excited because dentsu X’s vision of ‘experience over exposure’ encapsulates the future of the entire communication eco-system in a pithy way. I look forward to both being able to contribute and learn as we move forward.”

January 2, 2018
After high new business ranking, Dentsu Media rebranded as dentsu X

MUMBAI: Dentsu Aegis Network has launched dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group’s media specialist – Dentsu Media. The rebranding of Dentsu Media to dentsu X is effective today.

The new proposition, “Experience Beyond Exposure”, relays the brand’s strong belief in the power of experience over exposure. Inspired by the idea that personalised and relevant experiences are key for brands to attract, acquire, convert and retain customers, dentsu X is designed to help brands create integrated and personalised marketing solutions to cut through the noise in the media market and meet rapidly changing consumer demands.

Bringing Dentsu media’s longstanding success in delivering one-stop integrated solutions in the East, dentsu X will combine high quality creative and strategic capabilities with insight experts possessing cultural and behavioural knowledge. This helps brands come together with people and identify key values and motivations through the use of data.

Takaki Hibino, Global Brand President of dentsu X, who will continue to lead his successful team within the new dentsu X brand globally, commented: “When Dentsu media was first launched in 1999, the use of the word ‘media’ had a very limited meaning. For close to two decades, Dentsu media alongside its creative agency partners has expanded to offer much more to our clients than that original definition could describe. This is why we evolved its identity to reflect the potential of our brand and selected ‘X’ to represent the importance of delivering unique experiences. By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions.”

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “Dentsu media is unique as a scaled Asian agency network. Integrating within Dentsu Aegis Network portfolio of agencies it has propelled its growth so that it currently leads the Campaign new business tables.”

“This change of branding serves to better reflect the agency’s capabilities and further enhance its position as a global agency network,” Nick added.

Divya Karani, CEO of dentsu X India, commented: “Dentsu media has always believed in reaching ahead, anticipating and embracing change. ‘Experience’ is the currency in the brave new world we live in. dentsu X delivers to this.”

June 8, 2017