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Tag: dentsu X

  • Carat & dentsu X announce senior leadership appointments

    Carat & dentsu X announce senior leadership appointments

    New Delhi : Dentsu International on Friday bolstered its senior leadership team with the appointment of Fiona Lloyd as the global client & brand president at Carat and Sanjay Nazerali as the new global client & brand president, dentsu X.

    The two executive appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands: Carat, dentsu X and iProspect.

    Dentsu international, global CEO Media & Global Clients, Peter Huijboom said, “We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our business. Even before taking on these new roles, both Sanjay and Fiona have already been instrumental in shaping our new, simpler and streamlined market proposition.  Sanjay helped to establish and grow the dentsu X brand outside of APAC when it launched and Fiona has been driving an entire global rebrand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”

    Lloyd has been with dentsu since 2005. Starting first as an account director, she has held key leadership roles in both the Carat UK and Global business, including chief client officer and global CMO. Most recently, as MD Carat Global she spearheaded the global re-brand. Lloyd on her new role and the direction of the brand said, “Empathy, collaboration and value exchange are at the heart of our brand.  I’ll be focussed on driving these hard across our network to ensure Carat continues to be the industry powerhouse it is, maximising the contribution media makes to growth for our clients and creating a place where our people can thrive.”

    Nazerali joined dentsu over seven years ago, originally at Carat as global chief strategist, he then moved over to dentsu X in 2018 as part of the plan to make the brand a worldwide media agency, outside of its Japanese heartland.  Since then, dentsu X has been on an upward trajectory and was named the fastest growing agency by RECMA for two years. Before joining dentsu, he was SVP marketing at the then newly-launched MTV Europe and subsequently the first ever Global CMO at BBC News.

    Talking about his ambition for the brand, Nazerali said,“dentsu X is dentsu international’s bridge builder, across clients, partners, and civil society, creating value for all.  We’re the radical collaborators who forge meaningful progress through awe inspiring work.”

    Lloyd and Nazerali, alongside Amanda Morrissey, who joined as global president of iProspect in October 2020 now form the global leadership of the three global media brands within dentsu international.

  • dentsu X & Mindshare dominate Indian market: Recma report

    dentsu X & Mindshare dominate Indian market: Recma report

    NEW DELHI: Recma, the independent research firm that evaluates media agencies, has named dentsu X, the integrated media specialist from the house of dentsu international, and Mindshare India as the most ‘dominant agencies’ in the country. Some of the other agencies that made the list include Madison, Lodestar, Zenith, Initiative and Starcom.

    dentsu X India has also been ranked the undisputed number one agency on vitality in Recma's latest ‘Dominant agencies: where are the champions?’ report.

    With the maximum scores earned on both competitive pitch wins and momentum in the last three years, this is the third consecutive year for dentsu X to be acknowledged as the much-coveted number one agency on vitality.

    For the record, the report was released on September 30, 2020. Out of 700 agencies evaluated globally in the report, only 27 agencies are dominant in the top 16 countries. Carried in 47 countries totally, it’s an audit of media agency performances and competences based on 19 criteria. This in-depth report captured the last three-year track record based on competitive pitches, agency momentum, resources, and the client profile of each agency.

    dentsuX India CEO Divya Karani said, “Building an organisation brick-by-brick takes sustained effort and patience but does make for a solid foundation. Our stature and growth trajectory are a result of our data-driven design, our ‘experience beyond exposure’ thinking, and deep client partnership in effecting business outcomes. When our clients succeed, we succeed!”

  • dentsu X retains the media mandate for AMFI

    dentsu X retains the media mandate for AMFI

    NEW DELHI: dentsu X India has retained the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch. For the record, dentsu X was also the incumbent, having handled the brand since 2016. The other agencies contending for the business were Mindshare, Madison and Initiative.

    AMFI chairman Nilesh Shah said, “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. dentsu X, in effect, has been an integral partner and not just an agency.”

    “Delighted that we are continuing our partnership with dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs,” added AMFI chief executive N. S. Venkatesh.

    dentsu X India CEO Divya Karani said, “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, dentsu X and AMFI.”  

    It is pertinent to note here that dentsu X India has been managing the media mandate for AMFI since the launch of the ‘Mutual Funds Sahi Hai’ campaign in 2016. From there on, the mutual fund industry has grown manifold. Additionally, dentsu X’s ‘experience beyond exposure’ approach and innovations have been recognised and acknowledged by the industry through multiple awards such as DIGIXX, Digiplus, e4m Play Awards, SCREENXX, SAMMIE and Foxglove. AMFI has also been awarded a special citation by Marquees for ‘Breathing a new life into a category’. 

  • dentsu X ranked India’s #No1 Media Agency for Growth 3rd time in a row : RECMA

    dentsu X ranked India’s #No1 Media Agency for Growth 3rd time in a row : RECMA

    RECMA, the Independent research firm that evaluates media agencies, has ranked dentsu X India No.1 in the ‘new business and client portfolio growth’ category. This is the third consecutive year when dentsu X India, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has grabbed the No.1 spot on the list. For the record, RECMA, now in its 20th edition, is the only company to publish a wide range of media agency notation reports on a global scale. The study is based on four parameters – Qualitative Scores & Benchmark, Vitality Analysis, Structure Analysis and Activity Volume.

    With its rapid pace, dentsu X India has recorded a stellar growth of 35% in 2019 as compared to 2018. In fact, dentsu X India was the only market agency to grow more than 30% in APAC in 2019. The agency has been extensively active in 2020 and has been captured in all global regions as per RECMA’s latest analyses.

    Speaking on the occasion, Divya Karani, Chief Executive Officer, dentsu X India commented, “The increasing number of discerning marketers, recognizing the difference dX delivers in this accelerated changing and challenging market, is a huge validation of our design. It is simple. We know where you want to go, and we do so with ambition, agility, and flexibility. Again, and again and then again. The recognition of our trajectory by RECMA, now for the third consecutive year, is very pleasing.”

    RECMA has also ranked dentsu X Global as the world’s fastest growing media agency for the second consecutive year. Here, dentsu X Global has been ranked #1 in terms of year-on-year growth globally at 18.4%.

    “To receive the title of the world’s fastest growing agency for two consecutive years speaks volumes for not just our work that delivers transformative experiences for our clients, but also the passion of our teams across the world,” said Mike Nakamura, Global President, dentsu X. “This recognition sets the foundation for the ambitious future we have ahead of us and shows that our focus on Experience beyond Exposure is resonating with clients who are looking for an agency that not just delivers results, but also differentiation.”

    “Clients are increasingly recognising that a simple exposure isn’t enough to make a difference. Media can do so much more than expose; it can engage, entertain and ultimately add value,” added Sanjay Nazerali, Global MD, dentsu X. “We’re delighted that many of those clients have put their faith in us.” It is pertinent to note here that the 20th edition of RECMA’s Overall Activity Research is a wider coverage compared to its previous editions. It has also covered 75 countries and analysed over 1200 agencies.

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  • MyTeam11 appoints Dentsu X as the Digital agency on record

    MyTeam11 appoints Dentsu X as the Digital agency on record

    MUMBAI: MyTeam11 – One of India’s leading fantasy sports platforms, today announced the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season.

    MyTeam11 who boasts of a subscriber base of ten million plus presently, currently have offerings in six sports with Hockey being the latest addition to the bouquet apart from Cricket, Football, Basketball, Volleyball, and Kabaddi.

    The initiative is a part of well thought out marketing strategy to ensure that their offerings reach out to the right audience, ahead of an extremely busy year for sports in India, with the upcoming Indian Premier League to the multi-disciplinary global sporting extravaganza, The Tokyo Summer Olympics 2020.

    Speaking on the associations, MyTeam11 co-founder Sanjit Sihag said, “Fantasy Sports Market is already big and has a tremendous future. With an extremely busy season ahead keeping in mind a few important international sporting events around the globe it was important for us to get a strong team on board to further our consumer experience. The appointment of Dentsu X is a part of extending the reach of consumer and stakeholder engagement process. They have worked with us on projects in the past and we are glad to bring them on board for a long term association given their understanding of our expectations and way of working.”

    Dentsu X chief executive officer Divya Karani said, “We are delighted to partner with such an immersive brand. MyTeam11’s vision is in absolute sync with our ethos of stitching together experiences beyond exposures. Dentsu X thrives on engineering encounters in which brands and consumers become part of each other’s lives.”

    Dentsu X is one of India’s leading integrated communications agency with the expertise in providing 360-degree marketing solutions to the clients.

  • dentsu X, Amnet launch India’s first Programmatic In-Read Audio campaign for AMFI

    dentsu X, Amnet launch India’s first Programmatic In-Read Audio campaign for AMFI

    Mumbai: dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has joined hands with the Group’s programmatic expert, Amnet, to launch India’s first ever In-Read Audio campaign for The Association of Mutual Funds in India (AMFI).

    The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform, to raise awareness on mutual fund investments in India. For the record, Rappio offers advertisers and brands a targeted advertising platform to reach mobile consumers through audio advertisements.

    Targeted at male and female users in the age group of 35 to 44, the campaign uses a programmatic platform to deliver an audio ad along with a display banner in a user-initiated audio content. Here, when users click on the button ‘read article’, the article starts reading itself as an audio ad that plays along with the banner. The banner is stationed at the center of the article, when heard.

    The campaign has already garnered 1.3 million impressions in its primary performance category – General News, Sports and Entertainment, with an 18% CTR (Click-through-Rate) and an LTR (Listen-through-Ratio) of 37%.

    “Listening to music is a very personal and immersive experience. An advertisement which violates that space, can have a jarring impact on the listener. On the other hand, while listening to audio podcasts / news, a user is more open to receiving other information, if they are targeted correctly. Programmatic audio on non-music platforms helped us do exactly that – reach the right audience in the right frame of mind. The results are encouraging and have strengthened our belief in programmatic audio. We look forward to leverage this further”, comments  Punit Dharamsi, Vice President – Marketing & Investor Education, Association of Mutual Funds in India (AMFI).

    Commenting on the campaign, Divya Karani, CEO, dentsu X explained, “dentsu X believes in the power of experience over mere exposure. We design consumer-centric experiences basis data-driven insights. The growth in voice marketing in India is a testament to our consumers’ comfort and preference with auditory media. Harnessing the power of audio with programmatic, we took an innovative approach of embedding digital audio within our messaging on news partner platforms. This really paid off, with very encouraging results, proving the success of combining sensory cues strategically.”

    Salil Shanker, Chief Operating Officer, Amnet India added, “Digital audio advertising in India is still very nascent.  It has the potential to help brands and marketers grow when used with new-age voice assistant devices like Google assistant and Amazon Echo. With Rappio, we are bringing this innovation of Programmatic Audio by personalizing brand messages for a viewer which will be delivered at the right time and place via audio content, programmatically.”

  • APIS India awards media mandate to dentsu X

    APIS India awards media mandate to dentsu X

    MUMBAI: APIS India, an FMCG company, has awarded its media mandate to dentsu X India, an integrated media specialist from the house of Dentsu Aegis Network.

    APIS India offers a range of quality food products in India. The brand started its Indian Consumer Business 36 months ago and now it is a prominent brand with more than 2.4 lakh retail coverage across India. It has become a strong player in Modern trade and E-commerce segment.

    APIS India offers a range of quality food products in India. With its world class in-house facilities for testing lab for processing and filtration. Starting its Indian Consumer Business just 36 months ago, it has become a strong player in E-commerce and Modern trade segment and now is a prominent brand with more than 2.4 lakh retail coverage across India.

    APIS India was also recognized as the ‘Promising Brand of 2018’ by The Economic Times.

    Speaking on the association, Pankaj Mishra, CEO, APIS India Said, “The dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with dentsu X.”

    Commenting on the appointment, Divya Karani, CEO, dentsu X said, “This is a testimony to the value dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards & accolades from the industry, this is the cherry on the cake.”

    This has been a year of accolades for dentsu X with Forrester Wave, global research firm, recognizing dentsu X as ‘One of the most significant media agencies in 2019’ and COMvergence, an independent international report, recognizing dentsu X India as the No.1 agency on the New Business Barometer 2018.

  • Dentsu X among most significant full-service media agencies

    Dentsu X among most significant full-service media agencies

    MUMBAI: Forrester has recognised dentsu X as one of the most significant media agencies in “The Forrester Wave™: Full-Service Media Agencies, Q1 2019.”

    The report evaluated nine media agencies and assessed them across 26 criteria grouped into three categories; current offering, strategy, and market presence.

    dentsu X is a new global proposition with an established presence in APAC. It particularly demonstrated strong strategic ability compared to the pool of agencies included in the evaluation. In the report, Forrester stated that it shows “strength in its ability to strategically think beyond ‘media as usual’ and command data through M1 (Dentsu Aegis Network’s data platform),” when compared with other agencies. The report also states; “clients like its strategic thinking for paid, owned and earned media environments….”

    dentsu X CEO Divya Karani commented, “This is an acknowledgment of our client-centric, data-driven solutions, carefully crafted as brand immersive experiences.”

    Forrester also cited how dentsu X is “focussed on creating consumer experience activations with media and digital technology” investing in products like iMotion and DynaMo to help identify motivation behind behaviour. Forrester likes dentsu X’s “progressive approach to media and its ability to leverage the power of Dentsu Aegis Network’s resources.

  • DAN acquires stake in Scottish creative agency

    DAN acquires stake in Scottish creative agency

    MUMBAI: Multinational media and digital marketing communications company, Dentsu Aegis Network has acquired 100 per cent stake in a Scotland based creative agency, Whitespace.

    Established in 1997, with a focus on digital and brand design, Whitespace has developed into one of Scotland’s leading and most awarded creative agencies. Currently housed with a talented team of 70 and located in Edinburgh, the agency offers specialised services in brand strategy, digital production, content and integrated campaigns spanning mobile, augmented reality and virtual reality to a diverse portfolio of clients.

    Following the acquisition, Whitespace will remain a standalone agency and will add capability infill in creative services, digital and production to DAN North, in addition to making an important contribution to the Dentsu Group’s business throughout the UK.

    The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending 31 December 2018 is expected to be minimal.

    Dentsu Aegis Network, the Dentsu Group’s global business headquarters based in London, is expanding the group’s business worldwide through ten global network brands–Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum–as well as through several specialist/multi-market brands.