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Tag: dentsu X India

  • Kotak banks on dentsu X for fresh media strategy across all platforms

    Kotak banks on dentsu X for fresh media strategy across all platforms

    MUMBAI: When Kotak Mahindra Group went shopping for a new media partner, Dentsu X India cashed in. After a tightly contested multi-agency pitch, the banking and financial services giant has handed over its integrated media mandate to Dentsu X, which will service the account from its Mumbai office.

    The win is no small deal Dentsu X will now drive the full-funnel media strategy for all of Kotak’s key businesses, including Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The scope spans the big four channels television, print, radio, and digital branding ensuring the bank’s message cuts across audiences, platforms, and generations.

    Known for blending tech, culture, and data to reimagine customer experiences, Dentsu X promises to deliver “outcome-driven solutions” that accelerate Kotak’s marketing and business ambitions. With India’s banking sector doubling down on digital transformation, the collaboration aims to make finance not just accessible, but engaging for the country’s increasingly aspirational consumer base.

    Dentsu X India CEO Sujata Dwibedy, called the mandate a “strong testament” to the agency’s agility and integrated offering: “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. Our future-facing approach will help drive stronger visibility, engagement, and impact across platforms.”

    For Kotak, it’s more than just a media deal, it’s about banking on storytelling that resonates in an always-on, attention-fractured world.

  • dentsu X India bags digital media mandate for LG Electronics

    dentsu X India bags digital media mandate for LG Electronics

    Mumbai: dentsu X India has been awarded the digital media mandate for LG Electronics, a consumer electronics brand. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s New Delhi office.

    As per the mandate, dentsu X – the data & tech-driven agency from dentsu India, will cater to digital media solutions for the brand. It will offer a comprehensive suite of solutions overseeing online marketing plans across social media platforms, content creation, influencer marketing, media planning and buying, analytics, and full-funnel management for LG Electronics’ B2B segment and B2C website.

    This partnership underscores dentsu X’s commitment to upholding the brand’s philosophy of transparency and integrity. The agency will play an instrumental role in amplifying and expanding the brand’s digital footprint with innovative and engaging brand strategies. Leveraging its Media, Tech, Data, and Content expertise, dentsu X aims to deliver transformative digital-first experiences, driving business growth and solidifying LG Electronics’ leadership in the consumer electronic industry.

    Commenting on the partnership, dentsu X India CEO Jose Leon said, “We are thrilled to welcome LG Electronics onboard. This strategic win aligns perfectly with dentsu X’s digital-first and data-driven approach. We aim to enhance LG’s digital presence through cutting-edge strategies, driving growth and reinforcing its leadership in the consumer electronics industry.”

    dentsu CEO Media South Asia Anita Kotwani added, “We are excited to join forces with LG Electronics, a leader in the Consumer Electronics industry. LG’s blend of contemporary innovation and authentic approach, along with its evolving core philosophies, aligns seamlessly with dentsu X’s goal of creating transformative brand experiences. Our commitment to driving revenue growth through distinctive data-driven and consumer-centric strategies will add significant value to LG Electronics. We are confident that our digital solutions will support them in achieving its business objectives and further strengthen its industry leadership.”

    LG Electronics India head of corporate marketing Jae Hyung Jun commented, “We are thrilled to partner with dentsu X as we elevate our digital presence. With dentsu X’s innovative approach and deep understanding of the digital landscape, we are confident this collaboration will further strengthen LG’s connect with our customers across digital platforms. We look forward to leveraging their expertise to enhance brand engagement and drive impactful results for LG India.”

  • The new paradigm of selling sport…

    The new paradigm of selling sport…

    The India Brand Summit 2024 hosted a riveting panel discussion featuring prominent voices in the sports industry. The discussion explored innovative strategies to market sports content effectively and adapt to the evolving demands of advertisers and focused on how sports marketing has evolved, particularly in attracting advertisers by localising sports content.

    This session was moderated by Indian Television Dot Com group’s founder, chairman and editor-in-chief Anil NM Wanvari, GroupM India, managing director of content, entertainment & sports, Vinit Karnik, Polycab’s lead of category marketing B2C, Amit Sethiya, CricViz India’s Director of Sales, Subhayu Roy and Dentsu X India, senior partner for client leadership, Prabhat Naik.

    Vinit Karnik highlighted the significant growth of non-cricket sports like Pro Kabaddi League (PKL) and volleyball. He emphasised that these sports, which started as niche activities, have managed to sustain themselves for over eight years, marking a shift in the sports marketing landscape. “Things have changed dramatically in sports marketing,” Karnik stated. “The fact that many people are playing and watching these sports—whether on the ground or streaming platforms—indicates a growing interest that attracts advertisers. The market size has grown exponentially, from ₹1,500 crore to ₹20,000 crore in less than two decades.” Karnik’s insight underscores how sports beyond cricket are becoming valuable advertising platforms due to increased viewership, signalling the industry’s wider acceptance of sports as integral to pop culture.

    Amit Sethiya explained how sports marketing has moved beyond simple inventory buying. He pointed out that in earlier days, cricket was the go-to platform for brands. However, with leagues like PKL and Indian Super League (ISL) gaining traction, marketers now leverage rich data to make informed decisions. “Today, it’s no longer about just buying inventory,” Sethiya noted. “The focus is on how brands can utilise the data accumulated over years of these properties. Broadcasters and organisers are helping brands see the potential of connecting with audiences in Tier 2 cities, even with limited budgets.”

    This shift has democratised sports marketing, allowing smaller brands to associate with emerging sports without needing deep pockets. The ability to analyse data and understand audience demographics allows advertisers to invest strategically in sports marketing.

    Subhayu Roy emphasised the role of data in driving value for advertisers. He explained how CricViz collects up to 60 data points during events, offering insights that enhance viewer engagement and inform advertisers. “For example, when Virat Kohli is at the crease, data suggests that Royal Challengers Bangalore (RCB) have never lost a match in the second innings,” Roy shared. “This type of analysis helps retain viewership by keeping fans engaged, thus preventing them from switching channels.” Roy also discussed how data is used to create new monetization streams for advertisers. “From selling ad slots to monetizing player stats, the ability to quantify performance data opens up various revenue avenues for broadcasters and brands alike. This approach allows advertisers to make calculated investments, ensuring their marketing spend delivers the maximum impact.”

    Prabhat Naik highlighted the shift from traditional media to digital platforms, attributing it to the growing trend of on-demand content consumption. “Victory lies in the flexibility that digital platforms offer,” Naik said. “While television demands appointment viewing, digital content is always accessible, anytime, anywhere,” Naik stressed that while television still holds its ground, the future of sports marketing lies in adapting to a more digital-first approach. This flexibility is driving advertisers to focus more on digital, making it an essential part of their marketing mix.

    The discussion at the India Brand Summit demonstrated that sports marketing is rapidly evolving. With new sports gaining popularity, rich data driving advertiser decisions, and digital platforms offering unmatched flexibility, the industry is embracing innovative ways to engage audiences and deliver value to advertisers. As Vinit Karnik summarised, “Sports is no longer just entertainment; it’s a cultural phenomenon. The way we sell and market sports has changed, and it will continue to grow as an essential platform for brands.”

  • Welspun appoints dentsu X as its partner for integrated media solutions

    Welspun appoints dentsu X as its partner for integrated media solutions

    Mumbai: Welspun – a global leader in home textiles, has awarded its media duties to dentsu X – the data & tech-driven agency from dentsu India. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, dentsu X’s robust talent pool will intrinsically focus on offering pioneering solutions to enhance the brand’s business outcomes. It will cater to the entire gamut of integrated media services in the Bed & Bath and flooring categories, overseeing media strategy, planning, and buying for Digital and traditional media. The agency’s purpose-driven media expertise combined with the network’s strategic foray into practices like Martech (big data, analytics, CRM, CDP) gaming, Omni Channel commerce, and content is certain to empower the brand to further build upon revenues.

    It is pertinent to note here that Welspun’s brands have been highly active on digital and traditional media platforms, engaging with consumers across multiple touchpoints. ‘SPACES,’ known for its premium home textile offerings, has gained recognition for its exceptional quality and innovations, while Welspun, the mass Home textile brand, has consistently provided value-driven solutions that address real consumer pain points through innovative products.

    Welspun Global Brands, domestic business CEO Manjari Upadhye added, “The competition among the agencies was fierce, and each one presented fantastic ideas, strategies, and data, which made our decision quite challenging. However, dentsu X stood out with its innovative approach, comprehensive understanding of our brand, and compelling vision for our consumer-centric marketing strategy. Bed and bath categories are traditionally considered commodity-driven. Our challenge lies in differentiating ourselves and elevating the brand value within this segment. As the largest spender in the Bed & Bath category over the past 2-3 years, we understand the importance of a robust media strategy to drive our growth. We have chosen to partner with dentsu X due to their exceptional track record in handling similar categories, which will undoubtedly play a pivotal role in shaping our strategies moving forward.”

    Speaking on the win, dentsu media CEO, South Asia Anita Kotwani said, “Adding Welspun India to our clientele is a remarkable win. The network believes in going from pillar to post, fostering our strengths, and redefining practices for brands to supersede their targeted outcomes in the India market. I am proud of the team that has relentlessly worked on the pitch. Their innovative approach to catering to Welspun’s business objectives has led to this victory.  This is much in line with dentsu X’s proposition of ‘experience beyond exposure’ and I am certain of them achieving many new milestones with this partnership.”

    dentsu X India CEO Jose Leon added, “Relationships don’t just come from precise media exposures or stalking people programmatically. Relationships come from valuable experiences that all connect to tell amazing stories and this is what we would bring to foray at Welspun too. We aim to be laser-focused towards ensuring long-term & sustainable growth for the brand. Super excited to be part of this next phase of transformation with the team at Welspun.”

  • Roopam Garg elevated to CEO of dentsu X India

    Roopam Garg elevated to CEO of dentsu X India

    Mumbai: Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

    Garg, who has been in the role of chief operating officer (COO) of dX India for five years, will now lead the media agency and accelerate its growth, said the agency in a statement.

    “We are living in exciting times, with many new progress prospects ahead of us. I am confident that under Roopam’s leadership and his intuitive ability to assemble highly motivated teams, the best days are yet to come,” said Divya Karani.

    During his role as COO, Garg played a key role in accelerating dentsu X’s growth. He brings over two decades of experience in communication/media holding senior leadership roles spanning across five regions/markets India, MENA, China, Vietnam and London. Prior to this, he has held senior leadership roles as Publicis Groupe Vietnam managing director of and ZenithOptimedia Group India COO.

    In his new role as CEO, Garg will be responsible for carrying forward the learnings of seamless integrated consumer and brand interaction to drive holistic communication planning for clients’ businesses. Aligned with the global plan of transforming into the world’s most integrated group by 2024, dX India’s growth story will further accelerate dentsu India 2.0.

    “dentsu X’s stature and growth is a result of our data-driven design, our commitment to deliver ‘experience beyond exposure’, and our deep client-agency partnership in effecting business outcomes. Along with our team, I look forward to accelerating our growth momentum,” said Garg.

  • Dentsu India rejigs leadership, elevates Divya Karani & Kartik Iyer

    Dentsu India rejigs leadership, elevates Divya Karani & Kartik Iyer

    MUMBAI: Dentsu International has made key leadership changes in India as part of its global organisational redesign. Media Brands and Amplifi erstwhile president Kartik Iyer will now join the network’s market leadership team as its chief operating officer. He will continue to report into Anand Bhadkamkar and will be instrumental in driving the implementation of dentsu’s new business model within the country.

    Iyer will help navigate Dentsu’s global transformation program with a focus on collaborating with leaders and client teams across businesses in the market to change how the network works and inculcate the culture of operational excellence. He will engage with regional teams, global teams, and all other network brands to ensure that the ongoing transformation program and the new business model is efficiently adopted and effectively addresses local business requirements.

    The network has also appointed Dentsu X India CEO Divya Karani as the chief executive officer for media, south Asia. Here, media includes the agencies dentsu X, Carat, iProspect and Posterscope. She will continue to report into Anand Bhadkamkar. In this additional role, Karani will be responsible for driving the global media strategy and delivery in south Asia, ensuring its alignment and relevance to the market..

    “Dentsu is committed to delivering the best to its clients and Kartik and Divya are veterans in what they do,” said Bhadkamkar. “Kartik is recognised industry-wide for his media expertise while Divya is one of our finest from the industry. Her strength lies in delivering first-class, client-centric results and I am confident that their expertise and experience will only help accelerate the effectiveness, purpose, and performance offered to our clients.”

    Haresh Nayak will continue to serve as COO for dentsu Media in India in addition to his other current roles as president, Posterscope Asia Pacific and MD, Posterscope India, while Rubeena Singh is now in-charge of the freshly rebranded iProspect. For the record, the agency recently witnessed the merger of Vizeum and iProspect into one to bring together the former’s media strategy and planning, storytelling, and brand-building capabilities with the latter’s digital expertise, audience knowledge, and performance mindset. Anita Kotwani will continue to lead the Carat brand for India.

  • dentsu X India once again wins the ‘most dominant agency’ title

    dentsu X India once again wins the ‘most dominant agency’ title

    MUMBAI: RECMA, the independent research firm that evaluates media agencies, has acknowledged dentsu X as the most ‘dominant agency’ of India.

    The diagnostic report released on 2 December 2020 audited the performances and competences of 17 agencies based on 18 criteria. dentsu X has secured the top position and won the much-coveted title for the second time in a row.

    The in-depth report captures competitive pitches, agency momentum, resources and the client profile of each agency. 

    dentsu X India chief executive officer Divya Karani said, “It is a glorious recognition of the remarkable work that we have put in towards our ‘experience beyond exposure’ thinking and deep client partnerships that affect business outcomes. We are a team that sets itself tall goals and then does all it takes to achieve them.”

  • HDFC ERGO Health Insurance awards its media mandate to dentsu X India

    HDFC ERGO Health Insurance awards its media mandate to dentsu X India

    MUMBAI: HDFC ERGO General Insurance, the third largest General Insurance provider in the private sector, has awarded its media buying mandate for health insurance to dentsu X. HDFC ERGO offers the complete range of general insurance products. Over the last few years, HDFC ERGO has constantly endeavoured to not just align itself to the evolving market needs but instead be a pioneer in terms of its offerings. Keeping its ear to the ground has helped the company create a stream of highly targeted new products and AI-based tools and technologies – be it unique insurance products, integrated customer service models, top-in-class claim processes or a host of technologically innovative solutions.

    dX–cubic, a dentsu X agency, will handle the media mandate for HDFC ERGO Health Insurance, effective January 2020.

    Speaking on this occasion, Anuj Tyagi, MD & CEO, HDFC Ergo Health Insurance said, “Our partnership with dentsu X- cubic enables us to put our best foot forward on strategic dissemination and deployment of our communication in the most effective and efficient manner. With dentsu X’s proven work in the financial ecosystem, we look forward to engaging our current and potential customers meaningfully.”

    Speaking on the win, Divya Karani, CEO, dentsu X India said, “This mandate is testimony to our understanding of the BFSI sector – designing consumer-centric experiences to work together by combining our understanding of people, data and creative distribution in the financial space. We look forward to a productive and enduring partnership with HDFC ERGO Health Insurance.”

    dentsu X India comprises three agencies – dX-matrix, dX-cubic and dX-palette, offering integrated communication solutions. All three agencies have witnessed steep growth trajectories in the recent past, evident in not just the heft but also the accolades won for their work. Declared ‘Agency-of-the-Year’ by three separate industry forums in 2019, dentsu X India has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.

  • dentsu X India recognized in ‘Adweek Top 100 Fastest Growing Agencies’ globally

    dentsu X India recognized in ‘Adweek Top 100 Fastest Growing Agencies’ globally

    MUMBAI: dentsu X India, the integrated media specialist, has been recognized in the Top 100 Fastest Growing Agencies’ global rankings by the international advertising publication, Adweek.

    dentsu X has recorded stellar business growth, not just this year but consistently so, year-on-year in these past few years. Yes, India is a frontrunner in growth on a global scale but this recognition is much more distinct as dentsu X India is the only agency from India to appear in the list of Top 100 global agencies!

    Speaking on the occasion Divya Karani, Chief Executive Officer, dentsu X India said, “We are simply delighted! This growth, these accolades bear testimony to our differential design thinking and the good work delivered to our clients. They also reflect our culture of partnering our clients every step of the way. This recognition is both gratifying and motivating for us to stay the course.”

    dentsu X India has also been recognized as the ‘No.1 agency on the New Business Barometer 2018’ by COMvergence, an independent international report and RECMA.

    RECMA, a research company evaluating the media agency industry, named dentsu X as the 'Fastest-growing network in the world'. Forrester Wave, a global research firm, recognized dentsu X as ‘One of the most significant media agencies in 2019’.