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Tag: Dentsu Webchutney

  • Ripple Fragrances and Dentsu Webchutney launch endangered air fresheners

    Ripple Fragrances and Dentsu Webchutney launch endangered air fresheners

    MUMBAI: Ripple Fragrances, a leading brand in air fresheners, partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network to launch ‘Endangered Air Freshener’, a range of products aimed at raising awareness about animals that are on the verge of extinction.

    The range features air fresheners designed in the shape of animals’ face. Every passing day, the freshener tablet reduces, disappearing eventually. Inside each tablet, is a metal plate that encourages people to take the right action. It reads – Don’t watch Asiatic Lions disappear into the thin air. A Quick Response code on the plate redirects users to an online avenue where they can know more and do their bit. 

    Many wildlife species today stand on the verge of extinction and many disappear on a daily basis. Loss of habitats, illegal poaching are amongst the common reasons behind this situation that worsens every day. What is even more unfortunate is the attitude of people towards this problem. While many people are aware of the situation, they seem to not care. 

    Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney said, “Every month in our homes, air freshener tablets disappear and we replace them with new ones. Endangered Air Freshener makes this process more relatable and turns into an inevitable truth that can be stopped only if we act now.”

    “We are a very environment conscious brand and we wanted to show people that these species are disappearing for real. It is time that we act. We are doing our bit by creating this range of Endangered Air Fresheners.” added Kiran Ranga, Managing Director, Ripple Fragrances.

    The products are available on all leading retail chains and is being promoted on digital medium too using the right influencers.

    “People don’t act; not because they don’t know but because they are not reminded of this ugly truth more often. We changed just this and showed people what an extinction of a species look like. It is painful and slow and inevitable. It is a great marriage of a cause and product to create a relevant touch point,” said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney.

    Endangered Air Freshener brings the problem happening far away into people’ cars and homes. It changes the way we look at problems and creates an urge to act.

  • Dentsu Webchutney with UN Women launch #DrawALine campaign

    Dentsu Webchutney with UN Women launch #DrawALine campaign

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine through a short film ‘Lakeer’ that takes the viewers through a series of traumatic events in the life of a woman living in rural India. The campaign is aimed at raising awareness about the gender violence that goes unnoticed and spreading a message in a very clear yet powerful manner.

    UN Women programme analyst Salina Wilson said, “This is a short film we made with all our hearts – a cloud of despair, lined with the ray of hope that women, children, and just as importantly, men across the world, will find the courage to listen and speak about gender violence.” 

    Highlighting the idea behind the campaign, Dentsu Webchutney said, “Gender violence is a harsh reality that we can no longer ignore, and there will never be a better time to speak up, than now. The issue has been plaguing our society for way too long, and despite the country’s rapid rate of development, stories of domestic violence and physical abuse are repeatedly witnessed across different facets of society – be it urban or rural, high net income or below poverty line households.”

    Dentsu Webchutney chief creative officer and co-founder Sudesh Samaria added, “Violence against women and girls is something we all need to overcome, and as responsible individuals, it is time we come together to #DrawALine once and for all. Despite the film’s harsh visuals and narrative, we felt that this is a story that needs to be told."

    Dentsu Webchutney executive vice president Anil Kumar said, “This campaign aims at creating something simple, yet audio-visually powerful that stays with the people. As a cause, it is one we adamantly stand for, and we truly relished the opportunity to work with UN Women, and support the mission in the best way we can.”

  • Dentsu Webchutney launches new campaign for Platinum Days of Love

    Dentsu Webchutney launches new campaign for Platinum Days of Love

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection. The complimentary design of each pair of love bands is brought to life by 30 films that arise from the insight of togetherness amidst individuality.

    The agency elaborates the campaign as the celebration and reflection of the modern love, which is progressive, equal, and rare.

    This kind of rare love, brought alive through these 30 films, is seen in very relatable differences between couples. She’s an environmentalist, he likes to burst firecrackers; he’s watching his weight, she tempts him by bringing home delicious desserts. Will it come in the way of love? With wit and gentle humour, the 30 films of togetherness demonstrate how those who have a rare connection don’t see differences as something that come in the way of love, they look at it positively. They know that despite the differences, what they share is rare.

    To introduce this idea of rare love, the agency created a Love Score, a test that encouraged people to test their love based on their differences. Ultimately, it was revealed that these differences should be celebrated and will not push you and your partner apart when you share a #LoveSoRare. Once intrigue was built, the agency launched 30 films inspired by the 30 designs that symbolise rare love.

    Commenting on the campaign, Dentsu Webchutney executive creative director Pravin Sutar said, “In a world where brands tend to look at relationships and love with rose-coloured lenses, it was refreshing to create a campaign that adds to the conversation in such a unique and honest way. Through #LoveSoRare, we’re asking viewers to rethink what makes their relationship truly unique. 

    Dentsu Webchutney creative director Aalap Desai added, “Each pair of rings from the collection has a unique design story that that marks the rare bond between a couple. Our 30 days of togetherness is a perfect reflection of this very love.”

    Platinum Guild International director consumer marketing Sujala Martis said, “Today’s generation is very pragmatic, we can’t attempt to sell them a fairy tale that is removed from their reality. But working with today’s truths & creating a value system that is aspirational, progressive & yet differentiated is what we aim for. Love needs to be based on true partnership with openness, honesty & real acceptance of each other’s individuality at the heart of it. Putting this into practise however is hard & rare to find.  A rare love like that deserves an equally rare metal Platinum.”

    This campaign will also give couples an exciting opportunity to win a special dining experience or wedding photoshoot on purchase of platinum in-store.

    The series of 30 videos is being released daily, starting from 23 November till 23 December.

  • Swiggy launches fourth delivery partner-centric campaign

    Swiggy launches fourth delivery partner-centric campaign

    MUMBAI: Food delivery platform, Swiggy has launched the fourth video in its series of partner-focused campaigns with the intent of enabling consumers to empathise with Swiggy’s delivery partners and highlight the dignity of labour in what they do. The campaign has been conceptualised in-house.

    The #WhatsInAName campaign video aims to sensitise the consumers about how very often, albeit unknowingly, they tend to overlook the human element in their daily transactions with delivery partners.

    Swiggy VP marketing Srivats said, “Lakhs of Indians interact with Swiggy’s delivery partners each day. Our partners take unknown turns to reach unknown lanes to meet strangers with a smile on their face. The irony: they always remain unknown to consumers, very often just referred to as “Swiggy.”

    He added, “With the #WhatsInAName video, we want to change that and bring more dignity to the job our hunger saviours do. We’re glad that the video has struck a chord with so many users and hopeful of a day very soon, when our partners are acknowledged with their name and unique identity.”

    Conceptualised in-house, the video seamlessly blends a layered narrative about one’s identity. It showcases an intriguing flashback about the delivery partner’s name, and juxtaposes it in the present day, wherein it has become a practice to address them simply as “Swiggy”. The video, through Swiggy’s trademark understanding of consumers and delivery partners, conveys a powerful message that delivery partners – like each one of us – have a name and unique identity that they would like everybody to acknowledge.

    Dentsu Webchutney account director GD Prasad said, "Service industries have, until now, focused only on their end customer. However, another very important human element in this is the ‘supply chain’ – the delivery partner. From this human standpoint, this campaign sets a precedent for the industry – that delivery partner loyalty is as critical to a company’s growth as customer loyalty. We are investing in the power of human emotions with content across multiple, relevant touchpoints so delivery partners feel loved, recognised and respected for their unflinching efforts."

    Proir to this, Swiggy had also released a poignant tribute to the delivery partners on their fourth anniversary, recognising their contribution in making Swiggy a household name. The brand’s Diwali video explored another aspect of the journey of delivery partners, with the idea of giving back being at the heart of it. Its third video highlighted the importance of delivery partner safety. These three videos were conceptualised by Dentsu Webchutney.

  • Jaslok Hospital teaches people how to perform CPR on infants

    Jaslok Hospital teaches people how to perform CPR on infants

    MUMBAI: On World Heart Day, Jaslok Hospital partnered with Dentsu Webchutney, the creative agency from Dentsu Aegis Network, to create an interactive post and teach people the difference between two CPRs.
    The post offered a chance to users to not just learn but also practice infant CPR.

    Thousands of infants need CPR every year. Delay in help leads to several complications that sometimes even prove fatal. There are many things that could trigger the need of an Infant CPR like choking, suffocation, electrical shock and asthma to name a few. Thanks to movies and media, most people know how to perform a CPR on an adult. However, very few know what to do when an infant needs one. Most people are unaware that adult CPR doesn’t work on infants. In fact, it can be more dangerous than helpful.

    Jaslok Hospital and Research Centre COO and CMO George Alex says, “Jaslok Hospital stands for health and wellness. Sometimes it is small things that make a huge difference. We want people to be aware and educated about such things. Infant CPR is one such thing. It has never got much attention and we thought that there’s no better time to talk about it than World Heart Day.”
    The interactive post puts users in a situation where an infant named Noni is in dire need of a CPR. The post gives people two choices of CPR – First, adult CPR and the other Infant CPR. Most people opt for adult CPR icon because of familiarity. The post then shows them the right way to perform a CPR on an infant.

    Dentsu Webchutney CCO and co-founder Sudesh Samaria adds, “New age parents are very hands on. They are so much more aware and conscious of choices they make for their kids, it is rather surprising that Infant CPR doesn’t get its due even in today’s age. This initiative puts the focus on infant CPR that can save many lives.”
    The post is mobile first and is available on both android and iOS devices. It uses different yet relevant technologies on both the platforms. Haptic Feedback Technology is being used on android powered devices, while on iPhone, the technology being used is 3D Force Touch and Pointer Pressure. The technology used almost replicates the real life experience of performing an infant CPR.
    Dentsu Webchutney executive vice president Gaurav Soi mentions, “CPR has been a part of popular media. It is great that people know how to perform it on an adult. The biggest misconception however, is that it is the same for everyone. With this initiative, we are trying to debunk that myth. This post busts myths, educates and gives a chance to master the skill, all at the same time.”

  • Swiggy, Dentsu Webchutney pay tribute to India’s Hunger Saviours

    Swiggy, Dentsu Webchutney pay tribute to India’s Hunger Saviours

    MUMBAI: On the occasion of Swiggy’s 4th anniversary, Dentsu Aegis Network’s digital agency Dentsu Webchutney, has launched a film to pay an ode to Swiggy’s ‘Hunger Saviours’. It highlights moments from a day in the life of Swiggy delivery partners, delightfully capturing their spirit in keeping consumers hunger-free, come what may.

    Swiggy AVP- marketing Ashish Lingamneni said, “On our 4th anniversary, we wanted to celebrate and thank our delivery partners whose efforts form a significant part of the Swiggy experience. The film beautifully captures their day-to-day experiences highlighting the hard work and passion put in by our modern-day superheroes.”

    Commenting on the film, Dentsu Webchutney client services director GD Prasad added, “The delivery partner is an important stakeholder in the Swiggy ecosystem, and our attempt was to make a heart-warming film one that would put a smile on your face at their relentless spirit.”

    In just four years, Swiggy has disrupted the food delivery eco-system in India. On its way, Swiggy has changed how India eats, how restaurants design their menus, and how companies can delight consumers. For millions of Indians, ‘Swiggying it’ is a way of life and behind the scenes, Swiggy’s army of delivery partners work tirelessly to make this happen, day in and day out.

    The film is conceptualised and produced by Dentsu Webchutney in association with Artisan films.

  • Dentsu Webchutney appoints Aalap Desai as senior creative director

    Dentsu Webchutney appoints Aalap Desai as senior creative director

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Aalap Desai as senior creative director.

    He will work closely with Pravin Sutar, executive creative director and they will take charge of the Mumbai creative team. They will report to Nishi Kant, EVP and branch head for Mumbai.

    Previously, Desai was a creative partner at Hotstar and has also been a part of the team at Leo Burnett, JWT, DDB Mudra, Ogilvy and Ambience Publicis. He has handled brands like McDonald’s, Complan, HE Deo, Nerolac, Huggies, Rin and more. 

    Welcoming Desai to the agency, Kant said, “Over the last few years, we have been doing some good work for our biggest brands. Aalap comes in at the right time. His mandate is to keep raising the creative bar and partner with Pravin and me in leading the agency into the new age of creativity. With Aalap’s diverse experience across verticals and mediums coupled with his can-do fire, I foresee happy clients and meaningful partnerships.”

    Commenting on his joining Desai said, “A digital narrative for ideas is making campaigns more memorable and relevant. That’s exactly why it’s a great time to join Dentsu Webchutney. The clients are exciting, the work is great and the energy is phenomenal. I’m eager to add to the creative strength in Mumbai and work with Nishi, Pravin and the team here in creating work we’ll all be proud of.”

  • Dentsu Webchutney, Chakra Tea redefine tea-breaks with Chai-Fi

    Dentsu Webchutney, Chakra Tea redefine tea-breaks with Chai-Fi

    MUMBAI: Currently, India is the second most populated country of workers in the world wherein people toil for 16-17 hours a day to make ends meet. Away from their families, friends and social circle, these workers lead a hard life with no joy or happiness. Consequently, the tiring nature of their work barely leaves them with any time to enjoy anything else in their lives.

    Chakra Tea, a popular brand from central India has addressed the issue and brings up an initiative called Chai-Fi, by adding ‘wi-fi’ to their lives. 

    As part of the initiative, Chakra Tea along with Dentsu Webchutney, has conseptualised an innovative tea-kettle that is now being distributed at tea stalls popular with the workers. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free. They use the free wi-fi to connect to their favourite videos, music, movies, sports, news shows and even family members.

    Dentsu Webchutney co-founder and chief creative officer Sudesh Samaria  said, “Tea is such an integral part of our lives that it is difficult to think of it in a new light. Our team identified an opportunity in the tea-breaks and made these breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”

    Chakra Tea MD Priyank Khandelwal,“The category is dominated by big names. For brands like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities.”

    Dentsu Webchutney chief creative technologist Gurbaksh Singh said,“Right technology can solve all our problems, big or small. Chai-Fi is a simple yet innovative idea that combines the trend of free wi-fi with human desire of information and entertainment.”

    Chai-Fi holds the promise of bringing more people to the internet while serving as a model for more such innovations.

  • Greenscape gets insects to tweet & spread awareness about e-waste

    Greenscape gets insects to tweet & spread awareness about e-waste

    MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign on Twitter.

    The campaign revolves around quirky tweets by insects found in dump yards across India.  For this, the agency created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it fires a tweet from its pool of tweets.

    Dentsu Webchutney co-founder and CCO Sudesh Samaria says, “Tiny Bugs Tweet delivers the message in a fun and new way. We found that apart from waste, it is bugs that are found in plenty in dump yards. We saw a great opportunity and decided to turn bugs into ambassadors of right e-waste disposing practices. It is unexpected and that’s why interesting.”

    India is among the top 5 countries in e-waste generation. E-waste continues to mount as technology continues to advance. It currently includes discarded computer parts, mobile phones, batteries, PCB, Plasma TV, LCDs, air conditioners, refrigerators and so on.

    Heavy metals and chemicals contained in the e-waste need to be recycled properly. When discarded the wrong way, e-waste causes pollution, water and soil contamination and severe health hazards. 95 per cent of India’s e-waste is discarded the wrong way. This is mostly due to lack of infrastructure and right framework needed to process e-waste properly.

    “On an issue like this it is important to engage first and educate later. Tiny Bugs Tweet does just that. We chose bugs because they are among the first ones to face the hazards of e-waste. And we are among the last ones as hazardous chemicals and heavy metals found in e-waste make it to human food chain through soil and water contamination,” adds Greenscape India CEO Jeevesh Kumar.

    E-waste is a problem that will only grow if not addressed right now. Tiny Bugs Tweet is spreading awareness and helping people to know more about e-waste in an interesting way. The tweets might be funny but the issue is serious. Tiny Bugs Tweet are live on twitter @tinybugstweet.