MUMBAI: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for digital insurance policy provider, ACKO General Insurance. The account was won following a multi-agency pitch.
In four years, the insurance brand, with its entire operations offered through the digital platform ACKO has set new benchmarks for customer experience in an otherwise slow-moving category. Dentsu Webchutney comes in with a specific goal to grow ACKO’s place in the market, with an always-on social excellence approach.
Dentsu Webchutney vice president GD Prasad said, “In a short time, ACKO has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney.“
ACKO General Insurance executive VP—marketing, Ashish Mishra added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”
Mumbai: Digital marketing agency FoxyMoron has announced the appointment of Keerthi Kumar as group account director-south.
Kumar will be managing client relationships, helping the agency grow its business in the southern market, and leading the team in FoxyMoron’s Bengaluru office. He will also be working closely with teams across Zoo Media (the network that owns FoxyMoron and six other agencies) and report to FoxyMoron national head of client relationships and business head-north, Prachi Bali.
Kumar comes with 11 years of diverse industry experience in client management, brand management, digital marketing, and digital/brand strategy. Prior to FoxyMoron, he has had stints with HCG Cancer Hospital, Dentsu Webchutney, and Phantom Ideas.
Welcoming Kumar on board, Prachi Bali said, “Keerthi’s strong relationships and experience in the south market will help strengthen the agency’s foothold in the region. His solid digital expertise will benefit not only FoxyMoron but the entire Zoo Media network.”
Speaking on the appointment, Kumar said, “FoxyMoron and the Zoo Media Network are set up with a future-ready vision. With full-funnel media and creative focus, teams are well-equipped for synchronized and efficient brand communication, brand building, and digital marketing work. I’m excited to be a part of this first-of-a-kind independent media network and am looking forward to creating one of the strongest teams in the region and delivering creative excellence to marquee brands.”
MUMBAI: dentsumcgarrybowen (dentsuMB), the integrated agency from the house of dentsu India, has promoted Indrajeet Mookherjee to the role of managing partner. Mookherjee will now lead the agency nationally and will report into dentsuMB Group CEO Sidharth Rao, the agency said in a statement.
dentsumcgarrybowen is part of the larger, newly formed dentsuMB group, which houses a cluster of creative agencies from within the dentsu creative service line of business.
Prior to this, Mookherjee was dentsuMB president – South, where he led operations for offices in Bangalore, Chennai, and Kochi. Mookherjee joined dentsu India as executive vice president in 2016. Prior to dentsu, he was managing director at Soho Square, Indonesia – part of the Ogilvy Group.
Mookherjee is armed with more than two decades of experience in leadership roles across some of the leading communication networks in India and Indonesia including names such as Lowe Lintas, Ogilvy, and Leo Burnett. He has also worked on significant brands such as Unilever, Nestle, Mondelez, Apple, Himalaya Herbal, AB InBev, and Toyota.
Speaking on the elevation, Sidharth Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The dentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented dentsumcgarrybowen team, strengthening our creative offering even further.”
Speaking on his new role, Indrajeet Mookherjee added, “I am honoured to join the leadership team of dentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of dentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”
For the record, the brands that are now part of the dentsu creative group in India include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, dentsu MB (erstwhile Dentsu India), and Dentsu Impact. Under this fresh structure, the agencies that will report into Sidharth Rao, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB, and Dentsu Impact.
MUMBAI: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital creative and media duties for Cricuru, the recently launched learning platform for Cricket.
While Cricket remains the biggest and the most loved sport in India, what is rather surprising is the level of motivation needed to make it to the highest levels. While many dream of becoming cricketers, most don’t even get a chance. The biggest barriers here tend to be a lack of proper guidance, coaching, and/or the aspirant-to-coach ratio. To make cricketing a reality for millions and to leave them with skills of hard work and excellence, Cricuru has enlisted a star-studded line-up of 30+ masters of International and first-class cricket. These players will now come together to pass on their learnings to every nook and corner of the world, starting with India. Through this initiative, Cricuru aims to bring the ‘+’ advantage for every lover of this game.
This cricket coaching program is a business venture by ex-Indian cricketer, Virender Sehwag along with Sanjay Bangar, a former assistant coach of the Indian men’s team. Cricuru was born out of their love and passion for the game and the philosophy that world-class cricket coaching should be accessible to everyone.
Speaking about Cricuru and the upcoming partnership with Dentsu Webchutney, Virender Sehwag said, “With Cricuru, we are reaching talent in every part of the country, especially to the kids in smaller towns who don’t have access to high-class coaching. Our aim is to guide them with their skills and technique and help them get across those mental challenges that we have undergone as players in our careers. Backed with AI and dial-a-coach modules, this innovative and one-of-a-kind program needed the strategic and creative thinking of an agency like Dentsu Webchutney for our long-term success. Together, we hope to give every cricket aspirant an added ‘You+’ advantage.”
Dentsu Webchutney EVP & National business head Prashant Gopalakrishnan said, “Dentsu Webchutney is thrilled to innovate for this exciting category, where ed-tech and cricket are coming together in a new way. This mandate brings with it a chance to work with the experience of legends across the globe. Their passion is contagious for our die-hard cricket fans at Webchutney. In fact, Viru’s philosophy of learning has played a huge role in helping craft our creative approach.”
For the record, Perfect Relations – the PR arm of dentsu India, handles the Public Relations mandate for Cricuru. The mandate also included the launch of the brand, nationally.
Cricuru, launched on 9 June, provides content from Virender Sehwag, Sanjay Bangar, AB de Villiers, and cricketing greats like Muttiah Muralitharan, Brian Lara, Jonty Rhodes. Check out: www.cricuru.com for more!
New Delhi: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has continued its run as the highest-scoring Indian agency at 2021 Cannes Lions International Festival of Creativity second year in a row.
In 2019, the agency topped the charts with seven metals and 16 shortlists. This time, they have beaten their previous record with 20 shortlists and seven Lions.
The agency has won three Silver and two Bronze for ‘The 8-Bit Journo’ campaign in the Direct Lion, Creative Strategy, Mobile Lions and Digital Craft categories. For the ‘World’s Most Reported Trailer’ campaign, the agency has bagged one Silver in the Entertainment category. Additionally, Dentsu Webchutney has also grabbed a Bronze for ‘The Better Half Recipes’ campaign in the Creative eCommerce category.
Commenting on the achievement, Dentsu Webchutney, NCD, PG Aditiya said, “This year’s Cannes Lions is probably our most meaningful one yet. A huge round of applause for our teams across the country, both past and present, & gratitude to our clients who’ve shape-shifted the status-quo of Indian creativity at a global level, with us.”
dentsumcgarrybowen (dentsuMB) India, CEO, Sidharth Rao said, “2019 showed us Webchutney was capable of creative excellence at the highest level. 2021 showed it was about doing it consistently – the wins this year have firmly planted the ‘new normal’ of what Webchutney’s north star as an agency is. The agency is home to some incredible talent and is a shining example of what the dentsuMB group of agencies and dentsu India itself wants to stand for.”
For the record, dentsu India has secured an overall 22 shortlists and seven Lions at Cannes Lions 2021. Dentsu Webchutney has 20 shortlists in the Creative Strategy Lions, Direct Lion, Media, Digital Craft, Entertainment, Brand Experience & Activation, Creative eCommerce Lions and Mobile Lions categories. Meanwhile, Taproot Dentsu has secured two shortlists for its heart-warming Pooja Didi Campaign for Facebook in the Film Craft and Film Lions categories.
dentsu India, CEO Anand Bhadkamkar said, “This recognition is only a testament to the fact that dentsu India is steadily emerging into becoming one of India’s greatest creative powerhouses. Dentsu Webchutney and Taproot Dentsu have already established a massive benchmark for everyone within the network and for many across the industry with their superlative and consistent performance. I am extremely proud of how our teams have shown such powerful resilience and stayed strong even in these challenging times.”
Mumbai: Dentsu Webchutney continued its winning spree on day four of the Cannes Lions International Festival of Creativity 2021, winning two Silver Lions and two Bronze Lions, taking its total metal tally to seven.
Cheil India picked up its first Silver Lion on day four, FCB Interface a Bronze, and Ogilvy India won a Bronze Lion rounding off day four with 21 Lions for India.
Here’s the detailed list of the wins on days three and four of the fest:
Dentsu Webchutney
The 8-bit journo for Vice Media
The 8-bit Journo campaign continued its winning spree by adding Bronze Lion under the Mobile Lions category on day four. Created by Dentsu Webchutney for Vice Media, it also took home a Silver in the Digital Craft (real-time contextual content) category on the previous day. The campaign had earlier won two Silver Lions and one Bronze Lion, taking its total winning tally to a cool five Lions. It won a Silver Lion in Creative Strategy (media/entertainment), another Silver Lion in Direct (market disruption), and a Bronze Lion in Direct (media/entertainment) categories.
The campaign was a one-of-its-kind, unique initiative to inform the Jammu & Kashmir public of what transpired in the world when they were under a 100+ day internet and telecom blackout after the scrapping of Article 370 in August 2019.
‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment
In the Entertainment category, it bagged the silver for ‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment to promote the Bollywood movie Thappad. The win was in the audience engagement/distribution strategy sub-category. The campaign aimed to sensitise the public around domestic violence, which was the core theme of the film. It made smart use of the built-in ‘report’ feature on YouTube app and websites and prompted the viewers to report the second trailer of the film, which included the scene from the movie wherein the male lead slaps his wife, played by Taapsee Pannu during a party. Having been reported over 400,000 times, the trailer was ultimately taken down by YouTube within 26 hours, proving the success of the campaign.
‘The Better Half Recipes’ campaign for Swiggy Instamart
Dentsu Webchutney continued its winning spree at the ongoing Cannes Lions Festival of Creativity by picking a Bronze Lion for Swiggy Instamart’s ‘The Better Half Recipes’ campaign under the Creative eCommerce (cultural insight) category.
The e-comm brand launched an innovative cookbook to bring more gender equality into the kitchen. It did this by splitting the recipes into two halves to give both partners an equal responsibility to cook the meal. Each partner had to follow only their side of the instructions to see their meal to completion, together. The ingredients from the cookbook could be ordered directly with a simple QR scan and the order was delivered by Swiggy Instamart. The food delivery platform asked the users to send a picture of them and their better halves in the kitchen, to get their hands on the cookbook. A barrage of entries poured in to claim a copy of #TheBetterHalfCookBook, making the campaign a triumph.
Cheil India
‘Now, Words Aren’t Just Heard’ campaign for Samsung
The agency picked up its first Cannes Lions 2021 metal in the form of a Silver Lion for its ‘Now, Words Aren’t Just Heard’ campaign for Samsung on day four.
The campaign was designed for Samsung Good Vibes smartphone communication, which has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa, helping the deafblind community. Supported by a robust digital campaign and nationwide training workshops, the campaign is bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.
FCB Interface
‘The Punishing Signal’ campaign for Mumbai Police
The no-honking campaign for the Mumbai police by FCB Interface continued its winning run, adding one more Bronze Lion to its metal tally. ‘The Punishing Signal’ campaign picked the Lion in Brand & Activation (not-for-profit/charity/ government) category.
One of the most successful campaigns at Cannes Lions this year, the campaign, thus far, has won seven metals, including one Gold, three Silver, and two Bronze Lions under Health & Wellness, Outdoor, PR, and Brand & Activation Lions.
Ogilvy India
#NotJustACadburyAd for Mondelez
Ogilvy Mumbai’s work titled #NotJustACadburyAd campaign won a Bronze Lion under Creative Data (data-driven targeting) category. The Creative Data Lions category celebrates the intersection of creativity and data. Created for Mondelez’s ‘Cadbury Celebration’ on Diwali last year, the campaign managed to advertise not just the brand, but thousands of small businesses across India.
Mumbai: Outdoing its seven Lions haul on day one of the Cannes Lions International Festival of Creativity 2021, Indian agencies clinched eight metals on day two, bringing the country’s overall tally to 15.
The eight metals won include one Gold, four Silver and two Bronze Lions, with DDB Mudra Group’s ‘Project Free Period’ campaign for Stayfree bagging India’s second Gold Lion at this year’s fest. The campaign won the metal in Creative Strategy category under the audience insight sub-category.
Dentsu Webchutney’s The eight-bit journo for Vice Media bagged two Silver Lions and one Bronze Lion in Direct Lions, Creative Strategy Lions and Direct Lions, respectively.
Continuing its winning spree on day two, FCB India brought home a Silver Lion for Mumbai Police’s Punishing Signal in the PR category and Not-for-profit / Charity / Government subcategory. With this latest win, the agency leads India’s tally with six metals.
Ogilvy Mumbai bagged a Silver Lion for Dove #StopTheBeautyTest campaign in the Creative Strategy category under FMCG. Ogilvy Mumbai’s #NotJustACadburyAd campaign for Mondelez also won a Bronze Lion in Creative Data under Data-Driven targeting category.
Lowe Lintas’ Bronze Lion win for its HUL’s Lifebuoy ‘H for Handwashing’ campaign in Media under Excellence in Media Execution sub-category rounded off day two’s haul for India.
Tuesday’s wins were in the Creative Data, Creative Strategy, Direct, Media and PR categories. Here’s a look at the winning campaigns on day two of Cannes Lions 2021:
DDB Mudra Group’s ‘Project Free Period’ campaign for Stayfree
DDB Mudra Group’s campaign showcases how women in the sex trade actually look forward to periods as a welcome pause and time off from their regular work, in contrast to the opinions usually expressed by women during periods. The campaign #ProjectFreePeriod in collaboration with Stayfree India, attempts to change the conversation around two of India’s biggest taboos- periods and prostitution by reaching out to commercial sex workers in the country and helping them step out of the trade, by equipping them with other skills, one period at a time.
Dentsu Webchutney’s The 8-bit journo for Vice Media
This unique campaign was launched in 2019 when the people of Jammu & Kashmir were facing a communications blackout. Mobile networks and more importantly, internet access had been severely curtailed following the revocation of Article 370 by the government. Due to which, the average person who stayed updated through these channels, couldn’t. As SMS services resumed, the campaign combined decades-old technology and launched the world’s first teletext news portal: The 8-Bit Journo. Relevant news stories that came out in the last 4 months were recreated and sent out as text messages to lakhs of Kashmiris, thus connecting a generation of internet users, without the internet.
FCB India’s The Punishing Signal for Mumbai Police
Through this brilliant campaign, Mumbai Police and FCB Interface collaborated to teach Mumbai’s reckless honkers a lesson. They transformed a passive street signal into a Punishing Signal – one that taught Mumbaikars ‘how to #HonkResponsibly’.
Ogilvy Mumbai #StopTheBeautyTest campaign for Dove
This film by Ogilvy captures what Indian women go through during a typical arranged marriage matchmaking setup. It highlights society’s fixation with certain beauty ideals, wherein anyone falling short of those standards are made to feel rejected or
undesirable. The film questions ‘How much beauty is enough?’and exhorts us to ‘Stop The Beauty Test’.
Ogilvy Mumbai’s #NotJustACadburyAd campaign for Mondelez
Here’s how Ogilvy made a Cadbury ad also an ad for hundreds of small local businesses across the country through this much talked about campaign for Mondelez. Which’s the reason they called it ‘Not Just A Cadbury Ad’.
Lowe Lintas’ ‘H for Hand Washing’ for HUL’s Lifebuoy
Mumbai: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has launched a new talent development program- The Ad Fellows Returnship. It is a 30-day back-to-work program for moms created in partnership with Indian Creative Women, an independent forum working towards furthering diversity in creative teams across the Indian advertising & design industry.
For the record, the virtual learning program will begin on 1 July 2021 and applications are open from 1 June 2021 till 10 June 2021.
The ad fellows outreach is Dentsu Webchutney’s way to open up roles in advertising for people who ordinarily think they cannot make it in the industry. In its new version, the program is open to creative moms who have been part of the industry previously and are looking for a way to make a comeback. Those selected will undergo a month-long learning experience to ease their way back into the field. Throughout the month, they will be paired with creative specialists at Dentsu Webchutney and the Indian Creative Women network to equip thems with what they need to be industry-ready again.
Given that the very nature of marketing services is changing, the agency has collaborated with Indian Creative Women to develop a new syllabus along with teaching techniques for the program, with modules on confidence building and digital creative. The program itself is completely free and those interested can apply through the form available here.
Dentsu Webchutney team said, “We believe in the power of perspectives to make ideas stronger. Diversity in talent will always lead to more diverse work and following up on our success in making advertising open for everyone from Gen Z, to internet obsessives, to people in other industries, we’re excited to take this next step and welcome moms to Dentsu Webchutney. The program has been chartered by a passionate woman-strong team that believes more mothers need to put their lived experiences on the table. We’ve certainly got a long way to go ourselves but we’re very proud to partner with Indian Creative Women and take this much overdue step forward.”
The team of Indian Creative Women added, “Women face several systemic and structural challenges that get in the way of them growing into senior leadership roles. Our industry isn’t doing enough to retain them, specifically mothers. A woman is still blamed if she quits the industry after becoming a mother. There’s simply no organizational support for her to succeed. Dentsu Webchutney’s The Ad Fellows Returnship is a small step in the right direction and should be a great example of what other agencies can follow. This program is hugely influenced by Harshada Thakurdesai, a creative mom and Group Creative Director from Team Indian Creative Women.”
It is pertinent to note here that The Ad Fellows Returnship marks yet another instance of Dentsu Webchutney pushing the boundaries with its talent programs and industry-specific courses. In 2020, it was a virtual internship from home for 50 people. In 2019, The Ad Fellows made advertising a career option for chartered accountants and IT professionals, and in 2018, Pause the Resume hired internet natives out of nothing but their browser history. And now, moms can apply for The Ad Fellow Returnship right here.
NEW DELHI: Dentsu Webchutney India has bagged the digital mandate for Titan’s jewellery brand, Tanishq. The account was won following a multi-agency pitch.
Championing today’s bride’s love for tradition without being bound by the constraints of it, was the challenge that inspired Dentsu Webchutney to take on this latest mandate. The agency aims to chart an aggressive creative growth strategy which captures the timeless essence of Tanishq, the agency said in a press statement.
Dentsu Webchutney planning director Shambhavi Ramanathan said, “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”
Dentsu Webchutney creative director Binaifer Dulani added, “With a fierce, woman-strong team and some of the brightest young talent from the industry, we look forward to making jewellery a powerful form of self-expression through digital.”
Ranjani Krishnaswamy, general manager-marketing, Tanishq, added, “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewellery brand.”
KOLKATA: As part of the latest phase of its marketing campaign – ‘More Together’, Facebook has launched a brand new TVC today.
The latest ad film features Tony and Kaju – Tony’s canine companion who has recently entered his life to keep him company. Tony is soon aghast as Kaju’s antics get out of hand. He shares his ordeal with his friends and family on Facebook where he gets lots of suggestions that he promptly tries, but makes no progress. Till the advice in one of the Facebook comment clicks, and Kaju turns over a new leaf.
The latest phase of its ‘More Together’ campaign marks the first anniversary of Facebook’s consumer marketing journey in India and is focused on showcasing the underlying belief that people can do more together than alone.
The 360 degree campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH.
As part of the campaign, Facebook will leverage the power of its platform extensively to bring these inspirational stories to life including a digital campaign #FBPePoocho highlighting how people can get support and solutions by reaching out to their connections on Facebook. The OOH leg of the campaign, features eight creators, who exemplify the spirit of the campaign including Facebook food wiz Sanjyot Keer (Your Food Lab) and Curly Tales to the dynamic Husband-wife TV actor duo – SIT, along with others including Varun Pruthi, Maithili Thakur, Madhura's Recipe, BhaDiPa and Following Love.
