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Tag: Dentsu Webchutney

  • Arjuna Gaur appointed as CCO – dentsu Webchutney & dentsuMB

    Arjuna Gaur appointed as CCO – dentsu Webchutney & dentsuMB

    Mumbai: dentsu India has announced the appointment of Arjuna Gaur as chief creative officer (CCO), dentsu Webchutney and dentsuMB. Both agencies are part of dentsu Creative India that brings together creative, digital and PR under one umbrella.

    In his new role, Gaur will work toward expanding the creative mandate for both agencies. He will lead creative thought leadership across the network and combine the expertise of dentsu Webchutney and dentsuMB to deliver future-forward creative solutions for clients, said the agency in a statement.

    Gaur will report to dentsu Creative India group chief creative officer India (GCCO) Ajay Gahlaut. “It is a privilege to have yet another brilliant creative onboard as part of the team. Arjuna is a rare creative person who is equally adept at traditional and new-age media,” said Gahlaut on the new appointment. “He has added great value to the brands that he has been associated with. We are looking forward to him significantly raising the creative quality of our output and adding even more value to the solutions that we provide to our clients.”

    With more than 16 years of experience, Gaur has won over 40 national and international awards. Prior to this, he has held creative leadership roles at agencies like Leo Burnett India, MNC Saatchi Kuala Lumpur, BBDO India, and Grey. In his professional journey thus far, Gaur has worked with brands such as Coca-Cola, Amazon, P&G, PepsiCo, Wrigley’s, Celcom, Airtel, GE India, HP, Apple, Volkswagen, Deutsche Bank and Spotify amongst others. He has also worked with teams that have produced some of the best campaigns of the decade. He has been a filmmaker with Equinox Films, and is a multi-instrumental musician and collector of vintage computer hardware.

    Speaking on his role, Gaur said, “The talent and energy of the creative teams at Dentsu Webchutney & dentsuMB are limitless and frankly, a little intimidating. There is no better creative role in the country right now than this.” 

  • Dentsu Webchutney elevates Harsh Shah to managing partner

    Dentsu Webchutney elevates Harsh Shah to managing partner

    Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India and a dentsuMB company has promoted its executive vice president Harsh Shah to the role of managing partner.

    In his new role, Shah will report to dentsuMB Group CEO Sidharth Rao, and focus on accelerating the agency’s expansion across key business lines, said the agency in a statement on Monday. “Shah will administer new business acquisitions, large-scale campaigns, and agency operations as part of this expanded mandate,” it added.

    Shah has been a key stakeholder in Dentsu Webchutney’s growth and culture. He started his journey with the agency in 2010 as an account manager. Since then, he has led several award-winning campaigns such as ‘Thappad – Most Reported Trailer,’ ‘Saffola Heart Age Calculator,’ ‘Uri – Surgical Strike on Torrents,’ and ‘Vice – 8-bit Journo.’ Under his leadership, the agency has also brought home multiple national and international awards including several Cannes and several Kyoorius Elephants, according to the agency.

    “Harsh has risen through the ranks over the decade that he has spent at Dentsu Webchutney. He is a testament to the agency’s unique history of consistent homegrown leadership,” commented Sidharth Rao. “I have no doubt that he is the right choice to unlock Webchutney’s exciting new phase of growth, as a key part of the wider Dentsu Creative brand. With his proven record of growing people, businesses, and culture at the agency, Harsh is poised to accelerate our creative and business ambitions.

    “After spending 14 years in this industry and a decade of that with Dentsu Webchutney, I can say that I have witnessed what this industry is truly capable of,” stated Harsh Shah.”I am now ready to pioneer the future for it in partnership with all the talented minds at Webchutney. The ever-evolving creative and digital landscape is a playground of possibilities and I am excited to transition into my new role and be at the forefront of it all. We are going to double down on our success, hereon.”

  • Isobar India taps Gurjot Shah Singh to drive media services

    Isobar India taps Gurjot Shah Singh to drive media services

    Mumbai: Isobar, the creative agency from the house of dentsu India has announced the appointment of Gurjot Shah Singh as executive vice president (EVP) – media. 

    In his new role, Gurjot will be responsible for strengthening the media services of the agency. He will also be driving the growth of media services for Isobar India group jointly with WATConsult AVP media and strategy Shanu Jain, said the statement.

    “Creative use of media is the key to success in advertising and Gurjot echoes the same in his work,” said Isobar India group CEO Heeru Dingra. “He comes with extensive experience in the industry and has invaluable knowledge in his domain. Moreover, he brings with him the talented team from Webchutney, those who have been instrumental in bagging multiple awards internationally. I am looking forward to having him build on the exciting and vast roster of brands that we manage at Isobar.”

    “The next leg of Isobar’s journey is all about providing differentiated experiences to the consumers. Media and creative will have to work hand in hand to provide such experience. Gurjot, with his experience, will be able to take Isobar to new heights in this regard. I look forward to working with Gurjot to not just provide a great solution to our clients, but also to grow the Isobar business in the coming days,” added Isobar India managing partner Rahul Vengalil.

    Over the last decade, Gurjot has worked on several award-winning campaigns and consulted over 250 brands including Ather Energy, Honda bikes, Uber, Max life insurance, IndusInd Bank, Whirlpool, Canon, Flipkart, Under Armour, British council, Air India, Sony Pictures, to name a few.

    “With the enhanced mandate, my team and I will further build on Isobar’s existing strengths and capabilities,” said Gurjot on his new role. “In this new avatar, we’re going to be very pragmatic about what the alchemy of creative, media and technology is going to bring. I am excited to partner with some of the best talents in dentsu to drive a wider change in the way brands connect with audiences.”

    It is pertinent to note here that dentsu Creative group India has centralised its digital media services across all its agencies and capabilities under the Isobar India group. The agencies under dentsu Creative group India include dentsu Webchutney, Taproot dentsu, WATConsult, Perfect Relations, Isobar, dentsu One, dentsuMB (earlier Dentsu India) and dentsu Impact.

  • Spikes Asia 2022: Dentsu Webchutney scores four Grand Prix awards

    Spikes Asia 2022: Dentsu Webchutney scores four Grand Prix awards

    Mumbai: Dentsu Webchutney, a dentsuMB company and digital creative agency from dentsu Creative India has won five gold, five silver, five bronze and four Grand Prix at the recently concluded Spikes Asia 2022 Awards.

    While ‘The Unfiltered History Tour’ for Vice Media won a total of four Grand Prix, five gold, four silver and five bronze, ‘The Better Half Recipes’ for Swiggy has won a silver. “These wins are a testament to Dentsu Webchutney’s year-after-year brilliant performance on the back of creativity and innovation,” said the agency in a statement.

     “This is a huge accomplishment. Dentsu Webchutney is known for the unimaginable creativity it offers with every campaign. The four Grand Prix and the many metals are proof of what a network that nurtures some of India’s best creative minds can attain,” stated dentsu Creative India CEO Amit Wadhwa. “Huge kudos to everyone who worked on these projects and made magic happen! And what makes it even more exciting is that a similar excitement around the end product can be felt across all our creative units/agencies. Watch out for more exciting stuff from dentsu!”

    “Time after time I get the opportunity to celebrate the success of my extremely talented colleagues and their fabulous pieces of work. This particular moment however seems like the start of something more special,” commented dentsuMB Group CEO Sidharth Rao. “All our ideas are special to us, but there’s something about our big winner this time – ‘The Unfiltered History Tour’ that gives us a sense of being more than just any other normal achievement. I’ve got some very special colleagues, past and present to thank for this.”

    “This is a near-miraculous achievement,” remarked dentsu Creative India group chief creative officer Ajay Gahlaut. “The fact that these campaigns were created at the peak of the pandemic amidst a lockdown make them even more special. In the end, it has all been worth it. These are the people who are the real winners today and our success totally belongs to them.”

  • Swiggy’s latest campaign helps Santa Claus find new job this Christmas

    Swiggy’s latest campaign helps Santa Claus find new job this Christmas

    Mumbai: What if Santa Claus took a break from deliveries and decided to search for a new gig this Christmas- Who would take over gift deliveries in his absence? In an apparent answer to this question, Swiggy Genie has come up with a quirky creative called the #SantaOpenToWork campaign. The timely campaign, conceptualised by Dentsu Webchutney, hilariously depicts Santa delegating all his gift deliveries to Swiggy Genie.

    At the heart of the campaign is a ’video resume’ by the Father Christmas himself, explaining his decision to move on, and rallying recruiters to hire him. To make things real, the video is accompanied by an actual LinkedIn profile which states Santa’s achievements with fun posts aimed at potential recruiters.

    The campaign aims to showcase how gift-givers can outsource all their delivery tasks to Swiggy Genie this Holiday season, just the way Santa is. So, while Santa is #OpenToWork, Swiggy Genie is #OpenToDeliveries. The short film is directed by Tom Koshy and produced by Raj Banerjee.

    “Our starting point was quite simple: if Swiggy Genie is taking over deliveries, what will Santa Claus do? But we knew we had a winner when we thought of crafting the entire campaign around the #OpenToWork feature, which has become an instantly recognisable mnemonic. I hope people have as much fun watching the campaign as we had creating it,” said dentsu Webchutney creative director Sanket Audhi.

    To create more buzz around the campaign, digital ads across Facebook, Instagram, Twitter, YouTube, Wynk and Inshorts lead people to Santa’s video resume. Swiggy has also used their Genie/Instamart channels to drop unbranded flyers and business cards from Santa, with a special QR Code leading people to the video, said the statement.

    Swiggy director of marketing Sneha John said, “We wanted to remind Swiggy users and non-users alike that they can depend on Swiggy Genie to take care of gift deliveries and other chores this Christmas season. The #SantaOpenToWork campaign does just that, with some Christmas cheer and smart humour.”

  • This wedding season, Tanishq initiates new conversation with #MarriageConversations

    This wedding season, Tanishq initiates new conversation with #MarriageConversations

    Mumbai: It is that time of the year when the wedding season plays out all over India. And amidst all the celebrations & planning around a ‘big, fat Indian wedding,’ an aspect that often plays second fiddle is the ‘marriage’ or the issues that truly matter in a marriage. Thus, to try and rescript India’s wedding narrative, Tanishq has launched its latest campaign – #MarriageConversations.

    Conceptualised and executed by Dentsu Webchutney, the digital creative agency from the house of dentsu India, the campaign aims to encourage couples to have conversations about the marriage and the life they want to build together, as much as the wedding itself.

    “This wedding season, we want to encourage young couples who are taking the next big step of their lives to pause and talk about the marriage they envision with each other; a conversation where they feel the comfort and honesty with their partners to discuss what truly matters to them,” said Tanishq general manager marketing Ranjani Krishnaswamy about the campaign. “Tanishq wants to celebrate these real conversations that lead up to the moment ‘when it rings true’ for our couples and etch these moments with our engagement rings.”

    The film, crafted by Superfly Films Pvt Ltd, shows three regular couples who are about to take the plunge indulging in meaningful conversation about their future life together, before taking the big step.

    “Our mission at Superfly has always been to use the power of storytelling to build a more progressive society. And we are happy to have had the opportunity to inspire a whole generation of soon-to-be couples across India to talk about their realities beyond the wedding,” stated Superfly Films Pvt Ltd director and founder Kopal Naithani.

    “We are proud of the brand for inspiring and encouraging soon-to-be-married couples to get raw and real and build a strong foundation together, as they inevitably set on a rollercoaster of a journey that is life,” said Dentsu Webchutney creative director Binaifer Dulani. “We hope couples across India will feel empowered to be vulnerable with each other and talk about their future before they take the big step.”

  • Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

    Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

    Mumbai: Dentsu Webchutney on Wednesday announced that CEO Gautam Reghunath and COO PG Aditiya will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of dentsuMB Group CEO Sidharth Rao. Rao, founder of dentsu Webchutney, will front the agency’s leadership team, even as Reghunath and PG Aditiya will continue to work with him through this period to ensure a smooth transition for the creative agency.

    “Gautam & PG have been the two most defining hires in our history. As a founder, you want your people to find their calling at the company you build, and the legacy the two of them leave behind is the best possible example of this,” said Sidharth Rao. “From joining at entry-level positions in 2010 and 2012 respectively, and rising to the very top through hard work, passion and just simply being the best in the business at their jobs. It’s a story that makes me believe that we’ve created an organisation where anyone can shine. And now, they have a chance to do it for themselves as creative entrepreneurs.”

    “There is a lot that we at dentsu Webchutney owe them but none more so than the culture they’ve created for us all to thrive in. They’ve also assembled an outstanding leadership group, an army of superstars across all levels, all of whom give me and the rest of dentsu’s management immense confidence in how we will march forward as a company,” Rao further said. 

    In a joint statement, Reghunath and PG Aditiya said, “There is no other agency or network in the country where we would have had the chance to build our careers as we have at dentsu and at Webchutney. We’ve spent nearly 90 per cent of our careers here, so moving on is not a decision we’re taking lightly. Our personal views of what success, failure, and everything else in-between look like have been shaped at Webchutney and the people that we’ve had the privilege of working with & leading here. We’re so proud and thankful for how it’s all panned out.” 

    “As for the future, we’re more excited than ever about this wonderful business and have a few ideas germinating in our heads—ones that we get to build out. But for now, we’ve got a few more months left in this dream job, and we’re just going to try and maximize every minute of it. There are so many exciting new pieces of work launching over the next few months, some of them possibly the best work we’ve ever had the chance to be a part of. The best years of Webchutney are ahead of it and we’ll be cheering from the very front,” they added.