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Tag: Dentsu Webchutney

  • Dentsu Aegis Network wins big at 2015 DMA Asia Echo Awards

    Dentsu Aegis Network wins big at 2015 DMA Asia Echo Awards

    MUMBAI: WATConsult, the digital and social media agency from the Dentsu Aegis Network, bagged eight metals at the 2015 DMA Asia Echo Awards. The event was held at The Leela, Sahar in Mumbai on 6 August.

    The agency won a bronze for Kokuyo India’s Harinacs Stop Motion Animation Video campaign in the Animation category, a silver for its Nikon Cheatsheets campaign in the Illustration category, along with a silver and a gold for Sony Six’s Active Mornings On Six and NBA Mornings On Six campaigns respectively in the Publishing/Entertainment category.

    Further on, it bagged a silver for Bestseller Group’s Veromoda Marquee – Retail campaign in the Retail and Direct Sales category, a bronze for SAP India’s SAP ACE USie campaign in the Apps & New Development category and a bronze each for Peter England’s #ColourMorons by Peter England campaign and Bajaj Allianz General Insurance’s Can You Drive Like Your Dad campaign in the Branded Video category.

    The agency also earned special mentions by the Jury in the following categories:

    WATConsult founder and CEO Rajiv Dingra said, “Eight metals across seven distinct clients stand as a great testimony to the work that WATConsult is churning out across its clientele. We got 24 nominations and that surely showcases the level of our work across our portfolio. This shows that we are not a one-hit wonder agency but an agency with consistent and credible work across clients.”

    Additionally, iProspect, the global digital performance agency from Dentsu Aegis Network, bagged three awards at the DMA Asia Echo Awards. The agency won a silver for HDFC Life’s GDN Micro-Targeting campaign in the ‘Creativity-Interactive Search’ category and the Leader award for successfully working out the iLive Inventory Checker campaign for Koovs. The agency also bagged a bronze in the ‘Creativity, Interactive – Remarketing & Retargeting’ category for the iTarget campaign rendered for ShopClues.

    Under the effectiveness category, Dentsu Aegis Network’s Isobar bagged a bronze each for Reebok India’s ‘Reeboot100’ campaign and Phillips’ ‘India’s First Multi-Device Conversations’ campaign.

    Dentsu Webchutney won a bronze for Bacardi India’s ‘Bacardi Triangle’ campaign in the ‘Effectiveness’ category.

  • Flipkart partners Dentsu Webchutney for new campaign

    Flipkart partners Dentsu Webchutney for new campaign

    MUMBAI: Indian E-Commerce venture Flipkart launched a social media campaign Flipkart thanks you to connect with consumers. The four film web campaign has been conceptualised and executed by Flipkart’s digital engagement partner Dentsu Webchutney Innovation Labs and produced by Native Films.

     

    Speaking about the campaign Flipkart senior director, marketing Shoumyan Biswas said, “As individuals, while growing up, each one of us, have learnt some of our “life’s valuable lessons” from our closest relationships. These relations have come to define who we are and what choices we learn to make in life. And what better way to celebrate “the Flipkart Brand,” than with a campaign that pays a tribute and a heartfelt thank you to all such relations! But it just doesn’t stop there, it blends them perfectly into the various aspects of our business that make Flipkart the great brand that it is today.”

     

    Speaking about the conceptualisation of the campaign, Dentsu Webchutney AVP, South, Innovation Labs Gautam Reghunath said, “We’re very proud of our effort on this project. There are simple everyday truths in these films which Omkar along with his team, Albin, and Native Films have been able to capture so wonderfully well. I remember a bunch of us sitting across a table throwing family stories at each other and we ended up with a series of heart-warming scripts in no time. Digital video content is an area we have been spending a lot of energy on recently and there is a lot more where this came from.”

     

    “It was a simple insight – as all insights are – one that turned into stories about relationships and its’ value in our lives. It’s personal but at the same time universal – how I like my ads. Hopefully, everyone else shall too,” added Dentsu Webchutneycreative director Omkar Sane.

  • Dentsu Webchutney’s #HappyHourRewind concept; clocks up happiness

    Dentsu Webchutney’s #HappyHourRewind concept; clocks up happiness

    MUMBAI: Coming fresh out of the Dentsu Webchutney Innovation Labs, a subsidiary of the Dentsu India Group, is a campaign that gives the over abused category of Happy Hours a much needed twist. Launched at Turquoise Cottage, a youngsters frequented pub, #HappyHoursRewind allowed people to, simply, turn back time. With a quick tweet, they could rewind the clock and make sure that happy hours never ended!

     

    “Hundreds of bars all over the world run the same old schemes of extending Happy Hours, which begs the question – what does a bar have to do to stand out?” said Dentsu Webchutney Innovation Labs chief creative technologist Gurbaksh Singh.

     

    Elucidating on the campaign he said, “The aim was to infuse freshness into the concept of ‘Happy Hours’ through technology.  For this idea, we experimented with an old school analogue clock, and integrated it with the digital sphere through twitter. We hacked into the clock and engineered it to move anti-clockwise when specific tweets were sent, giving us a way to rewind time.”

     

    This campaign received more than 250 tweets in a single night, and resulted in Happy Hours going on till midnight even though the clock still showed 9pm!

     

    The installation was set up in Turquoise Cottage and patrons were invited between 7pm – 9 pm to tweet with their views on ‘Why happy hours shouldn’t end’ using hashtag #Happyhoursrewind.

     

    This is a pilot campaign that was undertaken at Saket outlet and will be replicated at other locations too, shortly.