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Tag: Dentsu Webchutney

  • Dentsu Aegis Network tops Goafest 2016 metal count as a group

    Dentsu Aegis Network tops Goafest 2016 metal count as a group

    On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

    With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

    Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

    Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

    “This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.

  • Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    MUMBAI: Dentsu Aegis Network’s digital agency Dentsu Webchutney was honoured with two awards at the sixth edition of the Olive Crown Awards that was held on 9 March.

    It won a Gold in the Press – Consumer Products category while Akshay Anand brought home a Silver in the “Young Green writer of the Year” category. Dentsu Webchutney won both the awards for its Help us green – Sow, Don’t Throw campaign.

    About the campaign:
    In India, most of the puja samagri (religious material) makers use images of gods on their products to boost sales. Once the product gets consumed, the devotees face the dilemma of disposing of such packets.

    While some leave these packets under trees, others immerse them in rivers. No matter what the mode of disposing is, the packets end up affecting the nature or the religious sentiments.

    Help us green had similar concerns over the launch of their new incense. And therefore, they wanted a packaging solution that could give the devotees a green way to dispose of their packets. In order to meet this objective, Dentsu Webchutney joined hands with Help us green to come up with the idea of plan table packaging for puja materials.

    The packet is made from seed paper that is infused with Tulsi (Basil) seeds and uses ink made from vegetable dyes. Once the product gets consumed, the devotees can plant the package in a pot and be greeted by a Tulsi plant in a few days.

    Commenting on the win, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “We are absolutely pleased to have won these awards. What makes it even more special is the fact that it comes for a work that’s different from what we have been doing.”

  • Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    MUMBAI: Dentsu Aegis Network’s digital agency Dentsu Webchutney was honoured with two awards at the sixth edition of the Olive Crown Awards that was held on 9 March.

    It won a Gold in the Press – Consumer Products category while Akshay Anand brought home a Silver in the “Young Green writer of the Year” category. Dentsu Webchutney won both the awards for its Help us green – Sow, Don’t Throw campaign.

    About the campaign:
    In India, most of the puja samagri (religious material) makers use images of gods on their products to boost sales. Once the product gets consumed, the devotees face the dilemma of disposing of such packets.

    While some leave these packets under trees, others immerse them in rivers. No matter what the mode of disposing is, the packets end up affecting the nature or the religious sentiments.

    Help us green had similar concerns over the launch of their new incense. And therefore, they wanted a packaging solution that could give the devotees a green way to dispose of their packets. In order to meet this objective, Dentsu Webchutney joined hands with Help us green to come up with the idea of plan table packaging for puja materials.

    The packet is made from seed paper that is infused with Tulsi (Basil) seeds and uses ink made from vegetable dyes. Once the product gets consumed, the devotees can plant the package in a pot and be greeted by a Tulsi plant in a few days.

    Commenting on the win, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “We are absolutely pleased to have won these awards. What makes it even more special is the fact that it comes for a work that’s different from what we have been doing.”

  • Dentsu Webchutney promotes Tanvi Jain to SVP

    Dentsu Webchutney promotes Tanvi Jain to SVP

    MUMBAI: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of TanviJain to senior vice president and branch head in Delhi. Prior to this, Jain was vice president at Dentsu Digital.

    As part of her new mandate, Jain will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to m Dentsu Webchutney, chief executive officer and co-founder Sidharth Rao .

    Speaking on the promotion, Rao says, “Jain is one of the finest talents that we currently have on board. I have previously worked with Jain in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Jain’s leadership.”

    Jain adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

    Jain began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

    Some of the clients that Jain has worked on include Microsoft, ICICI, Adidas, MasterCard ME, Canon, Hitachi, Frito Lays, Coca Cola.

  • Dentsu Webchutney promotes Tanvi Jain to SVP

    Dentsu Webchutney promotes Tanvi Jain to SVP

    MUMBAI: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of TanviJain to senior vice president and branch head in Delhi. Prior to this, Jain was vice president at Dentsu Digital.

    As part of her new mandate, Jain will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to m Dentsu Webchutney, chief executive officer and co-founder Sidharth Rao .

    Speaking on the promotion, Rao says, “Jain is one of the finest talents that we currently have on board. I have previously worked with Jain in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Jain’s leadership.”

    Jain adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

    Jain began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

    Some of the clients that Jain has worked on include Microsoft, ICICI, Adidas, MasterCard ME, Canon, Hitachi, Frito Lays, Coca Cola.

  • Dentsu Webchutney hires Havas’ Gaurav Soi as EVP

    Dentsu Webchutney hires Havas’ Gaurav Soi as EVP

    MUMBAI: Dentsu Aegis’ digital agency Dentsu Webchutney, has appointed Gaurav Soi to head its new business operations, nationally as executive vice president (EVP).

     

    Soi will report to Dentsu Webchutney CEO Sidharth Rao. He joins the agency from Havas Worldwide, Mumbai where he was senior vice president. 

     

    As part of his new mandate, Soi will identify and channelise new opportunities for the agency across its offices in Mumbai, Delhi and Bengaluru.

    On his appointment, Soi said, “The most commonly used word in conversations today is digital. It is no longer the future. It is here and now! Denstu Webchutney has a proven track record and is associated with very prestigious brands. Known for its quality product and forward thinking, I am extremely proud to be a part of this team. The company is aggressively focusing on growth; and yet, we will need to retain the quality of our product across client offerings. It is this balance that will make the road ahead a very exciting one.” 

    Rao added, “Dentsu Webchutney has now entered its next phase of growth and it’s absolutely essential for us that we use the right kind of experiences to steer this growth forward. Gaurav comes in with immense experience and exposure across clients and categories. And his appointment will only further catalyse the strength that already holds the Dentsu Webchutney fort so strong. I am extremely happy to welcome him on board.” 

    With more than 15 years of experience, Soi has worked with agencies including The Grey Group, Mumbai, Ambience Publicis, Metal Communications and Havas Worldwide. He has also been part of the events and activations industry through Line Communications.

  • Liquor Ticker World’s first ad ticker on WhatsApp

    Liquor Ticker World’s first ad ticker on WhatsApp

    MUMBAI Cafe TC and  the digital agency from the Dentsu Aegis Network – Dentsu Webchutney have created Liquor Ticker, claiming it to be the world’s first ad ticker on the popular messenger WhatsApp.

    Cafe TC, earlier known as Turquoise Cottage, was on the lookout for a low-budget campaign to promote its makeover to target mainly its patrons. Executed by Dentsu Webchutney Innovation Lab, Liquor Ticker converted Cafe TC’s status into a running ticker and the profile pics into ever-changing Graphics Interchange Formats (GIFs) to show a vast variety of content – from its brand new logo to the new menu and a host of offers. Users could send a screenshot of an offer they liked to avail of it at the bar.

    “Our brief was clear to the agency. Promote our revamp in a way never done before, but of course, with a limited budget!” revealed Cafe TC founder Gaurab Soral. He added, “When the agency told me that they planned to use WhatsApp, I was a little sceptical since WhatsApp doesn’t offer any official ad space! And we’re not the kind of brand that would spam its users.”

    Dentsu Webchutney Innovation Lab CCT Gurbaksh Singh said, “We were toying with this idea for quite some time now, but were looking for that perfect match. With a little play of technology, read that as modifying WhatsApp’s API (Application Program Interface), we created an ad space on a medium that doesn’t have any! Liquor Ticker might just open the floodgates of advertising on WhatsApp.”

    Last year, Cafe TC along with Dentsu Webchutney came up with the award-winning Happy Hours Rewind where users could turn back time and extend the happy hours by tweeting more and more.

  • Dentsu Aegis & Facebook rope in ShopClues as title sponsor for new social platform

    Dentsu Aegis & Facebook rope in ShopClues as title sponsor for new social platform

    MUMBAI: Online marketplace Shopclues.com has hopped on board as the title sponsor of the new festive social platform called India Celebrates, designed by Dentsu Aegis Network, which is collaborating the networking opportunities on Facebook.

     

    The idea is to create a unique destination for people where they can share their festive moments and celebrate the festive season with a large network of people, brands and celebrities.

     

    “The event is an excellent platform to bring together the synergies of India’s top brands for a truly exceptional Diwali celebration. While Dentsu brings more partners on board to drive engagement to the platform, Shopclues will give out exclusive offers and the most unmatched propositions for consumers from its vast product portfolio. As the title sponsors, will further enhance our brand salience through the massive reach and engagement of Facebook,” said ShopClues AVP – marketing Nitin Agarwal.

     

    India Celebrates is a content destination that will feature the togetherness of high quality entertainment quotient and an interactive, convenient platform for people to employ in the best shopping experience with customised packages.

     

    “Dentsu Aegis Network in India is very happy to join hands with Facebook in this unique digital initiative. As the leading digital group in India, with over 750 digital specialists in our group companies like Isobar, iProspect, Dentsu WebChutney, and WATConsult, we feel it is our duty to encourage such digital initiatives, which will be the way of the future,” added Dentsu Aegis Network  South-Asia chairman and CEO Ashish Bhasin.

     

    The Facebook page of India Celebrate will feature updates on deals, new brands on board, the first of them being ShopClues. It will also feature celebrity engagements for every season, starting with Dusserra and followed by Diwali.

     

    On India Celebrates, users not only have the option to share their content but also win exciting prizes for the same. A number of online games, which deliver an opportunity to win gifts for festivals and a range of discount options from various brands, have been designed for users.

     

    “Facebook is the new Diwali Greeting card. Indians are increasingly sharing their festival moments in full colour through visual content, and there are three times more videos and 1.5 times more photos uploaded via mobile during Diwali than the rest of the year. The India Celebrates initiative by Dentsu Aegis Network will leverage our unparalleled targeting capabilities to potentially reach over 130 million people in India connecting on Facebook every month,” said Facebook India managing director Kirthiga Reddy.