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Tag: Dentsu Webchutney

  • Dentsu Webchutney introduces ‘Bro’ster for smart drinkers

    Dentsu Webchutney introduces ‘Bro’ster for smart drinkers

    MUMBAI: Clubs, pubs and other F&B establishments have constantly tried their best to grasp the attention of their patrons in different ways. However, most experiences are soon forgotten once the night passes. And all that remains as a mark of a great night is an even greater hangover.

    Cue in Morning Fresh- a safe and natural alcohol detox drink that gives you a shot at a fresh start the next morning. But here’s the thing. No one can estimate whether a hangover is in line before it’s too late- especially when we’ve had one too many!

    This is why, Morning Fresh, along with its digital partner, Dentsu Webchutney, has created a ‘Bro’ out of the one thing that knows how you drink best: the Coaster. Dentsu Webchutney, in partnership with Morning Fresh, has designed the Bro’ster – the first-ever interactive coaster that holds your drink, helps you drink smart, and even cues in a hangover in real time! Much like a wingman, for your drink.

    The Bro’ster is a pocket-sized entertainer with built-in load sensors that calculate your drinking data over a span of time and it throws up funny, flirty and sometimes sarcastic messages on its LCD screen, after every sip that you take.

    Once you’re done drinking, the Bro’ster even plans to use the data received through your session to set customized rewards and offers. Think cab-rides for those that drank too much, to food coupons for those who’ve had very little, to bottles of Morning Fresh when the Bro’ster knows you may have a hangover.

    “At Morning Fresh we are always trying to push the envelope to create an innovative and fresh experience for our customers. As a young brand, it is important for us to find ways to engage with our audience in a meaningful and relevant way,” says Mitali Tandon, Co-Founder of Morning Fresh.

    “The brand promise of Morning Fresh and the entire Bro’ster experience were a great fit,” says Gautam Reghunath, Senior VP, Dentsu Webchutney. “Though the Bro’ster is still in its early stages, we can’t wait to explore its possibilities and develop it further. Internet of Things is an area we’re experimenting with for a lot of our clients through the Dentsu Webchutney Innovation Labs. The idea is to consistently try and create new, out-there experiences that can get brands and consumers to interact,” he adds.

    “We wanted to ensure no one felt left out,” says PG Aditiya, Creative Director (Copy) at Dentsu Webchutney. “Alone or with your gang, the Bro’ster will surely make your night a memorable one.”

    The way forward for the Bro’ster? Mitali says, “We’re starting with a few pubs and bars in Bangalore, and hope to scale it to serve more patrons. Additionally, it is exciting to see the role real–time data can play in the F&B industry.”

  • Dentsu Webchutney introduces ‘Bro’ster for smart drinkers

    Dentsu Webchutney introduces ‘Bro’ster for smart drinkers

    MUMBAI: Clubs, pubs and other F&B establishments have constantly tried their best to grasp the attention of their patrons in different ways. However, most experiences are soon forgotten once the night passes. And all that remains as a mark of a great night is an even greater hangover.

    Cue in Morning Fresh- a safe and natural alcohol detox drink that gives you a shot at a fresh start the next morning. But here’s the thing. No one can estimate whether a hangover is in line before it’s too late- especially when we’ve had one too many!

    This is why, Morning Fresh, along with its digital partner, Dentsu Webchutney, has created a ‘Bro’ out of the one thing that knows how you drink best: the Coaster. Dentsu Webchutney, in partnership with Morning Fresh, has designed the Bro’ster – the first-ever interactive coaster that holds your drink, helps you drink smart, and even cues in a hangover in real time! Much like a wingman, for your drink.

    The Bro’ster is a pocket-sized entertainer with built-in load sensors that calculate your drinking data over a span of time and it throws up funny, flirty and sometimes sarcastic messages on its LCD screen, after every sip that you take.

    Once you’re done drinking, the Bro’ster even plans to use the data received through your session to set customized rewards and offers. Think cab-rides for those that drank too much, to food coupons for those who’ve had very little, to bottles of Morning Fresh when the Bro’ster knows you may have a hangover.

    “At Morning Fresh we are always trying to push the envelope to create an innovative and fresh experience for our customers. As a young brand, it is important for us to find ways to engage with our audience in a meaningful and relevant way,” says Mitali Tandon, Co-Founder of Morning Fresh.

    “The brand promise of Morning Fresh and the entire Bro’ster experience were a great fit,” says Gautam Reghunath, Senior VP, Dentsu Webchutney. “Though the Bro’ster is still in its early stages, we can’t wait to explore its possibilities and develop it further. Internet of Things is an area we’re experimenting with for a lot of our clients through the Dentsu Webchutney Innovation Labs. The idea is to consistently try and create new, out-there experiences that can get brands and consumers to interact,” he adds.

    “We wanted to ensure no one felt left out,” says PG Aditiya, Creative Director (Copy) at Dentsu Webchutney. “Alone or with your gang, the Bro’ster will surely make your night a memorable one.”

    The way forward for the Bro’ster? Mitali says, “We’re starting with a few pubs and bars in Bangalore, and hope to scale it to serve more patrons. Additionally, it is exciting to see the role real–time data can play in the F&B industry.”

  • Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

    Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

    Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

    Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

    Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.

  • Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

    Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

    Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

    Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

    Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.

  • Dentsu Aegis Network tops Goafest 2016 metal count as a group

    Dentsu Aegis Network tops Goafest 2016 metal count as a group

    On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

    With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

    Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

    Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

    “This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.