ITV

Tag: Dentsu One

  • Dentsu One creates campaign for Honda City

    MUMBAI: Honda Cars has joined hands with Dentsu One to roll out a high-decibel ad campaign titled ‘Worlds Ahead’ for the launch of ‘New Honda City 2017’. 

    The new 2017 Honda City has redefined not just the segment but the category with its class-leading exterior and interior features. The campaign highlights the car as being leagues ahead and above the competition. In the TVC, City has positioned itself as being more than just a car with ‘one class above’ attributes. Thus, to create excitement in the already saturated sedan segment, the new City redefines the segment codes by introducing ‘one segment above’ attributes to the mid-size sedan. The 4th Gen City aims to attract younger buyers, hence, this TVC has been developed in a way that resonates with younger audience.

    The TVC features ‘Honda City 2017’ being driven through the street. The car, in a sequence of shots, is seen flaunting its features, supported by a sound track ‘Worlds Ahead’ playing in the car and a voiceover that explains how you are and have been Worlds Ahead!

    Talking about the campaign, Honda Cars India senior VP — marketing & sales Jnaneswar Sen said, “The communication proposition truly puts City and the target buyer at a notch above the rest. The tonality resonates with the younger audience who is an achiever and with whom people would like to emulate.”

    Dentsu One NCD Titus Upputuru said, “The City is India’s Sergey Bubka, the Russian Pole Vaulter. Like him, the car is always beating its own game. With its class-defying features, the new Honda City 2017 has gone leaps and bounds ahead of its competition. The campaign celebrates this thought and shows the protagonist, like the car, driving in a world of his own, as the lines in the end of the film conclude, ‘Your world is different from the rest because you are and always have been Worlds Ahead’”

    Dentsu One senior VP Abhinav Kaushik added, “This Honda City is a definitive segment-defying car. To showcase this, the communication had to make a higher-order statement and thereby repositioning the rest as mere ordinary. The new Honda City ushers in a new world of itself with superlative technology and remarkable design.”

  • Dentsu One creates ‘World Toilet Day’ campaign

    Dentsu One creates ‘World Toilet Day’ campaign

    MUMBAI: Over 300 million women in India daily undergo psychological trauma of having to defecate in open fields. Dentsu One, the full-service creative agency from Dentsu Aegis Network, has launched a campaign to promote “World Toilet Day”. 

    The film titled ‘Khushboo’ sheds light on this disturbing fact by showing a frighteningly painful story based on a real incident that had happened in Jharkhand.

    Set in a rural town, on a wet, rainy dawn, the film shows a man putting his daughter to sleep. In the background, we hear the voice of the young daughter tell her father how he used to give her everything that she ever asked for, except for one thing that she had asked for as she grew older.

    She had begged and pleaded for it. She even gave up food. But the father refused to fulfill her wish, saying that he was saving money for her marriage.

    As the father’s gentle patting turns into repeated thumps, we realize all is not well. The girl’s voice finally says that while her father had put her to sleep always, this one time, she was going to sleep by herself. 

    As we see the suicide note that she had left behind, we realize that the father had actually lost his mind and was patting his dead daughter all along.

    The father breaks down finally and starts crying bitterly while still thumping the shoulder of his dead daughter.

    As the camera pulls up we see the noose hanging from the fan and a lullaby begins to emerge in the sound of rain.

    To the haunting melody in the background, we learn that the girl Khushboo committed suicide because her father did not build a toilet in the house. 
    lives.

    The film directs the audience to visit the ProjectHers.com website and sign a petition that will influence the government to create a new law: If you have a house, you must have a toilet.

    The film ends with the logo of Project Hers that shows the typical sign on women’s loos with a noose sign.

    Writer-director Titus Upputuru says, “That a girl gave up her life because she did not have an access to a toilet was unbelievable. We found many other cases where women give up their lives. About 60% of India’s population does not have an access to toilet facilities. This film and Project Hers attempts to address this issue.”

  • Dentsu One creates ‘World Toilet Day’ campaign

    Dentsu One creates ‘World Toilet Day’ campaign

    MUMBAI: Over 300 million women in India daily undergo psychological trauma of having to defecate in open fields. Dentsu One, the full-service creative agency from Dentsu Aegis Network, has launched a campaign to promote “World Toilet Day”. 

    The film titled ‘Khushboo’ sheds light on this disturbing fact by showing a frighteningly painful story based on a real incident that had happened in Jharkhand.

    Set in a rural town, on a wet, rainy dawn, the film shows a man putting his daughter to sleep. In the background, we hear the voice of the young daughter tell her father how he used to give her everything that she ever asked for, except for one thing that she had asked for as she grew older.

    She had begged and pleaded for it. She even gave up food. But the father refused to fulfill her wish, saying that he was saving money for her marriage.

    As the father’s gentle patting turns into repeated thumps, we realize all is not well. The girl’s voice finally says that while her father had put her to sleep always, this one time, she was going to sleep by herself. 

    As we see the suicide note that she had left behind, we realize that the father had actually lost his mind and was patting his dead daughter all along.

    The father breaks down finally and starts crying bitterly while still thumping the shoulder of his dead daughter.

    As the camera pulls up we see the noose hanging from the fan and a lullaby begins to emerge in the sound of rain.

    To the haunting melody in the background, we learn that the girl Khushboo committed suicide because her father did not build a toilet in the house. 
    lives.

    The film directs the audience to visit the ProjectHers.com website and sign a petition that will influence the government to create a new law: If you have a house, you must have a toilet.

    The film ends with the logo of Project Hers that shows the typical sign on women’s loos with a noose sign.

    Writer-director Titus Upputuru says, “That a girl gave up her life because she did not have an access to a toilet was unbelievable. We found many other cases where women give up their lives. About 60% of India’s population does not have an access to toilet facilities. This film and Project Hers attempts to address this issue.”