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Tag: Dentsu Media India

  • Generali Central embraces ‘Here now’ to celebrate new beginnings

    Generali Central embraces ‘Here now’ to celebrate new beginnings

    MUMBAI: In a heartfelt nod to life’s fresh starts, Generali Central Insurance (GCI) and Generali Central Life Insurance (GCLI) have launched “Here now,” their first joint brand campaign since rebranding earlier this year. The campaign marks a milestone moment after the Central Bank of India became a joint venture partner with the Generali Group, uniting both life and non-life businesses under one strong identity.

    Built on the belief that the future begins in the present, “Here now” celebrates everyday courage, from a family unlocking the door to their first home, to an entrepreneur reigniting an old dream. It’s a campaign that reminds people to embrace new beginnings with confidence, knowing their lifetime partner stands beside them.

    “‘Here now’ is a celebration of new beginnings: those brave, hopeful moments when people choose to move forward with intention,” said GCI chief marketing customer & impact officer Ruchika Malhan Varma.“Every new chapter deserves a partner who’s truly present.”

    Echoing the sentiment, Geetanjali Chugh Kothari, Chief Marketing Officer at GCLI, added, “Life insurance is deeply personal — it’s about the people you love and the life you’re building. With ‘Here Now,’ we wanted to connect with people on a human level and celebrate the everyday moments that make life meaningful.”

    Created by VML India with media duties handled by Dentsu Media India, the campaign draws on Generali’s global design language: the iconic red wings and bold ‘Here now’ lock-up, to symbolise presence, partnership, and protection.

    The nationwide rollout spans nine languages across TV, digital, print, outdoor, and social media, with clever integrations across Uber, Swiggy, and the Mumbai Metro. To reach millions of viewers, the campaign will also feature during India’s t20 ODI cricket matches, alongside prime-time favourites like Kaun Banega Crorepati.

     

  • Insured in the moment Generali’s here now backs life’s bold new beginnings

    Insured in the moment Generali’s here now backs life’s bold new beginnings

    MUMBAI: There are moments when life changes in a heartbeat, a new home, a long drive, a daring dream dusted off and revived. In those in-between moments, Generali Central Insurance and Generali Central Life Insurance want to be right there not watching from the sidelines but here now.

    With the launch of its first-ever joint brand campaign, aptly titled ‘Here Now’, Generali Central has brewed together its life and non-life arms under one vivid red umbrella. The campaign marks a new chapter for the brand after the Central Bank of India joined the Generali Group as a joint venture partner earlier this year, a union that marries European legacy with Indian trust.

    And it’s not just another glossy corporate film. From a father teaching his son to drive to a woman chasing fitness goals, the campaign celebrates ordinary people doing extraordinary things choosing hope, courage, and a future shaped by intention.

    “‘Here Now’ is a celebration of new beginnings, those brave, hopeful moments when people choose to move forward,” said Generali Central Insurance chief marketing, customer & impact officer Ruchika Malhan Varma. “Our promise of being a Lifetime Partner means standing beside our customers with empathy, protection, and unwavering support.”

    The idea is as simple as it is emotional that the future isn’t something distant and abstract, it’s built right here, in the choices we make now. “Life insurance is deeply personal, it’s about the people you love and the life you’re building,” added Generali Central Life Insurance chief marketing officer Geetanjali Chugh Kothari. “With Here Now, we wanted to speak to people on a human level, celebrating the everyday moments that make life meaningful.”

    The creative baton for this cross-category campaign was passed to VML India, while Dentsu Media India handled media duties. The result? A sleek, emotionally grounded film that trades boardroom jargon for genuine connection. Visually, it carries Generali’s global signature red wings, now framing life’s pivotal moments, a symbol of presence, partnership, and protection.

    In true Generali style, the campaign doesn’t just live on television screens. It rolls out nationwide in nine languages, spanning TV, print, digital, outdoor, and social platforms. To take it closer to consumers, the insurer has forged smart tie-ups with Uber in Mumbai and Delhi, the Mumbai Metro’s Ghatkopar–Versova Line 1, and even Swiggy’s Food and Instamart apps, a clever blend of mobility, daily life, and digital discovery.

    The brand is also going full throttle on sports and entertainment. Expect to spot Here Now during ad breaks in the India–Australia T20s and India–South Africa ODIs, as well as within Kaun Banega Crorepati and popular news shows tapping into audiences where emotion and engagement run high.

    With a national rollout strategy spanning premium OTT platforms like Youtube and Meta, Generali Central is betting big on both reach and recall.

    But beneath the red wings and media muscle lies something more timeless, a brand philosophy that began centuries ago in Trieste and now beats steadily in India’s heartland. “A Lifetime Partner who is always Here Now” isn’t just a tagline; it’s a promise stitched through the campaign’s storytelling, a reminder that protection isn’t about policies, but about presence.

    So as Generali Central steps into its rebranded avatar, its message lands softly but surely: life doesn’t wait, and neither should your insurance.

    Because the best time to be there for your dreams, your people, your tomorrow is here now.