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Tag: Dentsu Media

  • Z shareholders back new board appointments

    Z shareholders back new board appointments

    MUMBAI: Zee Entertainment Enterprises Ltd. (Z) today announced that its shareholders have decisively approved the appointments of advertising professional  Divya Karani as an independent director and Saurav Adhikari as a non-executive director to the company’s board. The endorsement, secured through a remote e-voting postal ballot that concluded today, reflects strong shareholder confidence in the board’s ability to drive value creation and foster robust growth.

    The company’s strategic vision includes enhancing board guidance and strengthening its governance framework. The inclusion of highly experienced individuals from diverse sectors is central to this approach, a company press release states. Karani and adhikari are expected to provide comprehensive guidance to the management team, ensuring effective execution of the strategic growth plan.

    Karani brings over three decades of experience in the advertising and media sectors, notably as the chief executive of dentsu media, south Asia. Her insights are anticipated to be invaluable for advertising revenue. Adhikari, with more than 30 years of expertise in global technology, fast-moving consumer goods, and consumer durables, will contribute significantly from an operations and investment perspective. He is the founder and senior partner at Indus Tech Edge Fund I.

    Z chairman R. Gopalan expressed gratitude to shareholders, highlighting the “sharp business acumen” and “creative expertise” that the two directors will bring to the board. He reiterated  that they  will only strengthen “the  board’s directional guidance to the management team as the company progresses towards the targeted aspirations. We remain committed towards fortifying Z and maximizing shareholder value, through all our decisions.”

  • Rahul Thappa takes over as dentsu Media managing director Singapore

    Rahul Thappa takes over as dentsu Media managing director Singapore

    MUMBAI: He’s shuffled between jobs in the south east Asian region and in India. Between being on the media side and on the broadcast side. 

    Rahul Thappa, however,  is now on the media side as he has taken over as managing director of dentsu Media based in Singapore from 1 January 2025.

    His remit: looking after investment and management for dentsu’s  regional and global accounts out of Singapore and growing the agency’s customer experience capabilities  (CX) with Merkle.”

    Merkle is dentsu’s technology-enabled, data-driven CX  management company.

    Thapa was last the managing director of Vista Equity Partners-backed global centre of excellence Naviga for the past three and a half years based in Gurugram. He took a shot at self-employment by setting up a consulting firm VDO Focus Consulting for a year and half advising start ups to manage their digital campaigns and strategy between January 2020 and July 2021.

    Between July 2013 and September 2019, he made south east Asia his home base – first in Astro in Malaysia as VP data analytics, trading & sales enablement and then at Fox network group in Singapore as SVP ad sale strategy, sales operations.

    A short stab at entrepreneurship preceded that which ended in in six months. As did his assignment with Mindshare in Gurgaon in the leadership team where he stayed for around a year. He hopped on to Mail Today as COO, but could continue there for only nine months between April 2011 and December 2011.

    A mathematics graduate and post graduate diploma holder in marketing communication from Mica and PGPX in general management from IIM-A., Rahul sent six years and six months at Mindshare Malaysia rising to become managing partner.
     

  • Dentsu reveals 2025 media trends report

    Dentsu reveals 2025 media trends report

    Mumbai :  dentsu releases its 2025 media trends report, titled The Year of Impact. This edition, crafted by specialists across Carat, dentsu X, and iProspect, explores the profound changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement, expected to shape the media landscape in the upcoming year.

    The report details how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into what dentsu defines as the “Algorithmic Era of Media.” With over 40 pages of in-depth insights, the report outlines how brands can harness this new media environment to drive tangible impact and growth.

    dentsu Media APAC, chief client officer & practice president Prerna Mehrotra commented: “At dentsu, we’re truly excited about what we call the Algorithmic Era – where generative AI and personalization are set to drive unprecedented change in how brands engage with consumers, creating new ways for brands to capture consumer attention and build relationships. We see media becoming 100% addressable, shoppable and accountable, highlighting the need for marketers to think about media in a whole new way. Brands must build Media ++ strategies to create more memorable, personalised moments tapping into the creator economy and building connected ecosystems to identify new spaces for growth. In our latest edition of the dentsu Media Trends report, we deep-dive into 10 trends and provide strategic considerations for brands to deliver impact in this new era.”

    “The rapid integration of AI across the media value chain has transformed how brands interact with consumers, marking the beginning of The Algorithmic Era, where real-world value creation moves beyond experimentation,” says dentsu Media global practice president, Will Swayne. “The 2025 report is a toolkit for brands seeking to thrive in this new era, offering strategic guidance on leveraging niche communities, connected television, and next-level retail media.”

    According to the 2025 Media Trends report, the key themes poised to drive the industry forward include:

    1.   AI moves from potential to actual impact: AI has evolved from a nascent trend to a transformative force, embedding itself in daily life and revolutionizing media planning, content creation, and consumer interaction. AI-generated micro-moments and the rise of dynamic personalization are opening new doors for brands to build deep, meaningful connections with consumers.

    2.   Storytelling breaks through the algorithmic bubble: Niche interests and deep fandoms are becoming invaluable assets for brands looking to stand out. Storytelling will be the primary tool for brands to navigate the increasingly algorithm-driven media space, creating impactful narratives across connected television and digital platforms.

    3.   Retail reshapes media: Retail media continues to grow at a double-digit rate, offering advertisers access to unparalleled shopper data. With key players like Amazon, Walmart, and even the finance industry expanding their ad capabilities, the retail-media fusion is set to become a cornerstone of media strategies.

    4.   The quest for quality: As media investments increase, so does the demand for higher-quality engagement. Brands must prioritize strategic partnerships and premium content to cut through the noise, ensuring their media dollars drive both immediate results and long-term brand equity.

    5.   Unevenly distributed future: As technology and media consumption habits evolve unevenly across regions, brands will need to adopt hyper-localized strategies. Regulatory, economic, and technological divides are reshaping the global media landscape, and brands must be prepared to navigate these complexities.

    dentsu

  • Kulfi Collective expands board with Divya Karani as chairperson

    Kulfi Collective expands board with Divya Karani as chairperson

    Mumbai: Kulfi Collective, a creative network in India that functions at the intersection of content, community and culture, has announced the appointment of Divya Karani as chairperson and executive director of its Board. Divya’s three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups across India, South Asia, the UK and the Asia Pacific. Most recently, Divya was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years to become one of the dominant media agency networks in the region.

    Kulfi Collective, through its three divisions, Supari Studios, Post Office & Keeda Media, has partnered with the world’s leading brands and platforms such as Spotify, Red Bull, Netflix, Lego, Flipkart and Zomato to deliver content, experiences & IPs that shape culture. The addition of Divya to the board brings strategic insights into the fusion of creativity, technology, and data that is at the core of Kulfi’s unique approach of bringing brands closer to consumers and culture through content, community and commerce.

    Divya expressed her excitement about contributing to Kulfi’s vision, “I am honoured to join Kulfi Collective at such a transformative time. Together, we aim to redefine the creative network model, with an emphasis on agility, authenticity and purpose that resonates with a connected generation.”

    “Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle,” said Kulfi Collective co-founder & CEO Advait Gupt.

    Earlier this year, Kulfi was the first Indian member to join the prestigious Society of Digital Agencies, a network of the world’s most innovative and celebrated digital agencies. Divya’s appointment, coupled with Kulfi’s roster of award-winning work, further cements the collective’s position as a leading creative network in the country and select global markets in the coming years.

  • After high new business ranking, Dentsu Media rebranded as dentsu X

    MUMBAI: Dentsu Aegis Network has launched dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group’s media specialist – Dentsu Media. The rebranding of Dentsu Media to dentsu X is effective today.

    The new proposition, “Experience Beyond Exposure”, relays the brand’s strong belief in the power of experience over exposure. Inspired by the idea that personalised and relevant experiences are key for brands to attract, acquire, convert and retain customers, dentsu X is designed to help brands create integrated and personalised marketing solutions to cut through the noise in the media market and meet rapidly changing consumer demands.

    Bringing Dentsu media’s longstanding success in delivering one-stop integrated solutions in the East, dentsu X will combine high quality creative and strategic capabilities with insight experts possessing cultural and behavioural knowledge. This helps brands come together with people and identify key values and motivations through the use of data.

    Takaki Hibino, Global Brand President of dentsu X, who will continue to lead his successful team within the new dentsu X brand globally, commented: “When Dentsu media was first launched in 1999, the use of the word ‘media’ had a very limited meaning. For close to two decades, Dentsu media alongside its creative agency partners has expanded to offer much more to our clients than that original definition could describe. This is why we evolved its identity to reflect the potential of our brand and selected ‘X’ to represent the importance of delivering unique experiences. By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions.”

    Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “Dentsu media is unique as a scaled Asian agency network. Integrating within Dentsu Aegis Network portfolio of agencies it has propelled its growth so that it currently leads the Campaign new business tables.”

    “This change of branding serves to better reflect the agency’s capabilities and further enhance its position as a global agency network,” Nick added.

    Divya Karani, CEO of dentsu X India, commented: “Dentsu media has always believed in reaching ahead, anticipating and embracing change. ‘Experience’ is the currency in the brave new world we live in. dentsu X delivers to this.”

  • Dentsu Media bags Kurlon media mandate

    Dentsu Media bags Kurlon media mandate

    MUMBAI: Kurlon, one of India’s leading mattress brand has awarded its media duties to Dentsu Media.

    The account will be handled out of Dentsu Media’s Bengaluru office.
    Kurlon has assigned the agency to develop a media strategy that will enable it to reach out to its priority markets effectively and help it re-affirm its position as market leader.

    Kurlon MD Sudhakar Pai expressed great enthusiasm over the development. Commenting on the appointment, he said, “Kurlon is at a very important stage right now and we need a media partner who can reconcile our objectives with what the media industry has to offer. We believe Dentsu Media fits the bill perfectly for this.”

    On the win, Dentsu Media CEO Divya Gupta said, “Kurlon is an exciting win for our team. Kurlon as an organisation has the kind of organisational philosophy that fits in quite perfectly with the Dentsu way. We are confident that this is the beginning of a long and sustained relationship of mutual trust and respect.”

     

     

  • Dentsu bags creative & media mandate of Orangina

    MUMBAI: Dentsu Communications and Dentsu Media have won the creative and media duties of beverage brand Orangina.

    The responsibility of the agencies will be to handle the communications, media planning and buying of the soon-to-be launched company in India.

    The beverage will be manufactured and marketed in India by Suntory Narang, a joint venture between Suntory Group and Narang Group.

    Suntory Narang COO Avik Sanyal said, “We are very excited and confident for a successful launch of Orangina. Partnering with Dentsu will propel our communication and media strategy to build a strong brand equity.”

    Dentsu Media CEO Divya Gupta said “Dentsu Media is excited, looking forward to working on Brand Orangina in India. Together with the Suntory Narang team, we will craft passionate and incisive media strategy to shake the market.”

    Dentsu Communications CEO Arijit Ray, said “Orangina is a great brand to have on the roster and we‘re looking forward to working closely with the Suntory Narang brand team to build and evolve a distinctive communication charter for Brand Orangina in India.”

    “We are extremely excited to launch a great international brand like Orangina in India. The brand has a fabulous body of internationally awarded work in its portfolio and we see this as an opportunity to do some lovely work,” Dentsu India Group NCD Soumitra Karnik added.