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Tag: Dentsu Marcom

  • Mogae acquires Ashish Dabral’s Ao1 with share-swap

    Mogae acquires Ashish Dabral’s Ao1 with share-swap

    MUMBAI: A leading provider of integrated mobile marketing services Mogae Media has acquired Ao1 personalized video platform from Dentsu Marcom CEO Ashish Dabral. He had been developing this new-age technology platform for the past 18 months with a young tech team out of Gurgaon.

    The transaction is a cashless one, involving a share-swap that will see Dabral joining Mogae Media as the executive director and Mogae taking full ownership of the tech platform. Mogae will fund the further development and deployment of the platform.

    Ao1 is actually an acronym for ‘Audience of One’ which is what Mogae’s new acquisition seeks to deliver. “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as audience”, said Mogae Media chairman Sandeep Goyal. “Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalise that content. So messaging to high-value customers can be individualized, and personalized such that the recipient feels special, and more positively disposed towards both the brand and its communication.”

    Ao1 works as a sell/cross-sell/up-sell engine for customer loyalty. It works to enhance the messaging in any CRM effort of banks, insurance companies, telecom operators, retail, airlines, hotels, e-commerce destinations and all such business that seek to engage their customers better. Mogae Media has in the past worked with Idomoo of Israel, the pioneer-leaders in video personalisation.

    The platform connects with the database of any client. The real-time personalisation engine resides in a cloud that enables the right video to be served to the right customer at the click of a link received by the customer in an email or text message. The driving principles behind Ao1 are engage (involve and inspire customers), connect (make it personal), satisfy (reward loyalty) and impact (create visible positive ROI).

  • Mogae acquires Ashish Dabral’s Ao1 with share-swap

    Mogae acquires Ashish Dabral’s Ao1 with share-swap

    MUMBAI: A leading provider of integrated mobile marketing services Mogae Media has acquired Ao1 personalized video platform from Dentsu Marcom CEO Ashish Dabral. He had been developing this new-age technology platform for the past 18 months with a young tech team out of Gurgaon.

    The transaction is a cashless one, involving a share-swap that will see Dabral joining Mogae Media as the executive director and Mogae taking full ownership of the tech platform. Mogae will fund the further development and deployment of the platform.

    Ao1 is actually an acronym for ‘Audience of One’ which is what Mogae’s new acquisition seeks to deliver. “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as audience”, said Mogae Media chairman Sandeep Goyal. “Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalise that content. So messaging to high-value customers can be individualized, and personalized such that the recipient feels special, and more positively disposed towards both the brand and its communication.”

    Ao1 works as a sell/cross-sell/up-sell engine for customer loyalty. It works to enhance the messaging in any CRM effort of banks, insurance companies, telecom operators, retail, airlines, hotels, e-commerce destinations and all such business that seek to engage their customers better. Mogae Media has in the past worked with Idomoo of Israel, the pioneer-leaders in video personalisation.

    The platform connects with the database of any client. The real-time personalisation engine resides in a cloud that enables the right video to be served to the right customer at the click of a link received by the customer in an email or text message. The driving principles behind Ao1 are engage (involve and inspire customers), connect (make it personal), satisfy (reward loyalty) and impact (create visible positive ROI).

  • Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

    One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

    In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

    As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

    Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

    Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

    There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

  • Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

    One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

    In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

    As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

    Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

    Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

    There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • Dentsu Aegis Network launches DAN Women’s Council

    Dentsu Aegis Network launches DAN Women’s Council

    MUMBAI: In an attempt to encourage women to reach top positions inside corporate India and to create an environment where they can flourish, Dentsu Aegis Network (DAN) has established the DAN Women’s Council. This is for the first time that a council of such stature has been envisaged and crafted by any marketing communications agency in India.

    Chaired by Carat India EVP Rajni Menon, the advisory committee will have WATConsult COO Nipun Kapur, Dentsu Media CEO Divya Karani, Dentsu Marcom SVP Sunita Prakash, Dentsu Aegis Network VP – finance Neha Mayekar, Dentsu Media director – HR Dimple Maheshwari, Dentsu Aegis Network EVP – group trading Harsha Joshi, Fountainhead-MKTG AVP – human resources & administration Komal Verma and Dentsu Communications CEO Simi Sabhaney as its key members.

    The DAN Women’s Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.

    “Though at an overall level the DAN numbers are significantly healthier than the industry average, we felt it was time to take a proactive step as leaders of the marketing communications industry to ensure that in a growing network, the environment and policies are conducive to grow the women numbers at all levels,” says Menon.

    With a compelling number of woman choose to move out post marriage/child birth due to various circumstantial pressures, the woman workforce at senior positions witness a significant decline when compared to their counterparts in other Asian countries. 

    If they do choose to join back the workforce post their maternity gap, they tend to lose their seniority. Of course, reasons such as harassment at workplace, lower compensation than their male counterparts and lack of flexibility at workplace also add to the pressure.

    “Our women leaders and managers will continue to play a very crucial role in taking us forward as we move ahead to become the No. 2 marketing communications agency group in India by the end of 2017. Today, we are already the leading network when it comes to creating a balanced and uniform work-environment for our women workforce in India. Now, our ambition is to surpass global standards and make DAN the gold standard for encouraging the women talent force. I believe our women managers are second to none,” said Dentsu Aegis Network chairman & CEO South Asia and Posterscope & MKTG – Asia Pacific chairman Ashish Bhasin.

    The agency also plans to expand the council to include more women leaders in the future. The council will also work on getting the male perspective through representation within the council. It will conduct gender sensitisation workshops and create options for delivering additional flexibility.

  • Dentsu Aegis Network launches DAN Women’s Council

    Dentsu Aegis Network launches DAN Women’s Council

    MUMBAI: In an attempt to encourage women to reach top positions inside corporate India and to create an environment where they can flourish, Dentsu Aegis Network (DAN) has established the DAN Women’s Council. This is for the first time that a council of such stature has been envisaged and crafted by any marketing communications agency in India.

    Chaired by Carat India EVP Rajni Menon, the advisory committee will have WATConsult COO Nipun Kapur, Dentsu Media CEO Divya Karani, Dentsu Marcom SVP Sunita Prakash, Dentsu Aegis Network VP – finance Neha Mayekar, Dentsu Media director – HR Dimple Maheshwari, Dentsu Aegis Network EVP – group trading Harsha Joshi, Fountainhead-MKTG AVP – human resources & administration Komal Verma and Dentsu Communications CEO Simi Sabhaney as its key members.

    The DAN Women’s Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.

    “Though at an overall level the DAN numbers are significantly healthier than the industry average, we felt it was time to take a proactive step as leaders of the marketing communications industry to ensure that in a growing network, the environment and policies are conducive to grow the women numbers at all levels,” says Menon.

    With a compelling number of woman choose to move out post marriage/child birth due to various circumstantial pressures, the woman workforce at senior positions witness a significant decline when compared to their counterparts in other Asian countries. 

    If they do choose to join back the workforce post their maternity gap, they tend to lose their seniority. Of course, reasons such as harassment at workplace, lower compensation than their male counterparts and lack of flexibility at workplace also add to the pressure.

    “Our women leaders and managers will continue to play a very crucial role in taking us forward as we move ahead to become the No. 2 marketing communications agency group in India by the end of 2017. Today, we are already the leading network when it comes to creating a balanced and uniform work-environment for our women workforce in India. Now, our ambition is to surpass global standards and make DAN the gold standard for encouraging the women talent force. I believe our women managers are second to none,” said Dentsu Aegis Network chairman & CEO South Asia and Posterscope & MKTG – Asia Pacific chairman Ashish Bhasin.

    The agency also plans to expand the council to include more women leaders in the future. The council will also work on getting the male perspective through representation within the council. It will conduct gender sensitisation workshops and create options for delivering additional flexibility.

  • BC Web Wise appoints Alabhya Vaibhav as creative director

    BC Web Wise appoints Alabhya Vaibhav as creative director

    MUMBAI: Digital Agency BC Web Wise has appointed Alabhya Vaibhav as creative director for their Mumbai operations.

     

    He moves to BC Web Wise from Ogilvy & Mather where he was associate creative director.

     

    Vaibhav’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to up the creative quotient. He will bringing in a fresh perspective for the agency in areas such as content, social, experiential, and overall creative output.

     

    Vaibhav said, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day in and day out.”

     

    BC Web Wise founder and MD Chaaya Baardhwaaj added, “Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. Adding to this is that we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”

     

    BC Web Wise creative director – art Mangesh Bhayde said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”

     

    Vaibhav has 13 years of experience in companies such as Ushak Kaal Communications, R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide.