ITV

Tag: Dentsu India

  • Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

    One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

    In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

    As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

    Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

    Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

    There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

  • Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

    MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

    One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

    In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

    As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

    Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

    Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

    There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

  • Dentsu India elevates four execs; eyes No. 2 rank by 2017

    Dentsu India elevates four execs; eyes No. 2 rank by 2017

    MUMBAI: Dentsu India is set to move towards version 3.0 of its India story.  The company has a two-fold aim to transform the creative reputation of the Dentsu brand in India, bringing it into the top 5 and contribute towards the objective of taking the Dentsu Aegis Network towards an ambitious No. 2 position by 2017.

    In line with this, the roles of four key professionals in the India leadership team of Dentsu have been upgraded.

    The current CEO of Dentsu Creative Impact Group and national planning director (Dentsu India – North) Narayan Devanathan has been promoted with immediate effect to the newly created role of Dentsu India group executive & strategy officer.

    In his role, Devanathan will be the chief steward of the Dentsu brand in India, ensuring consistency of vision and output, in line with Dentsu’s global philosophy of good innovation. He will also play the role of an integrator with the other members of the Dentsu Aegis Network, both within and outside India, helping leverage the power of the network.

    In addition, he will continue to helm the two specialist units of Dentsu Mama Lab (dedicated to connecting brands with mothers meaningfully) and Citizen Dentsu (dedicated to connecting brands with social purpose).

    Dentsu Marcom branch head Harjot Narang has been promoted with immediate effect as the company’s president. In recognition of Narang’s contribution to the agency’s turnaround over the last four years, and his continued drive to catapult the agency to be counted among the top 3 agencies in the Delhi / NCR market, Narang will be charged with driving the pace of growth at Dentsu Marcom.

    Dentsu Creative Impact brand head Amit Wadhwa has been promoted with immediate effect as the agency’s president. 

    Over the last four years, Wadhwa has grown from heading the account management function to overseeing the branch’s operations, and has grown the agency from strength to strength. His charge, with more autonomy, will now be to transform the creative reputation of the agency while achieving never-before scale.

    Dentsu branded agencies India group CFO C.P Arora will have an expanded role in the Dentsu Aegis Network in India as well. He will now, in addition to his existing responsibilities, take charge as Dentsu Aegis Network India (North) CFO.

    Commenting on the developments, Dentsu Aegis Network, South Asia chairman & CEO Ashish Bhasin said, “We are now at the forefront of our next phase of growth in our creative agencies and it is important for us to recognise the excellent talent pool that we have within the network and give them more autonomy to better service our clients. Narayan, Harjot, Amit and C.P. are amongst the best that we have in the network and I am sure that, they will drive the Dentsu Creative Agencies to new heights and help Dentsu Aegis Network become the second largest agency group in India by end-2017, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

  • Sudhir Puthran to handle west India ad sales for Kasturi channels

    Sudhir Puthran to handle west India ad sales for Kasturi channels

    MUMBAI: Kannada channels Kasturi and Kasturi News have got a new ad sales head for west India in Sudhir Puthran.

     

    Based in Mumbai, Puthran who joined the company nearly a month ago will handle the ad sales for both, the general entertainment channel and the News channel. He will report to Kasturi Media sales and marketing head Navaneeth CM.

     

    Prior to this, Puthran was DDB Mudra group head, where he was part of the decision making team for marketing and brand building. He was also involved in deciding marketing budget, creating annual marketing campaigns, conceptualising brand campaigns and establishing annual goals for marketing.

     

    He has also worked with MPG, TME, Dentsu India, Madison Media and Radio City. His mandate at Kasturi will be to increase revenue from the west by 50 per cent while heading a team of two.

     

    Kasturi, the GEC was launched in 2007 and headed by its managing director Anitha Kumaraswamy. She is the wife of HD Kumaraswamy, former chief minister of the state and son of former Prime Minister of India HD Deve Gowda. The News channel was launched in 2011.

     

    The GEC has shows such as Nagmani, Sai Baba, Nakara Bakara, Kamanabillu, Swara Madhurya, Divya Degula, Phata Phat, Reel Suddhi, Cini Club, Just Travel, Jeevan Mukhi, Bhanuvarada Baadoota, Nalapaka and Super Samsaara.

  • Cheil Worldwide SW Asia reinforces digital offering

    Cheil Worldwide SW Asia reinforces digital offering

    MUMBAI: In a move to strengthen its digital presence, Cheil Worldwide SW Asia (Cheil India) has appointed digital domain specialist, Rahul Nanda as senior vice president new business digital.

     

    Nanda, moves from Web Chutney where he was partner & president, until it was acquired by Denstu India. He comes with more than 19 years of experience and expertise across various sectors including digital marketing, application development, mobile communications, DTH including an ISP.

     

    Reporting to Cheil Worldwide SW Asia SVP & head digital Rajesh Bhatia, Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities.

     

    Cheil Worldwide SW Asia COO Hari Krishnan said, “Cheil India is growing exponentially and with digital being a key quotient for new business acquisition, Rahul’s coming on board reflects this momentum. I am positive that his entrepreneurial genius will work in furthering our digitally-integrated vision.” 

     

     “With the scale and skill of our digital offering today, I believe, we are rightly positioned to aggressively take our proposition to a much wider audience base. And we needed someone of the stature and pedigree of Rahul to fulfill that agenda. I am delighted with his coming on board,” added Bhatia.

     

    Nanda who started his career with the National Informatics Centre as a management analyst said, “I find this new role to be about future-proofing the agency and creating a truly ‘digitally-integrated’ agency.”

     

    A techie at heart, Nanda is an Economics Graduate from Delhi University, and holds a Masters in Business Administration with a specialisation in IT from FORE School of Management.

  • Pavan Chandra calls it a day at Vivaki

    Pavan Chandra calls it a day at Vivaki

    MUMBAI: Vivaki Nerve Centre head Pavan Chandra has moved on from the research and development section to join Mogae Media as chief intelligence officer.

    Mogae Media is the mobile monetisation venture launched by Sandeep Goyal, former JV partner of Dentsu India.

    Mogae Media chief business officer Gaurav Luthra said, “Pavan is a dreamer and a doer. As an evangelist for a new medium, he has just the right mindset and experience.”

    Chandra added, “2012 will be the Year of the mobile. The versatility of the medium, the customer knowledge and the pinpointed targeting makes mobile a medium that will create its own space in clients‘ marketing plans. We are here to make it happen.”

    Chandra brings in over 21 years of experience. He specialises in gaining insights on media behavior of consumers. His experience lies in deploying tools and technologies for tracking and measuring media habits.

    Prior to Vivaki, he has worked with JWT as media planner and ZenithOptimedia as chief strategy officer.

  • Dentsu India makes two key appointments

    Dentsu India makes two key appointments

    MUMBAI: Dentsu India has made two senior level appointments. It has appointed C.P. Arora as Group chief financial officer and Suprotim Day as chief films officer.

    Arora has joined Dentsu from JWT, Delhi where he was working as VP and executive commercial director and replaced Nobuki Sakai who was seconded to Dentsu India early last year.

    Dentsu India executive chairman Rohit said, “Both will partner me in our endeavour to significantly strengthen our service quality delivery to our clients.”

    As Group CFO, Arora will now be responsible for the financial plans, P&L management, policies, and accounting practices of the Dentsu India Group. He will also lead the accounting, budgeting, fund management, and financing functions of all the Dentsu India Group companies.

    On his new role, Arora said, “After over a decade in advertising, I knew it was time for a fresh start. Interactions with Dentsu’s global and India management gave me an understanding of Dentsu‘s India ambition and growth plans. The role offered to me was not only challenging and inspiring but also something that could be the logical next step for me professionally.”

    As strategic business partner with JWT, Delhi at both the corporate and business unit level, CP tracked financial efficiency and profitability, risk management, legal and compliance and overall financial operations for JWT Delhi Office.

    Arora comes in with nearly 20 years of experience in financial
    management. He is a strategic financial planner with expertise in designing and implementing systems/procedures to facilitate internal financial control, SOX Compliance and enhance the overall efficiency of the organisation.

    Day has moved in from UK’s production house Stink, where he was heading London’s operations in India. He was instrumental in setting up a JV between Stink and QED Films in India. The production house serviced agencies such as JWT, McCann Erickson, Ogilvy, Leo Burnett, Lowe, Publicis and Cheil Communications among others.

    Day said, “After my years in the film production business, I am excited to get back to the agency fold. The function of a film department is to raise the bar and ensure that the creative and client partner’s expectations are more than satisfied. With my new role at Dentsu India, I look forward to partner with the creatives to produce outstanding campaign work that takes brands to the next level of trust with the consumer.”

    Day brings in over 25 years of experience in the production and direction of commercials. He has been in the forefront of producing advertising films for clients like PepsiCo, Airtel, Sony, Nokia, ESPN, Hero Honda, Frito Lays, Samsung, Electrolux, Mitsubishi, Dabur, McDonald‘s and Nestle.

    Prior to this, Day has led the films department at JWT Delhi for over 5 years. Some of his most recent films include the KitKat ‘Squirrel’, the Cannes Award winning, Airtel ‘Endless Goodbye’ and the Mountain Dew ‘Wing Suit’ flying spot with Salman Khan.

  • Rohit Ohri to replace Sandeep Goyal as Dentsu India chief

    Rohit Ohri to replace Sandeep Goyal as Dentsu India chief

    MUMBAI: Dentsu India is filling up the top-rung as it prepares for life after the exit of its high-profile local joint venture partner Sandeep Goyal.

    Rohit Ohri, a veteran JWT man, will replace Goyal as he takes charge of Dentsu India from 1 August.

    Designated as executive chairman, Ohri will shape up Dentsu‘s identity in India as an independent entity. As he grows up in his new workplace, he will have to shed his old roots in JWT dug for 21 long years.Dentsu‘s new innings in India will be

    helmed by people poached from other agencies rather than being led by homegrown talent. The agency, which has 50 per cent of its client roster being filled by Japanese firms, has still to get in a president.
     
     
    In a flush of exits, president Rajesh Aggarwal, vice-chairman Gullu Sen and national creative director Nitin Suri left for newer pastures.

    With Japan yet to lift from the economic debris, India occupies a new urgency in the agency‘s growth plan. Strengthening its position in US, Europe and China, India was in any case the agency‘s next big chase.
     
    Ohri, managing partner and senior VP at JWT Delhi, is geared up to fresh new challenges. “I am serving my notice period till 31 July. I will be joining Dentsu India as executive chairman,” Ohri told Indiantelevision.com.

    Ohri will be based in New Delhi and will report to Dentsu Inc. senior VP Yuzuru Kato.