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Tag: Dentsu India

  • Dentsu India Slingshot bags creative mandate for Melorra

    Dentsu India Slingshot bags creative mandate for Melorra

    MUMBAI: Dentsu India Slingshot, a marketing solutions outfit from Dentsu India – a Dentsu Aegis Network (DAN) agency, has won creative duties for Melorra. As per the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand. The agency won the mandate following a multi-agency pitch.

    Dentsu India chief executive officer Simi Sabhaney said “This win means a lot to us. It gives us an opportunity to partner with an audacious, ambitious founder like Saroja. Melorra, with its well thought through design sensibilities, is poised to make the women of today fall in love with the idea of wearing jewellery every day. We look forward to launch some great campaigns with them.”

    Dentsu India Slingshot business head and VP Kunal Dubey; and digital & marketing solutions VP Lucky Saini in a joint statement said “Melorra is truly disrupting the jewellery category in India by its trend-inspired business model; and so is Dentsu India Slingshot with its platform-agnostic, solution-first approach in the advertising industry. In association with Melorra, we see an opportunity to build a digital-first and extremely relevant brand for the independent and modern millennial Indian women. We have also adopted the role of their extended marketing team by partnering with them on all aspects. We will now be working on their brand strategy, long term communication plan, media analysis and content strategy.”

    Melorra founder and chief executive officer Saroja Yeramilli added, “We, at Melorra, were looking for an integrated and a new-age solution thinking approach towards building our brand.  In Dentsu India Slingshot, we found a team that was well experienced not just in communication but also in media and strategy. Lucky and Kunal’s deep understanding of building digital-first brands convinced us that Dentsu India Slingshot was the right agency to partner with.”

  • Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim

    Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim

    MUMBAI: Dentsu India, the brand solutions agency from Dentsu Aegis Network, has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

    India’s first homegrown denim brand from the house of Arvind Lifestyle Brands, Flying Machine is one of the coolest youth apparel brands in the country. Driven to innovate, Flying Machine continues to experiment and push boundaries, much like today’s millennials. The brand chooses to be a trendsetter rather than a fad-follower and this attitude is reflected in each and every one of its products. F-Lite is no exception – unique in terms of its lightweight, flexibility and breathable material, its denim that really pushes the limit on what denim can and can’t do.

    This was the inspiration behind the collaboration with South African Freestyle champion Justone Du Plessis, who did a record 250 splits on the day of the shoot in a pair of F-Lite denims to create this fun film that’ll surely put a smile on your face.

    Commenting on the film, Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands said, “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

    Malvika Mehra, Chief Creative Officer, Dentsu India said, “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, doing innumerable splits in the ultra-flexible F-Lite denims, we didn’t need to say much, the proof was in the pudding. This is the first of 5 very interesting films we’ve done for Flying Machine this season. Do watch this space for more action.”

    Samrat Chengapa, Executive Vice President,  Dentsu India said, What you will see in the film is, “When you can say it in many ways to make a point, then why stop at one!”

    The TVC has already hit the Flying Machine social handles and will be airing on TV and cinema theatres soon.

  • Dentsu India strengthens creative team with new appointments

    Dentsu India strengthens creative team with new appointments

    MUMBAI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed Siddharth S as group creative director and Rigved Sarkar as associate creative director at their Bangalore and Mumbai offices, respectively.

    Siddharth’s last stint was with Leo Burnett Orchard, Bangalore, where he was senior creative director on brands like Amazon and Ola. He will report to Krishna Mani who recently joined Dentsu India as ECD – South.

    Before joining Dentsu India, Sarkar was creative controller at 82.5 Communications, Mumbai, where he worked on Tata Motors, RuPay, etc.

    Speaking about their roles, Dentsu India chief creative officer Malvika Mehra said, “We are nothing without our people. I’m happy that we have new talent like Siddharth and Rigved on board, who believe in the vision we have for the creative product at Dentsu India. Both are talented writers, with a pulse on the requirements of the new brand world we are experiencing today. I am really looking forward to us working together and creating some famous work for our clients across both geographies. ”

    On his appointment, Siddharth said, “In the business of creativity, one can't afford to get comfortable. The world outside is an ever evolving one. The mechanics of advertising are changing every day. I was seeking an exciting new challenge that would help me recalibrate my skill sets to the demands of start- ups and established brands. As they say, what you seek is seeking you. My meeting with Malvika was just that.”

    He added, "Malvika has a vision for Dentsu India. All we need to do is align with that vision. I feel Dentsu India has an exciting mix of talent and clients to become a force to reckon with. 2019 has been a year of unprecedented momentum at Dentsu India and there's a collective feeling here that this momentum will propel us into an even bigger league.”

    Talking about the new role, Sarkar said, “When Malvika told me of the vision that she had for Dentsu India, I was hooked immediately. We are entering an era that requires a whole new level of creative thinking, with brands old and new constantly looking for innovative and inspiring ways to reach out and engage with people. Dentsu India is doing just that and I’m excited to be a part of it. There are some amazing people here doing amazing stuff and I cannot wait to create more magic with them.”

  • Dentsu India appoints Krishna Mani as executive creative director – South

    Dentsu India appoints Krishna Mani as executive creative director – South

    MUMBAI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed Krishna Mani as executive creative director – south. He will be based out of the agency’s Bangalore office and will report to Dentsu India chief creative officer Malvika Mehra.

    Previously, Krishna worked with Ogilvy Delhi as group creative director, where he handled some of the biggest brands in the country including Sprite, KFC, Voltas, Honda, Philips, Pizza Hut, and Dabur. With over 16 years of experience, which involves many accolades including Cannes Lions nominations, Krishna is all set to lead the agency’s creative mandate for its south operations.

    Talking about Krishna’s appointment, Dentsu India chief creative officer Malvika Mehra said, “Good work is mostly the outcome of happy accidents – good clients colliding with good talent. Add a new location to the mix and one usually lands a winning combo. I’m glad to have managed to lure Krishna from ‘saddi Dilli’ to ‘namma Bengaluru’. Krishna has done some amazing work in the past and with the exciting roster of clients in our offices across South – Bangalore, Chennai, and Cochin, I am really looking forward to us creating some magical, new-age work together. With my time divided between the Mumbai and South offices, I can see many delightful evenings spent on the lawns of the Bangalore Club with our teams, cracking ideas that make our clients and Dentsu India famous.”

    Commenting on his joining, Krishna said, “When you have been in one place for 16 odd years, it’s not easy to leave. A nudge just doesn’t do, you need something way more exciting, more magnetic. That was what Malvika’s call for Dentsu India was for me. When she said there was a great opportunity to create something new, build something special, I was tempted. When she said it’s about leading the agency in the south markets, I was very interested. (Especially now when regional insights are becoming more and more important). When she said the clients are a mix of strong brands and bubbling start-ups, I was finally hooked. Add to this the support of the huge Dentsu Aegis Network; and yes, the weather of Bangalore. I was totally onboard. I have always had a vision of creating media agnostic communication, and today there’s no better place to begin doing that than Dentsu India Bangalore.”

  • Dentsu India appoints Malvika Mehra as chief creative officer

    Dentsu India appoints Malvika Mehra as chief creative officer

    MUMBAI: Dentsu India – the holistic brand solutions agency from the house of Dentsu Aegis Network (DAN), has roped in Malvika Mehra, erstwhile founder and creative director of Tomorrow Creative Lab, as chief creative officer. As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices. Dentsu India will also launch Dentsu India Tomorrow Lab – the new design and innovation unit, under her creative leadership.

    More than two decades of successfully partnering clients in building famous brands across two advertising agencies (Ogilvy and Grey), and her own independent venture, Tomorrow, has earned Malvika a prominent name in the industry.  Some of her more famous brand work has been on ITC Foods’ Bingo!, Vodafone, State Bank of India, Gillette, Reliance Telecom, Dell, Fiat, Honda, Duracell, and the Indian Army.

    As an entrepreneur, under the Tomorrow brand, Malvika has handled brand strategy, design and communication for the artificial intelligence and data analytics company, Fractal Analytics Inc, Hindustan Unilever Ltd, Ashiana Housing, NDTV, Arvind Group, Hotstar, Oyo Rooms, Awfis Co-working Spaces, Streamcast Technologies, Vivaana Hospitality, and Generico Chemists amongst others.

    A two-time Cannes Gold Lion and D&AD pencil winner, Malvika has served jury duty across categories like film, print and design at international advertising and design festivals like Cannes, Clio and Spikes Asia.

    Speaking on the new appointment, Dentsu India CEO Simi Sabhaney said, “I am delighted to welcome Malvika to the Dentsu family. I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works.”

    Malvika Mehra said, “Change is the only constant. Anyone worth his or her salt interested in creating game changing brands of the future, needs to be agile and learn to adapt, quickly. Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real. And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.”

  • TVS Motor Company, Dentsu India create ‘The Ntorq-o-tron’

    TVS Motor Company, Dentsu India create ‘The Ntorq-o-tron’

    MUMBAI: TVS Motor Company, in collaboration with Dentsu India, has set up a one-of-a-kind Bumblebee inspired  transformer—called Ntorq-o-Tron, at Select City Walk in Saket, New Delhi. The transformer installation has been created by a Bengaluru-based artist Rahul KP, using TVS Ntorq scooter parts. TVS Ntorq is the presenting partner of the film Bumblebee in India.

    Apart from Delhi where it is currently being showcased, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai, and Bengaluru. The brand is also running a contest for TVS Ntorq customers across online platforms to win BookMyShow vouchers for the film.

    Dentsu India creative director Nikhil Narayanan said, “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude, and ability. Also, there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”

  • Top Ramen shows a new way of eating noodles

    Top Ramen shows a new way of eating noodles

    MUMBAI: Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has launched a new campaign for Top Ramen for its rapidly growing variant – Top Ramen Curry.

    Top Ramen is one of India’s leading FMCG brands under the noodle category.

    The brand is positioned to bring alive a whole new side of noodle consumption by communicating the product USP – the sauce. ‘SAUCY’ is meant to cater to the evolved taste of noodle lovers who like the taste and texture of curry. Top Ramen Curry also adds a unique texture to the food tasting experience with a flat noodle and is available in chicken variant as well.

    The film showcases a new way of eating curry noodles titled “Eat Saucy Style’’, which brings out the cheeky, naughty and fun side in all of us. The retro theme, the quirky music and the cheeky word play makes the film very catchy and interesting.

    Nissin India foods director of marketing Ryusuke Miyake says, “Top Ramen Curry /Chicken Curry with its evolved taste and texture – saucy and slurpy flat noodles, is perfectly suited for adult consumers. Hence the showcase of playful grown-ups enjoying their noodles in a new style, and hence the tagline – “Eat Saucy Style.”

    Dentsu India CEO Simi Sabhaney adds, “We started with taking ‘Saucy’ seriously. We ended up making it seriously funny.”

    Dentsu India executive vice president Samrat Chengapa mentions, “A few funny jokes, watching a 70s flick, a great tasting saucy noodle and a client with a sense of humour. Voila!”

    The film is currently being broadcast on television as well on digital platforms.