Tag: Dentsu India

Taboola signs three-year strategic partnership with dentsu India

Mumbai: Content discovery and native advertising platform Taboola has announced a three-year strategic partnership with dentsu India, a multinational media and digital marketing communications network, headquartered in London, UK.

Under the partnership, dentsu India will leverage Taboola’s offerings to reach consumers at scale across premium editorial sites. and also support brand awareness and acquisition goals, said the company in a statement on Monday.

“Our objective has been to create maximum value for our clients,” said dentsu Media South Asia CEO Divya Karani. “We are pleased to partner with Taboola towards this and leverage its expertise to drive new avenues of growth, increase engagement. We are certain that with Taboola, we will be able to optimise audience engagements and explore new frontiers of transformation for the digital consumers of today.”

The network will use Taboola’s several advertiser offerings across its entire customer portfolio. These include multinational companies that work with its huge media agency network, spanning over retail, automotive, CPG, consumer electronics, and more, said the statement.

Taboola Video will empower dentsu India to engage with audiences through high-visibility placements across premium editorial sites through its publisher network that reaches 500 million daily active users, it added.

“We are honoured to have secured the long-term trust of its agencies and their impressive list of brand customers. We look forward to working side-by-side with dentsu India to help its customers reach consumers through our massive network, build creative strategies, and scale,” said Taboola CEO and founder Adam Singolda.

October 11, 2021
Honda says ‘life runs on two wheels, not one’ in new Activa campaign

Mumbai: Honda Motorcycle & Scooter India (HMSI) has unveiled a special film to encapsulate the emotions of millions of Indians as the country gets back on its feet while navigating through the pandemic.

Conceptualised by Taproot Dentsu, an ad film titled ‘India Ke Do Pahiye’ celebrates the ‘Never Give Up’ spirit of Indians as they gear up to return and resume their routines –with a spoonful of courage, renewed hope, and confidence.

“As we look at our country and how it is getting back into shape, we felt that actually all of us are contributing towards it by being the two wheels of India. Each one of us is doing our bit to get India back on its feet,” said Taproot Dentsu creative head Titus Upputuru, who is also credited for the lyrics of the creative.

“This campaign is a salute to the relentless spirit of India and only a leader brand like Activa can do this kind of salutation. The brief was to capture this spirit & movement of India bouncing back,” stated Upputuru. “Activa has been around for two decades & having by far the best visibility across length & breadth of the country. Activa is synonymous with the two wheels moving India.”

“The campaign emphasises upon India’s diversity, equality & inclusivity in taking the nation forward amidst the challenges of the new normal post-pandemic,” said Honda Motorcycle & Scooter India director, sales & marketing, Yadvinder Singh Guleria. “Ushering in the wave of positivity, the film showcases how each one of us in our own capacity, represents the resilience, determination, and dedication with which our country is emerging stronger.”

Directed by Arun Francis and produced by Murali Govindan, the aim of the film is to motivate Indians to become the two wheels of the nation and move the country forward.

“This was a sort of catharsis for the agency and much beyond a brief. The approach was ‘Simply to Amplify’ as Activa is loved by multiple generations of consumers across India and it was only fitting that a brand of Activa’s stature talked about how India and Indians are making a comeback after the most difficult times,” commented Taproot Dentsu office head Abhinav Kaushik. “The spirit of humanity to rise from a crisis and the spirit of every Indian to stride positively has been beautifully captured in the ‘India Ke Do Pahiye’ concept.”

October 6, 2021
Dentsu Webchutney bags creative mandate for Blackberrys Menswear

Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the creative and media duties for the menswear brand Blackberrys. The account was won following a multi-agency pitch.

“Blackberrys is an iconic Indian brand that has been innovating in menswear for decades,” said Dentsu Webchutney CEO Gautam Reghunath. “We want to bring the best of Dentsu Webchutney’s unique brand of creativity while also staying true to the brand Blackberrys’ legacy and ethos.”

Through this partnership, the agency – a dentsuMB company, aims to create a space of accessibility and style for the brand. The focus is to make men’s occasion wear such as suits & jackets more holistic and approachable, said the statement.

“Blackberrys Menswear focuses on innovation, precision and a keen eye to detail. Our apparel leans heavily on being fashion forward and tailoring our clothes to the needs of our audiences,” commented Mohan Clothing Company Pvt Ltd (MCCPL) director Nitin Mohan.

“We are confident that Dentsu Webchutney shares our understanding of the brand’s ambitions and we truly believe this association will enable us help Blackberrys become India’s first and foremost FIT Expert as well as the most loved premium menswear brand,” he further added.

September 28, 2021
WATConsult bags expanded mandate for India Circus

Mumbai: Hybrid digital agency from dentsu India, WATConsult (An Isobar Company) has won the expanded mandate for end-to-end commerce duties of India Circus.

As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing D2C performance marketing duties. Earlier in 2019, WATConsult had won the duties of D2C performance marketing for India Circus. Since then, the brand has recorded a double-digit business growth through 2020 till date, the agency said in its statement.

“In our journey towards curating products that depict the essence and vibrancy of India, we have made great progress with support from our partners,” said India Circus founder & brand head Krsnaa Mehta. “WATConsult has played an integral role in this journey. Our next focus is to be available wherever our consumers are and hence, we have branched out to different marketplaces.”

A Godrej & Boyce Venture, India Circus is a lifestyle brand that offers home décor, utilities, personal accessories, and fashion products. The brand has now launched its products on different marketplaces including Amazon, Flipkart, and Myntra.

“E-commerce is a key growth priority for all businesses today. Our expertise and understanding of the end-to-end commerce ecosystem and our out-of-the-box creativity helps us maximise business outcomes for our clients,” said Isobar India group CEO Heeru Dingra. “We are extremely delighted to take up this extended mandate and responsibilities for India Circus. We look forward to boosting the brand’s presence and e-commerce journey with our blend of creativity and strategy.”

“360 commerce is the way to go. With clients such as India Circus, we are quickly expanding into a full-stack commerce offering. This, coupled with our deep experience in creative commerce & audience insights, I am certain we will give our clients the very best,” added WATConsult managing partner Sahil Shah.

September 27, 2021
dentsuMB bags mainline advertising mandate for TVS Raider in India

Mumbai: dentsuMB, the integrated creative agency from dentsu India, has bagged the mainline advertising mandate for the newly launched TVS Raider.

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider – the newest 125cc motorcycle launch from TVS Motor Company.- in India, said the statement.

“The TVS Raider is targeted at Gen Z. With dentsuMB as our creative agency, we have built signature brands like the TVS NTORQ 125 (sporty scooter) and TVS IQUBE (electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering,” said TVS Motor Company vice president of marketing – commuters, corporate brand & dealer transformation Aniruddha Haldar.

dentsuMB executive vice president Samrat Chengap said the team is “absolutely delighted” with this latest win and it is looking forward to creating “some great work”.

“Our team is in sync with the brand’s vision for Gen Z and understands their pulse very well. We look forward to delivering our best that will in turn help the brand achieve its fresh but much-deserved milestones,” added dentsuMB Group CEO Sidharth Rao.

For the record, dentsuMB is part of the newly formed dentsuMB Group that also includes the agencies Dentsu Webchutney, Taproot Dentsu, Dentsu One and Dentsu Impact.

September 22, 2021
Carat India wins media mandate for Sugar Cosmetics

Mumbai: Carat, the media agency from the house of dentsu India, has won the media mandate for beauty brand Sugar Cosmetics. The account was won following a comprehensive competitive pitch process, the agency said.

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of the brand.

Speaking on the account win, Carat India CEO Anita Kotwani said, “Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today!”

Sugar Cosmetics CEO & co-founder Vineeta Singh added, “Carat came highly recommended to us. Their strategic thinking, experience, and efficiencies stood out. Partnering with them on our media strategy is reassuring, given their data-driven approach in meeting our brand goals.”

September 21, 2021
Dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

New Delhi: Isobar, the creative experience agency from dentsu India has promoted Rahul Vengalil to the role of managing partner.

Vengalil will report into Isobar India group CEO Heeru Dingra and will be responsible for building the business with creative & experience as the key focus for future growth.

Rahul’s digital expertise cuts across capabilities in business transformation, strategy, branding, experience, and innovation. Erstwhile, chief business officer (CBO), he has played an active role in driving the Isobar India growth story to newer heights and has added significant brands to the agency’s client roster, augmenting Isobar’s creative line of business exponentially, said the agency on Monday.

His first stint with Isobar India was in the year 2011 when he joined the agency as senior group head, and expanded the agency’s footprint across India, and set up Isobar’s first South branch in Bangalore. He moved on from Isobar at the start of 2017 to launch his own Audit & Digital transformation company – What Clicks and returned to the agency in 2020.

Speaking on the appointment, Isobar India group CEO Heeru Dingra said, “The solutions we offer are led by talents who possess extraordinary skillsets. Rahul is one of our finest resources with key domain expertise and with the thrill to set up new standards each time. His strategic-led, client-centric approach is in sync with our offerings. We are certain that he will accelerate Isobar’s growth trajectory for India.”

Commenting on his elevation, Vengalil added, “I am extremely excited to begin this fresh chapter at Isobar India. My experience with Isobar has transformed my journey; and now is the time to set up new benchmarks. We have an awesome team of innovative and creative folks who are aligned with Isobar’s global vision of transforming into the most creative experience agency, worldwide. With our ‘Invent Make Change’ agenda, we are committed to being instrumental in creating an experience economy within India.”

September 20, 2021
Roopam Garg elevated to CEO of dentsu X India

Mumbai: Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

Garg, who has been in the role of chief operating officer (COO) of dX India for five years, will now lead the media agency and accelerate its growth, said the agency in a statement.

“We are living in exciting times, with many new progress prospects ahead of us. I am confident that under Roopam’s leadership and his intuitive ability to assemble highly motivated teams, the best days are yet to come,” said Divya Karani.

During his role as COO, Garg played a key role in accelerating dentsu X’s growth. He brings over two decades of experience in communication/media holding senior leadership roles spanning across five regions/markets India, MENA, China, Vietnam and London. Prior to this, he has held senior leadership roles as Publicis Groupe Vietnam managing director of and ZenithOptimedia Group India COO.

In his new role as CEO, Garg will be responsible for carrying forward the learnings of seamless integrated consumer and brand interaction to drive holistic communication planning for clients’ businesses. Aligned with the global plan of transforming into the world’s most integrated group by 2024, dX India’s growth story will further accelerate dentsu India 2.0.

“dentsu X’s stature and growth is a result of our data-driven design, our commitment to deliver ‘experience beyond exposure’, and our deep client-agency partnership in effecting business outcomes. Along with our team, I look forward to accelerating our growth momentum,” said Garg.

September 17, 2021
Dentsu Webchutney wins digital mandate for Uni Cards

Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the digital mandate for new age fintech brand Uni Cards.

With an always-on social excellence approach, the agency aims to grow the brand’s offering in a cluttered market. Dentsu Webchutney is all set to establish and build a community around Uni Cards’ product-promise of splitting payments at zero charges, stated the agency.

Commenting on the win, Dentsu Webchutney CEO Gautam Reghunath said, “We are in the era of fintech, which has proven to be the great equaliser in a short time. India has millions and millions of credit-eligible consumers waiting for unique, tailored financial solutions. Uni Cards is leading innovation here, and along with them, we are on a quest to redefine how credit is consumed in India.”

Uni Cards founder & CEO Nitin Gupta added, “Uni is set to disrupt the credit industry by innovating and making extremely customer-centric products. As a creative agency known to successfully mould brands with iconic ideas, it was a no-brainer to partner with the best in business.”

dentsuMB Group India CEO Sidharth Rao commented, “We want to bring the best creative minds from across dentsu and Webchutney to create memorable work in this very interesting category. Our teams have only just begun working together with Uni Cards and we can already feel their incredible passion for innovating for India and building products that will boost the country’s credit industry.”

For the record, dentsuMB Group houses Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB and Dentsu Impact.

September 16, 2021
Sahil Shah elevated to managing partner at WATConsult

Mumbai: WATConsult, the hybrid digital agency from the Isobar India Group has elevated erstwhile chief business officer Sahil Shah to the role of managing partner. Shah will spearhead the agency operations and continue to report into Isobar India Group CEO Heeru Dingra.

The change is part of the network’s global plan to transform into the world’s most integrated group by 2024 and it also accelerates the market’s growth journey into dentsu India 2.0. The group will further support the delivery of Isobar’s services from India and the structure will promote collaboration and knowledge-sharing across the India team, said the agency in a statement.

One of the key founding members of the organisation, Shah has played a significant role in shaping and building the agency since 2009. He has moved from strength to strength, successfully cultivating a culture of creativity and innovation within the agency. As managing partner, he will be responsible for bringing in new business for the agency.

“Sahil is one of our strongest assets. His expertise in managing clients and the team is commendable. A great team leader, Sahil, along with the talented workforce at WATConsult, will continue to bring in new creativity to ensure the persistent growth of clients,” said Heeru Dingra.

“After spending a decade and more in building this agency, my heart fills with pride as I watch it grow stronger each day,” said Shah on his new role. “The digital landscape has certainly evolved and the teams at WATConsult have kept pace with this change by delivering some path-breaking campaigns. As we move towards our next phase of growth as a network, my team and I look forward to taking on this new journey with power and gusto.”

For the record, dentsu India has bolstered its digital, experiential and PR capabilities under the Isobar India Group, comprising the creative agencies Isobar India and WATConsult as well as PR agency, Perfect Relations.

September 15, 2021