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Tag: Dentsu India

  • Sunil Lulla joins dentsu as consultant advisor for India

    Sunil Lulla joins dentsu as consultant advisor for India

    Mumbai: dentsu on Thursday announced the appointment of industry veteran Sunil Lulla as consultant advisor for India, effective 4 April. He will work with the business until dentsu India hires a permanent CEO.

    “Lulla will report to dentsu India Interim CEO Peter Huijboom to focus on driving business growth and activation in the market. The company continues its search for the right candidate to lead the dentsu India business,” said the statement.

    Lulla previously served as Balaji Telefilms Group CEO and Broadcast Audience Research Council (Barc) India CEO.

    “Sunil is joining us at a critical time as we realise the benefits of our transformation through our integrated offering. He has had an impressive career with significant achievements in the businesses he has worked with, and I am looking forward to our partnership,” commented Peter Huijboom. “We see significant opportunity in the India market and I am pleased with the momentum we are seeing. Sunil will continue to accelerate our growth trajectory while working with our teams to define, activate and ignite dentsu’s winning culture in the market. It’s an exciting time to be at dentsu India.”  

    Lulla will partner with key members of the India leadership team to realise dentsu’s global vision of being the ‘world’s most integrated network by 2024.’ stated the agency.

    “I am thrilled to participate in denstu India’s growth and transformation journey. I could not refuse an opportunity to work with a business that is relentlessly focused on shaping their own business to help clients navigate the changing market context and pioneer a new way forward,” remarked Sunil Lulla. “I am excited to partner with Peter and build on the progress made with the leadership team, being a part of the team that works together to transform into the agency of tomorrow.”

  • Aalap Desai elevated to lead Taproot dentsu & isobar India as CCO

    Aalap Desai elevated to lead Taproot dentsu & isobar India as CCO

    Mumbai: dentsu India has appointed Aalap Desai to the role of chief creative officer (CCO), Taproot dentsu, a dentsuMB Company. The erstwhile isobar India national creative director (NCD), Desai has also been promoted to the role of CCO for the agency. In both roles, he will report to dentsu Creative India group chief creative officer (GCCO) Ajay Gahlaut, announced the agency on Tuesday.

    “In addition to leading isobar India’s creative team, Desai will now also be responsible for Taproot dentsu’s transformation into becoming a nex-gen, digital-first agency,” said the statement.

    Meanwhile, Titus Upputuru, earlier creative head, has now been elevated to the role of Taproot dentsu NCD, Gurgaon. He will lead the agency’s Gurgaon creative team and will report to Aalap Desai. Upputuru has also been entrusted with the additional charge of leading integrated solutions for dentsu Creative India. In this role, he will report to Ajay Gahlaut.

     “The decision is vital to the growth of dentsu Creative in India and aligned with the network’s global ambitions. Talents such as Aalap and Titus come with unmatched expertise & experience, and their contributions are bound to outweigh the expectations of our clients and the industry,” commented dentsuMB Group CEO Sidharth Rao. “Over the years, they have been groomed with the proficiency to build brands from scratch and are excellent at measuring & matching the market pulse with client needs. With this move, I look forward to dentsu Creative India reinforcing creative solutions in newer and undefined ways.”

    “It is fascinating to work with some of the country’s best creative brains. Aalap and Titus are creative geniuses who have delivered some fantastic campaigns over the years,” said Ajay Gahlaut. “Their brand-building approaches are contemporary and fresh. I feel that’s the need of the hour. All the conversations around us are evolving and it is inevitable for brands to evolve their conversations too. They are perfect for that task. Their expertise in brand thinking and storytelling will create robust digital-led creative solutions for clients. I am looking forward to working with both.”

    While working at India’s best mainline and digital agencies, Desai has developed a profile that is truly integrated. He has won over 150 International & National awards that include Cannes Lions, D&AD, Spikes and One Show. Previously, Desai was with dentsuMB India where he held the position of NCD.

    In addition to this, he also co-headed the creative team at dentsu Webchutney, Mumbai and was behind some of the most notable works like Code Name: Uri, The 8-bit Journo for Vice and The World’s Most Reported trailer for “Thappad.” Apart from this, Desai was also a part of the creative teams at Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Publicis Ambience. He has helped build brands like McDonald’s, Complan, Huggies, Nerolac, Videocon d2h, and some youth-centric ones like Early Salary and MTV India.

    Speaking on his new role, Desai commented, “With the integrated approach we have now, I am excited to be a bigger part of that journey with my new role at isobar and Taproot dentsu. isobar has taught me the power of limitless possibilities, the power of future-gazing and thinking of things that don’t even exist. It is a scary privilege to not just be in step with the world but to create steps that the world will use to climb to the future.”

  • WATConsult bags ORM & digital listening mandate for Licious

    WATConsult bags ORM & digital listening mandate for Licious

    Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) and digital listening mandate for D2C unicorn Licious. 

    The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office.

    “The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity,” said Isobar India group CEO Heeru Dingra. “The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.” 

    As per the mandate, WATConsult will focus on the company’s philosophy of ‘delighting the world with an unmatched experience,’ thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate.

    “ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds,” said Licious VP- brands and new ventures Simeran Bhasin. “We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.”

    WATConsult managing partner Sahil Shah added, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.”

  • WATConsult celebrates 15 years of inception with NFT

    WATConsult celebrates 15 years of inception with NFT

    Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India has completed 15 years of its inception this month. To commemorate the milestone, WATConsult has created a digital artwork in the form of NFT (non-fungible token). Titled ‘Once a WATizen, always a WATizen,’ it consists of 1500+ names including existing employees as well as the alumni of the agency.

    The objective behind launching this asset is to express gratitude and evoke pride among those who are and have been instrumental in the success of the agency by leveraging a contemporary twist. WATConsult is the first agency in India that has created and launched an NFT of its own, the agency said in a statement. 

    “15 years is no small feat. We look back on our journey very fondly and we feel so proud to be celebrating this milestone,” said Isobar India group CEO Heeru Dingra. “I would like to take this opportunity to thank our people, even those who no longer work with us, for the positive mark they have left behind. The NFT is our humble attempt to showcase our appreciation and gratitude towards every WATizen. I hope this brings a smile to their face.”

    “I am also thankful to our clients for placing their trust in us for so many years, the dentsu family for treating us as true partners and most importantly, our founder, Rajiv Dingra, for building a legacy that will be cherished and remembered for years to come,” she further added.

    With an aim to celebrate the occasion and dedicate the artwork to every WATizen, the agency will soon be hosting a virtual party on YouTube, wherein the team will unveil the website and announce some cool takeaways for its members.   

    Speaking on the milestone and the NFT launch, WATConsult managing partner Sahil Shah said, “15 years of building this company and a lifetime of memories that we will all cherish forever. I want to thank each and every person who has collaborated into making WAT happen; all 1500+ WATizens across the world, all 600+ clients we have worked with, the countless number of partners & well-wishers and our extended family & friends at Isobar & dentsu international. While I look back at what we have achieved in the last 15 years, I am also looking forward to the various feats we will achieve in the next 15.” 

    In the past year, the company has registered double-digit growth ensuring great revenue momentum. In terms of the new client wins, the company had the best year so far with 59 new mandates and projects won in 2021 alone, said the agency.

  • Dentsu India onboards Ramsai Suriyanarayanan as managing partner – trading, media

    Dentsu India onboards Ramsai Suriyanarayanan as managing partner – trading, media

    Mumbai: Dentsu India has appointed Ramsai Suriyanarayanan as managing partner- trading, media. In his new role, Suriyanarayanan will lead media investments for Reckitt and play an integral role in developing dentsu Media’s investment model and portfolio, said the company.

    Speaking on the appointment, dentsu Media South Asia  CEO Divya Karani said, “We are elated to welcome Suriyanarayanan to the team. He will collaborate with our agencies and media partners to create ROI and deliver value to our clients across media in today’s dynamic media industry.”

    Suriyanarayanan has over 25 years of experience, with almost 14 years at senior positions across procurement, sales and marketing functions in the media industry. In the past, he has driven many industry-first innovations across multiple clients and sectors.

    Commenting on his new journey, Ramsai Suriyanarayanan stated, “It is a privilege to join this team that combines the needs of the clients with consumer intelligence insights, unlocking unique possibilities for sustainable value and lasting change. I look forward to the association and contribute to the greater objectives of dentsu and our clients.”

  • dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA

    dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA

    Mumbai: RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years.

    The report, RECMA Debrief number 37, evaluates the media agencies from 47 countries across nineteen criteria. For the record, out of the total number of 700 agencies, 27 have shown spectacular growth over three years with at least ten qualitative points.

    “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path,” dentsu Media South Asia chief executive officer Divya Karani said.

    Besides this, the agency has been declared ‘Agency-of-the-Year’ by three separate industry forums this year and has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.

    Speaking on the achievement, dentsu X India CEO Roopam Garg added, “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”

    RECMA publishes a wide range of media agency notation reports on a global scale with the aim to provide strategic intelligence reference tools to help global advertisers in their decision-making and agency sourcing.