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Tag: Dentsu India

  • Carat India wins media mandate for Croma

    Carat India wins media mandate for Croma

    Mumbai: Carat, the media agency from Dentsu India, has bagged the media mandate for Croma – an Indian retail chain of consumer electronics and durables from the house of Infiniti Retail. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, Carat India will oversee the brand’s media planning and buying rights (traditional + digital). The agency will also partner with the larger teams at Dentsu India to drive the full-funnel marketing needs of the client, further driving outcome-based solutions for the next phase of their exponential growth, keeping customers at the core of its planning and execution.

    Commenting on the win, Carat India CEO Anita Kotwani said, “We are backed by a consumer understanding proprietary framework, designing for people (DFP), which is strong & always relevant. It is inspired by design thinking which enables us to help brands with an in-depth understanding of their consumers. Our single-source consumer-connected system is the key differentiator in the Indian market. It has the ability to drive full-funnel client outcomes. Our ability to stay ahead of the curve in the tools and tech space by showcasing a unified holistic view of the consumers has been a key tenet that helped us clinch the business.”

    Croma – Infiniti Retail chief business officer (e-commerce & marketing) Shibashish Roy added, “We are expanding our presence in India by strengthening our omnichannel proposition with digital initiatives and aggressive store expansion plans. We look forward to working with Carat India as our media planning partner to further build on the Croma brand.”

  • dentsu India’s CCO Narayan Devanathan resigns

    dentsu India’s CCO Narayan Devanathan resigns

    MUMBAI: After an eleven-year-long stint at the network, dentsu India chief client officer (CCO) Narayan Devanathan has resigned.

    Devanathan moves on from the agency to pursue his interests outside the advertising industry. The existing teams at dentsu India will continue to drive and oversee client-centric solutions led by the market’s key leadership – Divya Karani, Amit Wadhwa and Anubhav Sonthalia, the agency said in a statement.

    Commenting on Narayan’s decision, Dentsu India interim CEO Peter Huijboom said, “Narayan’s leadership has played an instrumental role in successfully aligning dentsu India with the company’s global ambitions of becoming the most integrated advertising network in the world. His relentless commitment towards providing the finest solutions to our clients is commendable and I wish him all the best on his new endeavour.”

    “There is a solid winning leadership in place, led by Divya Karani, Amit Wadhwa and Anubhav Sonthalia – that continues to serve our clients with excellence, perfection, and passion. Our ambitions for India are on an upward trajectory and we are moving ahead full throttle,” he added.

    Devanathan added, “My association with dentsu goes way beyond the varied roles that I have held within the network. Dentsu has been a life-shaping experience for me and the decision to take this big leap to pursue my interests outside the advertising industry was a tough one but something I am keenly looking forward to”

    “The network is a rich powerhouse of expertise; the enormity of exposure it offers is way beyond many milestones. As I look back, I am filled with gratitude to have been closely working with many of the best talents and industry leaders within the network,” he further said.

  • Dentsu appoints Saagar Sethi to lead Amplifi in India

    Dentsu appoints Saagar Sethi to lead Amplifi in India

    Mumbai: Dentsu India appointed Saagar Sethi as the president of its supply side management platform, Amplifi. Saagar stepped into the role in April 2022, as part of the increased media leadership roster across Dentsu India.  

    In his new role, Saagar will lead the network’s investment management, media trading (media owner services and principal buying) and content (original partnerships & entertainment) businesses in India. He will also have responsibility for helping drive the continued growth of The Story Lab and Posterscope, two specialist agency units within Dentsu which focus on entertainment production and out of home (OOH) capabilities, respectively. Saagar will report to Divya Karani, media CEO, Dentsu – South Asia and work closely with the global Amplifi leadership to focus on creating truly sustainable values for Dentsu and its partners in India and across the globe.

    Armed with 15 years of experience in transition management, Saagar’s appointment echoes Dentsu’s commitment to continually elevate its growth trajectory across markets. The network’s rapid transformation ensures it offers long-term sustainable growth to clients via distinctive, integrated capabilities in an environment which is forever changing.  

    Prior to this, Saagar was the head of indirect procurement in LG Electronics India, where he played an instrumental role in successfully handling diversified, complex and companywide transformation projects, nationally and internationally. He has also participated in organizational design, transitioning and change management journeys for leading brands like LG Electronics and Ernst & Young.

    Commenting on the appointment, Divya Karani said, “We are excited to have Saagar join our management team as we consolidate and prepare for the next stage of growth. In today’s increasingly complex media market, the experience he brings to the table will help us increase our client delivery skills in India.”  

    Saagar added, “I have always been passionate about media. The timing of this opportunity could not have been better. This role complements my transformation experience and passion. I am committed to creating synergies and incremental value for all our clients, stakeholders, and partners, underpinned by the need of driving compliance and transparency. Truly, it is an exciting time to be at Dentsu India.”

  • WATConsult wins creative & social media mandate for CarDekho

    WATConsult wins creative & social media mandate for CarDekho

    MUMBAI: An Isobar company and the globally awarded hybrid digital agency from Dentsu India, WATConsult has bagged the creative and social media mandate for CarDekho, India’s biggest digital automotive solutions provider. The account was won following a competitive pitch process and will be managed by the agency’s Delhi office.

    As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand.

    CarDekho SVP marketing & content Charu Kishnani said, “We’re thrilled to partner with WATConsult as our creative and social partners. This engagement will help us elevate our brand presence with the right strategy, ideation and creative thinking. We are looking forward to creating some good and memorable work. Welcome aboard, WATConsult.”

    Speaking on the collaboration, Isobar India group CEO Heeru Dingra said, “CarDekho is a one-stop destination for new as well as second-hand cars. The brand’s auto and non-auto business is expanding, and we are so excited to embark on this journey with them.”

    WATConsult managing partner Sahil Shah commented, “We are happy to have the opportunity to partner with CarDekho and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top of the mind recall that the brand has created by applying creative, new age thinking and a strong storytelling narrative.”

  • Carat India appoints Vasim Rakhangi as AVP – strategy

    Carat India appoints Vasim Rakhangi as AVP – strategy

    Mumbai: Further strengthening its leadership team, Carat India – the media agency from the house of dentsu India – has appointed Vasim Rakhangi as associate vice president – strategy for North and East. He will report into Carat India CEO Anita Kotwani.

    In his new role, Rakhangi’s core focus will be to spearhead and deliver integrated media strategy to the agency’s existing clients across the regions. 

    Rakhangi has over 11 years of experience in media and research, having led multiple brands on integrated media strategies that focus on both traditional as well as digital media. Prior to this, he worked for conglomerates in the FMCG sector like Mondelez, GCPL, Marico as well as broadcasting brands including Star Plus and Star Sports.

    With this appointment, Carat continues to accelerate its transformation of the agency across India, as it looks to bring new focus on its designing for people proposition.

    This is the fourth key strategic leadership hire for the agency in recent months, bringing a fresh perspective, increased impetus, and expertise to deliver on well-known brands in the Indian market, according to the agency.

    Commenting on the appointment, Anita Kotwani said, “With his extensive experience and passion, Vasim will help our clients stay ahead of the curve, especially as he helps them demystify the complex digital media landscape. One of his focus areas will be, to translate the disruption of video and the future of measurement to the consumers’ dynamically changing needs and, how the role of data, privacy, and technology impact their business.”

    “Vasim’s remit in our North market will encompass Phillips Domestic Appliances, Microsoft, Mastercard, Havells, and the DS Group amongst others, as he also works with our local teams to drive growth for both North and East markets,” she further said.

    Vasim Rakhangi commented, “With the kind of transformation taking place within the media landscape in India, Carat’s framework seamlessly blends in with the rapidly changing environment. It has always focused on building deeper relationships between people and brands in order to design campaigns which truly resonate with people and drive impactful results for clients. It is indeed a privilege to work with Anita and lead regions with so many great opportunities to bring this to life in partnership with such powerful brands.”

  • Titus Upputuru and Ayesha Ghosh exit Taproot dentsu

    Titus Upputuru and Ayesha Ghosh exit Taproot dentsu

    Mumbai: Taproot dentsu’s national creative director Titus Upputuru and chief executive officer Ayesha Ghosh have moved on from the agency. The development was confirmed by dentsu Creative India CEO Amit Wadhwa in a statement to IndianTelevision.com.

    “Both Ayesha and Titus are great talents, and I am thankful to them for all their contributions at dentsu, ” said Amit Wadhwa. “As we gear up for our next phase of growth and continue to pursue our global ambitions into becoming the most integrated agency of the world, we will keep transitioning more and more of our strong & young powerhouses into our leaders of tomorrow.”

    “We will also continue to add some exceptionally new talents who will embark with us on this fresh & exciting journey,” he further added.

    At Taproot, Ghosh was elevated as CEO in June 2021 and was responsible for both Mumbai and Gurgaon offices. Previously, she headed the agency’s Mumbai office. Ghosh joined Taproot Dentsu in December 2015.

    Titus Upputuru was promoted to the role of NCD at Taproot Dentsu Gurgaon in March this year and was leading the agency’s Gurgaon creative team. Titus had also been entrusted with the additional charge of leading integrated solutions for dentsu Creative India. Before that, he was the creative head at the agency, having joined the agency in April 2011.

  • Carat India appoints Megha Jain as VP – planning, South

    Carat India appoints Megha Jain as VP – planning, South

    Mumbai: Carat India, the media agency from the house of dentsu India has appointed Megha Jain as vice president – planning, South. She will report to Carat India CEO Anita Kotwani.

    As per the mandate, Jain will focus on new business development and growth for Carat across the Southern market including Bengaluru and Kochi, while overseeing the agency’s existing clients, said the statement.

    In her previous roles, Jain has driven effective brand building through strong media strategies and communications for FMCG brands like Colgate Palmolive, Unilever, Johnson & Johnson and Amul (GCMMF), to name a few. With over 15 years of experience in the media industry, she has led integrated media planning and strategic thinking, focusing on digital transformation for clients and their businesses. She has also been instrumental in spearheading communication planning for clients. 

    “The game plan for Carat India is to bring in leaders with an integrated skill set that can enhance client relationships,” said Anita Kotwani, commenting on the appointment. “Megha’s focus will be to drive strategic stewardship with our key clients in Bengaluru and other Southern markets. She will also be instrumental in helping us drive growth for the Southern market. Enriched with experience to work with top brands, she will add huge value to our global and local clients. I am thrilled that Megha will be part of the talented team and I believe she will be an asset to the organisation.”

    Megha Jain added, “I am extremely excited to join the Carat family. It is a great opportunity to work with a diverse portfolio steaming from data, technology and healthcare across global and local markets. I look forward to collaborating with partner agencies across the dentsu network, drive growth under Anita’s leadership and working with some of the best minds in the country.”

  • Arjuna Gaur appointed as CCO – dentsu Webchutney & dentsuMB

    Arjuna Gaur appointed as CCO – dentsu Webchutney & dentsuMB

    Mumbai: dentsu India has announced the appointment of Arjuna Gaur as chief creative officer (CCO), dentsu Webchutney and dentsuMB. Both agencies are part of dentsu Creative India that brings together creative, digital and PR under one umbrella.

    In his new role, Gaur will work toward expanding the creative mandate for both agencies. He will lead creative thought leadership across the network and combine the expertise of dentsu Webchutney and dentsuMB to deliver future-forward creative solutions for clients, said the agency in a statement.

    Gaur will report to dentsu Creative India group chief creative officer India (GCCO) Ajay Gahlaut. “It is a privilege to have yet another brilliant creative onboard as part of the team. Arjuna is a rare creative person who is equally adept at traditional and new-age media,” said Gahlaut on the new appointment. “He has added great value to the brands that he has been associated with. We are looking forward to him significantly raising the creative quality of our output and adding even more value to the solutions that we provide to our clients.”

    With more than 16 years of experience, Gaur has won over 40 national and international awards. Prior to this, he has held creative leadership roles at agencies like Leo Burnett India, MNC Saatchi Kuala Lumpur, BBDO India, and Grey. In his professional journey thus far, Gaur has worked with brands such as Coca-Cola, Amazon, P&G, PepsiCo, Wrigley’s, Celcom, Airtel, GE India, HP, Apple, Volkswagen, Deutsche Bank and Spotify amongst others. He has also worked with teams that have produced some of the best campaigns of the decade. He has been a filmmaker with Equinox Films, and is a multi-instrumental musician and collector of vintage computer hardware.

    Speaking on his role, Gaur said, “The talent and energy of the creative teams at Dentsu Webchutney & dentsuMB are limitless and frankly, a little intimidating. There is no better creative role in the country right now than this.” 

  • Gautam Reghunath, PG Aditiya launch new creative agency Talented

    Gautam Reghunath, PG Aditiya launch new creative agency Talented

    Mumbai: After a combined 20 years at dentsu Webchutney, the former Webchutney CEO and CCO Gautam Reghunath and PG Aditiya are exploring their entrepreneurial sides with the launch of their new project, Talented. According to the statement, the duo has centred their venture around what they believe has to be the most valued currency in the industry – its talent. 

     Reghunath & PG Aditiya were both homegrown leaders at dentsu Webchutney having started out in 2010 and 2012 respectively.

    The new founders said that they have a few ‘radical ideas’ they believe can fundamentally alter the agency business – including employee ownership and stronger skin in the game relationships with clients.

    “We love the agency business. But the world certainly doesn’t need another advertising agency,” Gautam Reghunath & PG Aditiya said, on their new start. “What we believe it does need is a serious re-imagination of the agency experience – both for clients and for the talent in advertising. With Talented, we’re starting-up because we have some ideas that we believe can fundamentally alter what our business means, first for those working in it and then therefore for our clients.”

    “We want to build a workplace where what every member of the leadership & its youngest colleagues think and say about the company, are the exact same,” they further added.

    The duo further said they hope to create an ambitious, world-class, creative company ‘with a big heart’ – addressing age-old advertising tropes like pay, work hours, inequity, lack of employee ownership, lack of ESOPs and the industry’s looming irrelevance while at it. “We all know perfectly well what needs to improve in the agency business: we just plan to execute it to perfection. There’s so much we can learn from our friends in tech.”

    The founders then went on to add that it’s only natural that the benefits of all of this will flow directly into their work for their clients. “When a client chooses us, we want them to know that we’re committed to putting the sharpest, most motivated talent in front of them. How we operate internally is going to play a huge role in making that happen,” stated the duo, adding, “And at the end of all of this, we just want to do great advertising.”