MUMBAI: The Hitachi Group has launched a global brand campaign that is aligned with the management’s vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries including India through various media. Under the campaign, Hitachi has launched a new logo and a tagline defining the agenda ‘the future is open to suggestions.’ The goal of this campaign is to build the brand through collaborative creation with customers and partners.
The brand claims that it wishes to bring thinkers and doers together through this campaign to combat societal problems in regards to agriculture, infrastructure, water management and to support government initiatives; Make in India and Smart Cities. The aspiration to launch the campaign is to improve people’s quality of life and leave a better future of next generation.
For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world.
Hitachi says that these activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time support the growth of the Social Innovation Business through tie-ins with businesses in various regions.
The brand claims that the goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi’s core strengths, and to promote the further growth of the Social Innovation Business, while at the same time accelerating collaborative creation with customers as an innovation partner.
Presently, the Global Brand Campaign is running onthe print platform like TOI and ET. Television TVCs’ are also planned for the beginning of August. The campaign has been designed by Dentsu Inc. (Overall strategy) and DentsuBos (Actual production). The creative team behind the campaign is Sebastien Rivest (Executive Vice President, General Manager & Chief Creative Officer, DentsuBos), Camille Forget (Art Director, DentsuBos) and Layton Wu (Copywriter, DentsuBos). Layton Wu is the copywriter for the campaign.
“Aligned with Hitachi’s vision based on its ‘2018 Mid-term Management Plan’, the roll out of Hitachi’s new ‘Global Brand Campaign’ is a step forward to promote and propel the growth of Hitachi’s Social Innovation Business. In sync with the Social Innovation Business, a global campaign logo has been created along with the campaign copy “THE FUTURE IS OPEN TO SUGGESTIONS.” said DentsuBos EVP, GM and CCO Sebastien Rivest.
TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues. They also claim that the intent is to increase the value of the Hitachi brand by broadly communicating, to customers and partners throughout the world,
On May 18, as part of the campaign, Hitachi renovated the ‘Social Innovation Hub’ an internet site that aggregates information related to the Hitachi Group’s activities throughout the world. By further enhancing the transmission of information related to Hitachi’s Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.
