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Tag: Dentsu Impact

  • OPPO shows tips & tricks to capture the real you in new ad

    OPPO shows tips & tricks to capture the real you in new ad

    MUMBAI: OPPO, the selfie expert, today announced the launch of its new TVC highlighting the latest addition to the OPPO family – F7. The new TVC aims to reach out to the youth and strike a chord with their love for selfies. It showcases how the selfie expert OPPO F7 is their partner in truest form when they want to capture their real selves. OPPO F7 was recently launched in India with an emphasis on AI powered selfie at a price of Rs 21,990.

    OPPO India brand director Will Yang says, “We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking selfies and highlights how much goes into taking that perfect selfie. We hope that the TVC finds a connect with the youth.”

    OPPO’s marketing and branding initiatives revolve around and focus on youth. The brand focuses on a 360 degree approach to connect with this audience across all platforms – bollywood, lifestyle and sports – all things that today’s youth appreciates. Even brand partnerships and ambassadors are in line with OPPO’s aim to create a deeper connect with the younger generation.

    Dentsu Impact chief creative officer Soumitra Karnik adds, “Our film reflects the youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they are unapologetic about accepting that. OPPO phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

    The TVC is active on digital and TV. 

  • Hitachi positions itself as brand accessible to all

    Hitachi positions itself as brand accessible to all

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Hitachi, positioning it as a brand accessible for all.

    The brand, though considered premium, has also been facing a challenge of being perceived as an expensive brand.

    Its new campaign, “Kabhi Kabhi Zyada Ke Liye, Zyada Nahi Chaiye Hota” builds on the brand’s core of premium yet accessible. It communicates that superior technology Hitachi ACs are within reach. Developed by Dentsu Impact, the TVC is now on air, across all popular channels.

    The objective of the campaign was to break this perception of inaccessibility, while keeping the premium-ness of the brand intact and build a strong connect with the Southern market. 

    The approach was to establish the fact that to experience the unmatched superior technology, cooling and peace of mind offered by Hitachi’s products, not much is required. The idea was to bring alive the thought that sometimes it doesn’t take much to get much more. 

    To communicate this, in a category that highly relies on features and offers, Hitachi chose to come from an insight that stems from real-life, everyday situations. Leading south Indian actress Samantha Prabhu was roped in to play the protagonist in the ad commercials to build affinity in the South.

    Both the TVCs capture everyday moments that bring the idea alive. The first film has Prabhu portraying the role of a girl-next-door, getting ready in front of the mirror. While she can go for an over-the-top look, she chooses a simple black ‘bindi’ instead to enhance her beauty. Her smile in the end conveys that even a small gesture can make a huge difference.

    In the second film, we see Prabhu coming back home extremely tired. As she sits on the sofa, her husband sitting right next to her pushes the centre table towards her, so she can keep her legs on it and relax communicating that little gestures of our loved ones can make a lot of difference.

    Hitachi Air conditioning India chairman and managing director Johnson Controls Gurmeet Singh says, “Hitachi aims to reach every Indian household and become India’s leading air conditioning brand by 2021. With its innovative product range, best in class indigenous manufacturing facilities, world class R&D facility and a continuous endeavour to give its customers a better post sales service experience.”

    Dentsu Impact chief creative officer Soumitra Karnik mentions, “Hitachi faces a unique challenge in the market. And it’s always exciting to work on such challenging briefs. Our idea was to bring alive the campaign thought by beautifully capturing those simple, everyday moments which are truly priceless. As it’s the little things that make all the difference.”

  • Dentsu Impact expands its footprint to Bangalore

    Dentsu Impact expands its footprint to Bangalore

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network (DAN) headquartered in Gurgaon, has expanded its footprint to Bangalore. The agency has set up a team of business, creative and strategy leads to run its operations in the city.

    While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty, meanwhile, has been promoted to head strategy for Dentsu Impact in Bangalore. As part of their new mandate, the trio will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency’s offerings and thus, revenues.

    With more than 14 years of experience in the business of communication, Sangha has worked across agencies in consulting and with the marketing teams of global brands such as HP and GE in India and the UK. During her stint with agencies, she has worked on the launch of brands for Unilever and ITC Foods. In her last role, she was the South Asia lead for advertising and promotions in GE Healthcare. 

    On joining the Dentsu Impact family, Sangha says, “I am very excited and look forward to my new role at Dentsu Impact, Bangalore. It is a great opportunity to partner with an iconic global brand like IKEA for their successful launch in India which is a key market for them. In the coming months, my focus will also be on identifying new areas of growth for Bangalore operations and to build a team that can offer a bouquet of services in the coming years.”

    For Sabharwal, this is his second stint with Dentsu Impact. He joins back from JWT where he was taking care of the Pepsi business. There, he was also involved in the revamp of Gatorade and the launch of Sting.   

    Sabharwal adds, “IKEA is not just another brand. It’s a culture. And it is great to be involved in scripting the India chapter after being an integral part of the pitch team. Both Montu and Krittika are great professionals and human beings to work with, and we will make sure that the impact is both heard and seen. I really thank Amit and Soumitra for the faith that they have shown in us.”

    Chakraborty has been with Impact for the last six years. She has nearly a decade of experience across marketing, branding and communication strategy. She has worked for a variety of categories such as automobiles, publications and home furnishings. She has been instrumental in leading strategic thinking on large scale businesses such as Maruti Suzuki and IKEA and is a keen believer in insight mining and storytelling for the digital age.

    Commenting on the expansion, in a joint statement, Dentsu Impact president Amit Wadhwa and chief creative officer Soumitra Karnik mention, “We have picked the best talent from inside and outside our organisation to take care of our Bangalore operations and IKEA is a very important part of this. We are sure that with Montu, Amish and Krittika at the helm, we will build a strong statement in the market.”

  • Dentsu Impact appoints Aditya Kilpady as national planning head

    Dentsu Impact appoints Aditya Kilpady as national planning head

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has strengthened its strategic planning function by roping in Aditya Kilpady as the national planning head.

    Kilpady will report to Amit Wadhwa, president of Dentsu Impact with a dotted line reporting to Narayan Devanathan, group executive and strategy officer, Dentsu Brand Agencies, South Asia.

    Commenting on his new role, Aditya Kilpady says, “Marketers are expecting an integrated and synergistic approach to improve business and overall effectiveness. In this respect, collaboration is so crucial. Dentsu Impact has triggered a transformation with a singular vision to innovate the way businesses and brands are built. By bringing synergies in integration and seamlessness in ‘one solution’, I am looking forward to create a fantastic future for brands with my client and network partners.”

    Aditya comes in with over two decades of cross-cultural experience across verticals and geographies. His previous stints have been with Contract India, Bates Malaysia & Singapore, FCB China & India, and Pratama Indonesia. He has been involved in strategic thinking that impacted bottom-lines of Indian and multi-national companies and been awarded for marketing effectiveness at EFFIEs and AMEs.

    Talking about Kilpady’s joining the team, Devanathan mentions, “Over the past few years, there has only been one mantra behind Dentsu Impact’s stellar delivery to and beyond client expectations—a tight-knit group of talented people who believe in teamwork, and in together innovating the way brands can be built. Aditya is a stellar addition to the team—as much for his attitude as for his aptitude and experience. He will be instrumental in helping the agency create brave new solutions for a brave new world.”

  • Swati joins Dentsu Impact to strengthen digital leadership

    Swati joins Dentsu Impact to strengthen digital leadership

    MUMBAI: Dentsu Impact, the full-service creative agency from Dentsu Aegis Network that was in news recently for launching two new divisions of Digital and CRM under the strategic leadership of senior VP & head – strategy, digital and CRM Kartikeya Srivastava has strengthened its team by roping in Swati Ratnakar to lead content & strategy on its digital mandate for Maruti Suzuki.

    She joins as VP – planning on the account and will be reporting directly to Srivastava. Swati began her career as a journalist with India Today Group. Looking for a more strategic role and long-term approach to brand building, she moved to main stream advertising as a planner and later moved into digital space as a content strategist. With a total of 12 years of experience she has worked in India, Singapore and Paris on brands like VW, Spotify, Samsung, Airtel, Maruti Suzuki, L’Oreal, Bacardi, PepsiCo and others. Some of the organizations she has worked with are DDB, Weber Shandwick and contract.

    Srivastava commented, “At Dentsu Impact we are looking at this medium not so much as technology or process led, but rather as brand and experience led. We want to focus strongly on creating connected brand experiences. In Swati we have found somebody who can join the dots seamlessly between offline and online, creative and content, design and experience.”

    Dentsu Impact president Amit Wadhwa said, “We at Dentsu Impact are looking towards seamless digital integration in creativity and hence are looking to invest in talent that will help us do that. Swati does that beautifully for us.”

    Swati commented, “My current role at Dentsu involves understanding the commercial and brand challenges of clients businesses, and ensuring that creative solutions support their business objectives.”

  • Swati joins Dentsu Impact to strengthen digital leadership

    Swati joins Dentsu Impact to strengthen digital leadership

    MUMBAI: Dentsu Impact, the full-service creative agency from Dentsu Aegis Network that was in news recently for launching two new divisions of Digital and CRM under the strategic leadership of senior VP & head – strategy, digital and CRM Kartikeya Srivastava has strengthened its team by roping in Swati Ratnakar to lead content & strategy on its digital mandate for Maruti Suzuki.

    She joins as VP – planning on the account and will be reporting directly to Srivastava. Swati began her career as a journalist with India Today Group. Looking for a more strategic role and long-term approach to brand building, she moved to main stream advertising as a planner and later moved into digital space as a content strategist. With a total of 12 years of experience she has worked in India, Singapore and Paris on brands like VW, Spotify, Samsung, Airtel, Maruti Suzuki, L’Oreal, Bacardi, PepsiCo and others. Some of the organizations she has worked with are DDB, Weber Shandwick and contract.

    Srivastava commented, “At Dentsu Impact we are looking at this medium not so much as technology or process led, but rather as brand and experience led. We want to focus strongly on creating connected brand experiences. In Swati we have found somebody who can join the dots seamlessly between offline and online, creative and content, design and experience.”

    Dentsu Impact president Amit Wadhwa said, “We at Dentsu Impact are looking towards seamless digital integration in creativity and hence are looking to invest in talent that will help us do that. Swati does that beautifully for us.”

    Swati commented, “My current role at Dentsu involves understanding the commercial and brand challenges of clients businesses, and ensuring that creative solutions support their business objectives.”