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Tag: Dentsu Group

  • Dentsu Group records organic revenue growth of 15% for Q2

    Dentsu Group records organic revenue growth of 15% for Q2

    New Delhi: Dentsu Group has witnessed a significant rebound in performance for the quarter ended June, recording organic revenue growth of 15 per cent. The Group has announced its results for the first half as well as the second quarter of 2021.

    Dentsu Japan Network grew by 12 per cent while Dentsu International registered a growth of 17 per cent, showing strong sequential improvement over Q1 decline of 2.4 per cent.

    “As we pass the anniversary of the start of the pandemic, revenues continue to recover across all regions with strong growth in digital solutions. Client confidence is restoring with spending levels more resilient and predictable,” said the group in its earnings statement. “Operating margin improvement continues to exceed expectations, substantially ahead of the prior year, with Q2 improving by 370 basis points year on year, showing the gearing effect of higher revenue together with cost reductions being implemented.”

    The Group expects high single-digit organic growth for FY2021, with a line of sight to delivering the long held 2022 margin targets of 20 per cent for Dentsu Japan Network and 15 per cent for Dentsu International one year early. 

    “Dentsu Group delivered a strong second quarter performance, reflecting the growing consumer and client confidence we see across all regions. Underlying profit growth continues to be strong, exceeding our expectations, and demonstrates our commitment to our margin targets,” said Dentsu Group Inc, CEO and president, Toshihiro Yamamoto. 

    APAC (excluding Japan) recorded a growth of 3.6 per cent. The APAC region reported double digit growth in the second quarter driven by double digit growth from Australia, Indonesia, South Korea, Singapore and Thailand. EMEA reported 8.7 per cent organic growth in H1, FY21, and 22 per cent in Q2, FY21. 

    “Whilst the future path of the pandemic remains uncertain, our full year guidance confirms our confidence in the outlook for the second half of FY2021, as well as our ability to meet our medium-term targets by 2024,” added Yamamoto.

  • Dentsu Group appoints Jean Lin as new Executive Officer

    Dentsu Group appoints Jean Lin as new Executive Officer

    New Delhi: Dentsu Group announced on Wednesday that its board of directors has decided to appoint Jean Lin as new executive officer of the company, effective on August 1. Lin will also continue in her current role as global CEO of Creative Services Line of dentsu International Ltd.

    Lin will advise and guide the development of dentsu Sustainable Business Solutions (dSBS) which will be at the core of the sustainable client solutions provided across dentsu Japan network and dentsu International. “This distinctive proposition will accelerate client growth by bringing together dentsu’s deep understanding of consumers and commitments to society, with creativity and technology, to create an ecosystem of co-creation with clients and partners to drive ‘growth from good’, ” the company said in a statement.

    Dentsu Group president and CEO, Toshihiro Yamamoto said, “At dentsu we believe in helping to realise a better society by contributing to the good progress of our clients and their consumers, our partners and our people. Dentsu Sustainable Business Solutions is core to delivering on our social commitments and business strategy, and I am delighted Jean’s entrepreneurial spirit, experience in creativity and digital transformation, industry leadership and personal commitment to sustainability will help guide its development.”

    Lin founded wwwins Consulting, a digital agency in 1999, which was acquired by Aegis Media in 2004. Subsequently, she became the first head of Isobar’s Greater China office. In 2014, she was elevated to Isobar global CEO, and appointed as Isobar global chief executive chairman in March, 2020. In 2016, she was also made a member of the Global Executive Team of Dentsu Aegis Network (now dentsu International), Isobar’s parent company. Lin was appointed in her current role as the global chief executive officer, Creative, dentsu International in November, 2019.

  • Dentsu International launches sports marketing unit in India

    New Delhi: Dentsu International on Monday announced the launch of its sports marketing unit in India.

    Born out of the Dentsu Group, one of the world’s largest marketing communications companies, the new unit will function under DSAsia in India. It will operate with 200+ people across the globe in the US, UK, Australia, Singapore and New Zealand. Headquartered from Japan, it will serve as the rights holders from the world of sports including federations, leagues, events, teams, publishers, and venues, said the agency in a statement.

    Former cricketer Anand Yalvigi was named as the director of this new vertical for India. In his new role, Yalvigi will report to Dentsu International, Media Brands, COO, Haresh Nayak.

    Armed with nearly two decades of experience in Sports marketing, Yalvigi is a former Ranji player, who also played for Mumbai and Karnataka. He has successfully launched and worked with multiple sports management companies including Ignite Sports, Havas Sports, Network Sports and Nimbus. He was also instrumental in setting up the Kochi IPL team and has been persistently involved in the designing of unique sports concepts for various brands with an affinity toward cricket – his core domain.

    Talking about his new role, Yalvigi said, “Our expertise shall lie in providing a unique sports marketing solution for a brand that breaks the clutter. I am sure it will be an exciting second innings for me to work with such a large group like dentsu. With the vast network of clients and our multifold services in-house at dentsu, the plan is to create unique sports concepts for various brands. Our vast range of services shall include Sports Consultancy, In-stadia Advertising, Brand Activations, Talent management, Leadership program, Corporate Sports Events, Sports Education, CSR and Team Sponsorships.”

    Commenting on Anand’s appointment, COO Dentsu International, Media Brands, Haresh Nayak said, “The launch of Dentsu India/Dentsu Sports Asia unit will harness the power of sports via its commercial and creative capabilities to bring meaningful marketing solutions and experiences for brands. I am thrilled that Anand has joined us; he has an impressive track record. I have the utmost confidence in his ability to steer our business to greater heights.”

    The launch is supported by Tokyo-based Dentsu Sports International (DSI), and Dentsu Sports Asia (DSAsia), Singapore. For the record, DSI and DSAsia are global agencies that harness the power of sports to impact human behaviour through meaningful marketing solutions and experiences. DSI leverages deep insights and its network of seasoned, team members to establish powerful connections between sports properties and brands.

  • Dentsu Aegis launches agency to serve $200 billion B2B sector

    Dentsu Aegis launches agency to serve $200 billion B2B sector

    MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

    Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

    In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world’s top global market brands and their proactive marketing activities.

    The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

    Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

    Interprise will be headed by Stuart Giddings as global president.

  • Dentsu Aegis launches agency to serve $200 billion B2B sector

    Dentsu Aegis launches agency to serve $200 billion B2B sector

    MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

    Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

    In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world’s top global market brands and their proactive marketing activities.

    The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

    Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

    Interprise will be headed by Stuart Giddings as global president.

  • Dentsu to acquire Netherlands based creative agency Achtung

    Dentsu to acquire Netherlands based creative agency Achtung

    MUMBAI: Dentsu Aegis Network is planning to acquire the Amsterdam based creative agency Achtung BV.

    Founded in 2005, Achtung provides services in both the traditional mass media and digital advertising domains to a variety of companies in the information, communication, automotive and consumer electronics industries, among others. Achtung has been named “Interactive Agency of the Year” three times and won a number of Cannes Lions awards.

    Post-acquisition, Achtung will become part of creative agency mcgarrybowen, one of the Dentsu Group’s nine global network brands. This move will further strengthen and expand the mcgarrybowen network in Europe, making it the third creative hub after London and Paris, and enhance the brand’s presence in the region.

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Netherlands grew 2.2 per cent in 2014. Further growth of 1.2 per cent is expected for both 2015 and 2016.

  • Dentsu to acquire Netherlands based creative agency Achtung

    Dentsu to acquire Netherlands based creative agency Achtung

    MUMBAI: Dentsu Aegis Network is planning to acquire the Amsterdam based creative agency Achtung BV.

    Founded in 2005, Achtung provides services in both the traditional mass media and digital advertising domains to a variety of companies in the information, communication, automotive and consumer electronics industries, among others. Achtung has been named “Interactive Agency of the Year” three times and won a number of Cannes Lions awards.

    Post-acquisition, Achtung will become part of creative agency mcgarrybowen, one of the Dentsu Group’s nine global network brands. This move will further strengthen and expand the mcgarrybowen network in Europe, making it the third creative hub after London and Paris, and enhance the brand’s presence in the region.

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Netherlands grew 2.2 per cent in 2014. Further growth of 1.2 per cent is expected for both 2015 and 2016.

  • Dentsu to acquire 70% stake in Philippines’ ASPAC

    Dentsu to acquire 70% stake in Philippines’ ASPAC

    MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of creative agency ASPAC Creative Communications Inc based in Philippines to acquire a 70 per cent stake in the company, with an option in place that would allow expansion in steps to 100 per cent at a later date.

     

    Founded in February 1975 as ASPAC Communicators Inc., ASPAC is a creative agency of long standing in the Philippines with both local and international major companies as its clients. The services provided range from the formulation of brand strategy to the provision of creative ideas for the mass media, digital and promotional advertising domains.

     

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Philippines grew 12.8 per cent in 2014 and are expected to continue to rise 10.2 per cent in 2015 and 12.3 per cent in 2016. The Philippines is the sixth-largest market in the Asia-Pacific region, after China, Japan, Australia, Korea and Indonesia.

  • Mindshare wins media agency of the year at Spikes Asia ’12

    MUMBAI: Mindshare India walked away with the media agency of the year award at the Spikes Asia 2012 on Tuesday. The agency also won the grand prix in the media category for its campaign ‘Where What You Grow Is What You Eat‘ for Hindustan Unilever‘s (HUL) ketchup brand Kissan.

    The agency picked up a Gold Spike for ‘Tomato Ketchup Grows Tomato Farmers‘ (Kissan) along with two Silver Spikes; one each for HUL‘s Bru Gold coffee and Rin detergent. Mediacom also picked up two Spikes, a silver and a bronze, for the ‘You Shave. I Shave.‘ campaign for P&G‘s brand Gillette. Another GroupM agency, MEC, won a Bronze Spike for its ‘My Network Versus Your Network‘ campaign for Reliance Communications.

    BBDO India brought home a Creative Effectiveness Spike for their work on the Gillette Mach3 Turbo Sensitive Shavesutra project. Indian indie agency, which is now a part of the Dentsu Group Taproot, ranked second in the independent agency of the year category.

    Apart from the above, work from Indian agencies was awarded in Design (TBWA), Digital (BBH India), Film (Contract Advertising, Taproot India, DDB Mudra), Film Craft (Ramesh Deo Productions, BBH India, Taproot India, McCann Worldgroup India), Radio (Leo Burnett), Print and Poster (Leo Burnett, Taproot India), Outdoor (McCann Worldgroup, Ogilvy and Mather), Print (Grey Worldwide, DDB Mudra), PR (Bang Bang Films, Cheil Worldwide) and Promo and Activation (O&M) categories.

    India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The winning entry was by Maxus.

    This year, the awards received 4860 entries of which 397 were awarded.