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Tag: Dentsu Creative Isobar

  • De Beers Forevermark sparkles in India with bold ‘This One’s For Me’ campaign

    De Beers Forevermark sparkles in India with bold ‘This One’s For Me’ campaign

    MUMBAI: Diamonds aren’t just forever, they’re personal. De Beers Forevermark has launched its flagship India campaign, ‘This One’s For Me’, with Dentsu Creative Isobar, re-framing natural diamond jewellery as a bold celebration of women who own their journeys.

    https://youtube.com/shorts/RuWiZ9_MmIM?si=5VCRBa61pcdL3QXx

    Anchored in the metaphor of a diamond’s many facets, the campaign mirrors the multiple roles and emotions in a woman’s life. At its heart is a cinematic film featuring a striking art installation in nature, inspired by the “Forevermark woman” and her facet journey.

    But this story doesn’t just stay on screen. Dentsu Creative Isobar carried the narrative into Delhi streets through immersive tech installations, where passers-by could capture their own “facet moments”, sparking intrigue and conversation ahead of the grand launch.

    https://youtube.com/shorts/hhjK3sUPwss?si=nCIMnO97OZYPws4O

    The launch event itself glittered with star power. Performances by Anoushka Shankar and Saba Azad, alongside the unveiling of Forevermark’s flagship south extension store in New Delhi by Meera Kapoor, turned the evening into more than just a store opening, it became a cultural moment.

    “We had a unique opportunity to redefine what a luxury brand launch in India could look like,” said De Beers Forevermark India CEO Shweta Harit. “‘This One’s For Me inspires women to embrace their stories while elevating the language of luxury.”

    For Dentsu Creative Isobar, the brief was about making luxury human. “At its core, the campaign is about women declaring their stories matter,” said Dentsu Creative Isobar CEO Sahil Shah. “From film to tech-led experiences, audiences don’t just see the story, they feel it.”

    Vice president Sheetal Bhalerao added, “Too often, narratives about women are written for them. This campaign is about rewriting that script, with Forevermark as a meaningful companion.”

    As the campaign rolls out in the coming months, Forevermark and Dentsu Creative Isobar aim to turn this into more than just an ad push but a movement to reframe how women, their stories, and natural diamonds shine in India.

     

  • Dentsu crowns new creative kings as Dhruv Tiwari and Zubin Jauhari join

    Dentsu crowns new creative kings as Dhruv Tiwari and Zubin Jauhari join

    MUMBAI: Two sharp minds, one bold mission Dentsu Creative Isobar has doubled down on its creative firepower with the appointment of Dhruv Tiwari and Zubin Jauhari as group executive creative directors. The move, announced this week, signals the agency’s intent to marry creativity with culture and commerce, shaping campaigns that don’t just win awards but win hearts across India. Both will report to Dentsu Creative Isobar chief creative officer Abhijat Bharadwaj and will lead a 150 plus strong creative team charged with pushing boundaries for some of the country’s most ambitious brands.

    Dhruv Tiwari arrives from DDB Mudra, where he transformed the North office into a creative powerhouse with work for McDonald’s, Royal Enfield, Kent RO and DLF Mall of India. His campaigns blended cultural spark with business impact and earned recognition at Adfest, The Abbys and Kyoorius. As he quipped: “I’m here to stir things up to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.”

    Zubin Jauhari, meanwhile, is making a homecoming to dentsu. Over the past decade, he has worked on everything from Swiggy and Flipkart to Google, Facebook and Ola Electric, turning brands into cultural icons. His trophy cabinet features Cannes Lions, a Spikes Asia Grand Prix and a Kyoorius Black Elephant. On returning, he said: “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about, all while having a ton of fun doing it.”

    For Bharadwaj, the appointments cap a year-and-a-half-long talent build: “Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. I can’t think of anyone better than Dhruv and Zubin. Zubin is an award-winning creative who is an expert at new-age creativity and Dhruv is an excellent leader with a vast portfolio of successful campaigns. We’re in the fight and gunning for greatness.”

    Dentsu Creative Isobar CEO Sahil Shah echoed the sentiment: “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150 plus creatives, they will craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder.”

    Together, Dhruv and Zubin are expected to deliver campaigns that channel India’s diversity and dynamism, harnessing technology to amplify culture and content to drive influence. The duo’s remit aligns with Dentsu Creative’s global mission: building work that’s emotionally resonant, culturally rooted and commercially meaningful.

    As the agency puts it, this is not just about crafting ads, it’s about “celebrating Bharat while speaking to modern India”. With this creative power pairing, Dentsu Creative Isobar seems ready to script its next blockbuster chapter.

  • TBWA India names Rohit Mukherjee executive creative director in Gurgaon

    TBWA India names Rohit Mukherjee executive creative director in Gurgaon

    MUMBAI: TBWA India has hired Rohit Mukherjee as executive creative director at its Gurgaon office, tasking him with sharpening the agency’s disruption philosophy and raising the creative bar for clients.

    Mukherjee, who brings close to 20 years in advertising, joins from Dentsu Creative Isobar where he rose to group executive creative director, leading integrated, digital-first campaigns for major Indian brands. He began his career with an internship at Rediffusion Y&R and went on to stints at Publicis, Mccann, DDB Mudra and Bates, shaping campaigns for Airtel, Nestlé, Colgate-Palmolive, Dabur, Diageo and Kia Motors. Among his best-known works is Colgate’s “Kya aapke toothpaste mein namak hai?” platform.

    TBWA India, chief creative experience officer, Russell Barrett called Mukherjee “an accomplished creative individual with a great pedigree of ideas and executions,” adding that he was “just the right kind of pirate to lead and inspire the office forward.”

    For his part, Mukherjee said he relished the agency’s disruption credo. “To create in any field, you need to disrupt. The very fact that for tbwa, disruption is its raison d’être is provocation enough for any creative,” he noted.

    Mukherjee’s work has earned recognition at Cannes Lions, Spikes, Kyoorius, Abbys, Effies, New York Festival, Adfest and the Clios. Off duty, he is a collector of stories, whether through photography, trivia or conversations with strangers.
     

  • Dentsu South Asia fuses creative and media in leadership makeover

    Dentsu South Asia fuses creative and media in leadership makeover

    MUMBAI: dentsu south Asia is betting big on integration with a leadership shake-up that sees Amit Wadhwa ascending to chief executive of creative and media brands, south Asia while Anita Kotwani takes the reins as chief client officer, south Asia.

    The ad network’s bold restructuring aims to blend traditionally separated creative and media functions into a seamless operation, with both executives reporting to Harsha Razdan, dentsu’s south Asia boss, and Prerna Mehrotra, who oversees media operations across the Asia-Pacific region as CCO and CEO – Media, APAC.

    “Marketing today is more complex than ever, but complexity shouldn’t slow businesses down,” declares Razdan, touting the firm’s One dentsu  model as the solution to untangle clients’ thorny business challenges.

    In his expanded role, Wadhwa will lead dentsu’s creative and media practices, architecting seamless collaboration across three creative brands – Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR, and five Media brands – Carat, dentsu X, iProspect, Posterscope, and Sokrati. His priority will be to break silos and establish a unified way of working across these disciplines, ensuring that media and creative function as a cohesive force.

    Says Wadhwa:  “This level of integration hasn’t been done in a long time, giving us the opportunity to shape a new way forward. Success isn’t about a single idea or individual – it happens when the right people collaborate, take ownership, and act with intent. That mindset is what’s driving the next phase of growth at dentsu South Asia. For years, Media and Creative have been distinct powerhouses, each delivering impact in their own way. But the future demands integration, not silos. We are bringing them together – not just for efficiency, but to create a more connected, agile, and strategic approach to solving challenges. 2024 laid the foundation for dentsu; 2025 is about momentum – bigger ideas, faster execution, and smarter impact. With some of the brightest minds in the industry, I’m excited for what’s next.”

    Kotwani will steer client-centric strategies that strengthen partnerships and align solutions with evolving business needs. As chief client officer for dentsu south Asia, she will champion transformative growth by embedding client-centricity into every strategic decision. She will oversee integrated client teams, expanding her remit to creative, media, and CXM, while also ensuring the expansion of the network’s presence in high-growth areas such as business transformation (BX), retail, and commerce. She will deliver bespoke, high-demand client centric solutions by combining expertise from across the network with cutting-edge technology, advanced commerce strategies, and strategic partnerships.

    Says Kotwani: “Clients power everything we do. This role is about creating high-impact partnerships by understanding their challenges and delivering solutions that generate measurable business growth. My focus is on accelerating their success through integrated capabilities, tailored strategies, and seamless execution. We are leveraging dentsu’s full ecosystem to create market-leading solutions that enable brands to scale, adapt, and lead with confidence. With extensive experience in building enduring client relationships and shaping large-scale media and marketing initiatives, I am committed to delivering long-term value. We are bringing together expertise, innovation, and deep market insights to help businesses unlock new opportunities, strengthen brand positioning, and create exponential impact. This is about setting new benchmarks for growth and ensuring our clients stay ahead in an ever-evolving market.”