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Tag: Dentsu Communications

  • Dentsu Communications appoints Vedobroto Roy & Deepak Singh as ECDs

    Mumbai: Dentsu Communications has appointed Vedobroto Roy and Deepak Singh as ECDs and creative heads.

    Both Roy and Singh will be based in Mumbai.

    Roy joins Dentsu from Leo Burnett while Singh has moved from DDB Mudra, Mumbai.

    Dentsu Communications CEO Arijit Ray said, “I am really glad to have Vedobroto and Deepak on board. Both Deepak and Ved bring to the table the perfect combination of talent and the right attitude to provide leadership and transform the creative product and culture to the next level. Both of them are highly accomplished creative directors. I am sure with their capabilities, they will help build and accelerate the momentum and impetus that has been set forth.”

    Singh said, “I am eager and rearing to go. The opportunity is really challenging and exciting at the same time and I am looking forward to working with Ved and the team.”

    Roy said, “In their search for next level of creative leadership at Mumbai, Dentsu somehow found me suitable for the role. My focus along with my partner in crime, Deepak Singh, would be on helping the organisation achieve their new creative mandates while nurturing the relationship with the existing clients and developing their business objectives as creatively as possible.”

    Roy started his career at Ogilvy Mumbai, joined JWT Delhi later and then went to Cheil Communications, Delhi. He then joined Leo-Burnett, Dhaka. For the past 12-13 years, he has worked on brands that include Pepsi and Samsung, across agencies and geographies. Apart from working on Brand Pepsi, his team headed by him re-launched 7 UP and Tropicana.

    Singh has worked with clients like Philips, Electrolux, Emirates, World Wide Media Group when he was with DDB Mudra. Before DDB Mudra, he had worked with Leo Burnett, Grey and McCann, working on brands like Vimal, Suzlon, Parle, Kinetic and Bajaj.

  • Dentsu bags creative & media mandate of Orangina

    MUMBAI: Dentsu Communications and Dentsu Media have won the creative and media duties of beverage brand Orangina.

    The responsibility of the agencies will be to handle the communications, media planning and buying of the soon-to-be launched company in India.

    The beverage will be manufactured and marketed in India by Suntory Narang, a joint venture between Suntory Group and Narang Group.

    Suntory Narang COO Avik Sanyal said, “We are very excited and confident for a successful launch of Orangina. Partnering with Dentsu will propel our communication and media strategy to build a strong brand equity.”

    Dentsu Media CEO Divya Gupta said “Dentsu Media is excited, looking forward to working on Brand Orangina in India. Together with the Suntory Narang team, we will craft passionate and incisive media strategy to shake the market.”

    Dentsu Communications CEO Arijit Ray, said “Orangina is a great brand to have on the roster and we‘re looking forward to working closely with the Suntory Narang brand team to build and evolve a distinctive communication charter for Brand Orangina in India.”

    “We are extremely excited to launch a great international brand like Orangina in India. The brand has a fabulous body of internationally awarded work in its portfolio and we see this as an opportunity to do some lovely work,” Dentsu India Group NCD Soumitra Karnik added.

  • Dentsu Communications launches Kochi operations

    Mumbai: Dentsu India Group‘s full service independent communications agency Dentsu Communications has commenced operations in Kochi aiming at strengthening its southern India network.

    Dentsu Communications CEO Arijit Ray, Dentsu Communications national planning head Suresh Mohan Kumar and Dentsu Communications Regional ECD (South) Ashwin Prathiban will drive this new initiative.

    Dentsu India Group executive chairman Rohit Ohri said, “Our commencement of operations in Kochi is part of our larger strategic plan of accelerated growth in India. We‘re now fully equipped to offer integrated communication services to all our clients in the Southern India.”

    Ray said, “The Bangalore operation is our largest and most integrated with 3 pillar clients- Toyota, Nissin and TVS. With a clear focus on building the Bangalore operation into a hub of excellence to cater to all markets in the South, the capability and talent building process is bearing fruit. With a fully integrated, Creative, Events, Media and PR Team, that has conceived and executed the Etios Motor Racing programme, the team is set to leverage integrated opportunities on current and potential clients. What is heartening is that we have been able to build our strategic integrated capabilities around our clients brand and business mandates.”

    “We see a lot of potential in Kochi. We have a great team that understands the local nuances to start our journey in Kerala. Saji Jayakumar our Kochi head and his team will surely do everything to make it a stellar operation,” Ray added.

    Parthiban said,” Dentsu‘s Kochi presence offers exciting creative possibilities, and an interesting opportunity to work on a mix of both local and national brands that are based in Kerala. There is a refreshing appetite for path-breaking creative ideas among clients here, and benchmarks are set very high. But most importantly, Keralites have a rich story-telling culture, not to mention a very evolved appreciation of film, and this mix provides delightful creative inspiration.

  • Dentsu Communications wins TVS’ creative biz

    MUMBAI: TVS Motor Company has appointed Dentsu Communications to handle creative duties of its WEGO brand of scooters.

    Dentsu will work on various campaigns for WEGO and will be responsible for the account‘s campaign planning and creative executions across television and print mediums.

    TVS Motor Company president marketing H S Goindi said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for WEGO. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on WEGO future campaigns.”

    Dentsu Communications CEO Arijit Ray added, “TVS WEGO is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft & build a robust integrated strategy, for WEGO, going forward.”

    WEGO is TVS Motor Company‘s 110 CC metal body scooter with Body Balance Technology. It is designed for the urban couple, the company said.

  • Rajesh Mathew joins Dentsu Communications as SVP

    MUMBAI: Continuing with the series of senior-level appointments the Dentsu India Group has appointed Rajesh Mathew as senior vice president, Dentsu Communications Mumbai.

    Mathew has an experience spanning over 17 years in advertising and his previous stint was as managing partner at Doosra Brand Communications, Mumbai (Part of the Aegis Media Worldwide network, since December 2011).

    Dentsu Communications CEO Arijit Ray said, “Rajesh‘s induction into Team Dentsu Communications is part of our on-going impetus on strengthening and consolidating the talent profile. I am sure Rajesh‘s diverse experience across brands over so many years across markets, will help enhance our value proposition amongst our key business portfolios.”

    Mathew said, “I look forward to the exciting challenge and opportunities at Dentsu Communications; given the ambitious growth plans that are set, I couldn‘t ask for a better timing than this, to come on board!”

    Mathew started his career in 1995 and since then has been actively involved in building brands and strategic business consulting. His first job was with MAA Bozell in Bangalore and later he went on to work with some of the multinational network advertising like Saatchi & Saatchi Direct (Bangalore), Ogilvy & Mather (Bangalore), Lowe Lintas Worldwide (Chennai – as brand services director), Rediffusion DYR and Wunderman (Chennai – as GM for both the Agencies), Contract Advertising (Chennai – as senior vice president and manager) and Ogilvy & Mather (Mumbai – as vice president and business head).

    Mathew has worked on a wide spectrum of Clients like – Star TV Network, Mitsubishi Motors (Lancer, Cedia, Pajero, Outlander, Montero) NIIT, SunDTH – HD, Muthoot Fincorp Ltd, Odyssey India, Editions – Pens of the world, Saint-Gobain Glass, Avestha Good Earth Foods , United India Insurance, Grundfos, Hindustan Unilever (Deluxe Green Label Coffee), Hewlett Packard, Wipro, Infosys , Texas Instruments, Mico-Bosch, BankMuscat, Oman Tourism, Oman Oil, The Intercontinental Hotels, Cuticura (talc and deo), Airtel, Citibank, The British Council, Tilaknagar Industries and Timeout Magazine.

  • Acer awards creative duties to BBH India

    MUMBAI: Computer manufacturer Acer has chosen BBH India to handle the brand‘s creative duties.

    Dentsu Communications was handling the account since 2007.Madison continues to be the media agency of record for Acer.

    Acer has also got on board Bollywood actor Hrithik Roshan as brand ambassador in 2009.

    BBH India was recently in the news for its campaign titled Tanjore for Google Chrome. The campaign also got shortlisted in the Film Craft Lions category.

  • Arijit Ray moves to Dentsu Communications as CEO

    MUMBAI: The Dentsu India Group has appointed Arijit Ray as CEO of Dentsu Communications. Ray‘s mandate will be to enhance and reinforce the agency‘s competencies and output including overall creative, strategy and services along with strengthening media synergies and driving growth.

    Ray comes in from the DDBMudra Group where he was president DDBMudra West.

    Dentsu India Group executive chairman Rohit Ohri said, “I am delighted to have Arijit join the leadership team at Dentsu India. Arijit‘s experience across diverse product categories and in traditional as well as new media is what will help us drive Dentsu‘s ambitious plans for India. I look forward to working closely with Arijit and Taira Kimura, COO, Dentsu Communications, to create a world-class integrated communications agency in India.”

    Ray added, “Dentsu in India is the midst of a serious expansion agenda led by Rohit‘s vision of building a top-notch integrated communication network. The Group is well into the phase of building a quality talent and client base and this will only get more impetus in the endeavour to shape enduring client relationships, conceive and execute cutting edge communication mandates that are not only award worthy but more importantly worthy of recognition in the market, in the consumers mind resulting in enhanced desirability and image/ market shares.”

    “What is also heartening in being a part of the Dentsu India team at this juncture, is the new benchmarks it is creating in the global context. Not many people are aware of Dentsu‘s leadership position in a large and important market like the US and the strides it has made in the digital space. I look forward to working closely with Rohit and support him in the aggressive plans he has for Dentsu in India.”

    Ray has also worked with agencies like Alfred Allan Advertising, Triton Communications, Rediffusion DY&R, McCann Erickson, O&M Mumbai and Saatchi & Saatchi prior to joining DDB Mudra in 2008.
    During the course of his career, he has worked with a diverse range of brands across sectors like Geep Batteries, Salora TV‘s and Fax Machines, Flurys Tea, Fanta, Kinley Soda, Excelcia Foods, Braun and Duracell.

  • Dentsu Communications hires Suresh Mohankumar as national planning head

    Dentsu Communications hires Suresh Mohankumar as national planning head

    MUMBAI: Dentsu India Group has appointed Suresh Mohankumar as national planning head at Dentsu Communications.

    Mohankumar will lead strategic planning and brand management at Dentsu Communications across its offices in New Delhi and Bangalore and will be based out of Bangalore. With nearly two decades of experience, he joins Dentsu from Mudra India where he was senior vice president and head of planning – Mudra South.

    Dentsu India executive chairman Rohit Ohri said, “Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level.”

    Dentsu Communications chief operating officer Taira Kimura said, “Suresh brings on board strong experience across brand, categories and regions. I have great confidence in his abilities and expertise to add value to our service deliveries and up the ante at Dentsu Communications.”

    Mohankumar said, “The communications business is at a crossroads as convention increasingly gives way to real consumer engagement. That integration and media-neutral planning is the way forward is exactly what Dentsu believes in and I believe that Dentsu is uniquely structured to deliver that. Also as part of an organisation at the cusp of an exciting transformation, I am very excited about my journey ahead and look forward to my mandate at Dentsu Communications.”

    A commerce graduate, Mohankumar completed his MBA with a dual specialisation in marketing and finance from T.A. Pai Management Institute (TAPMI) in 1993. He started his career in account management with RK Swamy/BBDO in Chennai. Over the next seven years, he worked with Contract and Lowe in Bangalore. He switched to account planning in 2000 when he moved to Mudra Chennai. As a strategic planner, he then worked with Contract and JWT in Chennai.

    He has in the past been associated with brands like Tanishq, BPL, Ford, Volkswagen, Carbon, MRF, Lotte, TI cycles, Henkel, Fa, Reynolds, McDowell’s, Johnson & Johnson and Lipton.

  • Dentsu bags creative duties of Top Ramen Noodles

    Dentsu bags creative duties of Top Ramen Noodles

    MUMBAI: Dentsu Communications, Bangalore, has bagged the creative duties of Top Ramen Noodles. 

    A Dentsu spokesperson confirmed the news to Indiantelevision.com. The financial details of the deal, however, were not disclosed.

    Hakuhodo Percept is the incumbent agency. 

    Recently, Dentsu India had won the creative mandates for Educomp‘s ‘Smartclass‘ and Maruti‘s Kizashi.